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1. The purpose of the Nike “You Can’t Stop Us” advertisement is to inspire unity, resilience, and strength through sport, especially during challenging times. It targets young adults, athletes, and socially-conscious viewers. The advertiser wants the audience to feel empowered and connected, showing that barriers, physical or social, can be overcome together. The message aims to convince people that Nike represents more than just sportswear, it stands for determination and collective hope.

2. The “Be Food Smart” advert by Change4Life aims to raise awareness about unhealthy food ingredients like sugar, salt, and fat. It is directed at parents and caregivers of young children to promote healthier eating habits. The ad wants the audience to feel concerned and take action for their family’s well-being. It encourages the use of practical tools like food tracking apps to help make smarter food choices.

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The first advertisement is targeted towards athletes who will buy these shoes from Nike. The second advertisement targets kid and teaches them about good food choices. The first advertisement uses imagery to influence our decision of what shoe to buy and it also shows famous athletes who are very well known, and we will buy the product as these famous people are promoting the product which is influence our decision. The second one uses cartoons which will be retable to the target audience who are kids. The use of slogan and imagery is done in the first advertisement. The second advertisement uses vibrant colours which help make the advertisement attractive. The use of imagery and text influences decisions of athletes who are the target audience as it might attract them to buy the product. The second as is not traditional as it uses cartoons not humans which makes it different but more appealing as well.

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Watch and Analyse:

1. Nike - "You Can't Stop Us" -https://www.youtube.com/watch?v=Gx6DSXijITU

Discussion:

What is the purpose?

The ad’s purpose is to show how sport unites people across the world, even in times of crisis like the COVID-19 pandemic, racial injustice, and global division. It’s a message of resilience. Nike is using this ad to say that no matter our differences or struggles, we can overcome anything together.

Who is the audience?

Nike is targeting:

Athletes and sports fans of all levels, from professionals to everyday players.

Young people who care about equality, inclusion, and social change.

Global viewers, regardless of race, gender, or nationality.

Anyone affected by recent global issues, including the pandemic and protests.

This is clearly aimed at a socially conscious and emotionally aware generation that values action and connection.

Was it effective?

Yes, extremely effective.The editing is powerful, the use of split-screen moments showing athletes doing the same movements across different sports and cultures visually reinforces the message of unity. The message sticks, and the brand feels more meaningful because of it.

Where is the line between persuasion and pressure?

This ad stays on the persuasion side. It encourages viewers to be strong and united without making them feel guilty or scared. It uplifts instead of pressuring. The tone is inspiring, not forceful. The persuasion comes from emotional connection, not obligation.

How do ads play on emotions or fears?

Ads often use emotion to create a bond with the viewer. In this Nike ad, emotions like hope, determination, pride, and solidarity are used to create impact. It shows struggle, injury, protest, and recovery.

Sometimes, ads also use fear to get attention, like health ads showing consequences of bad habits. But in this case, Nike uses more empathy and inspiration than fear.

Should health ads use fear to motivate?

Fear can work, but only when it’s balanced. For example, showing the dangers of smoking or unsafe driving can be effective if it’s followed by a clear message about what the viewer can do to stay safe. If an ad uses too much fear without offering hope or solutions, it can overwhelm or shut down the viewer emotionally.

So yes, health ads can use fear, but they should also include a path forward. Fear alone is not enough. People need to feel that their actions will make a difference.

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The Nike "You Can't Stop Us" commercial aims to encourage strength, and perseverance, particularly global issues such as the COVID-19 pandemic and social inequality. The advertisement features various sports athletes, cultures, and backgrounds, visually bridging them in a split-screen effect to show how movement and forward progress are common.

The Change4Life "Be Food Smart" ad is, on the other hand, for public health education. Its role is to educate parents and families regarding the concealed sugars, fats, and salt within everyday foods and to promote healthier alternatives through the free-to-use Food Scanner app. This ad is specifically directed at parents of young children, more specifically those who do the grocery shopping and meal preparation.

Although both commercials are successful, Nike's is emotionally persuasive and international in appeal, while Change4Life's is more functional, segmented, and attuned to quantifiable behavior change.

