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Red Bull has a very sweet like candy, but just generic candy, not any specific taste. It leaves an aftertaste in your mouth after drinking it also. There's a little bit of a citrusy tang, but also the chemical notes of a cough syrup with bubbles in it. This drink is also addictive as it causes the brain to release dopamine, the feel-good hormone.

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The reason as to why I have chosen to create an advert campaign to promote Red Bull is because it is one of my favourite energy drinks. I also have a huge passion for advertising and marketing, and it is the career path I want to go into in the future. For my last FMP project I had also created an advert, although it was for a Gucci perfume. This has taught me a lot of skills that I need to incorporate for my current advert including time management as for my last advert, a lot of my footage looked bad so I had to reshoot it at home. This time I have made sure that everything is filmed before and that I like each clip when filming.

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Dietrich Mateschitz founded Red Bull in the mid- 1980s. The first launch of Red Bull was on April 1st, 1987. The first cartoon commercial come out in 1992. In 1989 the 1st red bull motorsport athlete was Gerhard Berger. Red Bull launched in the uk market in 1993, 6 years after the first can of Red Bull was sold in Austria in 1987.

Red Bull was so successful as the company had the ability to create a unique brand identity, leverage emotions and experience in its advertising campaigns. They were able to connect with its audience through social media which has been a key driver of its success.

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"The popular energy drink red bull sold 12.1 billion cans in 2023 worldwide, up from just over four billion cans in 2011. Red bull is one of the, most popular energy drinks in the United States, controlling about 39.5 percent of the market in. In 2022, red bull energy drinks generates sales of over 1.6 billion U.S. dollars." M. Ridder. (2024). 80% of the respondents to my survey stated that they drink Red Bull and 20% stated that they don't. This proves that red bull is indeed a popular energy drink and it is actually liked. With the people who responded being over 16 made it work extremely well as the target audience for my advert is for people aged 16+. Red bull became a hit because it offered people more than just a drink. Through smart branding, premium pricing, and trying itself to exciting lifestyles, it became a symbol people wanted to be a part of. Red Bull is the most popular energy drink as of 2020.

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Red Bull positions itself as a drink that enhances both physical and mental performance. It claims to give individuals wings and unlock their potential, setting it apart from competitors. Red Bull's formula contains a blend of caffeine, taurine, and B-vitamins, which are believed to boost energy and improve mental alertness. This unique formulation sets Red Bull apart from competitors in the energy drink category, as it offers a functional benefit that aligns with the brand's positioning. The unique selling for my Red Bull advert is that the video advert will solely focus on the can itself, as I have noticed that other red bull adverts are either animated or has people acting in it. I find it more effective if the audience is apart of the cinematic story instead. The camera movements, lighting, set ups will grip the audience a lot more and will make the advert memorable.

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The hypodermic needle theory is a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences. In this theory the media is seen as powerful and able to inject ideas into an audience who are seen as weak and passive and could be easily influenced by a message. This links perfectly with my advert campaign as I am injecting the adverts into the audience to then purchase the product I am promoting.

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The uses and gratifications theory looks at how the audience consumes the media in different ways and what they get out of it. For example with my Red Bull advert, when people watch the video advert they will feel a sense of energy through the camera movement and fast paced editing that I will include. The use of the music will also stroke an emotion of strength and power in the audiences mind as it will be an upbeat song rather than a slow paced song which could put you to sleep or bore you. As most people look up to celebrities, Neymar is one of them that promotes Red Bull making most of his supporters purchase the product because they will naturally believe that everything Neymar does they must do.

