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Everyday when I scroll through my social media platforms I see ads that have something to do with my life. Just today I was using a bunch of tissues and I got an ad for tissues on my Instagram. I don't often use a ton of tissues but I find it odd that when I end up using a lot of them in one day I get an ad for them showing up on my screen. I've seen this before with other types of things, I get ads for bathing suits when I have been recently looking for more for a trip.

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A few weeks ago I was talking to one of my friends about their favorite brand of whiskey, and I had done a search for this particular brand once on Google. Since that time, I've received several personalized ads based upon that search on places such as Google and Instagram. I commonly see items that I've recently searched for appear to me in suggested ads in the days following.

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This ad is personalized to me because Saks is one of my most shopped at stores. Whenever I see Saks ads on Facebook I always scroll all the way through because there's almost always several things I end up liking and sometimes buying. Sometimes I even go on Facebook just to see the personalized ads. It saves me hours sifting through pages online shopping.

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I was scrolling through Instagram and discovered that I saw an add for a product I was looking at online a few days ago. I also have been looking online at beauty products lately which is why this ad does make sense. I understand that this is all apart of the algorithm and that it does seem weird that my phone is "listening" to me. I do enjoy the ads I see so I can't complain about the personalized content as at times it does benefit me.

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When I was scrolling through TikTok, I come across various different sponsored ads as I am scrolling through my "for you page". This ad for the Samsung Galaxy popped up and was an example of targeted marketing in a persuasive way. They add it to my fyp to try to convince whoever comes across it to react and click on the blue link "learn more". These sponsored ads are always pretty convenient stuff I would use in my life and are definitly recommended based off of recent tiktoks I have liked.

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Whenever I am on Pinterest, Instagram, or even til Tok I look at wedding stuff (for my dream future wedding of course) or clothes. Every time I look on the explore or browse section of Pinterest it always shows me those two things. When you open up the photos its shows me where I can buy it. Even though they don't look like ads, it really is since it will show me every where to find almost everything in the photo. I don't really ever use Pinterest. I think I have looked things up a couple of times at most, but it will always show me ads.

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I was shopping on Aerie’s website for leggings today and just now logged onto Facebook to see what ads I would have, and to no surprise the very first ad I came across was for Aerie leggings. It is not a coincidence as I learned more in this class that algorithms create personal recommendations based on our content intake. I also noticed that this specific ad for leggings shows me at the top of the screen that there is someone on my friends list who also likes the brand. This shows how algorithms have the ability to draw connections between users and create that suggestion.

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In just a couple of seconds scrolling on Facebook, I got a sponsored ad from Pearson+ that has to do with school and studying. This is relevant to me because like us all, we're currently going to school at a university that requires studying in order to pass classes. I've looked up studying methods in the past to help me with remembering information better, so I wouldn't be surprised if this is why I'm seeing an advertisement like this. Even by just scrolling a little further, I see advertisements on clothes and shoes. Being a normal college student, in my free time I love to shop for clothes so I wouldn't be surprised if that's why that advertisement popped up for me as well. Facebook and other social media sites might also look at my age in regards to the advertisements I see. These factors are what helps them come up with what advertisements show on my different feeds.

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I watch a very select grouping of videos when I scroll through Instagram. Those include cute animal videos, makeup videos, and usually fashion related videos. On my feed, I always have this section titles "suggested reals" which usually leads me down a rabbit hole of content that I struggle to climb out of. This is personalized persuasion because Instagram has taken note of the kinds of videos I find interesting and will engage with. Because of the knowledge they have collected on my interests, they put different clips from various accounts to get me to expand my following and look at new content on the app. They use my interests to keep me hooked on the app and boost their usage. I really would enjoy looking at all of these suggestions and I normally do click on them.

