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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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The iGen Shift: Colleges Are Changing to Reach the Next Generation 

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The iGen Shift: Colleges Are Changing to Reach the Next Generation 

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This article is stating things about changing the teachings of general learning fir the next generation. Read about things such as tech to get informed about the new wave of student learning. Its a youthful generation and its just going to keep growing know these facts.

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The epidemic of JUULS have been sweeping the nations. The biggest part of that will have to be this generation of children. This talks about how it was targeted twords teens and adults alike.

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Juul is under federal investigation for marketing its discreet, flash-drive-resembling e-cigarette product to youth. Credit Credit Jason Henry for The New York Times

The e-cigarette company says it never sought teenage users, but the F.D.A. is investigating whether Juul intentionally marketed its devices to youth.

Juul is under federal investigation for marketing its discreet, flash-drive-resembling e-cigarette product to youth. Credit Credit Jason Henry for The New York Times

SAN FRANCISCO - The leaders of a small start-up, PAX Labs, gathered at a board meeting in early 2015 to review the marketing strategy for its sleek new electronic cigarette, called Juul. They watched video clips of hip young people, posed flirtatiously holding Juuls. And they talked about the name of the gadget, meant to suggest an object of beauty and to catch on as a verb - as in "to Juul."

While the campaign wasn't targeted specifically at teenagers, a former senior manager said that he and others in the company were well aware it could appeal to them. After Juuls went on sale in June 2015, he said, the company quickly realized that teenagers were, in fact, using them because they posted images of themselves vaping Juuls on social media.

The former manager said the company was careful to make sure the models in its original campaign were at least 21, but it wasn't until late 2016 or January 2017 that the company said it decided the models in all Juul ads should be over age 35 - to be "better aligned" with a mission of focusing on adult smokers. Only in June of this year did the company again change its policy, this time to using only real people who had switched from cigarettes to Juul.

The company recently modified the names of its flavors - using creme instead of crème brûlée and cucumber instead of cool cucumber. Juul said it "heard the criticism" that teenagers might be attracted to the flavors and "responded by simplifying the names and losing the descriptors."

The sales campaigns for Juuls - now hugely popular with teenagers across the nation - are at the heart of a federal investigation into whether the company intentionally marketed its devices to youth. The attorney general of Massachusetts, also investigating the company, contends that Juul has been luring teenagers to try the product and has introduced many to nicotine. Her investigation will examine Juul's efforts to audit its own website and other online retailers that sell its products to see how effective they are at preventing minors from accessing Juul or Juul-compatible products. (Federal law prohibits sales of e-cigarettes to anyone under 18.)

"From our perspective, this is not about getting adults to stop smoking," the Massachusetts attorney general, Maura Healey, said in an interview. "This is about getting kids to start vaping, and make money and have them as customers for life."

And Cult Collective, the marketing company that created the 2015 campaign, "Vaporized," claims on its website that the work "created ridiculous enthusiasm" for the campaign hashtag, part of a larger advertising effort that included music event sponsorships and retail marketing. A spokesman for Cult Collective declined to comment.

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Examples of Juul's advertising from 2015. The company's current marketing is far more sober-looking, with a less colorful, more adult design.

The company, now called Juul Labs, denies that it ever sought to attract teenagers. James Monsees, one of the company's co-founders, said selling Juuls to youth was "antithetical to the company's mission."

The original sales campaign was aimed at persuading adult smokers in their 20s and 30s to try an alternative to cigarettes, but it "failed to gain traction on social media and failed to gain sales" and was abandoned after five months, in the fall of 2015, said a company spokesman, Matt David.

Mr. David said sales didn't take off until 2017, after Juul had improved its sales and distribution expertise, and, by then, had a more sober online marketing campaign.

The former Juul manager, who spoke to The New York Times on the condition that his name not be used, saying he worried about facing the ire of the company, said that within months of Juul's 2015 introduction, it became evident that teenagers were either buying Juuls online or finding others who made the purchases for them. Some people bought more Juul kits on the company's website than they could individually use - sometimes 10 or more devices.

