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The Production Concept focuses on producing goods at a large scale with maximum efficiency and low costs, under the belief that customers will prefer widely available and affordable products.

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MR D.I.Y. is a Malaysian-based retail chain that specializes in hardware, home improvement, and household products. With over 2,000 stores globally, it focuses on offering a wide range of low-cost products to customers.

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MR D.I.Y.’s extensive product offerings at affordable prices exemplify the company’s mass-production strategy to meet customer demand.

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MR D.I.Y. aligns with the Production Concept as it focuses on offering a wide variety of products at low prices, ensuring affordability through efficient sourcing and large-scale distribution. The company’s strategy is to maximize availability by opening many stores in different regions.

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MR D.I.Y. has shown significant growth in store count and market share, supporting its production-based strategy of offering affordable, widely available products.

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MR DIY’s growth will be anchored by steady store expansion, says HLIB

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MR DIY’s growth will be anchored by steady store expansion, says HLIB

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MR D.I.Y.’s aggressive store expansion strategy reflects its commitment to producing and distributing affordable goods on a large scale.

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MR DIY’s growth will be anchored by steady store expansion, says HLIB

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Hong Leong Investment Bank (HLIB) said MR DIY Group (M) Bhd’s growth will continue to be anchored by the steady store expansion.

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Profitability Through Volume

MR D.I.Y. Group (M) Bhd (2023) 'MR DIY profits up 22.5% in 3Q; outlines aggressive growth plan', The Malaysian Reserve, 20 November. Available at: https://themalaysianreserve.com/2023/11/20/mr-diy-profits-up-22-5-in-3q-outlines-aggressive-growth-plan/ (Accessed: 5 October 2024).

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Store Expansion and Omni-Channel Strategy

Malay Mail (2023) 'MR D.I.Y. expands its presence with omni-channel strategy', Malay Mail, 15 October. Available at: https://www.malaymail.com/news/money/2023/10/15/mr-diy-expands-omni-channel/2021105

(Accessed: 5 October 2024).

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Research firms: Store expansion, omni-channel strategy to boost Mr DIY’s profitability

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KUALA LUMPUR, Aug 5 ― MR D.I.Y Group (M) Bhd’s (Mr DIY) steady store expansions and its omni-channel strategy will boost its profitability. Hong Leong Investment Bank…

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Revenue Growth and Expansion

The Star (2023) 'MR D.I.Y. reports strong growth in Q3', The Star, 22 November. Available at: https://www.thestar.com.my/business/business-news/2023/11/22/mr-diy-reports-strong-growth-in-q3 (Accessed: 6 October 2024).

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KUALA LUMPUR: MR D.I.Y Group (M) Bhd will continue to invest in measured store expansion, enabling it to reach more market centres and less urban areas, thereby driving growth.

"The group's growth will be funded by the group's strong operating cash flow and net cash balance sheet position which will also support a robust dividend payout policy.

"The group remains on track to open at least 180 new stores across all three brands, which will bring the total store network to over 1,200 stores nationwide," the home improvement retailer said in a filing with Bursa Malaysia.

MR D.I.Y remained confident in its ability to continue delivering sustainable long-term growth.

It said the steady growth across all key metrics is a strong signal that MR DIY's strong value-price proposition is relevant and resonates with today's value-conscious shopper, who is looking for exceptional value when purchasing everyday essentials.

ALSO READ: Maxis appoints MR DIY CEO Adrian Ong as director

"The breadth of the group's store network and its continued efforts to positively impact the communities in which it operates has resulted in a strong brand that commands the loyalty of the marketplace," it added.

In the second quarter ended June 30, MR DIY's net profit rose 11.2% to RM150.3mil, or earnings per share of 1.59 sen from RM135.2mil, or 1.43 sen in the same quarter last year.

Revenue for the quarter expanded 4.8% to RM1.1bil against RM1.05bil last year.

MR DIY declared an interim single-tier dividend of RM0.008 per ordinary share approximately RM75.5mil in respect of the financial year ending Dec 31, 2023, to be paid on Sept 22.

For the first six months, MR DIY posted a higher net profit of RM278.1mil on revenue of RM2.15bil.

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MR D.I.Y expands strategically for growth

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KUALA LUMPUR: MR D.I.Y Group (M) Bhd will continue to invest in measured store expansion, enabling it to reach more market centres and less urban areas, thereby driving growth.