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Description of tool: It is an administration tool for your Facebook page. This management tool allows page owners to post content ahead of time without publishing the page to a live audience.

How it can be used for a business: It allows page owners to manage their time and content better. Also, it makes it easy for them to manage multiple accounts.

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Description of tool: Facebook Insights is an analytics tool provided to Facebook page owners. Facebook Insights generates metrics that allow administrators to analyze trends about the activity on a given page.

How it can be used for a business: Information is gathered on a daily basis and is designed to help page operators better understand their users, allowing them to better manage their content to appeal to the target audience.

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Description of tool: promoted post is an advertising option from Facebook that enables you to make sure the posts you want to market get seen in the News Feeds of more people.

How it can be used for business: Promoted posts make it easy for brands to optimize their content and use social media marketing to increase their organic reach.

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Description of tool: Sponsored stories are a form of advertising that contain posts

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