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- Pipeline report and HOTS report strengthen our argument:
1. HCM market is less competitive than HN:
- Luxury, Upper Upscale classes that we are in is having net loss of scale growth (less competitors) than HN market
- Future existing rooms in HCM is also < HN

2. HCM market is more profitable
- We look at 2019 data because it is when the market hasnt been hit hard by Covid-19, which would be similar to our situation when we launch the hotel (post-Covid situation)
- We look at Amount per Occupied Room because it shows the numbers relative to ADR -> HCM market have higher ADR -> potentially higher RevPAR, TRevPAR and OPPAR
- The profitability is confirmed in the grey boxes - the summary data about operations of Luxury - Upper Upscale cluster: TrevPAR and OPPAR the 2 most important indicators of profitability of HCM is higher than HN

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If we have to open a hotel based on the current figures, we would choose the location which is Hanoi city

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After making the Profitability Report, we found that to choose Ho Chi Minh City as the most potential market for hotel construction. The time we choose is 2019 to have a more normalized view if there is no epidemic.

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1. Although the OCC rate in HCM is lower, the data about ADR, RevPAR, TrevPAR and GOPPAR in HCM overweighted that of Hanoi.

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For the decision making process of whether we should open a hotel or not, we need more figures and future predictions after the 2019-2020.