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Feed | LinkedIn

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MNG, M., 2021. Fashion for Women | Mango United Kingdom. [online] Shop.mango.com. Available at: <https://shop.mango.com/gb/women?gclid=24c7dc858ac410e89cd2bccc8d596ace&gclsrc=3p.ds&msclkid=24c7dc858ac410e89cd2bccc8d596ace&utm_source=bing&utm_medium=cpc&utm_campaign=Brand%20-%201WOMAN%20-%20PURA%20-%20GB&utm_term=mango&utm_content=Mango%20-%20Core%20Brand> [Accessed 10 March 2021].

Morplan.com. 2021. Economy White Female Abstract Mannequins - Hands at Side. [online] Available at: <https://www.morplan.com/gb_en/88878> [Accessed 10 March 2021].

Johnlewis.com. 2021. House by John Lewis Jamie Ceiling Light at John Lewis & Partners. [online] Available at: <https://www.johnlewis.com/house-by-john-lewis-jamie-ceiling-light/grey/p3459077?sku=237407623&s_ppc=2dx92700055675315070&tmad=c&tmcampid=2&gclid=EAIaIQobChMI9PH-9O2l7wIVgdGyCh33CgalEAQYBCABEgJogPD_BwE&gclsrc=aw.ds> [Accessed 10 March 2021].

WGSN. 2021. [online] Available at: <https://www.wgsn.com/fashion/article/90133> [Accessed 10 March 2021].

Sharpnecdisplays.us. 2021. E507Q, 50" 4K UHD Display with Integrated ATSC/NTSC Tuner - Highlights & Specifications | Sharp NEC Display Solutions. [online] Available at: <https://www.sharpnecdisplays.us/products/displays/e507q> [Accessed 10 March 2021].

Jersey Oak Furniture. 2021. Jersey Oak | Home and Garden. [online] Available at: <https://www.jerseyoak.com/> [Accessed 10 March 2021].

Trustpilot. 2021. vidaXL is rated "Great" with 3.8 / 5 on Trustpilot. [online] Available at: <https://www.trustpilot.com/review/vidaxl.co.uk> [Accessed 10 March 2021].

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Reflective Blog (padlet.com)

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vidaXL Dining Table 150x73 cm Solid Mango Wood | vidaXL.co.uk

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Jersey Chair Oak & Cream Faux Leather - Atlantic Shopping

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NEC MultiSync E507Q (visunext.co.uk)

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NEC MultiSync E507Q (visunext.co.uk)

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House by John Lewis Jamie Ceiling Light at John Lewis & Partners

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HOME | mysite (wixsite.com)

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HOME | mysite (wixsite.com)

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This is research about the SS21 trends

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This is the final planogram, I have added more bays and included shelves to make it more clear how the products will be displayed

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This is the first planogram, I have not done enough bays, I am going to do 6 and I need to improve the spacing between the clothes and accessories

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collection title
colour palette
inspirational imagery
key details

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https://visualretailing.com/asda-george

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Inform stores how to display their products in the most space efficient and visually appealing way, from a collection of items to the whole floor space, this keeps the brands looking consistent

Ensure guidelines are relevant and accurate to all store types:

Ensure visual merchandising guidelines have clear, accurate and relevant instructions to store tiers , this saves time and allows team to identify the relevant information quickly and simply

Use planograms or rack ups to create balanced clear visual merchandising guidelines:

Creating balanced product collection is all about analysing your range and creating one that is on trend and helps improve your stores KPIs, its important to deliver this collection in  a concise, informative way, so your stores know exactly what they will be putting on the back wall for example

Optimise floor space:

Retail floor space, is one of the largest costs a retailer has, effective visual merchandising is all about optimising the cost per square foot to deliver higher profits, use all of the data at your disposal to specify where key sellers, trends and marketing should be placed, base guidelines on how much merchandise you can fit in your store without affecting movement and customer experience

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Created to organise the product adjacencies, a fixture layout goes into detail of where the following will be positioned:

Focal points

Mannequins

Displays/props

Fixtures

Focal points are points of interest around the store such as:

Mannequins

Tables

Front facing product shown as outfits

High level displays
feature fixtures

Graphics

They are designed to catch the eye of the customers to lead them around the store

Things to consider:

