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Youthforia is a First For Mark Cuban | Shark Tank US | Shark Tank Global

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Recopilación y análisis de datos relevantes de la marca 

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Recopilación y análisis de datos relevantes de la marca 

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Se comienza la investigación

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Análisis de crisis con el mercado interno y externo

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Análisis de crisis con el mercado interno y externo

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Crisis 1

FODA

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Proporciona hallazgos y conclusiones basados en los datos 

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Proporciona hallazgos y conclusiones basados en los datos 

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Reacción

Crisis 2

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Verificar la precisión de la información técnica

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Verificar la precisión de la información técnica

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Fecha de entrega rename: 26 de septiembre

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Fecha de entrega rename: 26 de septiembre

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15 páginas

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Youthforia Returns To Social Media For The First Time Since Foundation Shade Backlash

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In a post, Youthforia announced a job opening for director of product development. It didn’t address the foundation shade controversy.

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Los mejores ejemplos de gestión de crisis | Smartsheet

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Encuentre casos de estudio del mundo real en esta colección completa, organizada por temas, que incluye las crisis corporativas más costosas.

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Violet Botanical Skincare founder Robbin Turner says Youthforia “cannot and should not be saved.” Not every founder feels the same.

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Manual de Crisis | PDF | Relaciones públicas | Opinión pública

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El documento presenta un manual de crisis que describe los procedimientos y herramientas a utilizar durante situaciones de crisis. Incluye secciones sobre objetivos, definición de crisis, clasificación de tipos de crisis potenciales, procedimientos para constituir un comité de crisis, grupos de interés a contactar, herramientas de comunicación y análisis de crisis anteriores. El manual busca prever distintos escenarios de crisis y facilitar una respuesta efectiva.

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BB7248 Crisis Management Plan Template | PDF | Crisis Management | National Security

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The crisis management plan outlines procedures for responding to critical scenarios, medical emergencies, and attacks against a company’s integrity and reputation. It establishes communication protocols, assigning key officials, legal counsels, advisors and media spokespeople to respond to incidents. Crisis management teams are appointed for each type of critical scenario or emergency. The main purpose is to safeguard stakeholders by minimizing losses and enabling business recovery from unavoidable threats.

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Fecha entrega de la presentación: 30 sept - 3 oct

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Fecha entrega de la presentación: 30 sept - 3 oct

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How Fiona Co Chan ’13 built a viral beauty brand

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‘Who Is That Color?’: A Makeup Brand Is Said to Miss the Mark by Several Shades

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Beauty influencers have criticized Youthforia, saying the brand didn’t adequately test the darkest shade of its Date Night Skin Tint Serum Foundation.

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Evaluación de la Respuesta de Youthforia: ¿Cómo respondió la marca? (comunicados, disculpas, estrategias de redes sociales).

¿Funcionó la respuesta o empeoró la situación?

Evaluación de la Percepción Pública

¿Cómo reaccionaron los consumidores y la opinión pública? Incluye análisis de redes sociales, noticias, comentarios de influencers, etc.

Lecciones Aprendidas: identificación de errores en la gestión de la crisis.

Qué se podría haber hecho mejor (fallos de timing, tono del mensaje, etc.).

Evaluación de la Percepción Pública: ¿Cómo reaccionaron los consumidores y la opinión pública? Incluye análisis de redes sociales, noticias, comentarios de influencers, etc.

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Youthforia: ‘Shark Tank’ makeup brand faces backlash over darkest foundation shade | CNN

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Texas-based beauty influencer Golloria George said when she tried the brand’s darkest shade she was stunned by the result.

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This Is the Worst Way to Make an Inclusive Foundation Shade

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Youthforia’s darkest shade is literally jet black and it’s upsetting.

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The makeup brand Youthforia is facing criticism online over the darkest shade of its Date Night foundation.

Youthforia, launched in 2021, caught flack in Oct. 2023 after releasing 15 shades of the Date Night Skin Tint that several beauty influencers, mainly those with darker skin tones, called out for not being inclusive.

The brand expanded their shade range in March, releasing 10 new foundation shades, in response to the criticism. But Youthforia's attempt to right their wrongs is facing even more backlash.

