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"The post has sparked some negative reactions however, with one fan suggesting it has ‘tarnished his legacy’, with a second posting: “Why is anyone even slightly surprised that someone as entitled as him thinks Peterson is great.” (Husband, 2022)

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"The post has sparked some negative reactions however, with one fan suggesting it has ‘tarnished his legacy’, with a second posting: “Why is anyone even slightly surprised that someone as entitled as him thinks Peterson is great.” (Husband, 2022)

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While Ronaldo chosed to share his mental help event as an attempt to deconstruct the traditional socio-cultural norm associated with masculinity and reinforce the idea that men should take care of their mental status. The gender element here impacted Ronaldo's star image. He is now conceived as a friend of Peterson, "The Canadian has gained widespread notoriety over the past decade for a number of his divisive views" (Husband, 2022), specifically in praising masculinity, which is challenged by the feminine perspective.

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While Ronaldo chosed to share his mental help event as an attempt to deconstruct the traditional socio-cultural norm associated with masculinity and reinforce the idea that men should take care of their mental status. The gender element here impacted Ronaldo's star image. He is now conceived as a friend of Peterson, "The Canadian has gained widespread notoriety over the past decade for a number of his divisive views" (Husband, 2022), specifically in praising masculinity, which is challenged by the feminine perspective.

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Via Cristiano's Instagram Account: Calling Jordan Peterson a friend after their session 

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Via Cristiano's Instagram Account: Calling Jordan Peterson a friend after their session 

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3) The Shift in His Mentality Image: Even Ronaldo Needs Help

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3) The Shift in His Mentality Image: Even Ronaldo Needs Help

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Cristiano Ronaldo approached Jordan Peterson for a therapy session to treat his depression

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Cristiano Ronaldo approached Jordan Peterson for a therapy session to treat his depression

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Things have gone upside down for Ronaldo in 2022, he is not 23 anymore, his perfomance on the pitch is below average, and his relationship with his coach is intense. This, therefore, affected Ronaldo's mental condition very notably and made him seek mental support from the controversial Canadian psychology professor and culture warrior Jordan B Peterson, who is famous for "his particularly strong views on masculinity in the modern sphere" (Husband, 2022).

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As he goes through what can probably be considered the most difficult moment of his career, Cristiano Ronaldo decided to seek out professional help. Even though he is considered an internet celebrity, folks may not realize the Jordan Peterson is actually quite the accomplished clinical psychologist. He's published papers in the most prestigious medical journals all around the world.

The published author has often been considered a right-wing propagandist but Cristiano Ronaldo found his books very helpful. After reading one of them, the Manchester United forward decided to invite him to his home in Manchester during Peterson's visit in the UK. About two weeks ago, Ronaldo posted an Instagram photo of him accompanied by Peterson with no further context in the publication.

Jordan was just a guest on Piers Morgan's show and he was asked by the British presenter about his visit to Ronaldo. In the conversation, Piers revealed that Cristiano took therapy and seemed in much better shape after meeting with Jordan. But Peterson revealed many more details about their encounter. This is what Jordan said to Piers Morgan during their interview: "That's what happens when you hang out with reprobate like me. He invited me to come and see him.

"He'd had some trouble in his life a few months ago and a friend of his sent him some of my videos and he said he'd watched those. Then he read one of my books and found it helpful, he wanted to talk. I went out to his house and we talked for about two hours. He showed me all his equipment for staying in tip-top condition, we talked about his companies. Mostly we talked about what he wanted in the future and some of the obstacles that he's facing."

Is Jordan Peterson Cristiano Ronaldo's 'Ted Lasso'?

As they discussed this mashup, Piers Morgan joked about Jordan Peterson's role as a ' Ted Lasso' figure in Cristiano Ronaldo's life. Those to aren't aware, this is a fictional character from the Emmy Award-winning sitcom of a motivational coach in the Premier League. Peterson liked that comparison and added: "Maybe he did realise to be missing this figure because he found it to some degree in those lectures and I always like to hear what people are up to and what they want."

