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Has a strong online presence (App itself, IG, FB, Twitter, Tiktok)

Content is centered around the brand refresh: "Add to Cart. Add to Life."
- Personality: Inspiring you and fuelling your passions

Able to keep their audience engaged by posting content with prompts (fill in the blanks, questions (A,B,C,D), giveaways)

Ride the wave but maintain Tiktok as a priority platform since they're trying to target Gen Z, and the generation trusts the recos of KOLs. Reco to boost content that highlights the USPs that their direct competitor lacks (voucher stacking, fast & free shipping)

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1. Alaska Milk is highly active on Facebook and their e-commerce platforms (e.g. Shopee), but while they have an account on Twitter, Instagram, and Tiktok, they lack the presence due to a lack of released content that is posted with 1-month intervals.

2. Their content themes are brightly colored and friendly-themed through animations and animations of children to reach their target market. They leverage on relatable content through storytelling and testimonials.

3. The disparity between their followers and actual engagement with their posts is very high. But, they do reply to the comments on their posts, particularly on Facebook.

4. They can scale up their presence by providing series of relatable content to its target market mixing it with today’s trending ideas (e.g during dalgona coffee days, they could insert their milk product to partner with the trend), and mix up their theme and bank on online advertisements in commercials. Moreover, they could focus on producing interactive content that prompts the customers to engage more in their posts.

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He is active in Youtube, Facebook, and Instagram. There is also a website but he is most active on video content creation.

His brand personality is someone who helps others in a fair manner so his videos align with this idea.

His audience are engaged since his complainants are also his audience. He also has live videos so he's able to interact with his audience.

I think that they are able to scale up by selling physical products that would also help their goal of helping others by utilizing the profit for their partners.

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- Everyone knows who GCash is -

1. Online Presence - very active on FB and somewhat active on IG. Makes some other short form content on Tiktok, and sponsors other micro-influencers often.

2. Brand Personality - E-Wallets and Financial Services provider. Going for the younger generations and the unbanked population. Content itself is very straightforward and tries to explain their value as best they can.

3. Doesn't really engage with their broader audience, could improve on this by upping their personal touch with users, since their entire model revolves around very personal information and data.

4. Can scale up by fixing their branding - it kinda sucks right now especially in comparison to Maya. They've already got a huge infrastructure, but most people are only using the basic functionalities. They should be promoting their other less-known financial products

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Online Presence: Facebook, Insta & Tiktok

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1. They're available on Tiktok, Instagram, Facebook & Youtube. They also have multiple promotions that have bogo deals whenever there are monthly sales in platforms such as Shoppe and Lazada. (11.11, 12.12)
2.  They maninly focus on tiktok where they show the newly released products and their best sellers.
3. They release videos that spark engagement like tiktok challenges and raffles to interact with their consumers.
4. Issy and Co has already been trying to partner up with diverse content creators to promote that makeup/skincare is for everyone which inevitably increases their market size and reach.

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- The product service is a shoe supplier that offers a buy 1 take 1 promo of different types of class A shoes.

Online Presence: Heavily present in Instagram and has an outdated Facebook page

Content Themes: Their IG posts are straightforward, mainly pictures of shoes with their respective names and available sizes.

Audience Engagement: They only engage with their audience through private messaging. They do not reply to comments on their posts. The orders are only processed through private messages with customers.

Tempering Presence: They can scale up by providing a way for customers to order directly through a link without having to communicate with the seller. They can also improve their presence in other social media platforms such as Facebook to widen their reach.

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1. Taylormade is a company that focuses on golf equipment and apparel. They have various areas where presence is felt online, but the most relevant would be Youtube.

2. Their products are seen as the top of the line equipment and apparel. Additionally, they sponsor some of the biggest names in golf. The content in Youtube takes advantage of this as the videos they upload consist of the professionals they sponsor doing various challenges and activities. I believe that this is in line with their brand personality as these videos show how premium and well made their products are.