Why Youthforia is under fire

Beauty influencer Golloria George, who has a regular series on her page where she swatches the darkest shade of makeup products offered by different beauty brands, posted a video on Monday of a swatch test for Youthforia's shade 600 foundation, the darkest color in the line. This video, however, began a little differently than George's usual posts. It shows that on one side of her face, she applied the foundation; on the other, she applied black face paint to reveal that both look the same.

"Which side of my face is the black face paint or the Youthforia foundation? Tea, you can't tell. You know why? Tar in a bottle," she says, holding up the foundation bottle.

The video gained over 11.6 million views in less than 24 hours. In a follow-up video that now has more than 2 million views, George tests out Youthforia's second-darkest shade, 590, which leans too red for her skin tone. "I'm a little bit cooler than 590, guys, which means Youthforia does not even make my shade," she says before comparing shade 590 to shade 600.

"When we say we want you guys to make shades for us, we don't mean [for you] to go to the lab and ask for minstrel show black," George says in the video. "What we mean is for you to take the browns that you have made and create undertones. Do what you need to do in the lab so it's a darker shade of brown."

In an interview with TIME, George says she was shocked and frustrated when she swatched the foundation for the first time. "It was a really weird, surreal, out-of-this-world experience," says. "It almost didn't feel real."

In October, George tried the Youthforia's darkest foundation shade at the time, 495, which was not a match. She called out the brand for making the shade look different on its website and in the bottle than how it actually appears on her skin. After trying the newest deep shade, George says she's frustrated. "Last year, the shade wasn't dark enough. Not only do you miss the mark once, you go back and miss the mark again," she says. "That just says a lot about the ethos of the brand. It rubbed me the wrong way, and I thought, 'This is really hurtful.'"

The work of calling out brands for their lack of inclusivity "weighs a lot" on George. While her videos constantly go viral, they are "met with anti-blackness and colorism." She says that it's "easy for TikTok and the internet to police dark-skinned women's experiences in beauty and when it comes to trying stuff that doesn't work for us."

Other beauty brands have made products accessible to a wide range of skin tones; therefore, George says it's disheartening when brands are exclusive. George suggests that Youthforia scrap shade 600 altogether and work to correct course by using shade 590 as a place to tweak and make changes to the shade range.

Several other beauty influencers and TikTok creators have stitched George's video to express their distaste for Youthforia's new shade. In a video about the foundation, cosmetic chemist Javon Ford notes the differences between the brand's lighter shades and the darkest shade. The ingredients list for one of the lighter shades includes three different colors, shown by the "CI" marker at the bottom. Ford explains what each represents and says those are "pretty much the only colors you need to create a lighter shade."

Ford then examines the ingredients list for the darkest shade, which only includes one "CI" number.

"This foundation only has pure black pigment," he says. "This problem is so avoidable. This brand does not care about us."

Ayeyi, a TikToker who says she's worked in the beauty industry for the past 10 years, stitched George's video to say that beauty brands "know what they're doing. It's not hard to extend a shade range."

"This shade that they released is actually asinine," she says. "It is so obvious to me that this brand released this shade begrudgingly as some sort of half-baked consolation prize."

Youthforia founder Fiona Co Chan has had to answer to criticism of the brand's lack of inclusivity since launching their first 15 foundation shades last year. In a since-deleted video, Chan said the first drop was a "proof of concept" to see if the brand would be successful. YouTuber Jackie Aina, who is often credited for blazing the trail of online content creators trying to hold beauty brands accountable, stitched her video and said that as a business owner, she understands why Chan made this video but can see why it's "bullsh-t."

"What you're inadvertently saying is that anybody that isn't dark skin is the default, and if they like it first, then the rest of y'all will get it," Aina said.

Before launching the new shades in March, including shade 600, Chan posted a video on Youthforia's TikTok page saying she had trouble finding a model for the latest shade. "I'm super stressed because I need to find a model for our darkest shade of Youthforia foundation," Chan says in the video. She explains that they reached out to modeling agencies but couldn't find any models that the shade worked on. In the video, there is text at the bottom of one clip that says, "This is a huge problem! I hope model agencies sign on more diverse models." She goes on to say the company held a casting call and still couldn't find anyone.

On Thursday, Chan posted another video saying she was on "the other side of the world," which is later revealed to be Dubai, and had found two men to model for her. One of them was later used as a model for the swatch test on the website. Representatives for Chan and Youthforia did not immediately respond to requests for comment.

