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Use the sentence starters below to comment on your peers’ Culture Jams. Focus on how they revealed or challenged ideas about identity, bias, and power or privilege in the original ad. Choose one or two starters that help you express your thoughts clearly. You can agree, disagree, or ask questions — just be respectful and specific.

1. “Your Culture Jam made me think about how identity affects the way people see this ad because…”

2. “This ad assumes a certain identity is ‘normal’ — your edit challenged that by…”

3. “I’m not sure I agree that this ad is biased in the way you described — could it also be interpreted as…”

4. “I hadn’t noticed the bias in the ad before, but your Culture Jam made it clear that…”

5. “You said this ad gives power to ____, but I wonder if it’s actually more about…”

6. “I can see your point about privilege, but I think the original ad might have been trying to…”

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The original ad shows gender bias by suggesting that women aren’t strong or independent enough to do something simple, like opening a ketchup bottle. The image shows a woman with red lipstick and painted nails, which was kind of a common conception of women in the 1950s. Her surprised face makes it look like it’s shocking that a woman could do something by herself. This adds to the stereotype that women always need help from men and can’t do things on their own.

In my updated version, I changed the caption to say, “Oops, I forgot to wait for a man.” This keeps the sarcastic tone of the original but gives it a new, more powerful meaning. Instead of making women seem helpless, it shows that the woman is confident and capable. I wanted to turn the ad into something that supports women by showing they can do things on their own, even while still looking feminine. It challenges the old idea that women are weak and always need help from men.

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The original ad illustrates a strong man climbing a mountain with one hand on the cliff and holding a Maxi-Milk in the other hand. The title is “Milk for Real Men”, which shows the bias that all men should have muscles and be strong. So the ad assumes that all men have muscles and women won't.

This ad also made male teenagers think that having muscles is a symbol of being a real man, so they went to the gym at an age when they shouldn't. Maybe they just want to prove that they are a real men to female students.

I chose this ad because I think that the ad was incorrect, since some females had muscles and some males didn't have any. But does that mean that men without muscle are not real men at some point? You can't define what a real man looks like. Even though some men have muscles, they are still very cowardly. My culture jam exposes the bias by adding, "Muscle is the most important part that all men should have." I also mention that "The golden time for males to grow muscle is around late youth and early thirties." Lastly, I added an arrow from Real Men pointed to the man in the ad. These changes made my ad more biased than before. The main customers of this milk are commonly males, since their original ad only mentioned it's the only milk for men, not for women. That's why I added more information about the growth of men's muscles.

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The promotional poster for the new diet pepsi in a skinnier can , is a bias that reinforces the message that the can is skinner so you are too. The image shows a lady who is quite skinny drinking a diet pepsi in its new skinner form. The text reads  “ the new skinny can”, depicting that if you drink this can on Pepsi you get skinnier or are already skinny. This idea reinforces the idea that everything is a better skinner. The text is biased in that it shows the idea that a skinner version is a better one.

For this reason I chose to change the text to show the bias. I changed the title to the skinnier the better. I aimed to expose the bias that is shown in the image of the lady and the bottle on the poster. The aim of my culture jam is for readers to see the title I made and rethink the ways someone is presented or the way that people could feel diminished about the fact that being skinny is better . And the way the can and lady are presented on the poster.

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This is a promotional poster advertising the new Pepsi can. It is biased because it tries to show that the ideal body type is skinny for everyone and everything. By advertising it as “The new skinny can,” it tries to convey that the skinny can is better than previous cans, which were relatively bigger, which could be interpreted in body types as well.  Also, airing this with a skinny model compares the can with the ideal body image. This poster doesn’t provide an accurate representation of body types and advertises unrealistic beauty standards, which can negatively impact a viewer's self-confidence. By doing this, it shows bias by promoting a certain body type over others.

For these reasons, I chose to manipulate this text to expose the bias. Underneath the original promotional text, I wrote, “Because self-worth only comes in skinny cans.” This aims to expose bias by showing readers what exactly Pepsi is trying to convey in a sarcastic way. My goal is for people to recognize the bias this ad is showing and to show that self-worth should not be defined by body type.

