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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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Every time you get dressed for a casual occasion (besides what you sleep or workout in) we’d love you to take a photo of your outfit.

This could be when you're:

At home

At work

A casual social event (e.g. dinner with friends)

Running errands

Going to or from the gym to a social activity (e.g. grabbing a coffee)

Any other casual occasions

Make sure to show us your outfits across multiple occasions. We want to see every outfit you wear this week! Don’t forget to show us your jackets/outerwear and accessories!

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1.1:  To start, please upload a selfie video to introduce yourself.  

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1.1:  To start, please upload a selfie video to introduce yourself.  

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Tell us:

Your name, age, where you live

Tell us what fashion means to you? If you like fashion, what makes you interested/excited about it?

How would you, or your friends, describe your personal style?

What types of style are you currently into? Any trends or specific items? Why?

Tell us about your biggest style icks? Are there any items or trends that are total turn-offs for you?

When and what makes you feel confident in your fashion/style choices? And when/what makes you not feel confident?

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5.3 In a video tell us... [casual option]

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5.3 In a video tell us... [casual option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand's casual apparel before today? What about their loungewear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for casual/ lounge?

How well do the brand's casual products fit with your personal style? Loungewear?

Before today, would you have considered the brand for casual/ loungewear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for lifestyle/ casual apparel? What about loungewear?

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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For this project, we will ask you to complete an online diary task. This should take no longer than 2 hours of your time across four days and will include 5 sections. The diary is to be completed by 23rd June.

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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What to do:

Upload a photo or link to anything that inspires you – this could include:

An outfit or styling combo you see online or in real life

A store or display that caught your eye

Content you’ve saved, liked, or screenshot recently

A new apparel item or brand you’ve just noticed

What to share:

With each upload, jot down a few notes:

Where did you see it? (e.g. what platform (e.g., Instagram, TikTok, Pinterest), what channel (what influencer, brand, account), what store, where you were in real life)

Did you seek it out or did it find you? (e.g. something the algorithm served you vs something you spotted IRL)

Why is it interesting or inspiring to you?

Why would or wouldn’t you consider purchasing what you saw?

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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Take some time to go online and imagine you’re planning to one of the following

An everyday/lifestyle apparel item,

A lounge apparel item,

A (non-athletic) jacket/outerwear

Choose one item and let us into your process...

If you want to do this exercise at a store in-real-life, feel free to share photos of that experience instead!

Share some photos/links/visual references of what you find – particularly if there’s something you would love to purchase. In a few words tell us:

Where and how did you start your search? Was it pointed, or did you do some exploration?

If you did some research, where/what were you looking into, and what stood out?

What brands/items did you think about looking at? How did you shorten your list, if at all?

What would you typically spend or be open to spending?

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Imagine you’re getting dressed to meet up with some friends for a casual social event, like a midweek dinner.

Click on one of these links

Women's link

Men's link

What to do:

Pick a couple items (or more!) you’d consider wearing to a casual social event.

Upload a screenshot or image of the lululemon piece(s) you picked and then in a video or text response tell us:

What about these items caught your eye? What do you like about them?

If you love any of the pieces you picked – tell us why.

What attributes stand out to you? Why are these important to you?

How would you style this/ these item(s)?

Can you put together a whole outfit from the site?

If yes, show us what you chose and why.
If not, tell us what you’d style it with from your own wardrobe or from other brands.

If you feel like there’s something missing from what you picked, or what this brand offers generally, – tell us what.

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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What’s your mood today?

Why did you choose this outfit for this occasion?

How do you feel in it?

How much effort did you put in?

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?

Was this your first outfit choice, or did you change your mind before arriving at this outfit? If you changed your mind, why?

Is there anything you would change about your outfit?

When you are getting dressed to leave your home/go to another location - take a second photo when you arrive at your destination – we want to see how your outfit works in context.

If your feelings towards your outfit changed since you left home – write a few words to describe what changed and why.

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5.3 In a video tell us... [outerwear option]

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5.3 In a video tell us... [outerwear option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand’s outerwear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for outerwear?

How well does the brands’s outerwear fit with your personal style?

Before today, would you have considered the brand for outerwear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for outerwear?

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What peeked your interest in your search, if anything?

What was frustrating in your search, if anything?

What decision making factors go through your head to figure out if you want to buy it?

What would make you finally pull the trigger and buy it? (e.g. a great review, seeing someone wear it, a limited drop)

What’s currently stopping you from buying it?

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Victoria 34, Houston,TX

Fashion means to me a form of self expression. It is the first thing people see before you introduce yourself. It can tell a lot the activities you do. What makes me interested in fashion is the new technology of comfort that is being made into the fabrics.

People would describe my style as eclectic meets casual modern. I am always wearing statement pieces that are bold yet practical.

The types of style I am into is street athleisure wear from tokyo or european wear. rompers have been my go to or a full body one piece. My style icks are cheap trends and fast fashion. I dont like brand names covered on a garment with their logo.

Whata makes me feel condifent in my outfits is how I style them with statement jewerly. How can I make this everyday piece look expensive but most importantly when the garment is comfortable and easy to move in that is when I can feel my most confident. It it works well with my body and frame and hugs the right places.

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My mood today is chill I chose this outfit to run errands this weekend I had outdoor voices Hiking shorts and a ross halter stretch top. I get a lot of compliments when I wear this outfit. I like the color waves and it is breathable for this summer heat. I put low effort in this outfit since I wanted something comfortable to run in and out of stores with this summer heat. I feel my outfit is practical yet still stylish it is something I do not see people who own or wear these types of colors. I chose this outfit because it was clean in the dryer and it was a quick go to matchy outfit. there is not anything I would change to the outfit.

