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Sports Media Campaign Activity

1. Select a city anywhere in the world by clicking the + button in the bottom right corner

2. Research the location’s sports culture - what sports are popular? What are the local teams? What cultural factors might influence a sports campaign?

3. Design a hypothetical sports media campaign for that location that considers:

Local sports preferences

Cultural values and sensitivities

Language considerations

Local marketing channels

4. Complete all required fields in your post with details about your campaign idea

5. Be creative but realistic - your campaign should be culturally appropriate and feasible

Remember to review other students’ campaigns to see different approaches around the world!

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Respect over rumours

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Athletes often move between clubs. Informal locker-room talk is common, and privacy is often overlooked.	

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Fuel Fanta, Not Fads

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Nutrition myths spread quickly via TikTok. Diverse dietary practices (e.g., halal, vegan). Must avoid shame or judgment-based messaging

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Boys aged 14-17 in after school sports programmes

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Super Smart: Social Media Doesn't Know You

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High smartphone use among youth; mental health is a concern. Emphasis on student well-being in school initiative.

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Honesty First – Stop the Self-Rumours

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In Slovenia, girls aged 12–16 often use social media privately (e.g. stories, group chats) to share personal updates, which can easily be misinterpreted.

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Women’s Artistic Gymnastics at club/national level for girls aged 12–16

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Primary: Competitive female gymnasts aged 12–16

Secondary: Coaches, parents, club staff who influence communication culture

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Let’s inspire the young athletes!

Theme: a collaboration beetwen top athletes and profesional content creators

Idea: to create good content about to inspire young athletes or maybe someone who doesn t do sport

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Impress the Press

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Young athletes are not media trained and have great anxiety when they face media for the first time or reject media appearances.

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Young and social networks

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Young people often use social networks and do not check the veracity of the information enough.

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Play smart. Share smart!

Theme: Verify information before amplifying it.

Idea: Encourage athletes (and fans) to post examples of ”fact-check moments” where they caught and corrected misinformation.

Goal: Increase awareness among athletes about the risks of misinformation and online manipulation.

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Keep the athletes connected at Tokyo 2020

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It s a multicultural event that allows to spread the campaign

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#TruthAboveAll

If you ever feel unsure about some news, check different sources, official sites and posts, regarding the original story.

Also, keep in mind that disinformation may not be only an immoral thing to spread, but, also, it can lead to legal actions.

Also, take note that freedom of speech and expression is a fundamental right in free and democractic countries, so, don t abuse it with fake news and rude posts. Keep in mind that ”my freedom ends where your freedom begins”.

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Strong football culture, but also overshadow for other sports, institutional structures, social economic barriers

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Screen back, Step forward

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Encourage people to spend less time on their phones criticizing athletes and more time engaging in physical activitity themselves. The campaign promotes positive energy, teamwork, and critical thinking how we use social media

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People who spend too much time behind screens.

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Using the hook of fake news against fake news

Concept: a social media series (short reels) that fights disinformation by using the tactics of fake news against it. Each reel begins with a shocking, ragebait-style “fake news story” about a well-known athlete. Just as viewers get hooked, the video flips: the screen stamps FAKE, and the narrator explains why the story is false and how to spot the red flags (sensational language, no credible sources, manipulated images, etc)

Goal: grab attention with the same emotional hooks that fake news uses

Educate viewers on how to recognise and resist disinformation

Promote critical thinking

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Romanian has experienced high levels of misinformation, especially through social media and and sensationalist outlets, making media literacy particularly relevant. 

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Romanian athletes are widely admired and seen as national symbols. Fake news exploiting their reputation has strong emotional impact. 

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Young people that are active on Instagram and TikTok who are more exposed to viral fake news and clickbait. Sports and fans and educators and parents. 

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Šiauliai, Šiauliai City Municipality, Lithuania

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Šiauliai, Šiauliai City Municipality, Lithuania

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Šiauliai, Šiauliai City Municipality, Lithuania

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Rugby for growth: respect On and Off the field

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The campaign can foster that all young athletes feel represented, supported and empowered both on and off the field. By combining training with media literacy the clubs can help youth players progress rather than just results, stand against online harassment, and build a strong, supportive community both on and off field. 

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Mental health & emotions for media.

Theme: How, or can the media understand athletes’ emotions?

Idea: A deeper understanding of the man behind the athlete! Interpersonal discussions can help and build trust.

Goal: Before they are athletes, they are people and have a range of emotions, extremely dynamic.

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Ledni hokej v dane dobe ve Slovinsku, zaživa a eviduje znacni upadek, ne, jen ve popularite, ale take ztraci v kvalite v mezinarodnem meritku. HZS, nevyuzila osebnosti jakou je kapitan, hrac: Los Angeles, Anže  Kopitar. 

Poslednich 30 let HZS,  neangažovala se na vystavbe, zadne hokejove hale, nebo hokejoveho stadiona. 

Take uroven domače souteze ve Slovinsku, v kategorii senioru klesala  jen na tri hokejove kluby. 

Tragicke  pro mladeznicke kategorie je,  ze mladi hokejiste musi rane dobe opustit Slovinsko, proteze, chybi kvalitena soutez, systematska prace, edukace treneru, a popularizace hokeje na verejnosti, katera zarucuje kvantitu zajemcu o ledni hokej.

 Momentalni vysledky hokejove reprezentace na mezinarodni  urovni,  neni  vysledekem angazovanosti a prace HZS, ale  vzsledkem individualnih aktivit rodicu, katery jsou ochotni investovat čas a penize do svych deti.