After TikToker Wumi Afuye (@wumi.afuye) posted a video last week, giving her opinion on the new darkest shade, she followed up on Wednesday to say that someone from the company messaged a group of Youthforia TikTok ambassadors to address the concerns regarding the shade.

"Seeing some confusion on our TikTok from people who are suggesting that our darkest shade of foundation (Shade 600) is 'black face paint' and not meant for real people," reads the message she . "We created shade 600 as part of our ten-shade expansion this past March. We heard everyone loud and clear last October that our shades were not dark enough or inclusive enough."

According to the message, Chan "worked super hard, calling in favors with all of her manufacturers to get this created in four months instead of the regular 18 months." The brand says they worked with makeup artists and tested against real people. The message ends with a suggestion for the brand's ambassadors to "comment on any TikTok post with a [heart emoji] or any positivity."

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Youthforia's Darkest Shade Causes Controversy on TikTok

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Beauty brand Youthforia is facing backlash on TikTok following the release of a new dark foundation shade.

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Golloria Went Viral For Calling Out Youthforia’s ‘Jet Black’ Foundation. Now, She Demands Better.

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"It just felt very dystopian. This cannot be the world that we live in where people genuinely think that people who have dark skin are jet black."

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Youthforia criticized over new black foundation shade

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The brand was called out previously for not being inclusive.

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Makeup company Youthforia's darkest new shade of foundation is being called "tar in a bottle" by critics.

The brand launched in 2021 and landed a "Shark Tank" investment from Mark Cuban last year, with the pitch that the company offers "makeup you can sleep in."

Golloria George, a beauty influencer, was one of multiple TikTokers to critique the makeup company's shade rollout. She tested out the darkest shade of Youthforia's Date Night foundation in a now viral video, which has over 19 million views.

On one side of her face is the product; on the other is black face paint. "You can't tell the difference," George said in the video, which also included the "tar in a bottle" descriptor.

George said the foundation "lacks color and is flat" in a separate TikTok with about 8 million views.

By the end of the makeup tutorial, George called for the shade to be "pulled off the shelves" and for the company to add more diverse shades to what it currently offers.

This isn't the first time the brand has come under fire for its shade range.

Youthforia did not immediately respond to TODAY.com's requests for comment.

Here's everything to know about the company and the controversy.

What is Youthforia?

Youthforia is a "clean and sustainable makeup company with skin-friendly ingredients," its website reads. The company prides itself in testing its products by sleeping in them to prove "they're high-quality treatments for your skin." In 2023, the company received a $400,000 investment from Cuban on "Shark Tank" in exchange for 8% equity.

The makeup line is carried at Ulta. Ulta did not immediately respond to TODAY.com's request for comment.

As of April that year, the company offered Date Night Skin Tint Serum Foundation in 15 shades, according to a blog post it released at the time.

When the line dropped, beauty creators admonished Youthforia for not having more options for darker complexions. Only four of the 15 shades were dark or deep colors. George, in an October 2023 TikTok, tested the darkest shade offered at the time, 495 Deep, and noticed discrepancies between the color of the product out of the bottle and the darker tone in advertising on the website.

Youthforia founder Fiona Co Chan said in a now-deleted initial response at the time that it was a limited launch as "proof of concept" that the product would succeed, NBC News reported.

The foundation selections expanded to 25 shades as of March 2, a separate blog post said.

When the line first dropped, Shade 600, the darkest offered, did not have a photo. Youthforia posted a TikTok video of founder Chan's quest to find a model.

"I'm super stressed because I need to find a model for our darkest shade of Youthforia foundation," Chan says in the video.

She eventually found a subject for Shade 600 at a mall in Dubai, posting a photo to the site.

Why is Youthforia receiving backlash right now?

For many, Youthforia's way of addressing its limited shade palette is unsatisfactory.

"When we say that we want you guys to make shades for us, we don't mean to go to the lab and ask for minstrel show black," George said in her video. "What we mean is to take the browns that you have made, create undertones and do what you need to do in the lab so it's a darker shade of brown."

George's video is one of several to call out the lack of diversity within darker shades available.

Another is from Javon Ford, fellow beauty influencer, who took a look at the pigment in the shades available in a TikTok with more than four million views.

The ingredient lists for other foundations have multiple colors. In comparison, the ingredient list on the darkest shade has only one pigment: CI 77499, which is black iron oxide. TODAY.com can confirm the colors and ingredients are as Ford presented them.

