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The target audience for my magazine are males and

females ages 18-34 and therefore my audience could

either be at college, university or have a full time job.

I wanted to have a magazine that was aimed at the

older rock listeners rather than young people so that

they don't feel embarrassed about reading a rock

magazine and so that they don't feel left out and are

able to be a part of the rock community.

My magazine is produced and released in the UK

which means unfortunately people from other

countries wont be able to purchase the magazine.

However my magazine should become very popular

in the UK and talked about a lot because there is so

much content each month. My magazine does feature

artists from other countries such as the US which

will spark interest in these countries and therefore my

magazine will be more popular.

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I think that my magazine targets my audience

successfully and effectively. This is because my

front cover is unisex, the colour scheme which

consists of black. red and white would attract

customers straight away as red symbolises

danger which my target audience enjoy and also

would catch a customers eye because it is bright.

My front cover features popular bands which

many of my audience would be interested in and

therefore would want to purchase my magazine.

My magazine consists of competitions as well as

gig guides and line ups to festivals which would

younger and older readers that are experiencing

their first festival or have already been and wish

to see the line up. My magazine is also monthly

which means there will be a lot more content

than Kerrang! which is released weekly. The price

is also very affordable at £2.50, teenagers and

people that have a steady income would be able

to pay that price each month without having to

worry about missing an issue or overspending.

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My audience have a very 'carefree' personality

therefore while creating my magazine I didnt

follow every convention of a front cover,

contents page and double page spread because

my audience would rather read about music and

listen to music than actually caring about what

the magazine looks like, however I did follow

important conventions to make sure my magazine

did look professional enough to sell.

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After researching into the style of my target audience

I then researched into the different media that my

audience would be interested in. Many of my audience,

including myself enjoy TV shows, this includes 'The

Walking Dead' 'American Horror Story' and 'Hannibal'

all of which contain extremely gory and violent scenes.

My target audience are stereotyped to have a strong

mind when it comes to TV shows and Films as many of

my audience enjoy horror films and gory TV shows as

many other TV shows and films that are 'romantic' or

'indie' are boring for them. This is because my audience

prefers danger and adrenaline which they can get a

sense of from these types of TV shows and films.

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Although the music genre of the magazine is extremely

important I also took into consideration other aspects of

the kind of things my audience would be in to such as

researching different TV shows, TV channels, clothing,

brands, activities etc. As someone who is also into

alternative rock I am familiar with what sort of things my

audience are into such as watching music channels, skating,

wearing band merchandise, being into brands such as vans,

drop dead and converse, they also enjoy tattoos such as

stick n pokes and piercings. I have seen these brands being

worn by my target audience and I myself have purchased

from these brands before. Oliver Sykes who is lead vocalist

of popular rock band 'Bring Me the Horizon' is the creator

of the brand 'Drop Dead' and therefore is worn by many

of his fans and other rock listeners. Rock has a very 'Unisex'

style, this includes black skinny jeans, ripped jeans, baggy

tops, hoodies and shoes such as vans or converse. This is

why for my magazine I wanted to challenge this stereotype

and have my models wear clothes that are considered

'feminine' such as skirts and dresses rather than 'masculine'

clothing such as jeans and a t-shirt. Therefore my magazine

targets men and women because both men and women

enjoy tattoos, piercings and skating.

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While creating my magazine I had to plan different locations of where my

photoshoots would be held. However because of this it made me think of

different places where my audience would hang out, enjoy visiting and find

cool. At first I thought of places such as Camden or Shoreditch or Bricklane,

however I decided that these places came across as too 'different' and 'indie'

for my magazine. From experience me and my friends have hung out in empty

car parks, derelict areas, abandoned buildings and other areas that are considered

dangerous. I thought that a derelict area would be perfect for my audience as it gives

the impression of 'danger' 'attitude' and 'anger' I have experienced meeting new

people in these areas that I think would be apart of the target audience for my magazine.

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Who would be the audience for your media product?