After the exchange and these revelations, it has been confirmed that Cristiano Ronaldo is suffering depression and decided to seek professional help. It must be hard for one of the greatest footballers who ever lived to undergo this moment of obscurity. Hopefully, he can return to his best self as we approach the FIFA World Cup in Qatar.

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Cristiano Ronaldo approached Jordan Peterson for a therapy session to treat his depression

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As he goes through what can probably be considered the most difficult moment of his career, Cristiano Ronaldo decided to seek out professional help. Even though he is considered an internet celebrity, folks may not realize the Jordan Peterson is actually quite the accomplished clinical psychologist.

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Jorge et al. article studies how the Spanish and Portugees media framed the tax allegations made against Cristiano through offshores. They note some interesting points here:

"the comparative analysis shows audiences had double standards based on their feelings toward the celebrity" (Jorge et al., 2021).

In the eyes of his fans, this wouldn't change anything. their love and admiration for their role model wouldn't be affected by a Tax Evasion Case which has been faced by many other celebrities.

On the contrary, many other Spanish people have seen him "as as an ungrateful immigrant who does not contribute enough to society" (ibid,.2021)

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Him Too? Cristiano Ronaldo and the News Coverage of a RapeCase Allegation

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Him Too? Cristiano Ronaldo and the News Coverage of a RapeCase Allegation

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Here, Silveirinha et al. addressed an interesting point in this matter. They study how rape cases are covered by media and interpreted by audiences differently depending on different social characters. "Likewise, rape complaints do not always mean the end of the perpetrator’s popularity and indeed often a highly public or celebrity status tends to protect the accused through disbelief of the accuser in the public eye" (Silveirinha et al., 2020).

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Kathryn Mayorga's Sexual Assault claims against Ronaldo were published in 2018. While Ronaldo's reputation was damaged as headlines escalated quickly after the news. Here, again, Ronaldo maintains his confident man image by simply streaming live on Instagram:

"What they said today, fake … fake news. They want to promote themselves by using my name. It’s normal. They want to be famous … to say my name. Yeah, but it’s part of the job. I’m (a) happy man and all, all is good".

In such sensitive cases, most celebrities wouldn't talk about in a live fans-interacting media platform such as Instagram. However, for Ronaldo, talking live to his fans where he has no time for a second thought is definitely seen as genuine and authentic. This is what shapes his star image as mentally strong and confident.

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Explaining the rape allegations against Cristiano Ronaldo

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Ronaldo is expected to make his second Manchester United debut this weekend

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As the judge "refused his request to appear by video or to enter the building by car to avoid the spotlight" (BBC, 2019), Ronaldo is seen entering the court with a smile on his face and even giving signatures to the fans outside the court. While he was facing Tax Evasion Charges, his appearance in the court didn't show the media anything but confidence and mental strength.

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Football superstar Cristiano Ronaldo has cut a deal with a court in Madrid over tax evasion charges, accepting an €18.8m (£16.6m) fine.

A huge media presence met the player outside the court, after a judge refused his request to appear by video or to enter the building by car to avoid the spotlight.

The deal, agreed in advance, includes a 23-month jail sentence.

But in Spain, convicts do not usually do time for sentences under two years.

The non-violent nature of Ronaldo's offence means he is unlikely to spend any time at all in jail, serving it on probation instead.

The court appearance lasted mere minutes as Ronaldo accepted the deal offered by prosecutors.

The current Juventus player, who played for the club in Italy the night before, arrived at the provincial court with his fiancee Georgina Rodriguez. Smiling and giving a thumbs-up, he was apparently unfazed by the media presence.

His lawyers had argued that given his fame, avoiding the main entrance was needed for the player's security.

What are the allegations against Ronaldo?

Ronaldo, five-time winner of Europe's Ballon d'Or and often titled one of the world's best players, was accused of avoiding paying tax in Spain between 2010 and 2014, when he was playing for Real Madrid and based in the Spanish capital.