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The original poster is meant to attract more customers because when people see the poster they would immediately think that since the can is skinnier it has less calories and less sugar which would lead them to believe that they could lose weight because they are drinking less, even though its essentially the same amount of the drink, just a different packaging. Beauty standards lead people to believe that only skinny people are pretty, so people tend to gravitate towards items with less calories and sugar.

I chose to expose this perspective by changing the wording of this advertisement to show the irony of the message. People are so impressionable, that just by seeing the word skinny, they automatically make the connection that by buying the product, they will achieve their dream body, and look exactly how they want to, even though in reality they are simply drinking carbonated chemicals.

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The original text had a bias on genders. This milk company thought that their product was only for “real men”. They assume that males are more athletic and much stronger than females. Therefore, the customers for this milk company will be mostly males. Among all of the males, this milk company targeted the males that want to be stronger and muscular which is their definition of “real men”. Their opinion is that a real man needs to have a lot of strength, they should buy this product in order to strengthen themselves. Obviously, their opinion is not true for everybody.

My culture jam exposes bias by changing the face of the man who was hanging on the cliffs to a negative, painful facial expression. The reason I added this sad expression is to show the audience that not everybody likes to strengthen themselves and build themselves better. Some of the individual’s perspectives can be extremely different. For example, some might say that a fantastic man should be an expert in academics, these people can suffer a lot in sports. So a “real man” definitely can be a man who’s not athletic as somebody can also be popular based on other hobbies.  I also added a little bit of text on the ad that says ” You Build Yourself Stronger and Athletic in your prime BUT BE SURE TO BE IN A HEALTHY CONDITION”. Same as the facial expression, I add this text in order to remind everybody that overtraining is actually harmful to your body. You do not need to train so much to achieve this “real man” status since there are a lot more other ways to be a nice person.

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The promotional Ad for the brand, Mr Clean, is biased because it reinforces the idea that women ‘belong in the kitchen’ and that women should focus on the job ‘that really matters’ which is cleaning. The text depicts the image of a mother and her daughter cleaning a window using a Mr Clean sponge. The image shows them smiling, which tells us that they are enjoying cleaning a window. The deeper meaning behind this is that cleaning is a job only for women and that their daughters should learn because that will be their job someday.  This is what the title and the image depicts

For these reasons, I decided to change the title that shows the message that cleaning is something that defines women. It sends the message that young girls also have a passion for cleaning. This is because the title says ‘perfect gift’ as if it's something that they would appreciate or that they love. This shows the bias that the creators of this ad and the brand, Mr clean have towards the fact that women should be cleaners, not men.

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The original Old Spice promotional poster shows a bare-chested, muscular guy riding a horse confidently with the slogan "Smell like a man, man." This visual and textual combination sells a thin and stereotypical version of masculinity, one that is equivalent to being a "real man" with a firm, well-defined body and emitting authority and charm. It suggests that this product will make men more manly and more handsome, reinforcing for some people the unattainable ideals of masculinity.

In my updated poster, I substituted the stereotypically “handsome” male model with one that changed those stereotypes. The new model appears quirky, expressive, and smiling as if he is dreaming about something, a character who doesn't fit into the typical "tough guy/perfect model" image. The slogan was changed to "Smell Legendary," keeping the motivational tone to smell good but reversing the focus from being the one perfect man to one idea of masculinity to being unique. Such a change unmasks the bias in the original ad by showing how masculinity could be constructed and defined in countless ways outside of one's physique or appearance. This culture jam aims to disrupt the stereotype of what "being a man" is and encourage people to value true self-expression.

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The original advertisement is a muscular man hanging from a rock drinking the 'Milk for real men'.This shows the bias of 'real men should be muscular and strong enough to hang off a rock with one single hand'.

I chose this because it shows that real men should be muscular, which is incorrect.

I want to show that real men does not mean or equal to muscular and strong, or strong is just for muscular men.

This add assumes that 'muscular and strong' is equal to 'real men'.So i changed the muscular man to a fat man to show this bias.

I think this add is biased, as stated above, the add is telling the people that real men= strong and strong=real men.