"First, they just knew it was being bought for resale," said the former senior manager, who was briefed on the company's business strategy. "Then, when they saw the social media, in fall and winter of 2015, they suspected it was teens."

The Food and Drug Administration announced it was investigating Juul's marketing efforts in April. Juuls and other e-cigarettes are regulated by the F.D.A. as tobacco products because nicotine derives from tobacco leaves. E-cigarette users inhale far fewer toxins than do smokers of traditional cigarettes. The nicotine inhaled while vaping is less a concern for adults than these toxins, but it remains a serious health issue for teenagers, whose brains are still developing.

The Juul story highlights a central dilemma in public health. Cigarettes remain the leading cause of preventable death in the United States, killing more than 480,000 people a year. But will it be possible to get people who are addicted to cigarettes to switch to e-cigarettes, which are less harmful, without enticing a new generation or non-smokers to try them?

Juul, in a letter responding to the F.D.A.'s demand for documents, said it had converted one million smokers to Juul, but the company data is drawn from self-reported surveys on its website and is unverifiable.
[Here's how schools are dealing with the rise in popularity of e-cigarettes.]
Dr. Scott Gottlieb, who heads the F.D.A., declined to comment on the agency's investigation of Juul. But he has long been hopeful that e-cigarettes or other similar devices, properly regulated, will prove a safer alternative to smoking and help people quit the deadly habit. Before becoming F.D.A. commissioner, he served on the board of directors of Kure, a retailer that sells e-cigarette products.

"Two-thirds of adult smokers have stated they want to quit," he said. "They know it's hard, and they've probably tried many times to quit. We must recognize the potential for innovation to lead to less harmful products."
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But Eric Lindblom, a former F.D.A. tobacco official who heads the tobacco control program at Georgetown Law, said Juul's internal concerns about teenage use demonstrate they are in some ways "no different than the cigarette industry."

"They are going to maximize their sales and profits any way they can," he said. "They are going to do that within the law, but they are going to press the gray areas as much as they can."

Over the last three years, Juul has had a meteoric rise. It has become the dominant seller of e-cigarettes, now controlling a remarkable 72 percent of the market, according to Nielsen data. In July, the company completed a round of fund-raising for $1.2 billion, putting it in rarefied air. From a virtual standing-start in 2015, it is now valued by investors at $16 billion.

Across the country, Juuls have become so popular that "Juuling" has indeed become a verb, and officials from several state governments have sent alerts to schools warning them about the problem.

A survey of adolescent drug use last year found that 11 percent of 12th graders, 8.2 percent of 10th graders and 3.5 percent of eighth graders had vaped nicotine in the previous 30 days.

Juul's other co-founder, Adam Bowen, said that he was aware early on of the risks e-cigarettes posed to teenagers, and that the company had tried to make the gadgets "as adult-oriented as possible," purposely choosing not to use cartoon characters or candy names for its flavors.

The F.D.A. has ordered Juul to turn over the company's research and marketing documents, including focus group data and toxicology reports, to determine whether it intentionally courted the youth market.

The day after receiving the F.D.A. letter, Juul announced it would spend $30 million to combat underage vaping and recruited Tom Miller, the attorney general of Iowa, who helped lead the multistate 1998 master settlement with tobacco companies, to run an advisory board to counsel Juul on its efforts. Mr. Miller said recommendations might include more controls on social media marketing and better surveillance of retail outlets, but the ultimate decision on how to spend the money remains with Juul.

Mr. Miller says he sees huge potential in e-cigarettes. He believes Juul and other e-cigarette companies have already helped lower the adult smoking rate to 13.9 percent in 2017 from 16.8 percent in 2014. "The only plausible explanation is e-cigarettes," he said.

