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Hi! I’m Allijiah Jean Pericon, a 21-year-old psychology student from Davao City. I have always been fascinated by Philippine pop culture because it reflects our identity, creativity, and evolving traditions. My interests in Philippine pop culture include:

1. Filipino teleseryes and films (e.g., Four Sisters and a Wedding, A Very Good Girl)

2. Pinoy music and OPM artists (e.g., SB19, Ben&Ben, Sarah Geronimo)

3. Philippine street food and kakanin (e.g., Puto Bumbong, Isaw, Kwek-kwek)

4. Filipino memes and internet trends (e.g., "Bakit parang kasalanan ko?" meme from Four Sisters and a Wedding)

5. Local fashion and beauty trends like Influencers like Mae Layug and Vice Ganda’s makeup line)

These interests shape my appreciation for Filipino creativity and identity in modern times

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One of the most exciting trends in Philippine pop culture today is the rise of P-Pop (Pinoy Pop), and among the leading groups is BINI, an all-female Filipino idol group under Star Music. Dubbed as the "Nation’s Girl Group," BINI has captured the hearts of Filipino and international fans with their catchy songs, synchronized choreography, and strong advocacy for self-love and empowerment.

Since their debut in 2021, BINI has gained massive popularity with hits like ‘Lagi,’ ‘Na Na Na,’ and ‘Karera.’ Unlike mainstream Western pop, BINI embraces Filipino language, culture, and identity in their music, which sets them apart in the competitive global music scene. They represent a new generation of Filipino artists breaking stereotypes, proving that P-Pop is more than just a trend—it’s a movement that showcases world-class talent.

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BINI’s rise in P-Pop aligns with the Uses and Gratifications Theory, which explains why audiences engage with certain media. Fans follow BINI not just for entertainment, but also for personal identity and empowerment. Their songs promote themes of self-confidence and resilience, inspiring young Filipinos, especially women, to embrace their individuality. The lyrics of Karera highlight perseverance, while Na Na Na encourages fun and freedom, giving listeners a sense of escape from daily struggles.

BINI also strengthens social connections among fans through digital engagement. Social media platforms like TikTok, Twitter, and YouTube play a major role in spreading their influence. Fans, also known as "Blooms", actively participate in streaming, fan art, dance challenges, and online discussions. This digital interaction creates a stronger sense of community, proving that P-Pop is not just a music genre but a cultural movement.