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Our business name is Batik Bites. The name Batik Bites draws inspiration from the artistry of traditional Batik fabric, symbolizing creativity, attention to detail, and a deep respect for cultural heritage. Our goal is not only to provide a delightful dessert but also to evoke pride in Malaysian traditions and introduce this beloved recipe to a broader audience.

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Kek Batik Ganache is a modern take on the beloved traditional Malaysian dessert, Kek Batik. It combines the rich, nostalgic flavors of the classic treat with a luxurious ganache topping for an elevated experience.

Priced at RM12 per serving, it provides a premium dessert experience at an accessible price, making it perfect for students, families, and dessert enthusiasts.

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Purpose

1. Grab Attention

The visually appealing design and soft focus on the product encourage viewers to take notice.

2. Create Curiosity

The "Coming Soon" and "This photo contains something you may find exciting" text builds suspense and intrigue.

3. Drive Engagement

By withholding complete details, it motivates followers to stay connected for updates.

4. Build Awareness

Teasers hint at a product launch, ensuring the audience is aware and looking forward to the release date.

Techniques Used

1. Blurred or Soft-Focused Image

The slightly unfocused view of the product creates mystery, urging viewers to guess and anticipate more details.

2. Minimalistic Text Overlay

Using simple phrases like "Coming Soon" paired with the release date focuses the audience’s attention on the key message without overwhelming them.

3. Dark and Elegant Theme

The warm, vintage-like tones and carefully arranged props (lace doily, tea set) convey sophistication and align with the premium dessert image.

4. Repetition and Consistency

Sharing multiple similar teaser images reinforces the launch message and keeps the product fresh in the audience's mind.

5. Call to Curiosity

The use of subtle phrases like "This photo contains something you may find exciting" invites interaction and encourages followers to share their guesses.

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1. Nursyahira Binti Sapawie (100603)

Reflecting on the business assignment where I sold Kek Batik Ganache for MPU3222, I learned valuable lessons in entrepreneurship, marketing, and ethical business practices. The process of planning, promoting, and selling the product required not only creativity and business acumen but also a deep sense of responsibility towards customers. I had to ensure that the product was of high quality while also being mindful of pricing, customer satisfaction, and ethical sourcing of ingredients. The experience taught me the importance of clear communication and transparency in business dealings. Moreover, I was able to apply the values of integrity and social responsibility that were emphasized in the MPU3222 course, ensuring that my business approach was not only profitable but also aligned with ethical standards. This assignment helped me better understand the balance between running a successful business and adhering to moral principles in a competitive market.

2. Mohamad Aidil Mubin Bin Saiden (101848)

Throughout the MPU3222 project, I, Mohamad Aidil Mubin bin Saiden (101848), had the opportunity to actively participate in every phase of planning and execution. We began by selecting a product to sell, ultimately deciding on the highly appealing batik ganache cake. As the team member responsible for marketing on Instagram, I ensured that our promotional efforts were effective in attracting customers. Additionally, I contributed by selling the batik ganache cakes, sharing product prices with friends, and taking part in the two-day Entrepreneurial Carnival, which provided invaluable experience in engaging directly with customers. Furthermore, I took on the role of video editor for our pitching presentation, ensuring our ideas were conveyed professionally and convincingly. This experience not only enhanced my skills but also strengthened my teamwork and collaboration as we successfully completed this project.

3. Najwa Syazwani Binti Shamshul A'bidin (78298)

As a Finance Manager for this MPU3222 project, I learned to plan and track budgets, manage income and expenses, and ensure financial sustainability. I gained skills in cost analysis, profitability, financial decision-making, and risk management. Collaborating with my teammates and using financial tools gives me real-world insights into how finances drive business success. This role prepares me to handle the financial side of any future business or career effectively.

4. Nur Atyrah Binti Hussin (100304)

As a Sales Coordinator throughout this MPU3222 project, I had learned to improve my communication skills by engaging directly with customers helped me refine my communication skills, such as how to greet customers, explain the product, and respond to inquiries about the Kek Batik Ganache. I learned how to tailor my approach based on different customers, such as students, families, or first-time buyers. Then, I realized the importance of building trust and rapport with customers. Being approachable and friendly encouraged repeat customers and positive word-of-mouth for our business. Lastly, this role taught me the value of customer feedback and how it directly impacts sales. I also learned to adapt to unexpected situations, such as technical issues with payments or managing customer queues, which improved my decision-making and resilience.

5. Afiqah Hazwani Binti Dihi (101483)

As the Marketing Manager for the MPU3222 project, I, Afiqah Hazwani binti Dihi (101483), played key role in social media promotions, manages online management and communicates with customers via Instagram and Whatsapp. Along with selling the batik ganache cakes, I took part in the two-day Entrepreneurial Carnival, which gave me practical experience interacting with customers. I was able to increase my abilities as well as my teamwork and collaboration thanks to this project.