A report from Citigroup, citing Nielsen data, said that sales of traditional cigarettes dropped 6 percent in the first quarter of this year and "it's impossible to say what has caused the change for sure but the most obvious case is Juul."

Juul recently deleted months of social media posts, including ones with images of cool-looking young people vaping Juuls. This spring it made major changes to its website, which had prominently displayed a Juul surrounded by luscious-looking images of fruit and the words "Mango, it's back." The site is now a more sober-looking affair, featuring video of adults vaping with a tagline "For smokers. By design." Across the top of the page, visitors are invited to "learn about our youth prevention efforts."

Mr. Bowen, 42, and Mr. Monsees, 38, the company's founders, met in 2003 in a graduate product-design program at Stanford University, bonding over brainstorming sessions and cigarettes. Both had been smokers since their teens, and both have since quit; Mr. Monsees regularly uses a Juul.

The culmination of the program was a masters thesis, and both had struggled to find a worthy subject. In 2004, about six months before the thesis was due, they got to talking about their smoking habits and, within days, were excitedly sending emails back and forth about developing an alternative to cigarettes.

Big tobacco companies were experimenting with e-cigarettes, but there was no real market for them until around 2010, when NJoy, an Arizona company, became the industry's first darling. By 2013, e-cigarettes were a $1.7-billion-a-year business, still only a small fraction of the $90 billion cigarette business.

But then NJoy gambled on an e-cigarette that looked virtually identical to a cigarette. It was a mistake, said Craig Weiss, the chief executive who pushed the so-called cigalike strategy and now consults for Juul. As NJoy's fortuned flagged, he said he realized that people didn't want a product that looked so much like a cigarette that it still left them with the stigma of being a smoker. NJoy filed for Chapter 11 bankruptcy in 2016, later re-emerging.

Juul initially developed a product in 2010 that looked like a fountain pen and distributed it in specialty vape shops. Its sales grew to a modest $30 million by 2015.

Then the company found its current design, a sleek stick that looks like a flash drive, and largely stumbled onto a new way of delivering nicotine: it mixes nicotine with a chemical called benzoic acid. The result is that when Juul users inhale, they get a very quick and powerful burst of nicotine. This gives smokers a more cigarette-like experience, but medical researchers say it also makes the product more addictive for youth.

The company launched its new product in June 2015, with starter kits costing $35, and packs of four nicotine refill cartridges selling for $16 - each roughly the equivalent of the cost of a pack of cigarettes. According to Nielsen, sales in the first month were roughly $1,500 and reached over $1 million that December. It began a steady climb, and then experienced explosive growth in the beginning of 2017, with sales rising 627 percent in the four weeks ending June 17, 2017, according to Nielsen and Wells Fargo Securities.

The company said that toward the end of 2016 and around the beginning of 2017, it changed its social marketing campaign and guidelines to require all models to be over the age of 35.

In the last two months, Juul has removed the flavor focus and now uses only "real people" who have used Juul to switch from smoking cigarettes, the company said.

Matt Myers, president of the Campaign for Tobacco-Free Kids, said that he was prepared to be a fan of a product like Juul if it is responsibly marketed and shown to help adults quit smoking. But he cited a Centers for Disease Control and Prevention report that in 2017 2.1 million high schoolers and middle schoolers used e-cigarettes - "and the reports about high school students using Juul are rampant," he said.

Mr. Myers observed that Juul "delivers nicotine so much better than any comparable product on the market," and so its popularity means that "both the hopes of the e-cig fans, and fears of those concerned about e-cigs and kids, rise exponentially."

On Jan. 23, The Boulder Daily Camera published a front-page story about the growing concerns of local educators in Colorado about student use of Juuls.

Five days later, Carrie Yantzer, the principal at Nederland Middle-Senior High School, received an email that immediately struck her as suspicious. The writer introduced himself as Bruce Harter, a former educator working with Juul to develop an anti-vaping curriculum for schools.

