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The website article was created by Jerry Bergman who has a Phd and is a part the science faculty members at Northwest State college. Bergman uses quotes from Charles Darwin's work to help support claims and explanations. He also cited the references he used and gave credit where it was due, and used in text citations.

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http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=60406102&site=ehost-live

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Peer Reviewed Article:   Societal Gender Roles

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Peer Reviewed Article:   Societal Gender Roles

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"A meta-analysis of gender roles in advertising," a study conducted by Martin Eisend, allows my research question to be furthered explored. The study focuses on a number of advertisements, analyzing them based on the relationship between the two genders and how they are portrayed in the advert.  The study also remains culture neutral by including advertisements from different countries. Along side the addition of multiple countries the study takes advertisements from a broad range of time. The study also cites its multiple sources proving its validity and credibility

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http://www.icr.org/article/darwins-teaching-womens-inferiority/

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the website tells you that they got the article from CNN

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It compares the fruit to sugar which is what the ad is comparing in it. It compares the health benefits of sugar and fruit.

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http://p6873-journals.ohiolink.edu.proxy.lib.ohio-state.edu/journals/advertising_and_society_review/v006/6.4scott.html

This article is a non peer reviewed article that is written by a professor of business that has written for Forbes and the Economist. She has won awards for her writing and knows about the information she is writing about.

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Did research on author, he has an unprecedented amount of credentials. The website also has a sources tab, for customers to see where the sources of the article came from.

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http://www.lexisnexis.com.proxy.lib.ohio-state.edu/hottopics/lnacademic/?shr=t&csi=385157&sr=HLEAD(%22Coke's%20new%20slogan%20'Taste%20the%20Feeling'.%22)%20and%20date%20is%202016

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This website addresses the question "why do they only use attractive men to advertise their clothing" There aren't sources included, but it includes information that seems to be factual.

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Ads using models make consumers buy on impulse

Facts and figures do little to get us to part with cash

Draping a model seductively over the product on sale has long been a ploy beloved of advertisers.

But now scientists claim they have discovered exactly why sex sells - and it isn't just because consumers think that if they buy the car they can get the girl.

Researchers found seeing an attractive man or woman in an advert excites the areas of the brain that make us buy on impulse, bypassing the sections which control rational thought.

Their study found that adverts using logical persuasion (LP) - simple, convincing facts - are less effective in making us spend than adverts using non-rational influence (NI) - feelgood, stimulating images.

A good-looking woman standing with her legs apart to advertise jeans was found to have a stronger influence on us than, for example, a car ad containing miles-per-gallon data.

This is because NI bypasses the parts of our brain that process ideas logically and rationally.

Researchers from the University of California attached 24 adults to monitors that recorded brain activity during LP and NI adverts.

The rate of activity in the emotional processing and decision-making parts of the brain was much lower during the NI than the LP adverts.

An cigarette advert showing a woman jumping over a fire hydrant with a smiling man behind her was likely to reduce our ability to make a considered choice on whether to buy the product.

'Watch your brain and watch your wallet,' said UCLA's Dr Ian Cook, who published the study results in the Journal of Neuroscience, Psychology and Economics.

'The lower levels of brain activity from ads employing NI images could lead to less behavioural inhibition, which could translate to less restraint when it comes to buying products depicted.

He added: 'The finding reinforces the hypothesis that preferences for purchasing goods and services may be shaped by many factors, including advertisements presenting logical, persuasive information and those employing images or text that may modify behaviour without requiring conscious recognition of a message.

'Viewing LP images was consistently linked with significantly higher activity levels in the orbitofrontal and anterior cingulate regions, the amygdala, and the hippocampus, all areas of the brain involved in decision-making and/or emotional processing.

He added: 'In response to non-rational sensory inputs, activity was lower in areas of the brain that help us inhibit responses to stimuli.

'The findings support the conjecture that some advertisers wish to seduce, rather than persuade, consumers to buy their products.'

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Sex DOES sell... and here's why: Attractive men and women in ads affect our capacity for rational thought

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Ads using models make consumers buy on impulse Facts and figures do little to get us to part with cash Draping a model seductively over the product on sale has long been a ploy beloved of advertisers.