"This foundation literally only has pure black pigment," Ford said in the video, not allowing for undertones.

Awuoi Matiop, a makeup influencer from South Sudan, often tries on makeup to see if their shades are "dark skin inclusive." She found Youthforia's lacking.

"This should be a crime," Matiop said while trying on the product. "This is what we get when we ask to be included in the beauty industry."

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'Tar in a bottle': Beauty brand critiqued for dark foundation, 'pure black pigment'

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Makeup company Youthforia's darkest new shade of foundation is being called "tar in a bottle" by critics. Here's what to know about the backlash and controversy.

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Here’s Why YouthForia’s Foundation Is Facing Criticism For Allegedly Being ‘Tar In A Bottle’

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YouthForia extended its foundation line to include more inclusive shades after being criticized for the lack of representation in its initial launch in 2023, but TikTok users have claimed its darkest shade is just similar to black paint and not suitable for anyone’s skin tone.

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Youthforia - Fun, Clean, Sustainable Makeup That Acts Like Skincare

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Youthforia is a clean and sustainable makeup brand that makes makeup that acts like skincare, that’s tested by sleeping in it. Made with plant based ingredients.

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Añadir anejos

Completar la ficha bibliográfica

Corregir citas

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transparencia

honestidad

compromiso

plan de respuesta inmediata

empatía

responsabilidad

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Emprendedor | El medio líder de Emprendimiento y Negocios

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Youthforia: la marca de maquillaje de Shark Tank a la que acusan de vender ‘grasa para zapatos’ - Emprendedor

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Este producto de Youthforia ha suscitado debates sobre la inclusión en la industria del maquillaje y el equilibrio ante el respeto.

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When Youthforia released its "Date Night Skin Tint" serum foundation line with 15 shades last year, some beauty influencers and reviewers criticized the limited choices for darker skin tones.

Golloria George, a beauty influencer from Texas with a TikTok following exceeding 1.5 million, explained in a September TikTok video why she believed the brand had not met expectations, garnering over 2.4 million views.

In her "The Darkest Shade" series, George evaluates the darkest shade offered by various brands to determine if it suits her skin tone. She stated that the darkest shade from Youthforia was lighter than advertised online and did not match her complexion.

This criticism is not unique to Youthforia, as many brands in the beauty industry have faced similar issues over the years.

According to its website, Youthforia is a makeup brand that prides itself on being "clean and sustainable," promoting its products as "makeup you can sleep in."

Fiona Co Chan, the founder of the company, made an appearance on a 2023 episode of the TV show "Shark Tank" and secured a $400,000 investment from billionaire Mark Cuban.

In March, the beauty brand expanded its "Date Night" collection by introducing 10 new shades, including several designed for darker complexions.

George informed CNN that she was uncertain if any of the new products would match her skin tone. Consequently, she decided to reevaluate the brand's darkest shade, 600 Deep Neutral, and was surprised by the outcome.

In an April 30 TikTok video, she posed a question: "Which side of my face is the black face paint or the Youthforia foundation?" She then asserted, "You can't tell. You know why? Tar in a bottle."

The video has since accumulated more than 24 million views.

"It was like we really just missed a whole range of undertones and depth and it's disrespectful," she said.

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Youthforia makeup brand faces backlash for 'racist' black face paint | The Express Tribune

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When Youthforia released its Date Night Skin Tint serum foundation line with 15 shades last year, it was called out by Golloria George on TikTok.

# data[].attributes.attachment_link.readable_text
The makeup brand Youthforia is facing criticism online over the darkest shade of its Date Night foundation.

Youthforia, launched in 2021, caught flack in Oct. 2023 after releasing 15 shades of the Date Night Skin Tint that several beauty influencers, mainly those with darker skin tones, called out for not being inclusive.

The brand expanded their shade range in March, releasing 10 new foundation shades, in response to the criticism. But Youthforia's attempt to right their wrongs is facing even more backlash.

Why Youthforia is under fire

Beauty influencer Golloria George, who has a regular series on her page where she swatches the darkest shade of makeup products offered by different beauty brands, posted a video on Monday of a swatch test for Youthforia's shade 600 foundation, the darkest color in the line. This video, however, began a little differently than George's usual posts. It shows that on one side of her face, she applied the foundation; on the other, she applied black face paint to reveal that both look the same.

