# data[].attributes.headline
“The Lure of Luxury” Paul Bloom's Central Thesis

# data[].attributes.subject
“The Lure of Luxury” Paul Bloom's Central Thesis

# data[].attributes.body
Luxury goods may seem wasteful or unnecessary, but they hold a deeper value through historical significance and social signaling that may seem unknowable to others.

# data[].attributes.body
Luxury goods serve as a form of social signaling.

# data[].attributes.body
Luxury goods are also valued by the history of it.

# data[].attributes.body
"The utilitarian should acknowledge that they are not pollution; they add to the value of our lives. Even if we ultimately choose to discourage the production and purchase of such goods—and maybe we should—we should acknowledge what would be lost.” (Bloom 11)

# data[].attributes.body
"In a 1996 auction, President John F. Kennedy’s golf clubs sold for $772,500, and a tape measure from the Kennedy household sold for $48,875. There have been eBay auctions for Barack Obama’s half-eaten breakfast and Britney Spears’s chewed-up bubble gum." (Bloom 6)

# data[].attributes.body
The value of objects isn't just in their material worth but also in their historical and personal connections to famous figures. For example, the high price of John F. Kennedy’s golf clubs shows that their significance and value come from their past ownership. This example connects back to the idea that an item's value is tied to its history, as its association with influential figures increases its desirability.

# data[].attributes.body
"Like many luxury goods, art is not valued for its practical utility. And, like many luxury goods, artworks get their meaning and value in light of their histories—who created them, when they were made, and what the artist intended. "(Bloom 10)

# data[].attributes.body
Art isn't valued for its practical use but for its context and history. Like luxury goods, art gains value from the history behind it, like craftsmanship, rarity, or their designer's reputation. This connects to the idea that luxury goods are valued for their historical significance. Items like the intricate details on designer bags, the rarity of a limited-edition watch, or the reputation of a renowned brand, all have historical value. The history of luxury items often tells a story. Just like art, people buy luxury items because they understand and respect the history behind them.

# data[].attributes.body
This example helps show that signaling helps you fit into society. In situations like job interviews, people often wear expensive suits to show off their professional and social class. If most people dress up this way, and someone who doesn't might be seen as a less qualified choice. So when someone has these luxury items, they are basically saying that they have access to resources. This can influence how others see them in the social ladder in various contexts.

# data[].attributes.body
“If everyone else buys fancy suits for their job interview, then I risk unemployment by choosing not to.” (Bloom 3)

# data[].attributes.body
“Your neighbors gasp as your car drives by; the attractive stranger in a bar is aroused by your choice of beer; your spouse and children love you because you bought the right brand of frozen pizza.” (Bloom 3)

# data[].attributes.body
Luxury goods serve as a way to show off or display one’s identity. The quote mentions that owning an expensive car or choosing a particular beer can reveal their taste, values, or success. And the reaction of the neighbors "gasping" at the car can boost one’s confidence as they can afford such luxury items, essentially showing off their status and financial success.

# data[].attributes.body
The value of luxury goods lies in factors such as marketing, social trends, and peer influence, rather than historical significance. For example, brands like Louis Vuitton or Gucci have gained value and visibility through marketing strategies, celebrity endorsements, and initiatives that push the brand to be more social.

# data[].attributes.body
While it is true that marketing, social trends, and peer influence do play a major role in luxury value, this doesn't mean that historical aspects don’t have any value to these goods. History adds depth to the brand’s story, which sometimes is used in the marketing strategies. History makes the item have a sense of tradition, and cultural significance. Without historical context, factors like marketing, social trends, and peer influence may not come into play at all.

# data[].attributes.body
Luxury goods are more than just unnecessary purchases. They can add meaning and connection to people's lives. Even if they are discouraged, their historical and social value would still be significant.