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Last updated on by

Across America, company dress codes for employees are as diverse as the employees themselves. From being so strict that hemlines are measured, to telling employees, "You can wear anything, as long as you wear something," companies certainly seem to be in disagreement over how workplace attire affects productivity.

Some contend that allowing casual attire implies that they allow a casual attitude, which results in a casual (lazy) work ethic. The other side argues that as employees are allowed to dress more comfortably, their confidence - and therefore their productivity - will increase.

Because of the lack of consensus, the vast majority of workplaces tend to implement an easy, middle-of-the-road type dress code requiring employees to dress in business casual attire. So what is the right answer? Scientifically speaking, how does a dress code impact productivity?

In short, we just don't know. Just as managers disagree on the issue of attire, there has also been little consistency among researchers. In fact, one study, sponsored by The Master's College in California, published the following conclusions: "There is an effect on... performance in the workplace because of casual dress... Casual dress has equally positive and negative effects, and... dress codes may or may not be necessary for professional performance." Conclusions, indeed! It seems that attire is such a deeply personal preference that, at least from a statistical perspective, there is no perfect way to predict how implementing a dress code in your workplace will affect productivity.

However, there are some things you can consider to help you determine the dress code that best suits your workplace environment.

Who are your customers? How often do you interact with them?

First, who are your customers, and how often do you interact with them? Is it essential that they always view you as strict professionals? If so, reducing the rigorousness of the dress code is probably not the solution you're looking for. Do you connect with customers exclusively on a business level, or do your interactions have a tendency to become more informal? If you relate to your customers in a business-only fashion, then your dress code should reflect that. Just keep in mind that many customers will judge a business's productivity based solely on its level of professionalism.

How will your employees react to your attire guidelines?

Another question helpful to consider is how your employees will react to your enforcement of strict attire guidelines. Your workplace might never reach complete agreement about the dress code, but it is still important to consider your staff's general preferences, especially if your main goal in setting attire guidelines is to increase productivity.

If your workplace is extremely casual on an employee-management relations level, introducing an intense dress code into this informal environment is probably going to be counter-intuitive. By the same token, if you already have a strict dress code in place but sense resentment among your staff because of it, consider relaxing the attire rules. However, it is extremely important to do so only to the point where customers' perceptions of your company will not be negatively affected.

So although the precise effects of workplace attire on productivity are not known, the question of dress code is still an important one to address. There is no formula that can be applied to all workplaces; instead, use your best judgment when deciding what attire guidelines are right for your company. Consider your company's unique goals, attitudes, employees, and customers, and use these traits to help you reach a decision.

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How Does Workplace Attire Affect Productivity?

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Last updated on by Across America, company dress codes for employees are as diverse as the employees themselves. From being so strict that hemlines are measured, to telling employees, "You can wear anything, as long as you wear something," companies certainly seem to be in disagreement over how workplace attire affects productivity.

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The women are being portrayed to serve and care for the man. The man in turn does nothing for the women and in fact is the only one benefiting from this exchange.  What is the advertisement trying to accomplish by displaying women and men in this demeanor? How does this relationship between the man and women stagnate the progression of women becoming equals to men?

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According to the article, there is no solid scientific evidence showing the effects of formal dress on performance. However, depending on the type of professional business and partner relationship, this idea can be critical. The article is written by a well renown business efficiency expert, Andrew Jensen. He has aided many corporations from the likes of GE to small businesses in the realm of business efficiency and marketing and performance.

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http://direxxismarketing.com/marketing-operations/a-look-into-coca-colas-marketing-techniques/

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This article addresses the question "does formal dress increase productivity". This article says " Their findings indicate that business students see strong contrasts in professional characteristics associated with the degree of formality in workplace attire." this indicates that there is a correlation.

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ERIC - Professional Characteristics Communicated by Formal versus Casual Workplace Attire, Business Communication Quarterly, 2009

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Employees are frequently advised to dress for success to build their careers. From the corporate perspective, employees who are well dressed are believed to form better impressions with colleagues, clients, and customers. Many companies create dress codes in order to gain the benefits of a professionally appearing workforce.

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Why is the sugar portrayed to be better for you than an apple?

