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A Public Service Announcement or PSA, is designed to educate the audience about a particular topic instead of selling some type of product. The purpose of these ads is to generate awareness about important topics such as drug usage, drunk driving, cancer check-ups or preventing forest fires. PSAs are released by government agencies.

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Specialty media—>  consist of items that are given away to the consumer on which the name of the company or brand is printed. For example carry bags and free merchandise like caps or bags, etc.

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Mobile—> mobile advertising has became a critical aspect for every business, as it reaches out to costumers promoting messagers through SMS.

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Outdoor media—>reminds to the use of outdoor hoardings and billboards put above buildings, near streets to give maximum visibility to create brand awareness.

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Online media—>  with the consistent growth in internet  penetration, companies have started using online media for advertising through social media and websites.

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Print media—> advertising print media are newspapers, magazines, leaflets, billboards and direct mail come under print media. With the massive reach of print media, it became a popular tool for advertising.

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Television—> televisions have became a very important tool to advertise for companies because tv is one of the most widely used in the media in the word.
Radio—> radios are a good tool for advetising because have a high penetration and are easy for customers to buy it is a good way to advertise based on customers selected from geographic segmentation.

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Advertising Media refer to the various media channels through which advertising is done.

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The first real asvertising took place with the rise of journalism in the 17th century. The first adverts promoted books, medicines and newspapers.

In the 19th century the French newspaper La Presse introduced paid advertising in its pages, allowing it to lower its price, increase the number of readers and make higher profits.

In the 1950s most of the advertising was print-based. The ads had a simple picture with lots of details about the product and a slogan at the end. Emotional values like friendship and love started to be included.

In the 60s there was too much supply and not enough demand. Advertising became modern and created messages that made ads more tempting.
In the 70s consumers felt manipulated by ads. Working women disliked ads showing women as housewives and felt that most advertising was negative for them, holding them back from indipendence.

In the 80s advertisers experimented on how to hold consumer's attention, invade their memory and change their beliefs. Digitally enhanced photos create the image of a perfect person which everyone wants to be, but this leads dangerously to low self-esteem and anorexia.

In the 90s all agencies had a team of research psychologists. Advertisers discovered that brain activity is higher during new commercials. Colours were used to associate products with moods and feelings. For example red means active, violet passive, yellow cheap.

Today ads are multimedia and very technical. Pitch statements used are still questions because the consumer stops and thinks. The consumer is complimented and praised for being able to see through the fallacies and manipulations. In this way, they think the company understand and appreciate them.

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If you want to advertise a product or a service first of all you have to find something important and interesting to say.
You have to express it in a persuasive, creative and original way, if you use words already said, it will be less successfull.

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Advertising is a paid form of communication that is commissioned by a clearly recognizable subject to disseminate their offer of ideas and products through the media and influence the choices of the target audience regarding a given consumer good or behavior model.