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Option 2: Find and Share an Example Michelle Conner

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Option 2: Find and Share an Example Michelle Conner

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When looking through Instagram stories this add from Vera Bradley popped up. I found it kind of shocking that this specific brand came up as an ad, but while looking at it more it makes sense on why it came up. On my personal instagram I post a lot regarding my work of being an oyster farmer. Being an oyster farmer means working with with shellfish. I find it crazy how they do this magic on showing me products involving shellfish. I do not think personally I would buy this bag but Instagram did a great but kinda freaky job on knowing what would catch my eye.

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This is a few examples of the different thumbnails Netflix will provide to different users. These are a couple of the profiles within my family. I find it interesting to see because the "In The Dark" thumbnail on my profile shows a comedic scene including a dog, which I am assuming Netflix knows the fact that I love dogs. In my sisters "In The Dark" thumbnail, however, a more dramatic scene is shown, and I feel like that can show that I enjoy more comedy shows whereas she likes to watch dramas. It's pretty interesting because I know this to be true about my sister and I, and apparently Netflix's algorithm does too! Another example is of the trending movie "The Tinder Swindler." On the left, my sisters shows almost what looks like a crime documentary thumbnail, where on the right, my thumbnail looks to be a technology based thumbnail. My sister loves to watch crime documentaries and I am definitely into technology, so I am seeing a trend of how Netflix personalizes thumbnails for people who have different interests, and what they tend to normally click on.

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I have actually seen this ad quite often in the past week, and it is no surprise to me that it is exclusively personalized for me. Recently, I saw a TikTok on how Build-a-Bear had Harry Potter bears and I excitedly went to their website to look at them as I have always loved Harry Potter. It is clear to me that Instagram knows I have been looking at Build-A-Bear's website.

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When doing the assignment before this I had to look up an article. As I am reading the article I noticed three different areas of advertisements. This was very intense amount of advertisements for one. I know it was a personalized ad because just yesterday I looked up custom pillows for valentines day. I think this is an invasion of privacy. Its different when its on the actual website. But the fact this website found out what I was searching up to put as an ad was almost scary.

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I literally opened Instagram and here it was. I see this ads way too often and to be completely honest I feel as though its an invasion of my privacy. I know that this is a personalized ad because literally for the past few days I’ve been talking about this car to friend. Not even just the car, but the actor who plays captain mavrel is in it and I watched that movie two days ago. A coincidence? I think not.

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This is an ad I saw while scrolling through my Instagram stories. I find that in between every 2-3 stories Instagram shows an ad, but most times I don't pay attention because they seem to be a sponsored ad that doesn't interest me (for example, this same night I saw an ad for a Disney TV show that I have no intention of watching). This ad however, felt extremely personalized, as earlier in the day I was discussing with my roommate how I need to buy new clothes, specifically shorts, for a trip were taking this Spring Break. I even mentioned the Levis brand by name in this conversation, because I had bought their clothes before and know I like the. Of course, without even thinking of this assignment, I slid up on the ad to see the Levis shop, because I was persuaded to buy the shorts after having talked about it that day!

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Here is a photo of one of the ads on my phone. I found that this would be an interesting one to show as it pertains to this class. My roommate and I were just talking about how I was reading a New York Times article for this class. As I was looking for ads, this one popped up. I believe it was personalized for me because I was just talking about the NY Times, and I had it pulled up on my computer. The data from both devices definitely work together, and the phone algorithm knew to show me this.

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This definitely personalized persuasion because it Amazon is  showing me titles based off of my previous watched shows. I usually do watch comedy on Amazon so they could be spot on with the recommendation.

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So this only took me about 3 minutes to find on my Instagram timeline. I know this is personalized persuasion because I haven't looked into buying any legos ever, I think last time I wanted a lego set was when I was too young to have a phone. This 911 is one of my all time favorite cars though, and I do follow many car pages on instagram, so for my timeline to suggest this is clearly some form of personalized advertisement.  I think the craziest part of this add is how spot on they nailed it. Now Im over here, almost twenty-two years of age, seriously considering buying legos.