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1. Nursyahira Binti Sapawie (100603)

Group Leader

Kuching, Sarawak

22 years old

2. Mohamad Aidil Mubin Bin Saiden (101848)

Logistics Coordinator

Kuching, Sarawak

22 years old

3. Najwa Syazwani Binti Shamshul A'bidin (78298)

Finance Manager

Kuching, Sarawak

23 years old

4. Nur Atyrah Binti Hussin (100304)

Sales Coordinator

Sarikei, Sarawak

22 years old

5. Afiqah Hazwani Binti Dihi (101483)

Marketing Manager

Kuching, Sarawak

22 years old

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1. Key Partners

Our business is supported by strong teamwork among group members and family, ensuring smooth operations and effective collaboration.

2. Key Activities

We focus on making and selling our product while promoting it through online platforms and direct sales at a physical stall.

3. Value Propositions

We aim to provide high-quality desserts using premium ingredients, offering customers a unique and delicious experience with the convenience of online ordering and delivery services.

4. Customer Relationships

Customer satisfaction is our priority, and we stay connected through social media, follow-ups, and feedback to continuously improve.

5. Customer Segments

Our target audience includes students, families, and local communities who enjoy affordable and delightful desserts.

6. Key Resources

To achieve this, we rely on skilled bakers, essential tools, and carefully sourced ingredients.

7. Channels

Orders can be placed through online platforms or purchased at our physical stall.

8. Revenue Streams

We earn revenue from direct sales, online marketing, and delivery charges.

9. Cost Structure

We managing expenses like wages, ingredients, and packaging efficiently. This ensures we deliver a great product while keeping our business sustainable.

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1. Business Overview

Batik Bites is a student-led entrepreneurial venture established as part of the MPU3222 course project. Our business aims to introduce a modern twist to a traditional Malaysian dessert, promoting the rich cultural heritage of Kek Batik while offering a premium-quality product that caters to contemporary tastes. This group project is a hands-on initiative undertaken during Semester 1, Year 2 at Universiti Malaysia Sarawak (UNIMAS). It serves as an experiential learning opportunity, allowing us to develop and showcase entrepreneurial skills, teamwork, and creativity in a real-world business environment. Our signature product, Kek Batik Ganache, is a rich, indulgent dessert that combines layers of Marie biscuits with a decadent chocolate ganache. Priced at RM12 per serving, it is made from high-quality ingredients. Each slice is carefully crafted to offer a blend of traditional flavors with a touch of modern sophistication.

a. Location/address of our business

Universiti Malaysia Sarawak (UNIMAS), Jalan Datuk Mohammad Musa, 94300 Kota Samarahan, Sarawak.

b. Type of business

Partnership

Batik Bites operates as a collaborative partnership among five group members, each contributing their unique skills and expertise to ensure the success of the business. In addition to the five members, our partnership includes a dedicated baker who is responsible for preparing the Kek Batik Ganache. The baker’s expertise ensures consistency in flavor, texture, and quality, making every piece of our dessert a delightful experience for our customers.

c. Operating hours

8.00 a.m. - 8.30 p.m.

Wednesday - Friday

d. Link to our Social Media

Instagram link: https://www.instagram.com/batikbites.kch?igsh=MWhiOG1sdXQwNDZ6YQ%3D%3D&utm_source=qr

2. Customers' Problems

Convenience and Accessibility

- Finding delicious, ready-to-eat desserts can be time-consuming, especially for busy students or working individuals.

- Solution: Operating within UNIMAS, Batik Bites provides convenient access to a delicious treat that’s perfect for a quick snack, gifting, or celebration.

Affordable Premium Desserts

- Customers often perceive premium-quality desserts as expensive, limiting access to such treats.

- Solution: At just RM12 per serving, Kek Batik Ganache is an affordable indulgence, offering exceptional value for its quality.

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Task Distribution

1. Nursyahira Binti Sapawie (100603)

Role: Group Leader

Responsibilities:

Oversees the overall progress of the project

Coordinates team efforts

Handles any challenges that arise

2. Mohamad Aidil Mubin Bin Saiden (101848)

Role: Logisitics Coordinator

Responsibilities:

Handles packaging and delivery

Ensures timely order fulfillment

Communicates with customers about delivery updates

3. Najwa Syazwani Binti Shamshul A'bidin (78298)

Role: Finance Manager

Responsibilities:

Tracks income and expenses

Calculates costs & manages the budget

Ensures financial sustainability for the business

4. Nur Atyrah Binti Hussin (100304)

Role: Sales Coordinator

Responsibilities:

Provide QR code for online transaction

Oversees direct sales

Ensures smooth transactions during face-to-face customer interactions

5. Afiqah Hazwani Binti Dihi (101483)

Role: Marketing Manager

Responsibilities:

Handles social media promotions

Manages online engagement

Communicates with customers via Instagram and WhatsApp