Some of my friends go to the gym at a young age of 14, I personally think it is not healthy, they tend to build muscles when they are not supposed to.I think this is connected to toxic masculinity,young male have been influenced by social media, they are told by users on social media that they should have muscles, and young boys are left susceptible to the negative effects of expectations. A common ideal for young men is that they should hide their feelings and emotions, portraying a false narrative that men should always maintain a strong face, according to a BetterHelp article from December 2023. This may lead to mental health issues later in life as a result of prolonged repression of one’s thoughts and feelings.

Overall I believe this ad is telling the people that real men should be muscular, and it might be misleading for young audiences.

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The advertisement for a running challenge, racing the men versus the women by Nike, is biased because it says “One more thing for men to rule.” and the image behind it depicts a young and able bodied man, running. This says that the men will dominate the running competition and that the women are not able to keep up with the men, the text also says that it is “One more thing” This implies that men also rule or dominate in other areas of life, not just physically. The poster shows the image of an able bodied and young man, this excludes people who might not fit in this category. This exclusion supports the idea that in order to succeed, you need to be male, young, and able bodied, discriminating against other people who do not fall in that category.

For those reasons, I changed the text to expose the bias. I changed the bottom line that said join the men vs women challenge to “One more thing for men to rule, because the women are too slow.” This way, I try to expose the bias of men being superior to women. The aim of what I wrote in this culture jam is to try and let the reader see what the Nike advertisement implied through their text and image by making it more obvious. The aim of this culture jam was for readers to think differently about gender and bias.

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This Nike advertisement shows gender bias by suggesting male dominance in sports. The text one more thing for men to rule implies that men are superior and should dominate even in more areas like running or fitness. The ad shows a male athlete in running reinforcing the stereotype that athleticism, competition, and strength are primarily male traits.

The use of the word “rule” makes it sound like men are entitled to leadership or victory, while women are competitors but not equals. Although the ad promotes a Men vs Women Challenge, it does so in a way that puts men in a position of power rather than creating a fair, balanced competition.

This type of messaging can discourage women by making them feel like they’re always fighting to prove themselves in male dominated places. To update and improve this ad the tone should promote equality and say something like how I changed it to one more thing for us to do together or which encourages women to compete while respecting each other’s strengths.

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In the original advertisement, the girl is attracting your attention. If you’re a man, then you want to be with her, so you buy a sprite. If you’re a woman, you want to be her, so you buy a sprite. The woman in the ad is no longer a person, she is an object that attracts the man. She is a beauty standard.

She's not actually drinking the sprite because it would make her look less fantasy. Additionally, Korea is more conservative than the USA, and they rarely show skin, this advertisement shows as much skin as possible without being insulting to their culture.

In my revised version, I changed the text and the tagline. I changed the hashtag to “the girl is what you're here for” because the objectification of the woman draws people in, their eyes immediately travel to the girl. The other sentence I added was “makes you feel ashamed of your body”, the girl not only draws attention, but her physic is good and her clothing reveals that, this makes people, especially girls ashamed and jealous, and makes you want to fit in.

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The original Amazon Student advertisement depicts a nerdy-looking East Asian man with large bright yellow glasses and hugging a black tablet close to his chest with a delighted (and somewhat geeky) expression on his face, suggesting a strong attachment to the device. This represents the stereotypical image of Asians in many Western countries, such as the United States. Asians in the United States, especially those of East Asian as well as South Asian ethnicity, are often regarded as the “model minority” and supposedly tend to achieve a higher socioeconomic status and better academic performance (standardised test scores and academic grades) in comparison to the overall (white) population. In addition, East Asian American men particularly are often stereotyped as physically unattractive and lacking social skills.

