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Acting for screen
Behind the scenes
Acting in education
Rise and fall of an actor
The creative actor
Acting culture
Acting and politics
Drama therapy
Actor the performer
Actors portfolio
Actor to Practitioner
Becoming a practitioner
Evolution
Theatre in education
Disability theatre
accessibility theatre
Visible theatre
Live arts
Influencers/vloggers/youtubers
Historical
Site specific
Children's theatre
Acting for stage
Post modernism
Naturalistic 'v' contemporary

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Dance and Screen
Dance in the community
Site Specific Performance
Choreography
Dance and disabilities
Dance technique
Dance as a marketing tool
Dance and education
Social media and dance
Collaborative theatre
Dance performance
Photography and dance
Around the world
Evolution of dance
Dance and Reality TV
Talent shows 'V' Dance world
Dance industry
Franchise and dance
Dance and sport
Dance science
Dance as live art
Business
Pre-conceptions of dance and employment
Styles 'v' Stereotypes
Location - training - employment
Dance technology
Dance therapy
Immersive theatre
Virtual reality
Post Modernism
Historical Context

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Please see the bottom of the page and the highlighted text for full explanatory notes and paraphrases.

Macbeth

ACT I SCENE I A desert place.

[Thunder and lightning. Enter three Witches]

First Witch

When shall we three meet again

When the battle's lost and won.

Third Witch

That will be ere the set of sun.

5

First Witch

Where the place?

Third Witch

There to meet with Macbeth.

Second Witch

Paddock calls.

10

[Exeunt]

Next: Macbeth, Act 1, Scene 2

Explanatory notes below for Act 1, Scene 1
From Macbeth. Ed. Thomas Marc Parrott. New York: American Book Co.
(Line numbers have been altered.)

____

Shakespeare's dramatic genius is especially to be noted in the art with which he manages his beginnings. The first scene of Macbeth strikes the keynote of the play. The desert place, the wild storm, the appearance of the witches, "the wayward rhythm" of their songs, all help to prepare us for a drama in which a human soul succumbs to the supernatural suggestions of evil and ranges itself along with the witches on the devil's side.

We hear of a battle that is even now being fought, we hear of the trysting-place of the witches at the conclusion of the fray, and last of all we hear the name of the man they are planning to meet. No sooner has the name "Macbeth" been uttered than the calls of the attendant spirits are heard and the witches hurry off. The action of the scene is over with the naming of the man against whose soul these ministers of darkness are plotting.

1. The dialogue of the witches is a sort of chant. It is thrown into a verse form, trochaic tetrameter, which Shakespeare rarely uses except for supernatural beings, witches, fairies, or the like. In order to bring out the rhyme the last syllable is dropped from the end of each line. In line 2 the rhythm is reversed and the stress falls on the second syllable of each foot. In line 8 the stressed syllable in the third foot is omitted. This forces us to pause in the middle of the line and so secures additional emphasis for the closing word, "Macbeth." We may imagine the Third Witch pausing for a moment while her sisters gather round her and then shrieking out the name of the hero in an ecstasy of devilish joy.
How to cite the explanatory notes:
Shakespeare, William.Macbeth. Ed. Thomas Marc Parrott. New York: American Book Co., 1904. Shakespeare Online. 10 Aug. 2010. < http://www.shakespeare-online.com/plays/macbeth_1_1.html >.
________

12, 13. The couplet with which the witches take their departure is a confession of their creed. All that is good, "fair," to others is evil, "foul," to them, and vice versa. This applies to both the physical and the moral world; they revel in the "fog and filthy air," and in every sort of mischief and evil-doing from killing swine to entrapping human souls.

