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A 2-day event where Vogue’s past, present and future meet. Vogue’s Time Travels VR exhibition takes center stage. However, the event is a two day schedule.

The event takes off with an intimate and welcoming breakfast hosted by Chioma Nnadi, setting the tone for the days ahead. Exclusive panel talks with industry professionals across the day will follow. Delving into the current state and future of the fashion world, the topics discussed will include Sustainability, Diversity, Innovation: AR & VR, and Creativity.

During the evening, VIP attendees will be welcomed to the red carpet on the iconic Millenium Bridge to celebrate the opening of Vogue’s Time Travels VR exhibit. The night will end at Annabelle's for an exclusive after party. Here, a mixed-reality performance featuring artists in both holographic and tangible forms will take place!

The second day invites the public to enjoy the VR exhibit. Simultaneously, in collaboration with Masterclass, the day unfolds in a dynamic and educational journey. A unique experience for those looking for guidance and inspiration within the fields of editorial makeup, hairstyling, styling, photography, and modelling. A chronological order will allow an end result, which attendees will get hold of via email.

To finish the day, Tate Modern’s doors will open for an inclusive after-party in collaboration with Boileroom. The night promises to be a celebration of art and youth culture.

All ticket proceeds will go to NEWGEN & the selected Vogue Business Innovators for 2024.

# data[].attributes.headline
INNOVATION VIDEO: Vogue x Meta: VR experience 

# data[].attributes.subject
INNOVATION VIDEO: Vogue x Meta: VR experience 

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77% of respondents are between 17-24 years old

Most people buy a magazine for its content, others only because of the name of the publication or the cover

89.5% of respondents would buy Vogue over any other of the publications mentioned

However, most only read it occasionally

Some complaints are about too many celebrities and adds on their pages. When content was mentioned, it was rated as boring.

Surprisingly 52% of readers prefer the print edition, signifying a come-back for print media

Luxurious and pioneer were the terms that respondents linked the publication to the most.

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-Wellness/Self-Care

-Mental health initiatives/support

-Digital engagement

-Dating support and advise

-Community for New Age beliefs

-Accessible, straight-to-the-point news/stories

-Cultural/social gatherings to connect with others and their city

-Networking opportunities

-Constant fashion inspiration & budget-friendly options

# data[].attributes.body
-Tech/Social Media over-dependence & addiction

-Feelings of anxiety/worry about the future

-Overwhelm and stress due to socio-political issues (climate change, racial & social injustice)

-Lack of engagement

-Loneliness

-Social pressure/comparison

# data[].attributes.body
-Experiences

-Inclusivity

-Purpose

-Independence and choice

-Recognition

-Personalisation

-Meaningful connections

-Professional development & career opportunities

# data[].attributes.body
-Life-work balance

-Lack of inclusivity

-Over-dependence/addiction to technology

-Climate change concern

-Feelings of being misunderstood by older generations

-Social pressure/comparison

# data[].attributes.body
-Nostalgia, connection to the past

-Family-friendly experiences

-Health & wellness

-Authenticity

-Inclusivity

# data[].attributes.body
-Ageing

-No kids

-Reassessment of life's purpose

-Skepticism

-Pessimism

# data[].attributes.body
1. Panel Talks: $260,000

Speaker Fees: $185,000

Moderation and Logistics: $25,000

Audio/Visual Setup: $25,000

Promotion: $25,000 (includes online and offline promotion)

2. VIP Red Carpet: $50,000

Event Staff: $15,000

Red Carpet Setup and Decor: $20,000

Photography/Videography: $10,000

Promotion: $5,000 (includes online and offline promotion)

3. VR Exhibit in partnership with META: $150,000

VR Equipment Rental: $80,000

Booth Setup and Design: $30,000

META Partnership Fee: $40,000

Promotion: $0 (assumed included in META Partnership)

4. VIP After-party at Annabelle’s: $220,000

Venue Rental: $80,000

Catering: $60,000

Entertainment (Mixed Reality Performance): $60,000

Event Staff: $20,000

Promotion: $0 (assumed included in overall event promotion)

DAY 2:

VR Exhibit in partnership with META: $100,000

VR Equipment Rental: $50,000

Booth Setup and Design: $20,000

META Partnership Fee: $30,000

Promotion: $0 (assumed included in META Partnership)

