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all photos derived from google images

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flat tummy lollipops are appetite suppressing lollipops that are promoted by many celebrities for rapid weight loss. According to the FlatTummy website these lollipops apparently contain 'an active ingredient called Satiereal, which is a clinically proven safe active ingredient extracted from natural plants'. These lollipops are not FDA approved, and are dangerously promoted and advertised by celebrities such as Kim Kardashian on instagram to a target audience of young women.

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This twitter post in 2019 claimed that calories have nothing to do with weight gain or weight loss, and that calories are not a measurement of gaining or losing weight. This is another crazy statement that has no scientific research to back it up, whereas there is a lot of research behind calories and the body and how they do affect weight gain and weight loss. This is just another example of how the media is used to misinform people.

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VitaminWater was launched as a flavoured, no calorie, vitamin packed drink with natural sweeteners, that was even stated it was better for you than normal water. The media marketed VitaminWater as an incredibly healthy drink containing many vitamins and minerals that do wonders for the body. What the public didn't know was that this drink contained nearly as much sugar in it as a can of coca-cola, which is not healthy at all. The CSPI (Centre for Science in the Public Interest) stated that although the body cannot absorb vitamins and minerals that have been chemically added, vitaminwater does not specify whether its vitamins and minerals are natural or synthetic.

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This instagram post ultimately revealed that: 'just eating 1 grapefruit every day for months can clear all plaque in ones arteries'. This statement has absolutely no scientific research behind it and is false information. The creator of this post also used vocabulary such as: 'big pharma doesnt want you to know' which is a very common saying when promoting false health claims, similar to using: 'doctors dont want you knowing this'.

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Media is defined as ‘communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information’ (Rice ,1984)

Our understanding of the world has changed as a result of the media's transition from old to new. Old media, such as television, radio, newspapers, and magazines, is more conventional while new media is interactive and user-generated.

The media and advertisement can either be very informative or misleading to people. Misleading information can be cause for concern when it comes to food products and the target audience the media is trying to reach with this information

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Recently, the world famous brand Nesquik produced this advertisement for its chocolate milk powder. The company stated that this product had 45% less sugar than its rivalry brands, and that it contained the 7 essential vitamins and minerals every child needs. What Nesquik forgot to mention was the product contained 20.2 grams of sugar. This was effectively encouraging bad eating and nutritional habits on young children.

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in 2002, a brand known as POM, launched various products such as juice and supplements. POM claimed that these products could be used to reduce risk of prostate cancer, erectile disfunction and heart disease. POM used false statements such as "backed by $25 million in medical research, proven to fight for cardiovascular, prostate and erectile health" when this was not the case.

POM came out with advertisements with buzz words like 'crazy healthy' and also other ones saying 'cheat death'. these products were clearly aimed at a more elderly group of people.

in 2012, POM were eventually sued by the Federal Trade Commission for their false and misleading health claims.

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many articles have been published all over the internet in the last few years stating that: 'a low carb diet can lead to premature death'. These articles stated that people who consumed a low carb diet, such as the keto diet, were in risk of premature death by any cause, compared to people who did not consume a low carb diet. These headlines are extremely dangerous for many people who are easily influenced by health trends, and can lead to over and undernutrition in many nutrients.

read article here:  https://www.washingtonpost.com/lifestyle/wellness/cutting-carbs-could-lead-to-premature-death-if-you-replace-them-with-the-wrong-things/2018/09/13/17214ba2-b6bb-11e8-a2c5-

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In 2009, a company called Dr Pepper Snapple released its product 7UP Cherry Antioxidant. This company produced an advertisement containing buzz words such a natural, organic and antioxidant to imply that the fizzy drink had several health benefits. These buzz words were used to lull consumers into thinking food products are healthier than they actually are (Valenti, 2014).

Overall, Antioxidant Cherry 7-Up was found to not have these health benefits because it mostly contained high fructose corn syrup or sugar.

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Khloe Kardashian has a history of promoting and posting pictures of herself with detox teas and shakes on forums such as Instagram, snapchat etc. The most famous incident was when khloe promoted ‘flat tummy shakes’, claiming that drinking this product as a meal replacement can aid in rapid weight loss.

Promoting this product to a target audience of young women was extremely harmful and could be triggering for eating disorders.

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In 2010, actress Jamie-Lee Curtis was used in multiple television adverts by the company Dannon to promote its "scientifically proven" claims that the yoghurt activia improves immune function and regulates digestion. It was later found that Dannon nor Jamie-lee Curtis had researched or proven these health claims.

It was clear that Dannon had used this well known actress to reach a target audience of middle aged women who would be easily influenced with a product like this.