________
The Chronology of Shakespeare's Plays
Establishing the Order of the Plays
How Many Plays Did Shakespeare Write?
Shakespeare Timeline

Shakespeare's Reputation in Elizabethan England
Words Shakespeare Invented
Quotations About William Shakespeare

Portraits of Shakespeare
Shakespeare's Boss: The Master of Revels
Top 10 Shakespeare Plays

Shakespeare's Metaphors and Similes
Shakespeare's Blank Verse
Shakespeare Timeline

Edward Alleyn (Actor)
What is Tragic Irony?
Characteristics of Elizabethan Tragedy

More Resources

More to Explore

Macbeth: The Complete Play with Commentary
The Metre of Macbeth: Blank Verse and Rhymed Lines
Macbeth Character Analysis
Figures of Speech in Macbeth

Metaphors in Macbeth (Biblical)
The Theme of Macbeth
Is Macbeth the Third Murderer?

Macbeth, Duncan and Shakespeare's Changes
King James I and Shakespeare's Sources for Macbeth
Contemporary References to King James I in Macbeth
The Royal Patent that Changed Shakespeare's Life

Soliloquy Analysis: If it were done when 'tis done (1.7.1-29)
Soliloquy Analysis: Is this a dagger (2.1.33-61)
Soliloquy Analysis: To be thus is nothing (3.1.47-71)
Soliloquy Analysis: She should have died hereafter (5.5.17-28)

Differences Between Macbeth and Lady Macbeth
Explanatory Notes for Lady Macbeth's Soliloquy (1.5)
The Psychoanalysis of Lady Macbeth (Sleepwalking Scene)
Is Lady Macbeth's Swoon Real?

_____

Did You Know? ... In Shakespeare's primary source for Macbeth, Holinshed's Chronicles, the Weird Sisters are "goddesses of destinee", but they are far more sinister in Shakespeare's version. Read on...

_____

Explanatory Notes for the Witches' Chants (4.1)
Macbeth Plot Summary (Acts 1 and 2)
Macbeth Plot Summary (Acts 3, 4 and 5)
How to Stage a Production of Macbeth (Scene Suggestions)

A Comparison of Macbeth and Hamlet
The Effect of Lady Macbeth's Death on Macbeth
The Curse of Macbeth

Shakespeare's Sources for Macbeth
Macbeth Q & A
Essay Topics on Macbeth
Aesthetic Examination Questions on Macbeth
What is Tragic Irony?

Stages of Plot Development in Macbeth
Time Analysis of the Action in Macbeth
Macbeth Study Quiz (with detailed answers)
Quotations from Macbeth (Full)
Top 10 Quotations from Macbeth

Crafting a Sympathetic Macbeth
The Moral Character of Macbeth
Origin of the Weird Sisters
Temptation, Sin, Retribution: Lecture Notes on Macbeth
Untie the winds: Exploring the Witches' Control Over Nature

Characteristics of Elizabethan Tragedy
Why Shakespeare is so Important
Shakespeare's Language
Shakespeare's Influence on Other Writers

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and foul is fair macbeth teacher notes macbeth shakespeare teacher guide annotations macbeth quotable shakespeare

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Macbeth Act 1 Scene 1 - Fair is foul, and foul is fair

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Act 1 Scene 1 of Macbeth with detailed notes and commentary.

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The Tragedy of Macbeth (2021) by Joel Coen, Clip: The Three Witches...

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The Gaiety School of Acting - The National Theatre School of Ireland

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Macbeth Act 1 Sc 1 "Thunder and Lightning: Three witches enter"

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the opening scene of Macbeth by Orson Welles

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Underwater Life, Marsa Alam, Egypt. 360 video in 8K.

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Things to consider when logging your exploration workshops/projects:

•What was the brief?

•How did you plan the project?

•Who was your target audience?

•What roles and responsibilities were given?

•How did you execute the project?

•How did you time manage?

•What was successful about the project?

•What needs improvement?

•How would you develop the project further?

•Would this make an interesting FMP?

•Evaluate the project as a whole - how does the project sit in the current digital era?

•Reflect and provide own opinion and state whether this has inspired you for your own ideas surrounding FMP.

•Include photo and video evidence.