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what does Coca-Cola want you to feel?

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Why is the girl not in a leather jacket like the guys?

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Why is the girl not in a leather jacket like the guys?

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Don't phone it in/give up, keep your swag

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The mentions that you need to drink a coke when you need a break. What was going on during that time period that people would need a break come or forget about?

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the teens are all smiles so they're are implying that drinking coke makes you happy and you're in for a good time.

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How does the color scheme appeal to the eyes?
What is the significance of having an interracial couple?

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Did they just get home from a football game?

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Did they just get home from a football game?

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They both hold a an important jobs that require them to multitask.

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they went into the diner just for a drink and no food

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The boys and mom look well dressed, maybe representing what a typical american family would ideally look like at this time

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saying that when you take break you should drink coke instead of any other soda product

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Why is the guy on the far right not using a straw?

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Why is the guy on the far right not using a straw?

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boardroom blitz, football schematics on background blackboard

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boardroom blitz, football schematics on background blackboard

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why is it portrayed that if you wear a suit you will be better at multi-tasking?

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what is the signifiace of the red earring?

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His wife is trying to convince him that Domino's sugar has less calories in it than the apple he is eating.

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The boys seem to be in a high school, indicated by their school megaphone, saying that coke would bring this mom closer to her high school boys, a age group stereo typically  hard to relate and talk to.

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It keeps mentioning American and it only has one race

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why do they both seem to be in chaotic situations?

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Why does the woman's jacket have multiple colors and not the male jackets?

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Why does the woman's jacket have multiple colors and not the male jackets?

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They are insinuating that men who wear their clothes are successful business men.

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Does formal dress increase productivity in clutch situations

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Does formal dress increase productivity in clutch situations

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They're saying its smart to be slim

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They are sitting down at a soda bar spending time together, saying that any good soda bar that you and your family want to go enjoy yourselves at would have Coca Cola there

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what kind of business is this involving?

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what kind of business is this involving?

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The man in the image is sitting on a throne being carried by the women in the image. The throne seems to be symbolic of the sexist idea that women are supposed to serve and take care of men.

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advertising more towards a younger crowd

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Women are being portrayed as inferior to men.
For what reason does this advert show the stereotype  man's superiority?
Perhaps the shirts make the man seem more attractive to the women

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they're drinking out of glass cups rather than soda cans

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The woman are in primitive clothing compared to the only man in this image who is in a more modern style for the time. The primitive clothing may jeer at the intelligence of women and their sophistication. Upon looking at the clothes it seems that the man is considered to be more sophisticated and intelligen.

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Why do they only use attractive men to advertise their clothing?

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The coke bottle is half way full,  why is that? what does it mean

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half of the name of coca cola is in each of the bottle.

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Coke is trying to portray that they are the drink of choice when bringing people together when you have that free moment with other

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they're saying coke is the go-to drink when you need a break.

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There really aren't any facts as to how it loses weight. They're assuming that their sugar is better than the apple. The sugar less in calories but not with the same amount of grams as the apple. If it matches the apple its a lot more.

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this is beneficial to domino by saying there sugar is better than regular sugar and it will make you slim and trim plus give you energy. social norms would be keeping you lean and slim, watching your weight and watching your calories, compare sugar to an apple to make you think its better than it apple for you but its really not better for you

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What are they insinuating about the men who wear Van Heusen? How do the props and background show this?

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Oct 2013

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Why do they want us to " Taste the feeling"?
What are we feeling?
What do they want us to be feeling?
Why will drinking Coca-Cola and not lets say Pepsi make us feel this way?

What "feeling" are they trying to invoke here and why?

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2016

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What roles are being played? Why does the advertiser think this would sell shirts better?

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What societal norms might they be pushing? Why is this beneficial to them ( Domino

Are facts being presented in a way that are less than truthful? Why would this be?

What Nutritional Myth or Fallacy might this advertisement be pushing? Why?

What sort of social dynamic are we seeing?

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http://ndb.nal.usda.gov/

Nutritional Value of Sugar VS Apple

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"All- American" means what here?

What DON'T you see?

Remember the year, What societal issues were at hand? How are they ( or are they not) being represented here?

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1951

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1937

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1950?