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I have created a survey in which I sent to family and friends to complete, to get information on their views on print and video adverts. The first question I asked was if my respondents drink red bull, I got a result of 80% stating that they do and only 20% stated no .This is extremely useful as I know that a huge percentage of my viewers for my advert actually purchase the product. Another question I had asked was if they have ever seen a Red Bull advert and 100% of my respondents stated that they have seen one. Knowing this is useful as they are familiar with the way the drink is promoted although I have focused on the can specifically. I then asked if they skip adverts in general, all of my respondents said that they do. People tend to skip adverts if they aren't interesting or not relevant to what they are watching. As I am promoting a drink and the camera movements in each shot it smooth I feel like most people wouldn't skip it. My last question was if they find video or print adverts more effective, I got a result of 100% stating that they prefer video adverts. This is great to know as its easier to interact with video adverts and the video advert will be my favourite one to create.

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Photographers aim to produce documentary, create art, explore the scientific or natural worlds or just use the camera, as we all do, to commemorate meaningful or random moments, they are all, to a greater or lesser extent, recording something that actually exists and is real. The Red Bull print advert will definitely be an art as I want it to look professionally shot. This links well with my project as I will be doing a print advert also making sure that the colour and lighting of my shots is well lit. I will also edit the photos making sure it is all in one colour and tweaking it if it isn't.

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Print adverts-

Print advertising is a form of a mass communication strategy that uses hard copies, for example newspapers, billboards and magazines to reach consumers. This is extremely effective because it isn't hard to lose, and it reaches people in a very unique way. Each of them reach a different target audience. Newspapers is one of the most used forms of print advertising. Your ad will appear next to editorial content or on a designated advertisement page. Newspapers are mostly read by the elderly so advertising items that are aimed at kids won't be effective as kids don't read newspapers. Billboards will reach a huge variety of audiences as it's easy to spot and everyone can see. It is effective as it has a lot of exposure as well, this is because they aren't small and hidden.

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Video adverts-

Video adverts are one-way communications between the sender and the receiver. This allows the sender to persuade, entertain, inform and empower the audience. Video adverts communicate their messages to impact audiences as the different images, text and maybe even actors used in the advert draws the buyer's attention even more. It may intrigue the customer and make them want to buy the product instantly. It targets a huge audience as many age groups watch it. Including teens, adults, children also, so production companies know when to put certain adverts on the tv. For example they will advertise toys for children in the morning or in between breaks during a kid tv show. Companies will advertise home essentials for parents and adults during the day while kids are at school or if it's teatime.

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When targeting consumers picture your ideal audience in terms of age, income, marital status, lifestyle, career, socioeconomic status, hobbies, interests and spending patterns. When targeting a business audience, you have to identify what industry those people are in and their job functions, titles, and responsibilities. As my advert campaign is on the drink Red Bull it is heavily aimed at people aged 16-35 as they would most likely need the energy throughout the day going to school and work for example.

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Audio adverts

Digital audio advertising is the process of inserting ads into digital audio content in order to reach listeners. This allows advertisers to connect with audiences while they're already enjoying the content they love- be it music, podcasts, or digital radio shows. Audio advertising differs from other forms of marketing as it can be very experimental and engaging. Jingles, sound effects, and theme songs are fun and catchy ways to market your brand. The average length of an audio advert is between 30-60 seconds. Shorter ads are often used for promos or quick brand awareness initiatives, while longer ads tend to provide more detailed information about a product or service.

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Radio Advertising is a form of advertising that utilizes radio waves to promote a product, service, or brand to a target audience. It involves the use of radio broadcasts to communicate a message to potential customers.

Radio advertising typically involves the creation of a radio commercial, which is a brief audio message that communicates a message about a product, service, or brand. Radio commercials can take various forms, including jingles, voiceovers, and sound effects.

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Radio advertising can be targeted to specific audiences by choosing the right radio stations that cater to the desired demographics. For example, if a company wants to target young adults, they may choose to advertise on a radio station that plays pop music. Overall, radio advertising can be an effective way to reach a large audience and promote a brand, product, or service. For my radio advert, I will be using a red bull can and opening it in the mic do give off that crisp effect and it makes a lovely popping sound. I will then speak into the microphone and say the red bull slogan 'Red bull gives you wingsss'.