•Plan ideas for future projects that link to this one - possible ideas?

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For the reflection for this week, you should research and discuss the following points in detail

The techniques the Wooster group use and how they have influenced modern day work

There developments over time in terms of technology

The controversy surrounding 'Black Face' and the reactions to this.

If you are interested in using the 360 camera, you should explore in detail, how this can influence your FMP. Focus the evaluation on how this can directly relate to your performance, the influence in new and emerging artist and how it fits in modern society.

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Final video

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Research ethics - Staffordshire University

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Ethical issues must be considered as part of all staff and student research projects at Staffordshire University. Our Ethical Review Policy sets the standards and is used for the ethics approvals process.

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Questions to foster critical analysis of exploration projects for reflections

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Questions to foster critical analysis of exploration projects for reflections

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1. Conceptualisation and Vision:

How did you develop the initial concept for the project?

What inspired the artistic and conceptual choices made in the project?

How did you ensure that the project aligned with your artistic vision?

2. Artistic Choices:

Can you elaborate on the aesthetic and stylistic choices made in the project?

How did you integrate different performing arts elements into the project?

What role did cultural or historical influences play in shaping the artistic direction?

3. Collaboration and Communication:

How did you facilitate effective communication and collaboration within the team?

Were there any challenges in working with others, and how were they overcome?

How did the collaborative process impact the final outcome?

4. Creative Problem-Solving:

Can you share examples of challenges faced during the project and how you addressed them creatively?

In what ways did you experiment with unconventional solutions in your project?

How did you balance creativity with practical constraints?

5. Audience Engagement:

How did you gauge and respond to audience reactions during the development process?

Were there any unexpected audience responses, and how did they influence the project?

What considerations were made to ensure the project resonated with the intended audience?

6. Cultural and Social Relevance:

How did the project address or respond to current cultural or social issues?

Were there intentional efforts to make the project culturally inclusive and diverse?

In what ways did the project contribute to conversations within the performing arts community?

7. Technical and Artistic Skill Development:

How did the project contribute to the development of your technical and artistic skills?

Were there specific challenges that pushed you to expand your skill set?

Reflect on any new techniques or technologies incorporated into the project.

8. Evaluation of Performances:

How did final performances / creations compare to the initial vision and planning?

Were there any unexpected nuances or moments during live performances that stood out?

Was there any social or cultural commentary embedded in the performance?

How did the performance engage with contemporary issues or themes?

Discuss the significance of cultural references or influences in the performance.

9. Critical Analysis:

How does your project respond to or challenge existing norms within your field?

What theoretical frameworks or academic concepts influenced your project, if any?

Reflect on any critical reviews or feedback received and its impact on your perspective.

Were there any notable insights gained during the post-performance discussions?

10. Legacy and Future Development:

In what ways do you envision your project leaving a lasting impact in the performing arts community?

How might the project inspire or influence future projects, either yours or others'?

If given the opportunity, how would you continue to develop or expand upon this project?

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Lead your own FMP based tasks which can go towards your project.

reflect on the process and was what was produced what you thought would happen? how can you develop for future?

what practical exploration will you develop for the next session?

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A Case study is a research technique, pick a famous practitioner in this area you are interested in and research points such as

Their history

Academic achievements and training routes

How they broke into the industry

Any challenges they faced getting into the industry, such a social economical backgrounds etc.

This needs to be Harvard Reference

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When you interview someone you should generate a list of questions you are personally interested in finding out which could help with your career development.

You should generate approx. 10 questions to ask them and decide how you can gain this information (phone call, teams call, email etc.)

You should record the conversation if you can (make sure they know the conversation is being recorded) and have permission to use their details.

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2024-10-24 - L6 - Professional Development - AW_1

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What Is SWOT Analysis?

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential.

A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on real-life contexts. Companies should use it as a guide and not necessarily as a prescription.

Understanding SWOT Analysis

SWOT analysis is a technique for assessing the performance, competition, risk, and potential of a business, as well as part of a business such as a product line or division, an industry, or other entity.