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Both the Nike and Food Smart ads encourage change and growth, though in different ways. Nike focuses on unity, resilience, and collective strength, using sports as a powerful symbol for overcoming challenges. It’s emotional and motivational, aimed at inspiring people to rise together. On the other hand, the Food Smart ad takes a more practical, informative approach, urging viewers to make healthier food choices by exposing hidden sugars and fats. While Nike speaks to global and social issues, Food Smart stays personal and health-focused. Despite the contrast in tone and topic, both deliver empowering messages about taking action and improving lives.

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1. Where is the line between persuasion and pressure?

Persuasion is when an ad encourages you to do something in a positive way. Pressure is when an ad makes you feel forced or guilty. Nike’s “You Can’t Stop Us” ad persuades because it inspires people to keep going, not by making them feel bad.

2. How do ads play on emotions or fears?

Ads use feelings to catch your attention. The Nike ad uses strong emotions like hope and strength. It shows challenges but also shows people overcoming them, which makes you feel motivated.

3. Should health ads use fear to motivate?

Fear can sometimes work, but too much fear can make people ignore the message. Nike’s ad shows that positive messages work better. It inspires people instead of scaring them.

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In the first advertisement which was by the shoe company Nike. The ad utilises real life athletes and encouraging statements to persuade the audience to buy their product. On the other hand, the second advertisement, a food related company was aiming to advertise their product on the basis of eating healthy, however the product itself was unclear weather it was a food item, awareness campaign or a healthy eating guide. The visual quality of both ads also varied with clean transitions and 4K graphics in the Nike advertisement was better in quality compared to the low graphic and rough transitions in the food ad. The target audience also varied in both ADs, in the Nike AD the target audience seemed to be adults, specifically sports fans and atheletes, it was also using real life sports people from different backgrounds. In contrast the target audience for the second AD were children inferred form the fun animation style and large color pallet.

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Mishika, Savya Singhal, Aahna, Prisha - MYP 4A

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Mishika, Savya Singhal, Aahna, Prisha - MYP 4A

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Nike’s advert “You Can’t Stop Us” powerfully communicates a message of perseverance and unity by intertwining footage of athletes both famous and everyday, overcoming different kinds of adversity. The synchronized split-screen visuals and the repeated phrase “You can’t stop us” highlight that collective effort and determination can break through any barrier, regardless of background or challenge. It successfully appeals to emotion and a sense of community, motivating viewers to keep pushing forward together.

The “Be Food Smart” advertisement employs cheerful animations and clear, straightforward tips to encourage families and health-conscious viewers to make better food choices. By breaking down healthy eating into manageable steps, the ad reassures its audience that adopting a healthier lifestyle is both possible and rewarding, increasing the likelihood of positive behavior change.

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Nike’s commercial leverages a montage of diverse athletes and sports moments to create a sense of solidarity and strength in the face of difficulties. The visuals and uplifting message work together to move the audience emotionally, reinforcing the idea that nothing can stop people when they support each other, making the ad particularly motivating and memorable.

Through energetic graphics and user-friendly tips, Change4Life’s advert connects with viewers keen to make healthier decisions for themselves and their families. By promoting small, achievable actions in a supportive tone, the campaign positions healthy eating as something within everyone’s reach, encouraging viewers to start making changes right away

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The Nike Advertisement shows us imagery and tell us that  we shouldn’t be stop playing whatever the situation is  . And they also promoting the shoe brand popular  athletes are promoting it ,and which shoes we should buy for our best and according to your sport . The second advertisement targets all the age groups even if you are a kid , teenager , adult or old we should be eating good food as its really good for our health and body , we are gonna stay fit till we die and we gonna look young too .

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Arnav Garg Arsh Sabherwal Zian Biswas Nirvan Reddy Janapala

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Arnav Garg Arsh Sabherwal Zian Biswas Nirvan Reddy Janapala

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This video is structured in a simple and engaging way, using animated characters and cheerful music to attract the viewer’s attention. It begins with a fun scene, followed by information about the high sugar content in certain foods, and ends with a message of “Be Food Smart.” The ethical message of the video is to raise awareness among children and families about making healthy food choices. It encourages responsible decision making in a positive and honest manner, without spreading any fear or placing blame.