[Here's why public health experts believe vaping may lure teenagers into smoking.]
"I read about the challenges you're having with Juul," Mr. Harter wrote. He offered a free, three-hour curriculum provided by Juul to discourage teens from using e-cigarettes by teaching them about their brains and giving them mindfulness exercises.

"What we've found from focus groups with teenage Juul users is that young people don't understand the dangers of nicotine addiction," the letter read. "They sometimes feel 'pushed' by friends to use e-cigarettes. We also found that they don't have operative ways to deal with stress and the emotional ups and downs of their lives right now."

Ms. Yantzer was angry. "It sounded preposterous," she said, and the company "deceptive."

She wasn't the only school administrator to get such a letter. The Boulder school district and, ultimately, the state of Colorado condemned the offer as a brand-building exercise that was tone-deaf at the very least.

"The way we see this is a fox guarding the henhouse," said Alison Reidmohr, tobacco communications specialist for the Colorado Department of Public Health. "A company that stands to profit from, and currently profit off, youth using a product can't be trusted to prevent use of this product."

Ashley Gould, Juul's chief administrative officer, said the company, because it has not built management around former tobacco-industry employees, was unaware the tactic had been used by cigarette companies. However, Juul's board of directors includes experienced investors, including Nicholas Pritzker, a billionaire whose family controlled one of the country's largest chewing tobacco companies, Conwood, which was acquired in 2006 by Reynolds American for $3.5 billion.

For its part, Juul said it was still deciding what to do with that school program. Ms. Gould said the company did not realize the curriculum would offend or that the idea harked to a tactic big tobacco companies used decades ago. "We didn't know," she said. "We should've known."

Juul has a new innovation in the works, a Bluetooth-enabled version of its e-cigarette that it hopes could push more smokers to switch without risking youth uptake. Mr. Monsees called it a "smart" e-cigarette.

The Bluetooth-equipped Juul might provide a way for adult vapers to measure their nicotine use. It also might discourage teen use by disabling the device unless it's in the presence of its adult buyer, perhaps by linking it to the buyer's cellphone. The solution would still require effective controls on sales to minors at brick-and-mortar stores and online retail outlets.

Juul officials contend their ability to offer such innovations is hamstrung by regulatory policies. The company is building a high-powered operation in Washington to help it navigate such issues. It's run by Tevi Troy, a political strategist who worked with Dr. Gottlieb, the F.D.A. commissioner, at the Department of Health and Human Services under President George W. Bush and who wrote an opinion article with him for The Wall Street Journal.

The company has also hired Jim Esquea, who was an assistant secretary at the health department during the Obama administration, and Gerald Masoudi, a former F.D.A. chief counsel.

The company is also ratcheting up its lobbying efforts. It has reported spending $450,000 on lobbying so far in 2018 - substantially more than the $120,000 reported spent for all of 2017. It also recently started a political action committee, although no donations have yet been reported. In June, Kevin Burns, Juul's chief executive, gave $50,000 to the Republican congressional leadership fund.

The centerpiece of Dr. Gottlieb's tobacco control strategy is a plan that would potentially greatly benefit e-cigarette companies, including Juul. It would require tobacco companies to reduce nicotine levels in traditional cigarettes so much that they were no longer addictive. The proposal is still in the early discussion phase, with the tobacco industry strongly opposed. But it would potentially make Juul, a potent nicotine delivery device, far more appealing to smokers.

Mr. Monsees, a Juul co-founder, says he believes that e-cigarettes are a key to reducing smoking, and can be profitable without sales to teenagers.

"Yes, I want to make money," he said. "I'm on the board with a fiduciary duty that obligates me to make money."

But he added, "The best investor return in the long term comes from more adults turning away from combustible cigarettes."

Alexandra Yoon-Hendricks contributed reporting from Washington.

A version of this article appears in print on , on Page A1 of the New York edition with the headline: Investigators Ask if Vaping Ads Tried to Hook Teenagers for Life. Order Reprints | Today's Paper | Subscribe

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Did Juul Lure Teenagers and Get 'Customers for Life'?

