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Canva, the holy grail of every social media manager. The tools, templates and elements make it so easy to create wonderful content in just a few easy steps. Whereas Photoshop, is far more complicated and takes longer in my opinion.

Since this part of the assignment excited me so much, I went a little overboard with the design. I first edited the logos in Photoshop, started building the blocks, added text and finally used the logos I created to construct a background.

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Welcome to my portfolio as part of the module IS20110 DigiLife.

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Since this course is fully remote, I will quickly introduce myself. My name is Lotte, I am a Dutch exchange student majoring in digital communication and media.

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Similar to Pinterest, Pocket is also a social bookmarking website or app. However, instead of focusing solely on finding and saving visual information, Pocket is based around webpages and articles. In order to clearly showcase the differences and similarities, I will use the same example as on Pinterest: webpages on traveling through Ireland.

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Starting off with a 'recent' trend: Image-based social networking. According to a study by Li & Xie (2020), there has been a change from text-based to visual focus on (social) media platforms. This is due to the technological developments of smartphones and improved internet services. After all, taking a quick photo with your phone is not only convenient and high quality, but it also saves time from not typing it out. It's also easier to process visual information and requires less attention.

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In addition, there has been a trend of users on all kinds of social media platforms saving and bookmarking information, as discussed in the lecture. On Pinterest and Pocket, this is what we call 'social bookmarking'.

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To thoroughly investigate this platform, I have created a board with some visuals and inspiration regarding traveling through Ireland. The idea is simple: Searching photos related to the main topic and 'pinning' them to the board. By doing so, the user ends up with a vision board that showcases the goals or inspiration in a glance. In my example, I have selected photos of locations that I would consider traveling to during or after my semester here.

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https://pin.it/7uBMn60

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Here you can see a few of the travel blogs I saved in order to  gain insights and get inspired for my own Ireland travels. One of the blogs is the following: https://www.myglobalviewpoint.com/west-ireland/?utm_source=pocket_saves

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Using Datawrapper, I have created a map of some European countries and the average duration tourists stay at a tourist accomodation. This data was retrieved from the official EU data website, data.europa.eu.

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Differences and similarities between Pinterest and Pocket

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Differences and similarities between Pinterest and Pocket

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The concept of these platforms is managing and storing information, both are based on saving and organizing content. Another similarity is that both platforms work with an algorithm, suggesting the users content based on their previous behavior.

However, there are some major differences. As mentioned, Pinterest is solely based on images, whereas Pocket is designed to save articles and blogs on the internet. They thus differ in the type of content.

Another difference is where the content is based. Pinterest is an in-house platform, where the content is found and created on the platform. In contrast, Pocket provides a Chrome-extension to easily save any kind of webpage, stimulating the use of the web. So, the content is sourced in different places.

A third difference in terms of managing information is categorizing the content. On Pinterest, the user first creates a board with a title and then starts pinning images based on the prompt. Thus, the categorization and management of content works from a prompt down to the content. On Pocket, this works in the opposite way. Users first collect articles by simply adding them to their saved articles. Then, to categorize them, users can label them and view their labeled content. Pocket also showcases all your saved articles, whereas Pinterest has no place where all posts are saved, but the content is more specifically categorized and organized. This way, one photo is usually pinned as one piece of content on one board. However, on Pocket, they stimulate adding multiple tags to one article, so that it is added to more than one tag collection. Thus, the content is organized and stored in different ways and the road to getting the articles differs.

In conclusion, despite Pocket and Pinterest being the same type of platform with social bookmarking as their goal, they have some major differences in terms of content, content source and the organization of content.

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YouTube is an incredibly popular platform, especially for entertainment and education. Instructional videos are one of the most popular formats on YouTube because you learn by watching others perform the task and mirroring them. These 'how-to videos' or 'tutorials' are step-by-step guides shared through platforms like YouTube (Utz & Wolfers, 2020).

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To showcase an example of a how-to video, I have created a video on how to travel from Schiphol Airport to Amsterdam by train. I show the viewer where to find the right information and how to get a ticket.

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https://youtu.be/Ai6bVRLiPS4

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How to book an online train ticket in the Netherlands!

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https://www.pinterest.ie/lottetiebosch

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Lotte (lottetiebosch) - Profile | Pinterest

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See what Lotte (lottetiebosch) has discovered on Pinterest, the world’s biggest collection of ideas.

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(I did not get an e-mail with a link to my map. So, I included screenshots.)

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LinkedIn is a platform that I have been using for a while during my university studies. So, I already have a profile and a small network. I use LinkedIn to connect with people, to apply for jobs and to see what my network is doing. To still work on this part of the assignment, I have created a LinkedIn post regarding my exchange semester at UCD. This post can be found here. When writing this, the post already has over 25 likes and over 900 impressions! My LinkedIn strategy is further explained in my infographic.

My LinkedIn profile contains a small personal summary, previous work experiences, and education. I have also included the languages I speak and some skills. My profile should also be available in English, using the following link (https://www.linkedin.com/in/lotte-tiebosch/).

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For this part of the portfolio, I analyzed WhatsApps privacy policy. The reason I chose this specific platform, is that I think WhatsApp is one of the most private and intimate platforms. I always disclose personal information on this app, so I was curious about what they do with that.

I was pleasantly surprised, it was not too bad! However, it was written in complicated language so I rewrote it in simple jargon.

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As for the decisions I made in my privacy policy, I specifically included all the ways WhatsApp does connect your data to Meta's. This is what specifically would interest me as a user, to have an understanding of this. This is due to the sensitive nature of WhatsApp as a private messaging platform. As a user, I would want transparency in how they use data like your phone number. I also included what end-to-end encryption means for the users, as it can be confusing.
I chose to not add in all the settings the user can access in terms of privacy because I myself considered these easy to find and change. A simple click on the settings page already takes you to all the options in terms of privacy.