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I placed some books in my cart and forgot about them until I received this email from a vendor. The clever wording in this email's subject line was attention-grabbing and an excellent way to remind me to finish my order.

"Your basket is having abandonment issues… 😟"

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Sign up now
Hurry
Don't be late

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I have an author event coming up next month. Planning to use this subject line.

🎉 You're invited! Save the date - 15th Dec. 2023

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Outreach to faculty before they leave campus

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Trying to get faculty to fill out a database to share their research

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Mel King's papers document a Boston legend

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Mel King's papers document a Boston legend

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Boston civil rights activist Mel King just died, and UMass Boston's Archives and Special Collections has his papers.

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Subject line was: "Hey you!"

Brief email trying to get me to buy vendor stuff after a conference, but the subject caught my attention.

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Register today for this upcoming professional development opportunity!

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Register today for this upcoming professional development opportunity!

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Program registration announcement

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Meet Stephen King next Thursday at the Spookytown Library!

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Meet Stephen King next Thursday at the Spookytown Library!

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Email to get students to sign up for trainings that include a free lunch

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I subscribe to the Skimm daily email newsletter and they always have quirky subject lines, sometimes tied to song lyrics from an album just released or a movie that just came out. Sometimes they have a quiz embedded in the email related to the subject line.

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Why it matters: A sentence that tells readers how your update impacts them.
What’s next: The next step in a story, situation, or process.
Go deeper: Link to a valuable resource or further reading.
By the numbers: Key stats that illuminate a story or trend.

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For when the emotional support dogs visit the library during finals (all dogs are puppies, even when they aren't)

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We want to encourage faculty to submit their acquisition requests.

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This was one of the great subject lines one of my staff members came up with.

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Wish them a Hoppy 🐰 Easter with a personalized card.

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Wish them a Hoppy 🐰 Easter with a personalized card.

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This email from Postagram reminded me that Easter is coming and that I should send loved ones cards. I'm also a sucker for a cute emoji and a pun.

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Get students to engage in voting for Book Madness.

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Highlighting New Books

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New emergency medicine ebook.

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It's dangerous out there! Click here to take your library with you!"?

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It's dangerous out there! Click here to take your library with you!"?

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Linking to how access our virtual library.