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The e-cigarette company says it never sought teenage users, but the F.D.A. is investigating whether Juul intentionally marketed its devices to youth. Juul is under federal investigation for marketing its discreet, flash-drive-resembling e-cigarette product to youth.

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Teenagers in the Times, March 2018 Seems to be a big month for 2018 because so much has happened with the nation. One that is now an often occurrence is protests for equality and school shootings.

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Monthly collections of Times articles featuring young people in the news.

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This article is talking about how it'll be like when we retire in the future. It states how we will be able to have more time to access more things as we get older.Although your retirement money will have to to down low as well.

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Recent surveys have shown that more than one-third of Gen Xers have literally zero retirement savings. Perhaps even more startlingly is that an even larger swath of this generation is not on track to retire comfortably, let alone maintain their current standard of living in retirement. Twenty-nine percent expect to live primarily off their Social Security benefits.
Bottom line: Is Gen X screwed when it comes to retirement? Or will Gen X have an amazing time in retirement?
Gen X seems to be the ugly step child when it comes to personal finance news. Baby Boomers and Millennials make the headlines while the Gen Xers tend to be overlooked and are more like the middle child shouting, "Marsha Marsha Marsha!" (That's a Brady Bunch reference for you younger Gen Xers reading this.)

Loosely defined as those born in the mid 60s to early 80s, Gen X has members in their 30s, 40s and 50s at this point. By your 50s it's beyond time to really start thinking about retirement. For the youngest of this generation still in their 30s, time is still on your side. But don't let this advantage slip by.

A new study from Personal Capital highlights the serious issues facing all three generation as they barrel toward retirement. The issues seem to be most dire for Gen X because 34% have no retirement savings at all. The number of Millennials with nothing saved is slightly higher at 39% but they have more time to get caught up and save.

This lack of saving flies in the face of the expectations which show that 56% of Gen Xers expect to need more than a million dollars in order to retire. In case it isn't obvious, having saved nothing isn't a good start towards becoming a millionaire. Even with a million dollars saved, you're only looking at approximately $40,000 to $50,000 of income from that amount of retirement savings.

Part of this obliviousness could be due to a lack of understanding of what it will really take to retire comfortably. Only 24% of Gen X believe that a trusted financial adviser is a key to financial independence in retirement.
Can Gen X Still Save Millions?
It's never too late to get started or improve your retirement readiness. A 40-year-old can retire a millionaire by saving just $23 per day and investing it well. Investing pre-tax in your employer sponsored 401(k) can drop the daily cost in half, if not more. Missing out on employer matching is giving up free money and is the biggest mistake people make in their 401(k) plan. Besides not contributing at all.
Need a Retirement Wake Up Call
Many Gen Xers today are feeling the strains of caring for children while also caring for aging parents. Additionally, some remain shell-shocked from the financial crisis, not to mention the dot.com bust, while others are struggling with sky-high real estate prices.

Check out this retirement calculator to see if you are on track.

You may also enjoy this post from Forbes: How Much Should Gen X And Millennials Have Saved At Every Age?

Not to be an alarmist but having zero retirement savings will translate into living off just Social Security. Have you looked at the maximum Social Security check? Assuming you wait until age 70, and you earned the maximum income your entire working career (35 years or so), you will get just $3,680 per month. That may sound like a nice number but in order to receive it, your annual salary would have likely been more than $120,000 per year. Based on that, you can see it only covers about a third of your pre-retirement income. Important to note that, at this level, some of your Social Security benefits will be taxable, which will further decrease your after-tax income.

The difficulties of retiring solely on Social Security are also highlighted in this survey. Planning to retire before age 65? You aren't alone. Fifty-one percent of survey respondents said they plan to retire ahead of this age. The full retirement age for most of these folks is actually 67 which means their monthly Social Security benefits will be lower if they retire before that age. Keep in mind that the average Social Security check is just $1,404 as of 2018. How fabulous would your retirement be if you had to live off $1,404 per month?

