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Drive Link to Receipt -

https://drive.google.com/drive/folders/1nrf8RjN4Kki_zD9tfdA9FbWr-WYCFI20?usp=sharing

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NOOR KHAIRIYAH BINTI MADSABRI, SITI MASHITAH BINTI JUHAMIN, BERNARDETH THEELIA THIMOTHY, PATRISYIA ANAK GON, JESSICA OYAU

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NOOR KHAIRIYAH BINTI MADSABRI, SITI MASHITAH BINTI JUHAMIN, BERNARDETH THEELIA THIMOTHY, PATRISYIA ANAK GON, JESSICA OYAU

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involved in sandwich preparation

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involved in digital marketing (social media)

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involved in order preparation and delivery

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Quibite Sandwich is a small food business that offers affordable, homemade sandwiches. The business emphasizes quality, hygiene, and customer satisfaction. With a focus on competitive pricing and convenience, Quibite Sandwich aims to attract customers and grow its presence through excellent service and engaging content.

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1. NOOR KHAIRIYAH BINTI MADSABRI (105410)

2. BERNARDETH THEELIA TIMOTHY (103530)

3. PATRISYIA ANAK GON (106018

4. JESSICA OYAU (104544)

5. SITI MASHITAH BINTI JUHAMIN (106371)

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Operations Manager

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Our business to more to online kind of business

Location for us to conduct our business activity is majority at College Allamanda UNIMAS.

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our business type is foods selling. we are selling sandwich to our customer. hence, the type of our products is pocket sandwich.

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Our business start early morning 7:00 a.m until 9:00 a.m because easier to student to find a breakfast before their classes start.

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IG link

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QuiBite Sandwich (@quibite_) * Instagram photos and videos

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16 Followers, 1 Following, 2 Posts - QuiBite Sandwich (@quibite_) on Instagram: "🥪 QuiBiteSandwich | Unimas ✨ Freshly made sandwiches 🚚 Free COD available! 📍 Visit us for your next bite! 📍 Unimas Samarahan based"

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https://www.facebook.com/people/Quibite-Sandwich/61571056171635/?mibextid=ZbWKwL

FB Link

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Customers' problems that you adress/ solve with your

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Customers' problems that you adress/ solve with your

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Quibite Sandwich solves several problems for our customers. First, we offer convenience, providing quick-service sandwiches that are perfect for students and staff with limited time between classes or work. Our affordable pricing ensures that our meals fit within a student budget. We also offer a variety of options, including vegetarian and halal choices, to accommodate different dietary preferences and restrictions. Additionally, our sandwiches are made with healthier choices, using fresh and wholesome ingredients instead of fried or processed foods, offering a nutritious alternative.

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Type of Sandwich

1. Tuna Sandwich

2. Egg Sandwich

Service

1. Cash

2. Online Payment

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Customers willing to pay according to the fixed price.

Customers can pay using cash money or QR pay. However, they prefer using QR pay because it is faster and convenient.

Our business offer free delivery to customer’s location.

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Business depends on members’ personal savings.

The pricing strategy is affordable for students.

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Our QuiBite Sandwich provide students a complete nutritious breakfast filled with protein, carbohydrate and vitamin. This will probably 'waken up' the students during their morning class

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inventory: fresh ingredients (bread, egg, vegetables)

Financial Resources : saving from ourselves

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Communication: Social Media (WhatsApp and Instagram

Delivery: Pick-up and Doorstep Delivery

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food preparation

promote products on social media

provide good service

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Unimas students who reside in College Allamanda.

Students from College Allamanda who attend early morning classes.

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Direct interactions with customers.

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Chief Marketing Officer (CMO)

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Vice President

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Effective Communication Among Team Members

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Effective Communication Among Team Members

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The successful of the project is result of the close collaboration among the team members. From the initial planning until the final reporting, we managed to handle everything as we learned that communication lead to understanding between each others. Even when there are challenge, we believed that any disagreements will be resolved with the help of effective communication.

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Throughout the project, there was indeed challenges and difficulties that occurs. However, despite with the disappointment that we face, we learn from mistakes and past experiences. As a result, we still managed to go through every obstacles. This experiences allow us to remain resilient even when things are not as what we expected, and that we learned that it is important to always stay motivated.

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Working on the business helps to enhance our professionalism as we had experience to deal with different clients. As we provide products and services, it is important for us to ensure that our clients satisfaction is fulfilled. Therefore, this experience has deepen our understanding of human behavior and strengthen our ability to build meaningful connections, fostering patient and empathy in order to maintain trust with customers.

