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What do you look for in an Ice Cream? 1)The Taste 2)The Ingredient 3)The Design 4)The Brand

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Everybody eats ice creams :d

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People who have sweet tooth.
People who are lactose intolerant but wants something sweet (soy ice cream)

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Those who crave for ice cream,. Those who don't want to consume the normal ice cream, they can opt for keto ice cream (mainly for gym enthusiast or people who aren't sweet tooth

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Erica - Magnum, because she's living in a luxury lifestyle. From the advertisement diagram we can see that Magnum is more of the "expensive & atas" brand

Jeff - Soy dream, because he is health-conscious and Soy dreams offers Dairy free ice creams.

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I think those who have a sweet tooth would eat these ice-creams. especially children and youths.
Also, for people who are not pursue healthy life style and track calories would probably eat thses ice-creams

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1) What is your favourite flavour?
2) Do you have any nut allergies?
3) What do you normally look when buying the ice cream of your choice? (Price,brand)
4) Do you prefer normal ice cream or healthy ice cream?

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1) Do you have any preferences in terms of flavours?
2) Do you have any dietary restrictions or allergies?
3) Does the price of a pint of ice cream matter when considering to buy them?

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I would recommend Magnum to Erica because she prefers finer things in life and looking at the packaging of Magnum's ice cream, it showcases the luxuriousness and makes Erica feel like she is living her best life eating the best ice cream.

I would recommend Soy Dream to Jeff because he is firstly lactose intolerant which means that dairy products is a no go for him and as a health conscious person, he would be very concern with the amount of calories he consumes

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To cater different consumer's needs

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1) Do you like to eat ice-creams? if no, why?
2) what do you look for when you buying the ice-creams?
(brand, price, taste..)
3) are you loyal to certain ice-creams brands?

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Erica: I would recommend her Magnum. Based on the information given, she "prefers the finer things in life".  Magnum ice cream has the luxurious vibe as their packaging and price is high class and this caters to Erica.

Jeff: I would recommend him Soy/Rice Dream. As mentioned, he is health conscious and he cooks healthily due to having lactose intolerant.

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Having different brands for different customer groups would help to attract different groups of customers such as those who may want ice cream on sticks instead of pints, in a small cup instead of eating out of a whole big pint and etc.

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For Erica, I would recommend Magnum to her. Since her mantra is "always go for the best", it shows that she likes to buy luxurious and classy brand things. Based on the advertising of Magnum, it shows the expensive side of the brand.

For Jeff, I would recommend Soy Dream to him. Since Jeff is health-conscious and fitabit fanatic, he would like to choose the food more organic.

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By having to attract customer with different preferences. There are many types of ice cream brand that the customers can choose from. They can choose from the lowest to the highest price of the ice cream brands.

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It's to target and attract different groups of people. If only have one brand and one type of product, it is not enough and effective to attract all customers. for different customer groups, we can have different brands to meet their different needs.