Compared to men, women are traditionally thought of as being better savers. But according to the study, 40% of women versus 33% of men don't have anything saved for retirement. This is likely due to the gender wage gap and because women are more likely to drop out of the workforce to care for children or ailing parents. Because they typically live longer than men, women should make saving for retirement a priority in order to remain independent as they age.

What do you think? Will Gen X have a harder time achieving financial freedom compared to their older Boomer and younger Millennial counterparts?

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One-third of Gen Xers have literally zero retirement savings. Will Gen X ever be able to retire? Is Gen X screwed for retirement or will they have an amazing retirement? Generation X has some work to do if they want to have the retirement they've dreamed of.

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5 D​ifferences ​Between ​Marketing ​To​ M​illennials V​s​. ​Gen Z

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5 D​ifferences ​Between ​Marketing ​To​ M​illennials V​s​. ​Gen Z

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In this article it shiws how both generation Z and Melenials act apon marketing. More specifically how tech savvy both are. Although they are both technanly the same they seem to rang from different ages.

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When it comes to marketing to today's young consumers, whether on Instagram or in traditional brick-and-mortar stores, brands are trying desperately to figure out what resonates.

Millennials and Generation Z are both extremely digitally savvy. For this reason, they're often lumped into the same category (strategically speaking). Brands looking to stay at the forefront of what's "cool" tend to view millennials as nearly identical to their younger brothers and sisters who are members of Generation Z.

However, while both millennials and Generation Z are digital natives, they do not consume the same sorts of content. Remember, millennials are those between the ages of 19 to 35, whereas Generation Z is composed of those between the ages of 11 and 18.

To claim that what's cool to a 31-year-old is the same as what's cool to a 15-year-old doesn't make much sense. They are entirely independent audiences, with different habits, preferences, and reasons for being online.

In order to effectively market to both millennials and Generation Z consumers, it's important to understand their differences.
1. Generation Z Prefers Influencer Marketing More Than Millennials Do
Influencer marketing has become extremely popular for targeting younger demographics. Influencers appear more genuine, they carry their own loyal audiences and the content they produce tends to outperform the content most brands create internally.

However, influencer marketing is not a "one-size-fits-all" solution. While it is certainly effective for reaching millennial consumers, it's worth pointing out that it's actually Generation Z who is most receptive to it. According to a report by Google, 70% of teen YouTube subscribers see their favorite YouTube influencers as more relatable than traditional celebrities. For Gen Z, influencers are more than just afternoon entertainers.

They are role models, movement leaders, even educators. It's very common for Gen Zers to turn to YouTube when they want to learn something-instead of using more conventional education methods like finding a tutor.

Influencer marketing is thus only successful when you choose the right influencers for the goals of the campaign. And if you're looking to target Generation Z consumers, you need to understand which influencers are maintaining their attention. Chances are, they're not the same influencers whose audiences are made up of millennials.
2. Generation Z Doesn't Shop Online Nearly As Much As Millennials
Retail brands are scratching their heads trying to figure out how to drive more online sales from younger consumers.

According to a survey of over 1,400 consumers, 74% of millennials make purchases online. Their shopping habits lead them to click "checkout" at least once per month. For Generation Z, this number is much lower. Only 49% of Generation Z makes a purchase online per month. Part of the reason for this, of course, is that Gen Z consumers are much younger, and their online shopping is usually chaperoned by their parents.

This is not to say that Generation Z consumers won't shop online more in the future. But for now, millennials are the demographic that does the most shopping.
3. Generation Z Uses More Digital Platforms (At The Same Time)
It's common knowledge that consumer attention spans are dwindling. The average attention span of a millennial is a whopping 12 seconds -and for Gen Zers, that number is an even more disappointing 8 seconds.

