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Project Director (part-time)

Project Coordinator (part-time)

Social Marketing Consultant

10 Pedestrian Safety Ambassadors

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TaPPS: Tenderloin Pedestrians Promoting Safety

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1. Decrease in the # of injuries to pedestrians due to car accidents in the Tenderloin neighborhood in San Francisco in 2.5 years.

2. Decrease in the # of deaths of pedestrians due to car accidents in the Tenderloin neighborhood in San Francisco in 2.5 years.

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Fentanyl Crisis

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Seniors age 65+ who live in the Tenderloin

All people who drive through the Tenderloin

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1. Increase in the # of drivers in the Tenderloin neighborhood in San Francisco who drive within the speed limit by 1 year (behavior)

2. Increase in the # of drivers in the Tenderloin neighborhood in San Francisco who do not text and drive by 1 year (behavior)

3. Increase in the # of seniors who live in the Tenderloin neighborhood in San Francisco who use defensive walking skills by 1 year (behavior)

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Youth on Haight ages 16-25

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Program Activities Phase 1: Program Development (mos. 1-3)

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Program Activities Phase 1: Program Development (mos. 1-3)

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Hire staff

Identify a space in the Tenderloin to rent for program activities

Purchase materials

Develop curriculum to train Pedestrian Safety Ambassadors in defensive walking skills, effective training technique, social marketing, media advocacy and public speaking

Develop curriculum to train Tenderloin seniors in defensive walking -- Defensive Walking for Tenderloin Seniors (DWATS)

Recruit 10 seniors from the Tenderloin to be Pedestrian Safety Ambassadors

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1. Increase in the # of drivers in the Tenderloin neighborhood in San Francisco who believe it is necessary to drive slowly to avoid hitting pedestrians by 6 months (attitude)

2. Increase in the # of drivers in the Tenderloin neighborhood in San Francisco who believe that they can drive more safely if they do not text while driving by 6 months (attitude)

3. Increase in the # of drivers in the Tenderloin neighborhood in San Francisco who know that most pedestrian deaths in SF happen in the Tenderloin by 6 months (knowledge)

4. Increase in the # of seniors in the Tenderloin neighborhood in San Francisco who know the elements of defensive walking by 9 months (knowledge)

5. Increase in the # of seniors in the Tenderloin neighborhood in San Francisco who believe it is important to be careful when walking by 9 months (attitude)

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Program Activities Phase 2: Program Implementation (mos. 4 - 21)

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Program Activities Phase 2: Program Implementation (mos. 4 - 21)

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Train Pedestrian Safety Ambassadors

10 Senior Pedestrian Safety Ambassadors meet 3 hours a day for 5 days a week for 2 weeks for training and to create defensive walking skills outreach materials and messages for social media campaign

Pedestrian Safety Ambassadors Conduct Defensive Walking Training

Pedestrian Safety Ambassadors distribute flyers and conduct street outreach to seniors in the Tenderloin to recruit them to attend defensive walking training.

Pedestrian Safety Ambassadors conduct a two hour Defensive Walking for Tenderloin Seniors (DWATS) training once a month for 15 months.

Training Approach

Observation

On the street practice

Making a plan

Training Topics

identifying situations that carry higher risks of being hit

steps to control these situations as much as possible

defensive walking skills

Conduct Social Media Campaign

Media design firm develops large posters, billboards and social media posts using messages.

“Tenderloin Safe Streets” social marketing campaign runs for 9 months.

Pedestrian Safety Ambassadors engage in media advocacy and secure interviews in print, radio and television local news to promote campaign messages

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Program Activities Phase 3: Closing (mos 22-24)

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Program Activities Phase 3: Closing (mos 22-24)

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Hold Tenderloin community "Safe Streets" party to highlight reduced pedestrian injury & death in the Tenderloin

Hold graduation ceremony for the Pedestrian Safety Ambassadors

Conduct evaluation activities

Develop final report about the TaPPS program

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Sunday Streets: Tenderloin at Tenderloin

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Check out Sunday Streets: Tenderloin at Tenderloin in San Francisco on April 14, 2019 and get detailed info for the event - tickets, photos, video and reviews.

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10 Senior Pedestrian Safety Ambassadors

1 curriculum to train the Pedestrian Safety Ambassadors

1 DWATS training curriculum

225 seniors (15 people per training) trained in DWATS

10 interviews of Pedestrian Safety Ambassadors on local news

100 social media posts as part of Tenderloin Safe Streets Campaign

20 poster and billboards displayed in the Tenderloin as part of Tenderloin Safe Streets Campaign