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Advertisement chosen- https://www.youtube.com/watch?v=Gx6DSXijITU (Nike AD)

What is the purpose?
The purpose of the ad is to motivate people to push their limits and never give up, no matter their background or challenges. It promotes determination, confidence, and inner strength, which connects with Nike’s slogan “Just Do It.” It also encourages viewers to see sport as a way to express themselves and grow.

Who is the audience?
The audience seems to be young people, athletes, and anyone who needs motivation and not just professionals, but also ordinary people trying to improve. It speaks to those who want to achieve more in life, whether in sports or personal goals.

Was it effective?
Yes, the ad was very effective. The visuals were powerful, the music was emotional, and the message really stood out. It made me feel inspired and connected to the brand. Nike knows how to create an emotional impact and push viewers to believe in themselves.

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Nike "You Can’t Stop Us" (2020) | Inspirational Commercial feat. Luka Dončić & Other Icons

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Nike - "You can't stop us"

The purpose of this advertisement is to showcase a message using split-screen footage to showcase athletes across different sports and backgrounds.

This advertisement is aimed at the general public, but specifically showcases athletes as they are the people who use their product the most and fit the example, or main message of the Nike, ‘You can’t Stop Us,’ advertisement. This aims moreover to the general public as this is a branding video speaking about the core values they want to represent and what is needed, being unity, resilience, and perseverance.

This advertisement wants the target audience to feel inspired through the main feelings being inspiration, unity and resilience, resonating with the purpose.

The message intends to convey the message that, no matter what obstacle comes your way, it is important to overcome the challenge and figure out the best solution possible.

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Nike – You Can’t Stop Us
The Nike ad You Can’t Stop Us is a powerful and emotional video that focuses on unity, resilience, and the power of sport. It uses a split-screen technique showing different athletes from various sports and backgrounds, moving together in perfect sync. The ad highlights social issues like racism, gender equality, and disability, while celebrating teamwork and human strength. Its fast pace, dramatic music, and inspiring narration create a strong emotional impact. Nike aims to connect with people’s emotions and motivate them to keep pushing forward, both in sports and life.

Change4Life – Be Food Smart
The Be Food Smart ad by Change4Life is a health campaign targeted mainly at parents and children in the UK. It encourages families to make better food choices by being aware of the sugar, salt, and fat in everyday foods. The ad uses bright colours, fun animations, and a friendly tone to make its message clear and easy to understand. It also promotes a free app that helps families scan products and find healthier options. The ad focuses on educating the public about diet and health in a simple and practical way.

Comparison
While both ads aim to influence behaviour, they do so in very different ways. Nike’s You Can’t Stop Us uses emotional storytelling, strong visuals, and powerful themes to inspire and unite people through sport. In contrast, Change4Life’s Be Food Smart uses clear, simple messaging and playful visuals to educate families about health and nutrition. Nike focuses on identity, strength, and motivation, while Change4Life is more about practical change in daily habits. One moves people emotionally, the other informs them logically, but both are effective in their own ways.

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The purpose of the first advertisement is to fascinate people by the effects and clips used in the ad. As we look at different celebrities or athletes in it, that makes the advertisement becomes even more interesting. The advertisement is aimed at young adults, athletes or people who are more interested in sports. The advertiser wants the audience to feel how important the product (shoes) is and also how useful it is. This message is intended to convince the audience that these shoes can be useful and good looking as the brand is very known and popular.

The purpose of the second advertisement is to encourage people to have a good diet and avoid eating candies. This ad is aimed at kids or teenagers who like eating  candies. The advertiser wants the audience to feel the negatives of eating candies and understand the harm it is causing to our health. The message is intended to convince the audience to follow a good diet to maintain our health.

