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sophia r

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sophia r

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sophia r

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Bandwagon

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Slippery Slope

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Ad Hominem

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Riley

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adhomien

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an idea or course of action which will lead to something unacceptable, wrong, or disastrou

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used in reference to an activity, cause, etc. that is currently fashionable or popular and attracting increasing support.

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The ad makes you feel like everybody goes to Dunkin donuts, and the ad makes you feel like that eating it could help you fit in.

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The Latin phrase ad hominem literally means "to the person". It's often used to describe a fallacious argument that attacks an opponent's character instead of their argument.

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This ad is a Bandwagon because it is saying over a million/many Australians have made the switch to Oral-B and is saying you should to.

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This ad is a bandwagon because its suggesting that many people wear Nike, prospective customers should too

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Old Navy Commercial- bandwagon example -Rahima Zadran

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This ad is bandwagon because the mom who's taking her kid to school sees other kids wearing Old Navy so she starts asking them where they got it from so that her son could also have it. This shows that the mom is joining the trend/popular activity that is going on (in this case wearing Old Navy) simply because it is popular and everyone else has it.

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This ad is a Bandwagon because it says that more than 100 million people eat McDonalds.

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The Visual Communication Guy: Designing, Writing, and Communication Tips for the Soul

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What is the Bandwagon Appeal?

The bandwagon appeal is one of roughly twenty advertising appeals that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. The Bandwagon Appeal attempts to persuade people by making them feel that a product or idea is popular and that everyone else is doing it. The idea of the Bandwagon Appeal is to make people feel like they're missing out or falling behind if they don't join the crowd and be a part of the trend.

When Should I Use the Bandwagon Appeal?

The Bandwagon Appeal is especially effective when your target audience desires to be popular, to be a part of a group, to feel included, or to generally feel cool. It's also a good approach when your target audience may not be good at making decisions or they're nervous to try something new. The Bandwagon appeal is effective in the following situations:

when there is an emerging trend in society (say, for example, eating organic food);

something is increasing in notoriety (like, say, when the Clemson Tigers won the college football national championship);

it's hard for your audience to know which product is best;

a product or service is relatively new or unfamiliar;

or you know that your target audience is looking to find a product, service, or idea that they can belong to.

The Bandwagon Appeal can be broadly applied for a wide range of ages, backgrounds, and preferences.

How Do I Apply the Bandwagon Appeal in Advertising?

When creating advertisements and visual communications focused on persuading audiences through the Bandwagon Appeal, use imagery and phrasing that suggests a large number of people are already using the product or service you are advertising. The goal is to make your audience feel that if they were to purchase your product or service, they would be joining a large group of people that already do so.

Examples of Bandwagon Appeals in Action

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What is the Bandwagon Appeal? The bandwagon appeal is one of roughly twenty advertising appeals that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded.