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Zappos is an American online retailer specializing in shoes and clothing, currently operating as a subsidiary of Amazon.

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Legendary Customer Service: Zappos is renowned for its exceptional customer service, offering toll-free numbers for extended hours and empowering employees to go the extra mile for customer satisfaction.

Focus on Customer Happiness: Zappos prioritizes customer happiness over sales metrics, fostering a culture where employees can build relationships and solve problems creatively.

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The Four Seasons is a Canadian luxury hotel and resort company, headquartered in Toronto, Ontario. They are known for their exceptional hospitality and focus on providing guests with an unparalleled luxury experience.

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Anticipatory Service: Four Seasons is known for its intuitive and personalized service. Staff are trained to anticipate guests' needs and preferences, creating a seamless and luxurious experience.

Guest Feedback and Customization: The Four Seasons actively solicits guest feedback and uses it to personalize services and amenities. They strive to cater to individual preferences, making each stay unique.

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Postmates was a food delivery service, founded in 2011, that got acquired by Uber in 2020. They used to deliver a wider range of goods besides food, but now focus on restaurant meals and other items like groceries and alcohol. Their delivery network relies on local couriers. While they used to be in many US cities, their operations are now limited to select areas.

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Convenience and Speed: Postmates focuses on convenience and speed, offering on-demand delivery for various items. Their app allows for easy ordering and tracking, prioritizing customer time and needs.

Flexibility and Choice: Postmates provides a wide range of delivery options and partners with numerous vendors, giving customers flexibility and choice in what they get delivered.

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Birchbox is a New York-based company that offers a monthly beauty subscription service.

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Customization and Personalization: Birchbox curates personalized beauty boxes based on individual subscriber preferences. This level of personalization caters to each customer's unique needs and interests.

Discovery and Convenience: Birchbox allows customers to discover new beauty products through their subscription boxes. The convenience of home delivery adds to the customer-centric approach.

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These are just a few examples of how these companies have become customer-focused. By prioritizing customer satisfaction, convenience, and personalization, these businesses have built strong relationships with their customer base.