But the real difference between the two consumer groups comes down to how and where they actually consume the information. Generation Z doesn't just have a shorter attention span; they also juggle more screens. On average, millennials bounce between 3 screens at a time -which is why television commercials are seen as poor marketing strategies for reaching these attention-scattered viewers. However, things aren't getting less complicated: Generation Z tends to juggle 5 screens at once!

That in itself makes Gen Zers difficult to reach (and is why tactics like influencer marketing have become so effective).
4. Generation Z Doesn't Want Anything That Isn't Real
Authenticity has become a huge focal point in the world of marketing. Millennial consumers were the first generation to make known their preference for authentic content. They don't want to see digitally altered models or fake celebrity news stories.

Generation Z goes even further: they have made it clear that what they care about more than anything is feeling like they know the brand or the person behind the camera. They don't want to feel marketed to-they want to feel like they're part of something.

This is why so many brands have made conscious decisions to make their marketing campaigns seem as relatable and lifelike as possible. For example, in 2014 American Eagle implemented a "no-Photoshop" policy-and saw their sales go up as a result.
5. Generation Z Doesn't Want A Loyalty Program - They Want To Be Independent.
So many brands build loyalty programs with the hope of giving consumers a reason to come back. And while this might work well for millennial consumers, Generation Z isn't very interested in having to pledge their allegiance to any one brand. They'd rather be given options so they can get what they want, when they want it.

According to a study by Ernst & Young, 45% of millennials see loyalty programs as a good thing-and many actually appreciate being rewarded for their purchases. Gen Zers, however, are not as enthusiastic. Only 30% of Generation Z consumers see loyalty programs as a positive thing, and they much prefer being able to engage with brands on their own terms.

What Generation Z wants is independence. When you take a look at some of these subtle differences between the two consumer groups, you can see how different your marketing strategies need to be, based on who you want to target. Generation Z has different preferences from their older millennial counterparts. You can't speak to one consumer group and expect to grab the attention of both.

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5 D​ifferences ​Between ​Marketing ​To​ M​illennials V​s​. ​Gen Z

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When it comes to marketing to today's young consumers, whether on Instagram or in traditional brick-and-mortar stores, brands are trying desperately to figure out what resonates. Millennials and Generation Z are both extremely digitally savvy. For this reason, they're often lumped into the same category (strategically speaking).

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7 Ways Gen Z Shoppers Are Different From All Others -- And None Include Technology

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7 Ways Gen Z Shoppers Are Different From All Others -- And None Include Technology

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In here you will see that this generation has more going for them then another generation. To note, We have more of a way of getting around things so this comes into play when the topic "Loose Shopping" comes in. In this Generation it states that we are more diverse to the world.

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Don't overvalue their love of technology too much. Left to their own devices, today's 18- to 23-year-olds may devise a shopping experience that transcends digital engagement - and they've got $44 billion in spending power to inspire it.

That makes the members of Generation Z, the oldest of whom were born in the mid-1990s and the youngest in the early 2000s, difficult to undervalue from a retailer perspective. At more than 74 million members, Gen Z is expected to account for 40% of all U.S. consumers by 2020, according to Adweek. As they grow, their spending likely will as well.

Here are seven descriptors that define Gen Z, none of which include "digital."

1. Diverse. Roughly half of the Generation Z population is nonwhite, according to a report in Forbes, citing the U.S. Census Bureau. Specifically, 22% are Hispanic and 15% are non-Hispanic blacks - the largest percentages of any generation, according to research by Nielsen. This means these young consumers are more familiar with and open to different cultures and customs, translating to fewer barriers to purchase (including among Caucasian consumers). Wariness of the unfamiliar is more likely to have been replaced by curiosity and inclusion.

2. Savers. Perhaps the 2008 recession slapped the frivolity out of them, because members of Gen Z tend to be more financially conservative and risk-averse, meaning they are less willing to take on major debt. One-third have bank accounts in their names, and another third - likely teens - share accounts with their parents. Nearly half, 48%, prefer to do their banking face-to-face with a teller, a possible indication that saving money is important enough to them to require personal interactions that support a sense of security. Retailers, think interest-free layaway.