3. The audience engagement is not as high as it should be when it comes to audience engagement. Even if they get millions of views and thousands of comments on each video, they barely reply or react to any of them.

4. I believe that Taylormade can scale up in terms of their presence. This can be simply be done as engaging with the comments in the videos. They could also have a lucky commenter be on a video and that person would test and show how state of the art the Taylormade products are.

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1. GSM blue has an active social media page on Facebook and Instagram, with its brand ambassador being Sue Ramirez.

2. They have a regular content release. focusing on how GSM Blue is the perfect drink or "flavor" to go on with that out of town trip, celebrating the small and big wins, and everything in between.

3. They do not interact as much with their audience, but the strategies they currently have are directed towards eliciting response from the consumers. It positions itself not to a specific target market, but to the general public that is over 18 years of age.

4. They can scale up by having more digital advertisement rather than having solely social media content.  They are known for their LRT-2 jingles, but there are not much online advertisements seen.

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1. Online Presence: IG: https://www.instagram.com/skoopkommunity/?hl=en
Facebook: https://www.facebook.com/SkoopKommunity/
Website: https://skoop.com.ph/
Tiktok: https://www.tiktok.com/@skoopkommunity
2. Brand personality: Clothing apparel - They have different designs and use different materials (they also have streetwear)
3. They mostly post on their social media platforms. They also hire media personalities for product advertisement. They also have brand ambassadors which are tasked to promote their products
4. They can partner with more famous personalities and increase their social media presence by posting more contents on their social media accounts. They can also have more Tiktok posts to have more followers and engagements

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Designs inspired by the things we love (from travel, to culture, to the important things), sourcing each ingredient from the cloth, the materials, the ink, and ultimately culminating into streetwear that not only resonates with people but it feels like quality that will last for years.

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Online Presence: Facebook, Instagram, Twitter, Tiktok

Content Themes and Waves: Angkas is known for integrating pop culture and social trends in its pubmats while making sure their brand image is consistent across their graphics and ad copy.

Audience Engagement: They engage with their audience by interacting with users through witty replies, promos that are specific to a certain trend, and other engaging content.

Tempering Presence: I believe they can continue to scale up their online presence given the momentum they built with their distinct brand personality online by partnering up with up and coming content creators on Tiktok and Instagram to create short reels to further cement their online presence.

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Online Presence

Facebook: https://www.facebook.com/ShopeePH/?ref=page_internal

Instagram: https://www.instagram.com/shopee_ph/

Tiktok: https://www.tiktok.com/@shopee_ph?lang=en

YouTube: https://www.youtube.com/channel/UCBjpgBUXPLoCAQbjWoVbnrA

Content Themes & Waves

Our Personality: To define who we are - how we talk, behave or react to any given situation - in essence, we are Simple, Happy and Together. These key attributes are visible at every step of the Shopee journey.

Simple: We believe in simplicity and integrity, ensuring a life that’s honest, down to earth and true to self.

Happy: We are friendly, fun-loving and bursting with heaps of energy, spreading the joy with everyone we meet.

Together: We enjoy spending quality time together while shopping online with friends and family - doing the things we love as one big unit.

Source: https://careers.shopee.ph/about

From the onset, their content already seems very streamlined; it’s easy to tell that it’s Shopee just from one look. The use of the color orange, the goofy, playful, relatable content, and the theme of finding joy in the simplest things and sharing it with others is all something either explicitly or impicitly expressed in their released media.

Audience Engagement

They do not directly communicate with their customers through channels like comments. However, the content they release on Tiktok for example, is always relevant in the sense that they follow the trends. They make use of the trending sounds and post viral dances, to name a few.

On their YouTube, they also facilitate giveaways. This prompts the viewers to watch their videos and make guesses in the comments.