"Which side of my face is the black face paint or the Youthforia foundation? Tea, you can't tell. You know why? Tar in a bottle," she says, holding up the foundation bottle.

The video gained over 11.6 million views in less than 24 hours. In a follow-up video that now has more than 2 million views, George tests out Youthforia's second-darkest shade, 590, which leans too red for her skin tone. "I'm a little bit cooler than 590, guys, which means Youthforia does not even make my shade," she says before comparing shade 590 to shade 600.

"When we say we want you guys to make shades for us, we don't mean [for you] to go to the lab and ask for minstrel show black," George says in the video. "What we mean is for you to take the browns that you have made and create undertones. Do what you need to do in the lab so it's a darker shade of brown."

In an interview with TIME, George says she was shocked and frustrated when she swatched the foundation for the first time. "It was a really weird, surreal, out-of-this-world experience," says. "It almost didn't feel real."

In October, George tried the Youthforia's darkest foundation shade at the time, 495, which was not a match. She called out the brand for making the shade look different on its website and in the bottle than how it actually appears on her skin. After trying the newest deep shade, George says she's frustrated. "Last year, the shade wasn't dark enough. Not only do you miss the mark once, you go back and miss the mark again," she says. "That just says a lot about the ethos of the brand. It rubbed me the wrong way, and I thought, 'This is really hurtful.'"

The work of calling out brands for their lack of inclusivity "weighs a lot" on George. While her videos constantly go viral, they are "met with anti-blackness and colorism." She says that it's "easy for TikTok and the internet to police dark-skinned women's experiences in beauty and when it comes to trying stuff that doesn't work for us."

Other beauty brands have made products accessible to a wide range of skin tones; therefore, George says it's disheartening when brands are exclusive. George suggests that Youthforia scrap shade 600 altogether and work to correct course by using shade 590 as a place to tweak and make changes to the shade range.

Several other beauty influencers and TikTok creators have stitched George's video to express their distaste for Youthforia's new shade. In a video about the foundation, cosmetic chemist Javon Ford notes the differences between the brand's lighter shades and the darkest shade. The ingredients list for one of the lighter shades includes three different colors, shown by the "CI" marker at the bottom. Ford explains what each represents and says those are "pretty much the only colors you need to create a lighter shade."

Ford then examines the ingredients list for the darkest shade, which only includes one "CI" number.

"This foundation only has pure black pigment," he says. "This problem is so avoidable. This brand does not care about us."

Ayeyi, a TikToker who says she's worked in the beauty industry for the past 10 years, stitched George's video to say that beauty brands "know what they're doing. It's not hard to extend a shade range."

"This shade that they released is actually asinine," she says. "It is so obvious to me that this brand released this shade begrudgingly as some sort of half-baked consolation prize."

Youthforia founder Fiona Co Chan has had to answer to criticism of the brand's lack of inclusivity since launching their first 15 foundation shades last year. In a since-deleted video, Chan said the first drop was a "proof of concept" to see if the brand would be successful. YouTuber Jackie Aina, who is often credited for blazing the trail of online content creators trying to hold beauty brands accountable, stitched her video and said that as a business owner, she understands why Chan made this video but can see why it's "bullsh-t."

"What you're inadvertently saying is that anybody that isn't dark skin is the default, and if they like it first, then the rest of y'all will get it," Aina said.

Before launching the new shades in March, including shade 600, Chan posted a video on Youthforia's TikTok page saying she had trouble finding a model for the latest shade. "I'm super stressed because I need to find a model for our darkest shade of Youthforia foundation," Chan says in the video. She explains that they reached out to modeling agencies but couldn't find any models that the shade worked on. In the video, there is text at the bottom of one clip that says, "This is a huge problem! I hope model agencies sign on more diverse models." She goes on to say the company held a casting call and still couldn't find anyone.

On Thursday, Chan posted another video saying she was on "the other side of the world," which is later revealed to be Dubai, and had found two men to model for her. One of them was later used as a model for the swatch test on the website. Representatives for Chan and Youthforia did not immediately respond to requests for comment.

After TikToker Wumi Afuye (@wumi.afuye) posted a video last week, giving her opinion on the new darkest shade, she followed up on Wednesday to say that someone from the company messaged a group of Youthforia TikTok ambassadors to address the concerns regarding the shade.