Using internal and external data, the technique can guide businesses toward strategies more likely to be successful, and away from those in which they have been, or are likely to be, less successful. Independent SWOT analysts, investors, or competitors can also guide them on whether a company, product line, or industry might be strong or weak and why.

Components of SWOT Analysis

Every SWOT analysis will include the following four categories. Though the elements and discoveries within these categories will vary from company to company, a SWOT analysis is not complete without each of these elements:

Strengths describe what an organization excels at and what separates it from the competition: a strong brand, loyal customer base, a strong balance sheet, unique technology, and so on. For example, a hedge fund may have developed a proprietary trading strategy that returns market-beating results. It must then decide how to use those results to attract new investors.

Weaknesses

Weaknesses stop an organization from performing at its optimum level. They are areas where the business needs to improve to remain competitive: a weak brand, higher-than-average turnover, high levels of debt, an inadequate supply chain, or lack of capital.

Opportunities

Opportunities refer to favorable external factors that could give an organization a competitive advantage. For example, if a country cuts tariffs, a car manufacturer can export its cars into a new market, increasing sales and market share.

Threatsrefer to factors that have the potential to harm an organization. For example, a drought is a threat to a wheat-producing company, as it may destroy or reduce the crop yield. Other common threats include things like rising costs for materials, increasing competition, tight labor supply. and so on.

Analysts present a SWOT analysis as a square segmented into four quadrants, each dedicated to an element of SWOT. This visual arrangement provides a quick overview of the company's position. Although all the points under a particular heading may not be of equal importance, they all should represent key insights into the balance of opportunities and threats, advantages and disadvantages, and so forth.

The SWOT table is often laid out with the internal factors on the top row and the external factors on the bottom row. In addition, the items on the left side of the table are more positive/favorable aspects, while the items on the right are more concerning/negative elements.

How to Do a SWOT Analysis

A SWOT analysis can be broken into several steps with actionable items before and after analyzing the four components. In general, a SWOT analysis will involve the following steps.

Step 1: Determine Your Objective

A SWOT analysis can be broad, though more value will likely be generated if the analysis is pointed directly at an objective. For example, the objective of a SWOT analysis may focused only on whether or not to perform a new product rollout. With an objective in mind, a company will have guidance on what they hope to achieve at the end of the process. In this example, the SWOT analysis should help determine whether or not the product should be introduced.

Step 2: Gather Resources

Every SWOT analysis will vary, and a company may need different data sets to support pulling together different SWOT analysis tables. A company should begin by understanding what information it has access to, what data limitations it faces, and how reliable its external data sources are.

In addition to data, a company should understand the right combination of personnel to have involved in the analysis. Some staff may be more connected with external forces, while various staff within the manufacturing or sales departments may have a better grasp of what is going on internally. Having a broad set of perspectives is also more likely to yield diverse, value-adding contributions.

Step 3: Compile Ideas

For each of the four components of the SWOT analysis, the group of people assigned to performing the analysis should begin listing ideas within each category. Examples of questions to ask or consider for each group are in the table below.

Internal Factors

What occurs within the company serves as a great source of information for the strengths and weaknesses categories of the SWOT analysis. Examples of internal factors include financial and human resources, tangible and intangible (brand name) assets, and operational efficiencies.

Potential questions to list internal factors are:

(Strength) What are we doing well?

(Strength) What is our strongest asset?

(Weakness) What are our detractors?

(Weakness) What are our lowest-performing product lines?

External Factors

What happens outside of the company is equally as important to the success of a company as internal factors. External influences, such as monetary policies, market changes, and access to suppliers, are categories to pull from to create a list of opportunities and weaknesses.

Potential questions to list external factors are:

(Opportunity) What trends are evident in the marketplace?

(Opportunity) What demographics are we not targeting?

(Threat) How many competitors exist, and what is their market share?