Masterclasses in partnership with Masterclass: $250,000

Instructor Fees: $150,000

Setup: $50,000

Marketing: $50,000

After-party in partnership with Boileroom: $150,000

Venue Rental: $60,000

Catering: $50,000

Entertainment: $30,000

Event Staff: $10,000

Promotion: $0 (assumed included in overall event promotion)

Venue Costs at Tate Modern: $450,000

Rental: $300,000

Setup and Technical Requirements: $100,000

Security: $50,000

Unallocated/Contingency: $50,000

This budget allows for flexibility in case of unforeseen expenses or adjustments needed during the event planning and execution process.

Marketing Expenses:

Offline Promo: $30,000

Piccadilly Circus digital billboard: $10,000

Bus stops and posters: $10,000

Gifting post-event: (sponsored)

Online Promo: $40,000

Influencer marketing:

@bernardgarby: $10,000

@madelineargy: $10,000

Livestream: $20,000

Hosts' compensation and logistics: $20,000

Total Budget (Including Marketing Expenses): $1,960,000

(Developed with AI, 2023)

# data[].attributes.body
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BOF and McKinsey & Co (2023). The State of Fashion 2024.

Byrne, C. (n.d.). Grazia’s multi-platform strategy. [online] www.inpublishing.co.uk. Available at: https://www.inpublishing.co.uk/articles/grazias-multiplatform-strategy-978.

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Vogue's Time Travels VR exhibition struck from a personal experience as a styling assistant. I remember being in a constant "pinch-me" state –captivated by the immersive experience that is being on set. Witnessing the hard work and collaboration behind every beautiful fashion image we find out there right before my eyes was nothing but memorable. It's certainly an indescribable experience, one that must be felt rather than explained.

This compelling moment sparked an idea. I couldn't think of a better way to share this experience than by recreating it. With the exciting world of VR technology today, my idea was suddenly not as crazy as it sounds. It is, in fact, entirely achievable.

The vision involves collaborating with Visualise (London-based VR & AR Agency) to generate an immersive VR experience for each of the selected Vogue covers. Here, the viewer will be able to choose whose perspective they'd like to experience in the making of each iconic cover:

-Makeup artist

-Hairstylist

-Stylist

-Model

-Photographer

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Software

Available on Meta Quest App Store

Developed by META

Exhibit

Sponsored by Meta

Location: Tate Modern

Number of VR worlds/covers: 12-14

# data[].attributes.body
Anna Wintour

The British IT-Girls

Alexa Chung

Adwoa Aboah

Camille Cherriere

Iris Law

Ella Richards

Julia Hobbs

Gabriette

Amelia Gray

Sofia Richie...

International Mega Influencers

Xenia Aadonts

Caro Daur

Camila Coelho

Chiara Ferragni

Ziwe

Tina Leung...

Industry Icons

Naomi Campbell

Christy Turlington

Linda Evangelista

Emily Ratajkowski

Kate Moss

Lila Moss

Cara Delevingne...

VIIPs

Taylor Russell

Florence Pugh

Jeremy Allen White

Jenna Ortega

Harry Styles

Troye Sivan

Dua Lipa

Phoebe Bridgers

Doja Cat

The Kardashian family

Emma Watson

Millie Bobby Brown...

The VIP fashion week crowd!

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Fashion Brands:

-Kering

-LVMH

Tech Companies:

-META (for VR Exhibit): might be willing to sponsor part of the VR exhibit.

Venues: Potential sponsorships in exchange for visibility at the events.

-Annabelle’s

-Boileroom

Food & drinks:

-Johnnie Walker

-Tequila Patron

-Absolut Vodka

-Moet...

-The White Label Catering

Gifting: Beauty brands

-Victoria Beckham Beauty

-Charlotte Tillbury...

# data[].attributes.body
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Kunova, M. (2018). How Vogue International engages Generation Z on Instagram | Media news. [online] www.journalism.co.uk. Available at: https://www.journalism.co.uk/news/how-vogue-international-engages-generation-z-on-instagram/s2/a729326/.

Lee, E. (2020a). A Reckoning at Condé Nast. The New York Times. [online] 13 Jun. Available at: https://www.nytimes.com/2020/06/13/business/media/conde-nast-racial.html.

