# data[].attributes.body
recognizable, identifiable

# data[].attributes.headline
Creating an online persona that garners respect

# data[].attributes.subject
Creating an online persona that garners respect

# data[].attributes.headline
Reliability: online identities can be fake
or untrustworthy

# data[].attributes.subject
Reliability: online identities can be fake
or untrustworthy

# data[].attributes.body
WEBUTATION

# data[].attributes.body
that you establish on online

communities or platforms

# data[].attributes.body
digital trademarks

# data[].attributes.headline
staying active on all social media sites

# data[].attributes.subject
staying active on all social media sites

# data[].attributes.headline
How you market yourself in your descriptions and likes

# data[].attributes.subject
How you market yourself in your descriptions and likes

# data[].attributes.body
The identity we create for ourselves on social media and websites.

# data[].attributes.body
How you present yourself online

# data[].attributes.body
in order to establish an online identity, you need to make yourself visible and be able to remain consistent across all media outlets and give a clear message that describes you

# data[].attributes.body
the sum of the impact you make online/on social media

# data[].attributes.body
targeting your audience

# data[].attributes.headline
Performing an act versus worrying how the act will be perceived

# data[].attributes.subject
Performing an act versus worrying how the act will be perceived

# data[].attributes.body
Who/what you associate with

# data[].attributes.headline
the accounts you choose to hold: LinkedIn versus Twitter etc

# data[].attributes.subject
the accounts you choose to hold: LinkedIn versus Twitter etc

# data[].attributes.body
Online personal

style

# data[].attributes.headline
How you are perceived by people viewing your profile

# data[].attributes.subject
How you are perceived by people viewing your profile

# data[].attributes.body
Professionalism

# data[].attributes.headline
Personal information:  by including or not including
certain information, a person can construct a desired persona.

# data[].attributes.subject
Personal information:  by including or not including
certain information, a person can construct a desired persona.

# data[].attributes.body
the way you are perceived by others online

# data[].attributes.body
how people perceive you

# data[].attributes.body
who you interact with

# data[].attributes.body
things that come up when your name is

searched

# data[].attributes.body
credibility

# data[].attributes.body
establishing authority