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In order to draw as many visitors and tourists as possible to explore the noteworthy features of the country, the Seoul International Travel Fair strives to introduce the variety of the touristic climate and enhance the atmosphere of tourism in the region. This exhibition offered a comfortable setting for the discussion of ideas and the most recent developments in the global tourist sector.

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1. By each embassies, each embassies are showing off their cultural assets & travel products in their embassy booths which will serve as a motivation for visitors to visit their countries.

2. Establishing a market to encourage interactions between domestic and foreign tourist sectors in an effort to increase the competitiveness of the Korean tourism industry

3. Attempting to increase the marketability of the Korean tourism business by creating a platform to foster collaboration between the domestic and international tourist industries

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According its organizer, a total of 40 countries took part in it with their country booths while a total of 50 local cities & counties participated in it as well as about 250 companies prepared their booths through the 38th Seoul Intl Travel Fair.

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The Seoul International Tourism Industry Fair is the biggest, most comprehensive tourism expo, with countries taking part to promote travel, tourism, and culture of each nation with different topics. It is the sole international comprehensive tourism exhibition in Korea that both domestic and international famous tourist organisations directly participate in and fund.

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The 37th Seoul International Travel Fair (SITF2022)

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The 37th Seoul International Travel Fair (SITF2022)