With these stereotypes in mind, I created the new advertisement to highlight both the issue of model minority and tiger parenting in overseas East Asian communities. Tiger parenting is a form of strict and demanding parenting style characterised by a high emphasis on academic excellence, discipline, and achievement at the expense of personal freedom and emotional expression. In my ad, “Be The Perfect Child They Expect”, “Up to 100% achievement. 100% pressure.”, and “Endure more” reflects the high pressure and burden of expectations placed on Asian children to be successful. The six terms at the top of the page, “Straight A’s”, “Ivy League Bound”, “Doctor/lawyer/engineer”, “Piano Lessons”, “Top of the class”, “STEM Only” highlight the future Asian tiger parents often want for their children, including high and unrealistic expectations of academic performance (“B” and even mid-to-low end “A” are often not tolerated), pursuing extracurricular activities in music and sports, graduating from a top university, and embarking on a highly lucrative white collar career path (which is viewed as ultimate marker of prestige). While this approach has contributed to children achieving academic success and professional success later in life, the high expectations that are caused by a combination of tiger parenting and the model minority stereotype faced in society can result in significant mental health problems like stress, anxiety, and depression, along with low self-esteem and being “failures” that are “not good enough”.

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BE THE Up to 75% off Norton Security & Antivirus. (1)

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The original text talks about how this brand was trusted by moms implying that the parents who'd normally stay at home would be the mom. The comment given was also by a lady. This brings a bias towards women talking about how they tend to be homemakers while the husband works. I made another version of it that talks about how the whole family should be included when cleaning. We have a man making the comment and he talks about how fun and easy it was for his family to clean the house.

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The promotional poster for the new diet pepsi in a skinnier can , is a bias that reinforces the message that the can is skinner so you are too. The image shows a lady who is quite skinny drinking a diet pepsi in its new skinner form. The text reads  “ the new skinny can”, depicting that if you drink this can on Pepsi you get skinnier or are already skinny. This idea reinforces the idea that everything is a better skinner. The text is biased in that it shows the idea that a skinner version is a better one.

For this reason I chose to change the text to show the bias. I changed the title to the skinnier the better. I aimed to expose the bias that is shown in the image of the lady and the bottle on the poster. The aim of my culture jam is for readers to see the title I made and rethink the ways someone is presented or the way that people could feel diminished about the fact that being skinny is better . And the way the can and lady are presented on the poster.

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The original advertisement is for a tie by Van Heusen. It unintentionally reinforces all the issues with gender equality, especially in the earlier ages. Firstly, the main text demonstrates a man's power and importance, by saying “it's a man's world” Implies that men have the authority and should be the ones who make decisions in ‘power’. Following that the image has many flaws in itself. Without directing attention to the literal actions, The man is at a notable difference. He is already placed higher than the women which implements authority and importance. It is evident that the woman embodies the role of ‘Maid’ in this image as she is providing him with somewhat ‘services’. Even as she is kneeled down next to him represents bias. Similarly their outfits or clothing have symbolism in themselves. His suit shows that the man works an office job, has wealth and privilege, Her clothing still represents wealth but seems more like homewear or fashion. Overall the advert asserts men as the ‘money’ and power and women as the ‘maid’ and housewife, Which seem to hold less importance.

My adaptation of the advertisement keeps the image the same but the text is changed to highlight what the original truly meant. It demonstrates that the man has the money which equals power, or manipulation of the woman, who seems to be naive and the maid. Women typically are viewed to marry for money, Which shows that they marry for the power, So I said that men marry for maids, To show they marry to have the power over someone. The extra text was to emphasise the point and to clearly show what the ad is actually advertising.

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The ad shows a young, muscular man hanging from a cliff while drinking some kind of protein milk. I think the ad suggests that only men can do extreme things like this, and that women can't. It also supports the stereotype that men have to be strong to be considered attractive. The man in the ad is young and very fit, so people might feel like they have to look like him to be good-looking or manly.

For these reasons, I changed the original ad by replacing the man with a woman climber. The ad originally said the product was “for real men,” which made it seem like only men can be strong or athletic. I wanted to show that women can be strong too, so I edited the image to include a female climber. This change helps break the stereotype that only men can be powerful or brave. Strength isn’t just for one gender — it’s for everyone.

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The Amazon ad about the technology sale showed an Asian (male) overhugging and loving his laptop. It says “protect the tech you love”. Saying that Asians are the only tech nerds and showing the stereotype of asians being the tech nerds. They are also showing the stereotype of asians liking sales and discounts, and maybe also showing that they are cheap, stingy, and want to keep things for as long as possible to save money.