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I wore this breathable workout dress I got at target it has built in shorts and a built in bra. I was going to be outside for my daughters soccer game So I wanted something light and airy yet still comfortable and still on trend. This was my go to because I sweat so this is perfect for the summer. The only thing I would change about this outfit is the back could have more opening to let more air flow in.

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this one piece workout fit stylish and simple

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this dress from Free people movement it is a workout dress I like the diversity of this dress and how I can dress it up and down

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inspo that is stylish simplistic and can have wears for mulitple uses you can dress is up or down. looks comfortable and not trying to hard to fit into trends

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these loose fitting pants that are semi cropped

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RecTrek Cargo Pant

Form meets function in our version of Cargo pants. Made in our elements-resistant RecTrek fabric and featuring cinchable hems, four utility-style pockets for stashing snacks and an adjustable belted waistband for a customizable fit, this pant works just as hard as you do. The relaxed, full-length silhouette is perfect for everyday wear but still durable enough for hitting the trails.

RecTrek Cargo Pant

Form meets function in our version of Cargo pants. Made in our elements-resistant RecTrek fabric and featuring cinchable hems, four utility-style pockets for stashing snacks and an adjustable belted waistband for a customizable fit, this pant works just as hard as you do. The relaxed, full-length silhouette is perfect for everyday wear but still durable enough for hitting the trails.

Details Fabric and Care Fit

Description:

Form meets function in our version of Cargo pants. Made in our elements-resistant RecTrek fabric and featuring cinchable hems, four utility-style pockets for stashing snacks and an adjustable belted waistband for a customizable fit, this pant works just as hard as you do. The relaxed, full-length silhouette is perfect for everyday wear but still durable enough for hitting the trails.

Care Instructions:

Read more about how to extend your product's life here.

Details

Description:

Form meets function in our version of Cargo pants. Made in our elements-resistant RecTrek fabric and featuring cinchable hems, four utility-style pockets for stashing snacks and an adjustable belted waistband for a customizable fit, this pant works just as hard as you do. The relaxed, full-length silhouette is perfect for everyday wear but still durable enough for hitting the trails.

Fabric and Care

Care Instructions:

Read more about how to extend your product's life here.

Technical Details

Built-In Belt

A built-in adjustable belt for a customized fit

Pockets on Pockets

Two hand pockets with a hidden media pocket and four total snap-closure cargo pockets

Bungee Cinch Hem

For a customized fit and keeping cold (and critters) out

Built-In Belt

A built-in adjustable belt for a customized fit

Pockets on Pockets

Two hand pockets with a hidden media pocket and four total snap-closure cargo pockets

Bungee Cinch Hem

For a customized fit and keeping cold (and critters) out

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Form meets function in our version of Cargo pants. Made in our elements-resistant RecTrek fabric and featuring cinchable hems, four utility-style pockets for stashing snacks and an adjustable belted waistband for a customizable fit, this pant works just as hard as you do. The relaxed, full-length silhouette is perfect

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EVERYDAY apparel every one need a little black dress that is timeless

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Not saved to favorites Removed

Not saved to favorites Removed

Find in store

Check availability

Description & fit

Short, sleeveless dress in woven fabric with a cowl neckline. Flared skirt with a diagonal seam from hip to hem for added volume. Unlined.

Art. No.: 1290705002

Model size:

The model is 180cm/5'11" and wears a size S

Size:

Back: Length: 33 in (Size M)

Neckline:

Cowl Neck, Low-cut Neckline

Description:

Black, Solid-color

Materials

Composition

Polyester 55%, Rayon 38%, Linen 7%

Additional material information

The total weight of this product contains at least:

We exclude the weight of minor components such as, but not exclusively: threads, buttons, zippers, embellishments and prints.

The total weight of the product is calculated by adding the weight of all layers and main components together. Based on that, we calculate how much of that weight is made out by each material. For sets and multipacks, all pieces are counted together as one product in calculations.

Materials in this product explained

LENZING™ ECOVERO™ Viscose

LENZING™ ECOVERO™ viscose is a branded viscose fiber, made from wood pulp.

Linen

Linen is a natural bast fiber derived from flax plants.

Polyester

Polyester is a synthetic fiber made from crude oil (a fossil resource).

Rayon

Viscose is a regenerated cellulose fiber commonly made from wood, but the raw material could also consist of other cellulosic materials.

Recycled polyester

Recycled polyester is polyester made from PET bottles or end-of-life textile waste. The PET bottles or textile waste is mechanically recycled and processed into new yarn.

Delivery and Payment

Returns by mail incur a fee of $3.99. In-store returns are free.

SHIPPING: Shipping is available to customers at least 13 years of age with a valid US shipping and billing address. H&M HOME furniture, shelving, lighting and area rugs can only be shipped via standard shipping. Orders placed using any other method will be cancelled and a refund will be issued. PAYMENT: We accept card payments via Visa, Apple Pay, MasterCard, Discover and American Express. You can also pay with Klarna's flexible payment options, PayPal and H&M Gift Cards. Learn more on our customer service pages.

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2. Women/

3. Dresses/

4. Short Dresses/

5. Cowl-Neck Dress

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Cowl-Neck Dress - Black - Ladies | H&M US

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Short, sleeveless dress in woven fabric with a cowl neckline. Flared skirt with a diagonal seam from hip to hem for added volume. Unlined.

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lounge set by lululemon

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lululemon coat

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I chose this outfit because I like the way it is styled this is something I would wear and want to own because it looks effortless and I love the cinched waist that is something that I consider my for my frame type.

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I love a loose fitting pant I chose these because I do not have something like this its easy to grab and go to put these on styled with a crop tee or a form fitted tee and elevate it with some fun jewerly and accessories

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lululemon closing thoughts

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part 2