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Assistant Vice President (AVP)

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involved in offline marketing and direct sales

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involved in project and financial management

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Quibite Sandwich's business page on Facebook

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Link to business’s facebook page :

https://www.facebook.com/profile.php?id=61571056171635&mibextid=ZbWKwL

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Copywriting Techniques and application of AIDCA on Facebook

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Copywriting Techniques and application of AIDCA on Facebook

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Softsell is a technique that involves information sharing prior to selling. This approach can be used multiple times as part of continuous customer engagement.

AIDCA is the application or formula to do the copywriting which is :

A (Attention). Also known as headline. This is the first sentence that captures the reader’s eye. If your headline is interesting, your potential customers will continue to read your copywriting or else they will just ignore it. For example, “Feeling hungry before or between classes?” We applied this for our Quibite Sandwich business.

I (Interest). This is to support the headline and photo in the forms of testimonial, story, statement from authority or questions.

D (Desire). It means that you need to put emphasis on the benefits and advantages of your products and include the features of your product. For example, “Packed with flavour and protein, they are the perfect snack to keep you energized throughout the day. Convenient and Tasty-grab one on the go” We applied this for our Quibite Sandwich business.

C (Conviction). Conviction is the facts or figures to your product such as the number of people using the product, affordable price, number of experts and year of establishment.

A (Action). Action or Call to Action (CTA) is the final and closing statement of your copywriting. Your instructions must be clear and concise. For example, “For any inquirement, feel free to reach us at https://www.instagram.com/quibite_ or Contact 01139818652”

We applied this for our Quibite Sandwich business.

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Teaser is used to introduce new products or to re-introduce products which are in the declining stage of the Product Life Cycle (PLC). Teaser is also known as pre-launch campaign and to create prospects curiosity.

Techniques use for Quibite Sandwich’s teaser post :

Interesting tittle. This is to display an interesting tittle. For example, Quibite Sandwich used “COMING SOON”

Preview. To tease your audience by using copywriting that will piques their curiosity to want to know more about your products. For example, QuibiteSandwich used “Something delicious and healthy is coming your way. Be prepared to grab one for your empty stomach. Stay Tuned”

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Quibite Sandwich's Instagram Business Page

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Link to our Instagram :

https://www.instagram.com/quibite_?igsh=MWE5NzY5Y2FrMHJzYQ==

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Copywriting Techniques and Aplication of AIDCA on Instagram

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Copywriting Techniques and Aplication of AIDCA on Instagram

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Softsell is a technique that involves information sharing prior to selling. This approach can be used multiple times as part of continuous customer engagement.

AIDCA is the application or formula to do the copywriting which is :

A (Attention). Also known as headline. This is the first sentence that captures the reader’s eye. If your headline is interesting, your potential customers will continue to read your copywriting or else they will just ignore it. For example, “Feeling hungry before or between classes?” We applied this for our Quibite Sandwich business.

I (Interest). This is to support the headline and photo in the forms of testimonial, story, statement from authority or questions.

D (Desire). It means that you need to put emphasis on the benefits and advantages of your products and include the features of your product. For example, “Packed with flavour and protein, they are the perfect snack to keep you energized throughout the day. Convenient and Tasty-grab one on the go” We applied this for our Quibite Sandwich business.

C (Conviction). Conviction is the facts or figures to your product such as the number of people using the product, affordable price, number of experts and year of establishment.

A (Action). Action or Call to Action (CTA) is the final and closing statement of yourcopywriting. Your instructions must be clear and concise. For example, “For any inquirement, feel free to reach us at https://www.instagram.com/quibite_ or Contact 01139818652” We applied this for our Quibite Sandwich business.

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Teaser is used to introduce new products or to re-introduce products which are in the declining stage of the Product Life Cycle (PLC). Teaser is also known as pre-launch campaign and to create prospects curiosity.

Techniques use for Quibite Sandwich’s teaser post :

Interesting tittle. This is to display an interesting tittle. For example, Quibite Sandwich use “COMING SOON”

Preview. To tease your audience by using copywriting that will piques their curiosity to want to know more about your products. For example, Quibite Sandwich used “Something delicious and healthy is coming your way. Be prepared to grab one for your empty stomach. Stay Tuned"

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Quibite Sandwich Business also uses Whatsapp app for online ordering and business operations.

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Manager