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The letter fonts play a big role in the branding of the product as it evokes emotions associated to the product.

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In this product the name is the most important aspect and this is why the "BUTTER WAFFLES" name is displayed in big bold characters.

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Product detail is very important as the consumer needs to know what ingredients have been used, expiry date and country of origin.

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Here the layout of the product plays a big role in its sale and as the target is mostly children, the size is very important.
It can be held with one hand.

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Food safe plastic

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The logo represents the whole company and brand but here the logo is not given much importance as this is not the selling point of the product.

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Pictures of the product have been incorporated on the packaging to make it look appetising.

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Brown is used to create a contrast against the yellow to make the product name stand out.

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Yellow is generally used to target children and adolescents which is the aim of the product.

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main color - red
ellipse shaped

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- Provided on the back

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Colors used - Yellow
- Brown
- Red