Lee, E. (2020b). The White Issue: Has Anna Wintour’s Diversity Push Come Too Late? The New York Times. [online] 25 Oct. Available at: https://www.nytimes.com/2020/10/24/business/media/anna-wintour-vogue-race.html.

Little Black Book (2023). Generation X Are Not Your Grandma’s Grandma | LBBOnline. [online] www.lbbonline.com. Available at: https://www.lbbonline.com/news/generation-x-are-not-your-grandmas-grandma.IMAGE (2020). Editor’s choice: Alexandra Shulman’s top 10 British Vogue covers. [online] IMAGE.ie. Available at: https://www.image.ie/style/fashion/alexandra-shulmans-top-10-british-vogue-covers-as-chosen-by-image-editors-202497 [Accessed 11 Dec. 2023].

Indeed Editorial Team (2023). Millennials vs Gen Z (Definition and differences). [online] Available at: https://uk.indeed.com/career-advice/career-development/millennials-vs-gen-z [Accessed Nov. 2023].

Jackson, M. (2023). Hearst UK announces launch of ELLE COLLECTIVE membership. [online] PPA. Available at: https://ppa.co.uk/hearst-uk-announces-launch-of-elle-collective-membership [Accessed 11 Dec. 2023].

Jayaramu, P.S. (2023). The war in Ukraine: Where is it heading? [online] Deccan Herald. Available at: https://www.deccanherald.com/opinion/the-war-in-ukraine-where-is-it-heading-1194290.html [Accessed 11 Dec. 2023].

Kahn, T. (2020). Rihanna x Edward Enninful equals a British Vogue cover to remember! [online] DSTNGR. Available at: https://www.dstngr.com/article/2020/4/6/rihanna-x-edward-enninful-equals-a-vogue-cover-to-remember.

Kelly, J. (2023). Gen-Z Faces Financial Challenges, Stress, Anxiety And An Uncertain Future. [online] Forbes. Available at: https://www.forbes.com/sites/jackkelly/2023/09/29/gen-z-faces-financial-challenges-stress-anxiety-and-an-uncertain-future/?sh=728f94be4f14 [Accessed 11 Dec. 2023].

King & McGaw. (n.d.). Vogue July 1932 by Edward Steichen - art print from King & McGaw. [online] Available at: https://www.kingandmcgaw.com/prints/edward-steichen/vogue-july-1932-439568#439568::border:50_frame:880229_glass:770007_media:2_mount:108644_mount-width:50_size:507 [Accessed 11 Dec. 2023].

Kunova, M. (2018). How Vogue International engages Generation Z on Instagram | Media news. [online] www.journalism.co.uk. Available at: https://www.journalism.co.uk/news/how-vogue-international-engages-generation-z-on-instagram/s2/a729326/.

Lee, E. (2020a). A Reckoning at Condé Nast. The New York Times. [online] 13 Jun. Available at: https://www.nytimes.com/2020/06/13/business/media/conde-nast-racial.html.

Lee, E. (2020b). The White Issue: Has Anna Wintour’s Diversity Push Come Too Late? The New York Times. [online] 25 Oct. Available at: https://www.nytimes.com/2020/10/24/business/media/anna-wintour-vogue-race.html.

Little Black Book (2023). Generation X Are Not Your Grandma’s Grandma | LBBOnline. [online] www.lbbonline.com. Available at: https://www.lbbonline.com/news/generation-x-are-not-your-grandmas-grandma.

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Chioma Nnadi, Head of Editorial Content, announces Vogue World: London 2024 (Pre-event)

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Vogue's Time Travels Exhibit video & CGI content (Pre-event)

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@voguemagazine (worldwide profile) announces Vogue World 2024 (pre-event)

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Influencer collaboration with Bernard. He's announcing he'll be hosting the livestream of the red carpet.

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Influencer collaboration with Madeline Argy. She's announcing she'll be hosting the livestream of the red carpet.

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Post-event: Hosts posting their favourite moments on their profiles

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Panel Talks with Industry Experts and Editors:

Price range: $$ to $$$

VIP VR Exhibit Opening Night

Price range: $$$$

VIP After-party

Price range: $$$$

Masterclasses

Price range: $$ to $$$

VR Exhibit (general access)

Price range: $$$

Boileroom After-party

Price range: $$