(Threat) Are there new regulations that potentially could harm our operations or products?

Strengths
1. What is our competitive advantage?
2. What resources do we have?
3. What products are performing well?

Weaknesses
1. Where can we improve?
2. What products are underperforming?
3. Where are we lacking resources?

Opportunities
1. What new technology can we use?
2. Can we expand our operations?
3. What new segments can we test?

Threats
1. What regulations are changing?
2. What are competitors doing?
3. How are consumer trends changing?

Companies may consider performing this step as a "white-boarding" or "sticky note" session. The idea is there is no right or wrong answer; all participants should be encouraged to share whatever thoughts they have. These ideas can later be discarded; in the meantime, the goal should be to come up with as many items as possible to invoke creativity and inspiration in others.

Step 4: Refine Findings

With the list of ideas within each category, it is now time to clean-up the ideas. By refining the thoughts that everyone had, a company can focus on only the best ideas or largest risks to the company. This stage may require substantial debate among analysis participants, including bringing in upper management to help rank priorities.

Step 5: Develop the Strategy

Armed with the ranked list of strengths, weaknesses, opportunities, and threats, it is time to convert the SWOT analysis into a strategic plan. Members of the analysis team take the bulleted list of items within each category and create a synthesized plan that provides guidance on the original objective.

For example, the company debating whether to release a new product may have identified that it is the market leader for its existing product and there is the opportunity to expand to new markets. However, increased material costs, strained distribution lines, the need for additional staff, and unpredictable product demand may outweigh the strengths and opportunities. The analysis team develops the strategy to revisit the decision in six months in hopes of costs declining and market demand becoming more transparent.

Use a SWOT analysis to identify challenges affecting your business and opportunities that can enhance it. However, note that it is one of many techniques, not a prescription.

Benefits of SWOT Analysis

A SWOT analysis won't solve every major question a company has. However, there's a number of benefits to a SWOT analysis that make strategic decision-making easier.

A SWOT analysis makes complex problems more manageable. There may be an overwhelming amount of data to analyze and relevant points to consider when making a complex decision. In general, a SWOT analysis that has been prepared by paring down all ideas and ranking bullets by importance will aggregate a large, potentially overwhelming problem into a more digestible report.

A SWOT analysis requires external consider. Too often, a company may be tempted to only consider internal factors when making decisions. However, there are often items out of the company's control that may influence the outcome of a business decision. A SWOT analysis covers both the internal factors a company can manage and the external factors that may be more difficult to control.

A SWOT analysis can be applied to almost every business question. The analysis can relate to an organization, team, or individual. It can also analyze a full product line, changes to brand, geographical expansion, or an acquisition. The SWOT analysis is a versatile tool that has many applications.

A SWOT analysis leverages different data sources. A company will likely use internal information for strengths and weaknesses. The company will also need to gather external information relating to broad markets, competitors, or macroeconomic forces for opportunities and threats. Instead of relying on a single, potentially biased source, a good SWOT analysis compiles various angles.

A SWOT analysis may not be overly costly to prepare. Some SWOT reports do not need to be overly technical; therefore, many different staff members can contribute to its preparation without training or external consulting.

SWOT Analysis Example

In 2015, a Value Line SWOT analysis of The Coca-Cola Company noted strengths such as its globally famous brand name, vast distribution network, and opportunities in emerging markets. However, it also noted weaknesses and threats such as foreign currency fluctuations, growing public interest in "healthy" beverages, and competition from healthy beverage providers.

Its SWOT analysis prompted Value Line to pose some tough questions about Coca-Cola's strategy, but also to note that the company "will probably remain a top-tier beverage provider" that offered conservative investors "a reliable source of income and a bit of capital gains exposure."

Five years later, the Value Line SWOT analysis proved effective as Coca-Cola remains the 6th strongest brand in the world (as it was then). Coca-Cola's shares (traded under ticker symbol KO) have increased in value by over 60% during the five years after the analysis was completed.