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While I did not think to take a screenshot at the time, I did have an instance where a personalized ad perfectly matched my interests to a borderline disturbing degree. While on a random news site, I got a Redbubble ad. I found it strange considering I've never been on Redbubble before, but before I scrolled past, I saw the item it was advertising. It was a pillow, and on the pillow was an image of an extremely obscure reference to a YouTube channel I was a fan of. I'm talking about an in-joke for a community of, at most, 30,000 people at the time, and despite never going on the website, the ad had successfully determined that I might get a kick out of seeing such a remote piece of media I enjoy. It definitely made me question how precise advertisement algorithms had become, seeing as it could be this accurate.

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I know that theses individual post are personalized persuasion because each of these electronic devices are products I've bought recently. Each listing is a variation of the initial purchases I made over the past few weeks.

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its funny when ever i am on youtube I get some kind of add that would be a perfect example of personalized persuasion. however to day i had to go to youtube to get this example. the example I have is an advertisement for a coding class that you can take online. the reason why this is personalized is that I am always on insta looking at other peoples post on coding, and what techniques they are using for there code. so insta decided to advertise online coding classes. since that is the niece that i enjoy

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I often go on google to shop and look at different brands and clothing websites. one of my favorite websites to shop on is called ssense. I often find every time that I leave their website to go to another their pop up ad is at the bottom with whatever I looked at or tried to purchase. I believe this is a form of personalized persuasion because it is trying to get me to go back on to ssense and enjoy my shopping experience with sale ads and other clothing ads that would interest me.

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I went on my Facebook to scroll through because I usually see many ads on my feed and found this advertisement. This is an example of personalized persuasion as I am lactose intolerant and am always having to look for replacements to dairy. I thought it was funny that this showed up because it's not like I am constantly searching up non-dairy products.

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An example of personalized persuasion that I have encountered a lot recently is for these "Comfy" over sized sweatshirts. Four of my friends have them and always wear them and talk about them. I googled them one time to look how much they were and now I constantly get ads for them. I will never buy one, but I continue to get ads for them day after day all because of one google search. I get the ads when Im on the internet and on social media because I googled it from my phone.

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When going on Instagram I feel like I usually see a good number of ads. Today I saw an advertisement for phone cases on  Instagram and I think it is personalized persuasion. This is because I have been looking for a new phone case recently, and often have been searching things related to that. Though this advertisement is from a company that I have never visited, a lot of my searches have to do with finding a phone case that is cute and can save a dropped phone.

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One example I found of personalized media is right when I sign into my instagram account! Often on the main page after scrolling though a couple of pictures advertisements will show of things I may enjoy or want to buy. Recently I went on Expedia and Bahia Principe website to book a trip for next year and look at availability. The technology being used through those sites see that I'm on Instagram and pop up once again. I see it's targeting me because I was just on their site and now they are placing a book button to get me to go.

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I am a huge sports fan, so when I go on Instagram, it will often show me ads for things such as jerseys or shoes or sports video games. When I am scrolling down through my feed, it will often show me ads of jerseys that will catch me eye for a brief second, and then I will scroll past it as soon as I realize that it is an ad. Then when I continue scrolling, it will show me a brand for sports, such as a Nike ad, that will catch my eye again for a second, then I will continue scrolling. I believe that the more that I engage with these ads, the more likely I will be to continue receiving ads like those that will catch my interest.

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I immediately thought of Instagram  as the platform that would alter what I see to raise engagement. Almost every time I go on the platform I receive an Ad or sponsorship as a way to get me to engage in whatever was being shown. I opened the app and scrolled through my feed and the first Ad being shown was for Wall Street Journal. I frequently read the Wall Street Journal for myself and because I have classes that require me to engage in the platform.

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I decided to look only Instagram because this is the place where I always find ads that are very specific to my searches or specific to something I've said out loud. When I opened the app and scrolled down a little bit, I got an ad for Shaws grocery store. This caught my eye because me and my roommates are always talking about going to Shaws for our grocery trips and how much we like it more than other grocery stores. I have googled Shaws for the directions on how to get there so this is definitely why this ad came up on my page.