Forbes lists the 33-year-old as the third-wealthiest athlete in the world, with estimated earnings of $108m (€95m) a year.

The case centres around lucrative image rights deals. Prosecutors say the proceeds were funnelled through low-tax companies in foreign nations to avoid paying the required tax.

In court, as part of his deal, Ronaldo acknowledged four incidents amounting to €5.7m owed, according to Spanish-language news agency EFE.

In 2017, when the allegations first emerged, prosecutors said it was a "voluntary and conscious breach of his fiscal obligations in Spain".

But Ronaldo's lawyers said it is all down to a misunderstanding over what was and was not required under Spanish law, and deny any deliberate attempt to evade tax.

The deal, struck in June last year, had to be agreed with Spain's tax authorities.

Xabi Alonso also facing trial

Ronaldo is not the only high-profile player to face the wrath of Spain's tax system.

His former Real Madrid team-mate Xabi Alonso also appeared in court on Tuesday in connection with similar offences amounting to about €2m.

Alonso was appearing before the court for the first time, facing a potential sentence of up to five years. Unlike Ronaldo, he has not yet struck any deal with authorities and has maintained his innocence.

Shortly after Alonso's trial began, the court suspended proceedings to consider whether it was competent to hear the case, or if it should be referred to another criminal court, EFE reports.

The longer sentence prosecutors are seeking means that Alonso could, unlike Ronaldo, face jail time.

There are several other examples of footballers facing Spain's courts in recent years:

Barcelona star Lionel Messi avoided a jail sentence for a similar scheme involving image rights, paying several million in a "corrective payment" in back taxes and fines

Neymar da Silva Santos Júnior was at the centre of a row when Barcelona was fined millions after being charged with tax fraud over Neymar's signing - but avoided admitting the offence

Real Madrid's Marcelo Vieira admitted to tax fraud and accepted a four-month suspended jail sentence over his use of foreign firms to handle almost half a million euros in earnings

The recent crackdown on high-profile footballers follows the removal of a tax exemption in 2010. Known as the "Beckham law", it had allowed footballers to curb their taxes.

Ronaldo also faces another ongoing legal battle: the football superstar is accused of rape in Las Vegas in 2009, a charge which he denies.

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Football superstar Cristiano Ronaldo has cut a deal with a court in Madrid over tax evasion charges, accepting an €18.8m (£16.6m) fine. A huge media presence met the player outside the court, after a judge refused his request to appear by video or to enter the building by car to avoid the spotlight.

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Cristiano Ronaldo branded 'hypocrite' for Coca-Cola snub as KFC pictures emerge

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Cristiano Ronaldo branded 'hypocrite' for Coca-Cola snub as KFC pictures emerge

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Cristiano Ronaldo branded ‘hypocrite’ for Coca-Cola snub as KFC pictures emerge

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Cristiano Ronaldo’s stand against fizzy drinks were admired by some after his press conference snub, but old pictures from advertisements have re-emerged showing him promoting the product

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2) The Bad Influencer Image But Still The Athlete With The Strong Mentality Character

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2) The Bad Influencer Image But Still The Athlete With The Strong Mentality Character

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Old Coca-Cola and KFC ads starring Cristiano Ronaldo resurfaced after he went viral for snubbing the drink

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Old Coca-Cola and KFC ads starring Cristiano Ronaldo resurfaced after he went viral for snubbing the drink

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An old Coca-Cola ad starring Cristiano Ronaldo resurfaced after he snubbed the drink at Euro 2020.

Ronaldo scoffed at two bottles of Coke in front of him at a press event on Monday.

Ronaldo had also starred in an ad for KFC in the Middle East in 2013.

After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.

Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary.

"Coca-Cola, ugh," he said. Coca-Cola lost $4 billion in market value after the 36-year-old's snub of the drink.

The resurfaced Coke ad starring Ronaldo appeared to be part of a marketing campaign in China for the 2006 World Cup in Germany.

The ad shows the Portuguese star superimposed on Coke cans branded in simplified Chinese and playing soccer with an ice cube in a fridge. It ends with an image of the Coca-Cola logo and the World Cup trophy.