To get a better picture of a SWOT analysis, consider the example of a fictitious organic smoothie company. To better understand how it competes within the smoothie market and what it can do better, it conducted a SWOT analysis. Through this analysis, it identified that its strengths were good sourcing of ingredients, personalized customer service, and a strong relationship with suppliers. Peering within its operations, it identified a few areas of weakness: little product diversification, high turnover rates, and outdated equipment.

Examining how the external environment affects its business, it identified opportunities in emerging technology, untapped demographics, and a culture shift towards healthy living. It also found threats, such as a winter freeze damaging crops, a global pandemic, and kinks in the supply chain. In conjunction with other planning techniques, the company used the SWOT analysis to leverage its strengths and external opportunities to eliminate threats and strengthen areas where it is weak.

What Is SWOT Analysis?

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a method for identifying and analyzing internal strengths and weaknesses and external opportunities and threats that shape current and future operations and help develop strategic goals. SWOT analyses are not limited to companies. Individuals can also use SWOT analysis to engage in constructive introspection and form personal improvement goals.

What Is an Example of SWOT Analysis?

Home Depot conducted a SWOT analysis, creating a balanced list of its internal advantages and disadvantages and external factors threatening its market position and growth strategy. High-quality customer service, strong brand recognition, and positive relationships with suppliers were some of its notable strengths; whereas, a constricted supply chain, interdependence on the U.S. market, and a replicable business model were listed as its weaknesses.

Closely related to its weaknesses, Home Depot's threats were the presence of close rivals, available substitutes, and the condition of the U.S. market. It found from this study and other analysis that expanding its supply chain and global footprint would be key to its growth.

What Are the 4 Steps of SWOT Analysis?

The four steps of SWOT analysis comprise the acronym SWOT: strengths, weaknesses, opportunities, and threats. These four aspects can be broken into two analytical steps. First, a company assesses its internal capabilities and determines its strengths and weaknesses. Then, a company looks outward and evaluates external factors that impact its business. These external factors may create opportunities or threaten existing operations.

How Do You Write a Good SWOT Analysis?

Creating a SWOT analysis involves identifying and analyzing the strengths, weaknesses, opportunities, and threats of a company. It is recommended to first create a list of questions to answer for each element. The questions serve as a guide for completing the SWOT analysis and creating a balanced list. The SWOT framework can be constructed in list format, as free text, or, most commonly, as a 4-cell table, with quadrants dedicated to each element. Strengths and weaknesses are listed first, followed by opportunities and threats.

Why Is SWOT Analysis Used?

A SWOT analysis is used to strategically identify areas of improvement or competitive advantages for a company. In addition to analyzing thing that a company does well, SWOT analysis takes a look at more detrimental, negative elements of a business. Using this information, a company can make smarter decisions to preserve what it does well, capitalize on its strengths, mitigate risk regarding weaknesses, and plan for events that may adversely affect the company in the future.

The Bottom Line

A SWOT analysis is a great way to guide business-strategy meetings. It's powerful to have everyone in the room discuss the company's core strengths and weaknesses, define the opportunities and threats, and brainstorm ideas. Oftentimes, the SWOT analysis you envision before the session changes throughout to reflect factors you were unaware of and would never have captured if not for the group's input.

A company can use a SWOT for overall business strategy sessions or for a specific segment such as marketing, production, or sales. This way, you can see how the overall strategy developed from the SWOT analysis will filter down to the segments below before committing to it. You can also work in reverse with a segment-specific SWOT analysis that feeds into an overall SWOT analysis.

Although a useful planning tool, SWOT has limitations. It is one of several business planning techniques to consider and should not be used alone. Also, each point listed within the categories is not prioritized the same. SWOT does not account for the differences in weight. Therefore, a deeper analysis is needed, using another planning technique.

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SWOT Analysis: How To With Table and Example

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SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning.

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Continue to develop own research and exploring different idea development.

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1-2-1 checking progress of portfolios