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I received this ad on Instagram today because yesterday I was looking up "matching sweats" because its winter. I also tend to browse H&M frequently because they have cheaper clothes and there's a store in every mall. I also  bought from H&M for Christmas presents this year so I regularly see ads for this brand and brands like H&M on Instagram, Snapchat, and other platforms I frequent. Recently Instagram made it easier to shop online because you can now see the pricing and buy directly from the app. I have yet to buy from Instagram because I try my best to skip them because I don't have the money right now!

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I peeked at this assignment yesterday to see if I could put this to the test with things I haven't searched for recently. I decided to search for some high end fake nails and gel nail polishes because I haven't been able to go to the nail salon. Just today, these two adds I have attached showed up in my feed on Instagram. It only took five minutes on the app to get more than two advertisements for some fake nails and other nail products, which I had searched for yesterday. It is obvious that  these were targeted advertisements and that they were personalized in my feed because of what I was browsing the day prior.

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I found this ad while I was scrolling Facebook. There are a few things that show me it is an ad. The first is that the format of the post is different than post made by Facebook's users. I also know it is an ad because below Amazon Prime video is the icon that says this is a sponsored post. I also know that this is personalized because I know that I have been watching a lot of Prime Video recently and seeing this ad shows me that Facebook knows I watch Prime Video and is recommending other shows that are on that platform.

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Ok, so I was trying to find some personalized ad in my social media as we should and I was having a hard time to find any. I was scrolling facebook and I see a bunch of suggested posts (which are personalized and I like it, because shows me things I want to see). Then browsing my colleagues here about their answers I saw someone else was exploring facebook and posted the sponsored section of ad.
So I got this same section (sponsored ad) and I can't really see personalization for me. One of the ads is about tax (what a surprise it is tax time), but I haven't been researching tax or anything. The second ad is about debit card that parents can manage or something. I have a pre-K at home and he is definitely not going be using a card soon.

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Every day when scrolling on social media, I notice advertisements that are specifically targeted to me based on things I have viewed or my searches on Google. For example, after scrolling for about 10 seconds on Facebook to complete this assignment, an advertisement for oVertone coloring conditioner popped up on my timeline. This is a product I have been looking into, as I have been googling coloring conditioners that I can use to temporarily color my hair without doing something permanent. oVertone is one of the most popular brands that is used for this, and now every day I see advertisements for their products despite not yet purchasing one. I do notice that sometimes the advertisements I see are not exactly curated based on my searches. For example, the next product advertisement was about Nutella, which I do not normally search for or eat.

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Just by scrolling through my Instagram, everyday their is a new ad that pops up related to my prior searches on the internet. I honestly think it is pretty interesting to see different ads pop up when they are related to my searches. I often get a lot of clothing ads, vacation ads and some laser hair removal? Which is random since I never searched that up ever. Some ads are designed for you and some are just randomized I feel. I also get ads about the tv shows I watch which is nice but then again sometimes it seems weird that it knows these things about what you do. For example I watch Riverdale and I got an ad today on Instagram "Catch up before tomorrow's new episode" I just thought this was weird since I have not watched the week prior to this week's episode so I think that's weird. Here is the example:

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A place I most frequently see personalized ads for me
is on Instagram. I typically get ads for makeup, skincare, or gym-wear because these are the three things I buy most online. I often find myself scrolling through Sephora's page, or on Gymshark's website.  Recently I was scrolling through my Instagram and a Fabletics  advertisement came up. I have never bought from them, but it is similar to the type of things I look up. I find it a bit unsettling how much my phone knows about me. They know my hobbies, who my close friends are, and basically everything about me. Here's an example of the advertisement that was directed to me through Instagram:

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I am a big Celtics fan so a lot of the time I will google the stats or scores of games. Sometimes when I'm bored I will also look at their apparel like jersey's and sweatshirts and stuff with no intention of buying them. A lot of the times I will scroll through Instagram and see ads of those certain jerseys or clothing similar to it and how they are on sale.  Before Covid19 I would also sometimes get ads or emails about buying tickets to attend a game or asking to vote certain players into the all-star game. Unfortunately I don't have any pictures of these ads. Another time was a few days ago when I noticed an ad for a Brita water filter on a website I was on and the last time I looked for one was before Christmas so they still must have my information and still want me to buy one.