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Analysis of Advertisements - Pranathi, Rhea, Abhivyakti, Eyad, Lavanya

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Analysis of Advertisements - Pranathi, Rhea, Abhivyakti, Eyad, Lavanya

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Both Nike advertisements deliver powerful messages, but in different ways. The first ad focuses on breaking through doubt and negativity, using fast-paced visuals and strong narration to show athletes proving others wrong. It builds energy and motivation by showing conflict and rebellion—turning every "you can't" into "watch me." In contrast, the second ad featuring Caitlin Clark takes a softer, more personal approach. It highlights how greatness can come from humble beginnings, like shooting in a barn, showing that where you start doesn't limit where you can go. While both ads aim to inspire and persuade the audience, the first uses defiance and intensity, while the second uses pride and identity. Together, they show two sides of Nike’s message: pushing against limits and owning your roots.

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What's the goal?

This Nike commercial aims to use the power of athletics to inspire and bring people together. It demonstrates how movement, resiliency, and enthusiasm unite us all by skillfully blending footage of athletes from various sports, backgrounds, and situations using a split-screen approach. The commercial emphasizes concepts like overcoming hardship, combating inequality, and the power of cooperation. It encourages viewers to keep moving forward in spite of obstacles by spreading a message of optimism, solidarity, and tenacity. The statement is in line with Nike's well-known tagline, "You Can't Stop Us."

Who is the target audience?

Young people, athletes, sports fans, and anybody else who values tenacity, social justice, and personal development are all part of the target audience. It demonstrates to others who might be demoralized or divided that we are stronger as a group. The advertisement also appeals to a broad worldwide audience that shares the principles of inclusiveness, equality, and resilience because it features athletes from a variety of origins and circumstances.

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Nike's ad "You Can't Stop Us" is all about being strong and teamwork. It shows how athletes face tough times, like injuries or losing, but they keep going and never give up. The ad features different athletes from various sports, which helps everyone feel included and inspired. The visuals are fast and exciting, and the voiceover is really motivating, saying things like "We will not be stopped." This makes viewers feel determined to face their own challenges. The ad connects with people's emotions by showing real struggles and victories, making it relatable. Even though it doesn't tell people what to do directly, it encourages them to feel empowered. Overall, the ad sends a strong message about resilience and makes Nike look great as a brand that supports all athletes.

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The theme of Nike's "You Can't Stop Us" ad is strength and cooperation. It demonstrates how players persevere through difficult times, such as injuries or defeat, and never give up. Everyone feels motivated and included by the advertisement, which showcases sportsmen from a variety of disciplines. In addition to the quick and thrilling graphics, the audio is quite inspiring, stating things like "We will not be stopped." This gives viewers the drive to overcome their own obstacles. The commercial is relatable since it depicts actual hardships and triumphs, which appeals to people's emotions. It empowers individuals even though it doesn't provide them explicit instructions. All in all, the advertisement makes Nike appear fantastic while conveying a powerful message about perseverance.

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The purpose of the video is to be an inspirational commercial. It conveys a message of collective strength and resilience, emphasizing that "we're never alone and that is our strength". The video aims to show how challenges, like being doubted or held back, are overcome through unity, suggesting that if one doesn't "fit the sport," they will "change the sport". It also promotes social responsibility to "make this world a better place" and encourages people to "come together for change" when things aren't fair. Ultimately, its goal is to inspire the belief that "nothing can stop what we can do together".

The audience of the video is broadly inclusive, using "we" and "our" to address a wide group. It specifically targets athletes and sports fans, as it mentions "Luka Dončić & Other Icons" in its title and refers to "sport," "track," and "sporting events". Beyond this, it aims to connect with anyone seeking motivation, solidarity, or a call to action in the face of adversity or unfairness.

The intended effect of the video is to inspire and empower viewers, fostering a strong sense of unity and solidarity. It seeks to promote perseverance and adaptability, reassuring the audience that "we will always come back stronger" after setbacks and "find a way". By highlighting the ability to "change the sport" and "come together for change," it aims to motivate defiance against limitations and unfairness. The overall effect is to instill a powerful belief in the unstoppable nature of collective potential.