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This Red Bull print advert for the the newest addition is extremely well lit, as all the writing on the can is clear. The use of the blue and white to imitate the sky with clouds works perfectly as the cans have elements of white and blue in it. The cans are the most important element of the image. You can tell this as they all stand out from the rest of the picture. This print advert has used a cool effect as its a still image and meant to be a billboard, but the cans are 3D.

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Analysis of existing Red Bull print advert

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Analysis of existing Red Bull print advert

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Above is a print advert that I have found on the internet of Red Bull. I am extremely impressed by the editing of this ad as it has the drink spilling and looking as though it is pushing the drink. This gives a sense of power which is one of the reasons as to why people drink red bull; to gain energy. The advert is well lit as the cans are still visible and the writing on it isn't blurred.

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Analysis of existing Red Bull video advert

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Analysis of existing Red Bull video advert

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This Red Bull advert features an animated stick man walking back from work and a bird releases its waste on him, leaving the man distressed. He cleans the mess off his blazer and grabs a red bull out of his bag to drink, as he drinks it, it gives him wings. This is extremely effective as the meaning behind the metaphor 'Red Bull gives you wiiings' is that the drink gives you a lot of energy. Although, I have analysed this advert I won't be taking any inspiration from it as I won't be including any comedic or animated aspects in my final piece.

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Analysis of existing Red Bull video advert

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Analysis of existing Red Bull video advert

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This Red Bull advert features a whale in the water, and opens a can of Red Bull to drink it. Once the whale drinks it, he begins to play more in the water and shoots water out his rostrum and speeds off. The advert then ends with the slogan red bull gives you wiiings. The use of the colours in the advert are really effective as they match the colours of the red bull can (white, blue, yellow and red). The producer of the advert decided to add sounds of the ocean as the whale in swimming which I find very clever as they could've just used a song over it but they wanted to make it more believable.

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I have been heavily inspired by this advert as the start begins with the can in a pitch black room and as it zooms in it reveals the can with a close up of the logo. the drink has splatters of water on it which i will also be doing for my advert as it gives off that cold feel and that the drink will be appetising. The advert then ends with a flicker and the red bull logo fading at the end.

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Red Bull advertisement 2020 | Epic ad made at home | berollboy

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I have been heavily inspired by this red bull advert. The use of the range of different camera angles and the lighting techniques used have influenced me to try them out on my video advert. The cgi effects of the red bull shooting out of the can looks so aesthetically pleasing which is the vision behind my advert. The producer has made sure to make the writing on the back of the can very visible for the audience to know the contents of the drink. The music used in the advert also fits perfectly as when the drink has been spilled they have included liquid sounds imitating the drink.

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3D Advertisement For Red Bull in Blender #redbull #blender #cgi #3d

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Red Bull has had a sponsorship presence in a number of sports for some time, especially in the world of motorsport, and has a presence in the Australian Supercars championship sponsoring triple eight race engineering, Deutsche Tourenwagen Masters especially the Abt Audi team, Dakar Rally sponsoring the KAMAZ. Red Bull sponsors many athletes that promote its products through events or online content. Red Bull uses sports ownership to diversify its earnings. The most influential red bull sponsor is the athlete Neymar. This is extremely effective as he has a massive following meaning it will attract more people and convince them to buy the product as Neymar is sponsoring it.

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The drink red bull is targeted to the age demographic of 16-35 year olds. The brand heavily relies on strong values such as energy, power and fun. This strategic move subtly affects the pricing, indicating that red bull customers aren’t searching for a price but rather a quality product. All adverts will attract this target audience as they may see it walking on the way to work or school. The radio ad will be heard in the car on the radio or even at home.

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There are also 4 other types of Advertising including: Social media advertising, Paid search advertising, Native advertising and Display advertising.

Explained briefly Paid search advertising is type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine pages.

Native advertising is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear.