"Seeing some confusion on our TikTok from people who are suggesting that our darkest shade of foundation (Shade 600) is 'black face paint' and not meant for real people," reads the message she . "We created shade 600 as part of our ten-shade expansion this past March. We heard everyone loud and clear last October that our shades were not dark enough or inclusive enough."

According to the message, Chan "worked super hard, calling in favors with all of her manufacturers to get this created in four months instead of the regular 18 months." The brand says they worked with makeup artists and tested against real people. The message ends with a suggestion for the brand's ambassadors to "comment on any TikTok post with a [heart emoji] or any positivity."

# data[].attributes.attachment_link.title
Youthforia's Darkest Shade Causes Controversy on TikTok

# data[].attributes.attachment_link.description
Beauty brand Youthforia is facing backlash on TikTok following the release of a new dark foundation shade.

# data[].attributes.attachment_link.title
This Is the Worst Way to Make an Inclusive Foundation Shade

# data[].attributes.attachment_link.description
Youthforia’s darkest shade is literally jet black and it’s upsetting.

# data[].attributes.attachment_link.readable_text
Makeup company Youthforia's darkest new shade of foundation is being called "tar in a bottle" by critics.

The brand launched in 2021 and landed a "Shark Tank" investment from Mark Cuban last year, with the pitch that the company offers "makeup you can sleep in."

Golloria George, a beauty influencer, was one of multiple TikTokers to critique the makeup company's shade rollout. She tested out the darkest shade of Youthforia's Date Night foundation in a now viral video, which has over 19 million views.

On one side of her face is the product; on the other is black face paint. "You can't tell the difference," George said in the video, which also included the "tar in a bottle" descriptor.

George said the foundation "lacks color and is flat" in a separate TikTok with about 8 million views.

By the end of the makeup tutorial, George called for the shade to be "pulled off the shelves" and for the company to add more diverse shades to what it currently offers.

This isn't the first time the brand has come under fire for its shade range.

Youthforia did not immediately respond to TODAY.com's requests for comment.

Here's everything to know about the company and the controversy.

What is Youthforia?

Youthforia is a "clean and sustainable makeup company with skin-friendly ingredients," its website reads. The company prides itself in testing its products by sleeping in them to prove "they're high-quality treatments for your skin." In 2023, the company received a $400,000 investment from Cuban on "Shark Tank" in exchange for 8% equity.

The makeup line is carried at Ulta. Ulta did not immediately respond to TODAY.com's request for comment.

As of April that year, the company offered Date Night Skin Tint Serum Foundation in 15 shades, according to a blog post it released at the time.

When the line dropped, beauty creators admonished Youthforia for not having more options for darker complexions. Only four of the 15 shades were dark or deep colors. George, in an October 2023 TikTok, tested the darkest shade offered at the time, 495 Deep, and noticed discrepancies between the color of the product out of the bottle and the darker tone in advertising on the website.

Youthforia founder Fiona Co Chan said in a now-deleted initial response at the time that it was a limited launch as "proof of concept" that the product would succeed, NBC News reported.

The foundation selections expanded to 25 shades as of March 2, a separate blog post said.

When the line first dropped, Shade 600, the darkest offered, did not have a photo. Youthforia posted a TikTok video of founder Chan's quest to find a model.

"I'm super stressed because I need to find a model for our darkest shade of Youthforia foundation," Chan says in the video.

She eventually found a subject for Shade 600 at a mall in Dubai, posting a photo to the site.

Why is Youthforia receiving backlash right now?

For many, Youthforia's way of addressing its limited shade palette is unsatisfactory.

"When we say that we want you guys to make shades for us, we don't mean to go to the lab and ask for minstrel show black," George said in her video. "What we mean is to take the browns that you have made, create undertones and do what you need to do in the lab so it's a darker shade of brown."

George's video is one of several to call out the lack of diversity within darker shades available.

Another is from Javon Ford, fellow beauty influencer, who took a look at the pigment in the shades available in a TikTok with more than four million views.

The ingredient lists for other foundations have multiple colors. In comparison, the ingredient list on the darkest shade has only one pigment: CI 77499, which is black iron oxide. TODAY.com can confirm the colors and ingredients are as Ford presented them.

"This foundation literally only has pure black pigment," Ford said in the video, not allowing for undertones.

Awuoi Matiop, a makeup influencer from South Sudan, often tries on makeup to see if their shades are "dark skin inclusive." She found Youthforia's lacking.