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After scrolling through two maybe three posts on instagram this ad popped up. I know this is personalized to me because I have been looking at these products on Sephora's website as well as the actual brands website for a few days now. I have been trying to see which has a better deal on the products that I need. I am a frequent customer here, as well as my demographics fit in their target market making me a good candidate to advertise to. I have been seeing these ads at least 3 times a day between instagram and Facebook. I did end up buying the products, but I bought form the brands website so I have continued to have more ads from Sephora as I didn't make any purchase from them and I get an occasional ad from the brand.

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Like many others in the class, I knew that most of my personalized persuasion occurs through instagram ads. I have been looking at both Laneige and Sephora's websites a lot recently trying to find some new skincare products and seeing which has better deals and options for me. I ended up purchasing from Laneige's website, so the ads from them have slowed down but at least 5 times a day I see an ad for the products I was looking to buy from Sephora between Instagram and Facebook. They are targeting me for this ad's because I have spent time looking up these products and adding them to my cart on the websites and going back and reading reviews on the products. These as show up seamlessly in my feed and always seem to catch my eye on instagram. On Facebook I would say I notice that they are ads more but I still find myself clicking on the links. I have also noticed on Facebook when the ads appear it always says "___" likes Sephora or what ever brand and it is always the name of one of my Facebook friends.

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After a few minutes of scrolling on instagram, I came across this add for some sort of pet related service. I know this ad is targeted to me because i just got a puppy a few weeks ago and have been making a lot of searches and visiting a lot of pet related websites. Because I visit a lot of pet websites and have purchased several dog products recently, google knows that I have a dog and that I am interested in dog related services like this one.

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Similar to Ana, when I read the assignment I knew where to go to find a personalized ad. Instagram always has eerily accurate ads to things I'm interested in, have talked about, or have searched before. This specific ad features the pair of jeans in a few different pictures. I think this ad is targeted towards me because I usually spend some time on ads that have pants that are similar, and I spend a good amount of time searching cool pants like that. Also, since I am a teenage girl who is in college, I am pretty much their exact target audience with cheaper clothing items. This ad features Adika, which is a website I have searched for and browsed on before, so they knew that an ad featured on my page would grab my attention.

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Today, after reading this assignment I knew exactly where to find a personalized ad so I went over to instagram. Not even 30 seconds into scrolling on my home page, I found a personalized ad for aerie leggings. I know for a fact it is personalized because I was looking at these very leggings just a few days ago on my laptop. They are targeting me because I am a 21 year old female which is within their target market, I am a previous returning customer, and because I visited their site and browsed a few days ago. I have to say, instagram ads may be the most successful ads because they are so well integrated with the feed that sometimes I don't even realize they are an ad.

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Andrew Komiega - Personalized Persuasion

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Andrew Komiega - Personalized Persuasion

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I was in my Gmail account looking through my inbox when I found an email advertising a new edition of the Nintendo Switch video game console. I know this advertisement was personalized due to the fact that I had been on Nintendo's website earlier in the day looking through their store (wanting to potentially purchase a new video game system) while signed into my account that was linked to my email address. Nintendo most likely used the data from my account to send this personalized advertisement directly to my email address to potentially persuade me to buy one of their products.

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While scrolling through Facebook, I found these sponsored ads appear on my timeline. I know these are personalized for me because builtbar.com contains nutritional bars that are high in protein. I used to search for products that were high in protein, therefore this ad was designed to draw me into their product. Additionally, I really love snacks. That is why this second advertisement was also personalized for me. This website allows you to select snacks, or even cleaning supplies, and have them sent to your home within minutes. I also am currently using HelloFresh for dinners throughout the week, which would make sense why a company like GoPuff would believe that I like to have food products sent directly to my home.