Several grainy, low-quality versions of the ad can be found on YouTube, published as long ago as 2008.

Some people on social media accused the Juventus forward of hypocrisy after the old ad emerged.

"So Cristiano Ronaldo doesn't like Coke huh?" Jake Buckley, an Australian YouTuber, tweeted alongside promotional images of the star.

"Well this is awkward," he added. "Guess the pay check stopped coming."

-JAKE BUCKLEY 🇦🇺 (@TheMasterBucks) June 15, 2021

Others pointed out that Ronaldo - who's said to follow an extremely healthy, and voluminous, diet - had also endorsed the fast-food brand KFC.

In a 2013 ad for KFC in the Middle East, Ronaldo scores a penalty before tucking into a bucket of fried chicken. That ad was on the KFCArabia YouTube channel.

While some accused Ronaldo of hypocrisy, others praised him for using his platform in 2021 to discourage people from drinking fizzy drinks.

-Joanna Tilley (@JoannaTilley) June 15, 2021

Some people on social media noted that he was in his early 20s when he appeared in the Coca-Cola ad.

In 2020, Ronaldo's former Manchester United teammate Ryan Giggs said Ronaldo had once arrived at training with a can of Coca-Cola, only to be admonished by his senior teammate.

Giggs confirmed the story, first recounted on Twitter in 2016 by Jan Åge Fjørtoft, during an appearance on the official Manchester United podcast last June.

Endorsements aside, Ronaldo was the star as Portugal beat Hungary 3-0 in its opening game of the Euro 2020 tournament on Tuesday.

The former Manchester United and Real Madrid forward scored twice in the final five minutes to take his all-time tally of goals at the European championships to 11 and become the tournament's greatest scorer.

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Old Coca-Cola and KFC ads starring Cristiano Ronaldo resurfaced after he went viral for snubbing the drink

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An old Coca-Cola ad starring Cristiano Ronaldo resurfaced after he snubbed the drink at Euro 2020. Ronaldo scoffed at two bottles of Coke in front of him at a press event on Monday. Ronaldo had also starred in an ad for KFC in the Middle East in 2013.

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Criticisms are raised here again if advocating health and fitness, why did you advertise and support fast food restaurants?

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Ronaldo's Coca-Cola Advert in 2006 World Cup 

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Ronaldo's Coca-Cola Advert in 2006 World Cup 

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Whilst snubbing the drink for being healthy, his 2006 Coke advertisement states the opposite. He was actually a fan of the drink. Here, Ronaldo is facing many criticisms as being a hypocrite and inauthentic

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Reinforcing his healthy lifestyle attitude in removing Coca Cola bottles in a press conference. "Drink Water" he said

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Reinforcing his healthy lifestyle attitude in removing Coca Cola bottles in a press conference. "Drink Water" he said

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Removing Coca-Cola bottles at the UEFA Euro 2020 press conference and sticking with water. "Coca-Cola, ugh," he said. This 30-second clip went viral across media platforms in a blink of an eye. "Ronaldo’s actions at the press conference caused a £2.84billion drop in the company's share price" (Tejwani, 2021).
Whilst he was just being himself as the healthy man and forgot about the press and cameras for a second, he just made himself a "hypocrite" (The next slide will tell why). And, of course, made Coca-Cola owners very upset.

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'Drink water': Ronaldo removes Coca-Cola bottles in press conference

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His globally recognised advertisements for the Clear shampoo, CR7 Perfume and CR7 Underwear reinforce the fact that Ronaldo as a star is an advocate for The attractive masculine man image, which he achieves by following a strict healthy lifestyle.

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Youtube video curating footage from the everyday life of Ronaldo, brought from his social media platforms. All the footage shows the audience how disciplined he is in terms of diet, workout and health in general

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Cristiano Ronaldo workout and diet secrets

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1) The Healthy Fit Athlete Image & The Contradictions Behind It

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1) The Healthy Fit Athlete Image & The Contradictions Behind It