Display advertising is a type of online advertisement that combines text, image and a url that links to a website where a customer can learn more about or buy products.

The type of advertising technique I will be using is display advertising, although it wont have a link to visit the website as I haven't made one.

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Advertising a product on instagram is extremely useful as "the estimated reach for instagram users is 1.65 billion. Instagram can reach 20.4% of the global population aged 18 years or older". SMPERTH. (2023).This works perfectly for my advert as the target audience for my advert is for people aged 16+.This is really effective as if you want to promote a product it will reach huge amount of people and may find the right audience you were looking for. Instagram ads are a paid social media marketing method where businesses pay for a post of content so that it can appear throughout the platform, especially in their target markets stories, feeds and more. Single image ads are the most effective Instagram ads as they are the most basic, which proves that less is more. Posting my print advert on instagram will be the best way to market my product as it will reach a huge amount of people.

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The centre of the object is where the reflection problem is most severe. Shooting two lights at right angles to the subject will fix this. By using two lights, you can even completely cover the body of the product. By placing them at an angle to the side, you can eliminate pesky reflections. I will make sure to keep the cans of red bull lit at all times, in certain shots one side of the can will look darker, so I will have to use a back light.

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When advertising a product you would want it to leave a mark on people and for it to be memorable. Music leaves a mark, it can be through catchy melodies or playful lyrics, I find it that people will stay to watch something if it has a good song or backing track. Not only does music evoke strong emotions, but studies have suggested that those strong emotions play a large role. "Advertisers have long understood the popularity and emotional power of music and used it to sell us things. Much time and money is spent on securing the right soundtrack to adverts in a big to boost sales". Morteza Abolhassani. (2023). Knowing this I will make sure to add a backtrack that I feel will make the audience feel wide awake and not bore them.

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Above is a test shoot clip I had filmed at college with my group. I really like the us of the colour gels we placed on the led lights to imitate the colours from the actual can being red and blue. However, I'm not a huge fan of the fact that you can fully see the spinning table. If this was the end product I would have made sure to bring a spray bottle for an added effect.

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Above is another test shoot clip that I had filmed at college. However, this was just an experimental clip as it doesn't look 3d. In terms of lighting I feel like it was good, the use of the blue gels really added to it, although the camera looks a bit dirty as its leaving a glare on the can.

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I will be using led lights for my advert as it will give that gloomy dark look for certain shots instead of just the plain studio lights. It adds to the video and print advert. Using a black background allows me and the viewer to focus on the vivid details of the subject, in this case the Red Bull can, while allowing the rest to fall aside.

The spray bottle is a huge asset to the adverts as it will keep the audience engaged and persuade them to possibly buy the product by the way it has been recorded and edited.

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I have created some promotional content to post on TikTok following the trend from the song - "What You Won't Do For Love" I have done this as this song gets a lot of attraction from users on TikTok and as red bull is a popular drink, I feel as though people would take their time to watch it. This increases the brands awareness because I am placing the product directly in front of my target audience.

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This is one of the inspirations I had found on TikTok for promotional content.

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I find my planning really effective and thought out. This is because it has helped me work efficiently and I have been able to see everything I need to do in steps. It has helped focus my attention on my objectives and helped me see my goal clearly.

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The codes of conventions of an advert would include: mise en scene, props, settings and colours in terms of symbolic codes.

Written codes would include: headlines, captions, speech bubbles etc. For my video advert I will be including captions alongside each shot of the individual cans mentioning the flavour of the drink in a consistent font throughout the whole advert. I will also be making the text match the colours of the drinks.

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"Red Bull’s marketing strategy revolves around the creation of a distinctive brand identity that resonates with its target audience. The company positions itself as a lifestyle brand associated with extreme sports, adventure, and high energy." Kevin Urrutia. (2024). Knowing this helped out massively as I was then able to make the clips fast paced when editing and to use fast cuts rather than slower ones to fit the brand.