"This should be a crime," Matiop said while trying on the product. "This is what we get when we ask to be included in the beauty industry."

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'Tar in a bottle': Beauty brand critiqued for dark foundation, 'pure black pigment'

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Makeup company Youthforia's darkest new shade of foundation is being called "tar in a bottle" by critics. Here's what to know about the backlash and controversy.

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‘Who Is That Color?’: A Makeup Brand Is Said to Miss the Mark by Several Shades

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Beauty influencers have criticized Youthforia, saying the brand didn’t adequately test the darkest shade of its Date Night Skin Tint Serum Foundation.

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Como en la mayoría de los ámbitos, la industria de la belleza y los cosméticos están sometidos a los dictámenes y cánones de la estética blanca. Por eso es importante que cada cambio que se genera se haga pensando en a quién va dirigido. Contrario a esta premisa, es el caso de la base de maquillaje de 'Youtforia', que ha causado polémica, señalando a la marca de racista.

Alejada del concepto de inclusión que parecía tener en mente, la reconocida marca se ha visto envuelta en una controversia tras ampliar su gama de productos para el maquillaje. Se trata de la base 'Nº600', ' Date Night Skin Tint Serum Foundation'. Destinada a personas de piel negra, el objetivo era presentar un mayor abanico de opciones para todo tipo de tonalidades.

Por el contrario, la nueva base se acogió como 'una mala broma' entre los usuarios y una de las primeras en quejarse públicamente fue la 'influencer' Golloria. A través de un vídeo en sus redes sociales, la joven, que ya había enfatizado en ocasiones anteriores en la importancia de crear tonos de marrón oscuro auténticos y para todos los tonos de piel, se mostró indignada. Comparó el parecido entre este maquillaje con la pintura facial usada para disfraces, el betún o el alquitrán y señaló que desde la web lo calificaran de "literalmente negra azabache".

"Repugnante e irrespetuoso"

Su mensaje pronto se viralizo, generando la respuesta de los usuarios que exigían a la marca la retirada del producto, por un lado, y de quienes señalaban de 'exageradas o histéricas' las demandas de la 'influencer'. Tras un análisis de algunos expertos sobre los componentes, se pudo determinar que la base estaba pigmentada con óxido de hierro CI77499, y un poquito de blanco, es decir, se trataba de 'pintura'.

Diversidad no estudiada

Desde 'Youthforia', Fiona Co Chan, su fundadora defendió en un principio el lanzamiento como una "prueba de concepto" para evaluar la respuesta del público antes de expandir la línea. No obstante, la base no ha sido retirada de la web y desde la empresa no se han vuelto a pronunciar sobre la posibilidad de mejorar el producto. El problema arraiga en el desconocimiento sobre las distintas tonalidades de la piel negra y los cánones de belleza destinados a personas blancas.

Un arco de tonalidades

La importancia de dar acceso y visivilidad a las distintas realidades, no solo se hace en los grandes espacio, la inclusión debe empezar en las cosas cotidianas, sencillas y diarias. Desde una base de maquillaje, hasta un champú para los distintos tipos de pelo.

En 2017 la reconocida artista Rihanna, lanzó una línea de cosméticos bajo el nombre de 'Fenty Beauty'. Con una amplia gama de colores concebidos en una gama de 40 tonos, la cantante consiguió que el resto de las marcas se dieran prisa para sacar nuevas tonalidades más oscuras.

Un caso parecido, ocurrió con la marca 'Caylon Skin Care'. En 2021, la empresa de cosmética desplegó una gama de productos para el cuidado de la piel destinado a los hombres negros.

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la polémica base de maquillaje de ‘youthforia’ abre el debate sobre la falta en la diversidad de cosméticos para todas las pieles

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La polémica base de maquillaje de 'Youthforia' abre el debate sobre la falta en la diversidad de cosméticos para todas las pieles

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Calificada de 'pintura facial' cercana al 'betún' o al 'alquitrán', el nuevo producto ha causado gran revuelo en las redes sociales

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TikTok creators say beauty industry still has an inclusivity problem after popular makeup company generates backlash

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Black creators called out the company Youthforia after it released just four deep shades of its Date Night foundation.

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¿Sabías que dormir maquillada envejece 10 años? - Doctora Pérez Sevilla

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Dormir maquillada puede tener consecuencias irreparables para salud de la piel. Toma nota de por qué no debes volver a dormir maquillada.

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