# data[].attributes.body
Bang & Olufsen (B&O) (stylized as BANG & OLUFSEN) is a Danish high-end consumer electronics company that designs and manufactures audio products, television sets, and telephones.

# data[].attributes.body
1. Establishment of B&O
2. Design Concept
3. Early history
4. Recent history
5. Product
6. Competitive Advantages
7. Stock Price
8. Financial Reports
9. Reference

# data[].attributes.body
It was founded in 1925 by engineers Peter Bang and Svend Olufsen on the lord's estate of Quistrup in southern Struer, Denmark, who designed a radio to work with alternating current, a product of significance at a time when most radios were still running on batteries.

# data[].attributes.body
Since its foundation in 1925, B&O has never been measured by market share, but has always continued the family philosophy of "pride in design and product quality at the cutting edge of the times". The "different from others" design philosophy and the system of external designers allow B&O not to change its design concepts depending on the company's business situation, fully embodying the Olympic spirit of innovation.

# data[].attributes.body
In the 1990s, B&O opened its dedicated stores, selling directly to customers instead of selling through retailers.
Due to the economic crisis of 2008 the company experienced a sharp decline in sales and announced significant losses; between 2008 and 2009, annual revenue declined from $853 million to $528 million, and its stock price dropped from $52 to $8.50.

# data[].attributes.body
In January 2020, Bang & Olufsen A/S reported its third consecutive quarterly loss as the Danish hi-fi maker struggled with a buildup of inventory after consumers balked at buying $500 headphones.

# data[].attributes.body
B&O products often have a unique appearance and user-interface. Early models are collectible decades later.

Main products:
Beocord refers to audio tape recorders.

Beolab refers to amplifiers and powered speakers .

Beolit refers to the range of portable radios.

Beovision refers to a line of televisions.

Beosound refers to the current range of music systems and audio products.

Beoplayer refers to the company's media player for free download.

Beoplay is a consumer-oriented brand marketing headphones, compact wired speakers, and wireless speakers.

# data[].attributes.body
1. Appearance design
With its understated, restrained design, B&O is at the forefront of the audio world in terms of how it fits into the modern home.

2. Simplicity
B&O is sold in sets. There is a specially designed app for playing music, while both the sound and headphones can be used either wired or wirelessly for ease of use.

3. Sound quality
B&O's popular products such as headphones, stereos and players have the better sound quality of any similarly priced product in the audio world.

# data[].attributes.body
1. "Annual Report 2020/21: 01 June 2020 – 31 May 2021". ml-eu.globenewswire.com.

2. "Denmark's Bang & Olufsen would listen to bid approaches", 5 January 2015

3. "HP makes Bang & Olufsen its new audio partner". CNET. Retrieved 21 February 2016.

4. "B & O Sells Czech Factory to Tymphany". Retrieved 24 February 2019.

5. "Bang & Olufsen's Edge speaker can be rolled to adjust the volume". The Verge. Retrieved 29 August 2018.