Trend or collection you need to promote

Key outfits

Best selling products to engage the customer

How the focal point will grab the customers attention

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outdoors, summer, comfortable, evenings out
brands: mango, closed

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minimal, effortless, appropriate for work and evenings out
brands: mango, closed

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relaxed, ready to dress up, effortless, able to go from work to evening out
brands: oasis

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trouser: comfort, neutral colours to create an office appropriate look
brands: warehouse, next, closed

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UK Press Previews: Women & Young Women S/S 21 - WGSN Fashion

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SS21 trends

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simple, minimal, used some props but still neutral, different angles of the mannequins, makes the window look more interesting the minimalistic theme goes well with the brand and the layout of their stores

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they have placed the products shown next to the mannequin to make it easier for the customer to find the products they want to purchase, this shows the customer what the complete outfit will look like and encourages them to purchase

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the products are displayed to show the customer what the complete outfit will look like, the shoes are at the bottom and the clothing is front facing to allow the customer to see the outfit clearly, this encourages them to purchase more products, which increase sales

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newest collection in the centre of the store in front of the entrance, to catch the customers attention and the accessories are next to the cash desk, to encourages customer to purchase while waiting to pay, this increases sales, the apparel and new collection take up a larger amount of space, as this sells more

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Transition zone: can be put to good use with visual merchandising displays following the theme of the window or latest collection for maximum impact but must not block sightlines

Primary zone: for the newest, most relevant product/collections

Point of sale: for impulse buys, lower priced products

Planning product adjacencies help with creating an easy shopping experience, visual merchandisers plan layout based on product segmentation and the best adjacencies to convert customers into purchasers

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Mannequins:
hands at side: £174
step forward: £159
sitting: £325

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Drawing or plan for display merchandise in a store to maximise sales

The information on a planogram should be thorough so its easy to replicate

Group and merchandise products by category or segment

Merchandise products from small to large, left to right

Place their best products at eye level

This leads to satisfied customers and visually appealing stores

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Economy White Female Abstract Mannequins - Hands at Side (morplan.com)

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Hanging product:

Side hanging products: horizontal merchandising, places side hanging product within the customers direct line of sight on the same level. Technique to create boutique feel and gives a calm feel to a store. Little garment is visible, requires careful arrangement or sizes and colours. Negative is its difficult to communicate key outfits customers and means you have to use store design or display to create interest in the store

Front facing products:

Displays front of products, highlights features and value, used to display clothing match proposal, to grab customers attention

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Mango: products are displayed so customers can see clearly what it looks like, products that go with each other are placed next to each other, to show customers the complete outfit

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H&M: this is an example of a wall bay, this shows each product clearly, to show the customer what it looks like, this is effective as the products that go well with each other are placed next to eachtoher, they have included shoes and accessories next to the products to complete the look for the customers encouraging them to purchase

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Zara: products that go together are placed next to each other, to show the customer what the outfit would look like. the shoes and accessories are placed along the bottom, to complete the look. this is effective as it encourages the customers to purchase more

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women and young women's: evenings and special occasions

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Collection Review: Women & Young Women's Key Items S/S 21 – Evening & Special Occasion - WGSN Fashion

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neutrals, practical, work leisure, to balance work, this works well with mango customer profile, as it is young professional career women

able to return to outdoors after covid, SS21: effortless outfits

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Appeal to customers subconscious using specific VM principles such as colour, print, balance and on trend, inspirational outfits

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https://www.forbes.com/sites/pamdanziger/2019/08/04/retailers-need-to-engage-shoppers-five-senses-to-save-physical-retail/?sh=7441fdf45634

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In most high street stores customers stay an average of 3 minutes

8-10 customers leave store without finding what they're looking for, even if its there

80% customers will not ask member of staff to help

A lot of decisions that customers are made subconsciously

You get 3 seconds to make an impression

Focal point: acts as centrepiece of a zone or collection, it usually combines product and styled mannequins, displays, props or signage

Senses:

75% of peoples emotions come from what they smell and they experience a 40% improvement in their mood when there exposed to pleasant fragrances

sight and touch: used as part of buying experience, approaching garment to touch texture or fabric

Scent: used directly and indirectly to create an ambience. Clothing retailers may have an in house room scent that can be purchased as a room fragrance

Temperature: if the store is hot or cold customers more likely to leave. 14% of arcadia complaints are about their store temperatures

Sound: we are often drawn to brands that play music we enjoy

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Scheme

Message

Key products displayed

How is the design going to grab the attention of the customer?

