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In conclusion the combination of both the finished product and ancillary texts are effective because it promotes the music video and the artists. The magazine advert advertises the band and their new album. Audiences can look at the magazine cover and if it appeals to them it leads to them finding out more about the band. The digipak is another form of text however this is more on the marketing side. The use of a creative digipak can draw people into listening to the band because they look good.

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The purpose of our magazine advert is to promote the band and their album.
After doing some of our own research on professional artists such as Drake, Rihanna, Ed Sheeran etc. We decided to make our advert have similar to a tour advert. This helped us to promote the band and their new album and connect with the audience.
We illustrated the music video through the image, colours and font that we used. The colour of the text stands out and the background makes the advert eye catching. We decided to change the font style so that it fitted in with the type of music video we created.

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The purpose of the digipak is to promote the album and make it eye catching to the audience.
Our digipak took a lot of time to create as we had to take our own photos and a lot of editing was required.
We decided to go for different vibrant colours because we felt that it would go nicely along with the magazine advert. On two of the faces of the digipak Sam changed the opacity and colour of each member of the band. We did this to brand each member of the brand. We found this inspiration from other bands such as Spice Girls and JLS. The font that we used is simple and clear. We made sure to change the colour of it depending on the background. On the CD panel we also decided to include images of us pointing to the middle. We did this to make the digipak more interactive with the audience.

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The music video itself is disjuncture and it includes fast editing with many effects and transitions. We used a lot of footage to produce the video and to make sure that we had enough cuts on the beat we had to re-film some parts. To make it look professional we also used some studio lights when filming in the drama studio.

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When planning the music video our group also had to consider what we were going to include in our magazine advert and digipak. The combination of our main product and ancillary texts worked hand in hand to make us look professional.

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Our Time Now - Azimul, Sam & James [FINAL VIDEO]

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This song is the property of The Plain White T's. This is our music video for "Our Time Now" by The Plain White T's that we have created for our A2 Media Coursework.