They showed the bias by getting rid of the “protect the tech you love” and putting “Asians are the real tech nerds” instead to highlight the main idea of the bias. I also added some other Asian stereotypes like pressure from parents, A+++, 4.5 GPA, and more. I also added Amazon asians at the top to show that the page with sales shows that the aisans really like sales.

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The original ad, by BIC, was intended to celebrate Women's day, but is biased and reinforces outdated and sexist stereotypes towards women. It is doing this by implying that when is says “Look like a girl” it means looking young and focussing on looks, “Act like a lady” a stereotype for acting polite, “Think like a man” another stereotype to think confidently and that men are smarter than women, lastly “Work like a boss” is only after changing yourself to fit all these stereotypes can you be powerful or respected. It also makes it sound like thinking like a man is better than thinking like a woman. Instead of celebrating women, which makes this ad is quite biased.

These new lines show the pressure many women feel today. “Look like a filter” is about how women are expected to look perfect, like the edited photos on social media. “Act like a stereotype” points out that women are often told to behave in certain ways, whether they want to or not. “Think like the only woman in the room” shows how lonely and uncomfortable it can be when women are the only ones in a space, especially in jobs where men are the majority. The last line, “Work like they’ll finally take you seriously,” shows the sad truth that women often have to work harder than men just to be seen as equal. I also changed the logo from “BIC” to “BIAS” to show that this ad is full of bias The hashtag was changed to “#MadeByToneDeafMarketing” to point out that the company didn’t really think about how this message would make women feel

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This ad for amazon is biassed towards asian men. This can be seen in how the asian man in the ad is in the amazon student tab and how he is clenching his book. This also reinforces the bias that asian men are better at tech and are so much better than asian women. It also suggests that asian men work in a lot of tech companies and shows how they also take a lot of care of their tech and buy/install good anti viruses to protect their tech. In these ways that this ad is biassed on asian men who work in software jobs.

I changed this ad to show how stereotypical this is, how many products are asian made and how much better asians are at tech. I did this by changing the amazon student logo to an amazon stereotype logo. I changed the big text to say asians are better at tech and 75% off all asian products. And the small text above shows how much Asian parents put pressure on the kid. In these ways I changed this ad to reveal the biases.

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This is a promotional ad for advertising the new skinny pepsi. This is biased which reinforces the message that being skinny feels better, is better and that it is the ideal body type for everything and everyone. By branding the can as “the new skinny can” and pairing it with a model who fits narrow beauty standards tall, thin, the ad compares the product with an idealized body image. It overlooks body diversity and can negatively affect viewers self-confidence, especially young people, by promoting unrealistic beauty norms.

For these reasons, I chose to manipulate this advertisement and expose this bias, I changed the text from “the new skinny can” to “nothing tastes better than being skinny”. So that I can expose the bias that is hidden in the image of the skinny can and the skinny model in the advertisement. The aim of culture jam is for readers to see and realise the real title and reconsider about buying the product.

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The original advertisement hinted at the idea that women lack independence and couldn’t even complete simple tasks (Like opening their own ketchup bottle). The company used a retro-styled image of a woman with red lipstick and nails, which not only demonstrated elements of femininity, but also targets modern women that are no longer ‘trapped’ in the old traditional stereotypes in the 1950s. The“shocking” look the woman made when she realised she can actually open the bottle is a great example of irony too.

The change I made challenges stereotypes rather than reinforcing them, and keeps the sarcastic tone. By changing the text from “You mean a woman can open it?” to “Oops, I forgot to wait for a man,” the woman’s exaggerated facial expression no longer shows surprise at her own ability, but an ironic, confident ‘I am capable’ attitude towards gender stereotypes. She is aware that society expects her to wait for a man, but intentionally opens it on her own and takes pride in it. “A twist that breaks stereotypes, not your nail.” This shift represents empowerment, showing how women can handle their tasks independently while remaining elegant (not breaking their nails), as beautiful nails have become one of the symbols of modern femininity.