How will it tell a story that resonates with the customers?

Relevant or your specific time period in the retail calendar

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the first page on the mobile app includes promotions, new collections and sales. this allows the customer to see all the promotions the brand is offering and by putting this on the first page, the customers are encouraged to shop.

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the products are styled in a variety of ways, different angles to show the customer the products clearly, so they can decide if they want to purchase. by using different styles in the product shots, it makes the page look more interesting and the products stand out more from each other.

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Mango:
layout is clear with two products in a row. this is easy for the customer to see the products.

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ASOS:
the layout is more traditional, side by side. all of the products are in rows clearly presented to the customer. this is effective, as the customer can browse more than one products to see if they want to purchase. the products are styled differently in each image, some sitting, some standing, this shows variety, this allows the customer to see the products from different angles, up close and far away, so they can decide if they want to purchase.

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Zara:

Zara layout is a little different as they have some products in the centre, on its own like the one on the left. Then they have some side by side like the one on the right. This makes the page look different to most apps, as they usually layout product images side by side. This is effective, as its different and breaks up the page and makes it more interesting. However, sometimes it may be inconvenient, as customers  may just want to see products clearly presented  out side by side, so they can browse easier. the way the products are models varies, as some are sitting or standing.

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Connecting with younger audiences

Mobile apps show outfits styled on models. Flat lays, as product shots placed next to each other and on influencers or customers

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Composition of carefully selected items, arranged on a flat surface and shot directly from above

Things to consider

The outfit, accessories, lifestyle pieces, the background

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Building an outfit out of a neutral colour an a bright colour

Neutral colours: white, black, grey and navy and can include silver, bronze and gold

Colour clashing:

Similar colours clash in a modern way. Red, pink, green, blue, orange

Usually loud and eye-catching

Colour blocking:

Techniques to display blocks of colour on outfits, paring colours together to create a striking look

Tonal colour:

Using different tones of the same colour to create a look

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this is more of a summer outfit, with tops and shorts, minimalistic look and colours, this will go well with the theme of summer evenings out

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lighter tones of colours, accessories, such as hats and bags. comfortable look but still on trend

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layering pieces such as tops and jackets, one tone of colour throughout, staying on trend and stylish. casual look but still trendy and comfortable, this is in line with mango customers

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S/S 21 - WGSN Fashion

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Gucci: simple, used colours but in a more subtle way, they don't need to sell to the customer as much which works for the luxury brand

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Hobbs: much more mature, simple, minimalistic, less colours, less props

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Topshop: styled a lot more, more props, colours, accessories, trying to sell their products

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Visual merchandisers must consider the following things:

Current trends from catwalks, designers, trend forecasters

Designer/brand concept

Textiles and prints

Colour palette

Textures

Silhouettes

Inspiration/art

Important to be in line with your customer, market and overall trends. Need to respond to your brands profile and consider your customers needs.

Product should be styled to suit the trend to best communicate the seasons story and make the most out of sales.

Styling Is how outfits or interiors are put together, its about coordinating items to complete looks and the presentation of the look.

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friendly, casual, professional
appealing to young professional career women

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Informal or formal language

Technical language

Use of slang

How does the customer talk

is it catchy

Humour

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Written words, any messages that appear on any platforms, packaging, social media

Tone of voice makes brands stand out

Brand must be consistent in its use of language so that its writing becomes familiar to the customers, creating a specific tone of voice

Tone of voice based on brand values

Apple: innovative, inspire, think different

Ted baker: cheeky, playful, quirky

Values: what you say

Personality: how you say it

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This window is about covid, as it has messages to encourage people to stay positive, this inspired my project, as I think I could use positive and empowering messages in my window for mango, as it is about young career women who work or study and I think this message would resonate with that target market

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This would work well with my project, as I am doing a spring/summer 2021 theme, so something like this would reflect the that well as it is clear to the customer what the theme is

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This is inspirational for my project, as the message is empowering for women, which reflects my brand mango which is about young independent women, I think this message would work well in a mango campaign

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EDITED

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Global Windows: Spring 2020 - WGSN Fashion