Tempering Presence

They can scale back their online presence since their brand is very established already. The downside of their continuous presence is that their content can become oversaturated. For example, their ads on YouTube seem to be repetitive and it becomes unsightly for the viewers over time. Too much content also misdirects focus on the more important releases.

https://www.reddit.com/r/Philippines/comments/9pkxi7/is_it_just_me_or_is_youtube_already_oversaturated/

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Collaborated Insights

Online Presence - ACTIVE

Very active

FB: 10+ posts in 2 weeks

IG: Same posts as FB

286 Social Media Pages on FB, Twitter, IG, YT, Linkedin

Content  - DIVERSE

Many of their channels from their different brands: hare photos, videos, quizzes, and surveys on topics that will attract the people who are likely to be interested in their content.(more text)

Unique Marketing Campaigns, Nostalgia

FB & IG: Varies - about their new movie/show release, random occasions, anniversaries of their releases

Youtube: Trailers, Remarkable scenes with music (DisneyVEVO)

Twitter & LinkedIn: Updates (Twitter again more on releases and events, LinkedIn on achievements)

Audience Engagement - “Engaging but not no clear strategic direction”

Disney digital marketing strategy involves sharing some content that will involve the followers and make them comment on the posts. Disney social media strategy also aims to keep its fans engaged by sharing content strategically for different styles of the audience.

Engaging because it uses in demand and well-liked and remarkable Disney characters (e.g. recently released content about weather related to Chewbacca from Star Wars)

Recommendation - INTENTIONALITY

Have more intention/direction - ex: organic content can be related to scenes/quotes from their movies/shows so its also worth sharing among users

More isn’t always best, quality of posts may need to be more targeted towards its niche audiences to gain more engagement

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IG-https://www.instagram.com/gymshark/?hl=en

1. Online Presence
- Website, IG, TikTok, FB & Youtube
Since 2012,  they operated purely online, selling products through their website. They opened their first physical store this year in London, after 10 years of pure online operations.

2. Content Themes & Waves
Their main theme is empowerment and fitness in all forms, for all-  which is consistent throughout all channels. They ensure their content is inclusive of all body types, sports, and forms of exercise.

3. Audience Engagement
They engage their audience through having both professional athletes and social media fitness influencers as their primary influencers.  They also have a creator fund where they sponsor different athletes ot make content and engage with the GymShark community. They also repost user-generated content and have live workout sessions online to encourage shoppers and create an online community of GymShark users.

4. Tempering Presence
Now that they opened their first physical store, it is now more crucial than ever to drive traffic in-store. GymShark should focus its efforts in providing deals and other incentives to encourage shoppers to buy in-store given capitalizing on their already strong and established online presence and community. They can partner with more gyms instead of just the coaches/athletes/influencers.

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Gymshark Official Store: Men's & Women's Workout Apparel

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Unlock your full potential with our game-changing Gym Clothes. Shop Workout Clothes for the gym, running & everything in-between.

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1. Scrub Daddy is a cleaning product brand best known for its sponges in the shape of a smiley face. They're available on Tiktok, Instagram, Facebook, Twitter, Youtube, etc.
2. Focusing on Tiktok, they are able to focus on showing the purpose of the product which is to clean and they mix it up using humor and trends on the app.
3. They reply to comments on their videos and engage with their audience. They also make sure to interact with those who make videos in relation to Scrub Daddy but there are also times where their humor goes beyond their videos and they comment on Tiktoks that have no connection to the product.
4. Scrub Daddy can partner up with cleaning content creators especially those who do free cleaning. This can indicate that they go beyond the goal of making revenue and advocate for something bigger than that.

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Scrub Daddy (@scrubdaddy) Official TikTok | Watch Scrub Daddy’s Newest TikTok Videos

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Scrub Daddy (@scrubdaddy) on TikTok | 51.5M Likes. 2.5M Followers. The Official Scrub Daddy TikTok Clean Anything with a Smile 😃 #ScrubDaddy

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IG: https://instagram.com/thequickstyle?igshid=YmMyMTA2M2Y=

Where else are they present?