3. Bargain-hunters. Those who are trying to save money also tend to be cautious spenders, Gen Zers included, and they'll shop big-box stores if necessary. Roughly 55% of the Gen Z population is increasing the amount of time spent in dollar stores and mass merchandisers, according to research by the global consulting group WSL Strategic Retail. About 40% say they're spending more time in consignment shops and supermarkets. When it comes to specific brands, they prefer Walmart, Ulta and local grocery stores, at 56%, 48% and 45%, respectively.

4. Commute-averse. Neighborhoods and their shopping options mean less to Gen Zers than does the work commute. In choosing a place to live, 34% said their decisions are not at all influenced by neighborhood amenities such as shopping centers, according to the Zillow Group Consumer Housing Trends Report 2017. That compares with a quarter of total renters. Instead, members of Gen Z prefer a short commute to work, and just 17% require being in a preferred neighborhood, compared with 39% of the total population. Retailers should increasingly cross-analyze the spending power of employment hubs to residential communities.

5. Vegan. It seems small, but subtle preferences can reveal broader beliefs and passions. Nearly one-third (29%) of consumers ages 18 to 21 say the word "vegan" on products makes them more appealing. This compares with just 14% of baby boomers, according to a May study by the market research firm Morning Consult. The younger generation's preference for animal-free goods likely extends to non-food products, such as pet-safe household goods and non-leather apparel. It may be worth testing animal-friendly aisles or departments.

6. Mall-agnostic. Gen Z shoppers could represent a critically well-timed opportunity for shopping malls. Of shoppers ages 18 to 29, which includes a large segment of Gen Z, 35% said they shop at malls less now than they did five years ago, but 45% said they shop them more, according to a January by Morning Consult. That's a close but promising split, especially when considering 54% of all adults said they shop at malls less often (19% more often). Youth-targeted promotions, particularly of the cost-savings kind, would likely be well received.

7. Loyal-ready. Loyalty programs that offer benefits such as free tailoring or special events are largely lost on Gen Zers. Just 30% say a loyalty program makes a store special to them, according to Ernst & Young. That compares with 45% of millennials. When it comes to making reward programs special, 31% of Gen Z shoppers prefer members-only events, compared with 44% of millennials, while 80% of Gen Zers chose free delivery (74% for millennials). Retailers trying to appeal to this segment using loyalty programs should focus on the practical perks.

The old adage laments that youth is wasted on the young. The future won't be. The youngest generation of shoppers will pass up poorly conceived retail notions and experiences as readily as those shoppers before them - regardless of technology.

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7 Ways Gen Z Shoppers Are Different From All Others -- And None Include Technology

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Members of Generation Z are frequently identified as the first digital natives. But there is more to this financially sensitive, ethnically diverse group than mobile devices and Instagram. Here are seven descriptors for the generation that do not include "digital."

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Why Democrats Should Be Losing Sleep Over Generation Z

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Why Democrats Should Be Losing Sleep Over Generation Z

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This states that the generation Z is the most influential generation other then WW2. We see this when we look at how much things our in our generations setting and life. There is many things such as certain characteristics we might portray.

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There has been much talk about the Millennial generation being entitled, lazy, and narcissistic. And while Millennials like myself were busy fending off the harsh criticisms and stereotypes constantly flung at our generation, a whole new demographic was slowly emerging from the shadows. Hello, Generation Z! The fiscally responsible, tattoo hating, Republican leaning group, touted by conservatives as their best hope for the future, and as the antithesis of Millennials.

While Millennials still remember cassette players and dial-up Internet, Generation Z grew up hounded by perpetual terrorist threats and school shootings reflecting on them from their Macbook and iPad screens.

They grew up watching Millennials entering the work force with thousands of dollars in school debt, and it seems that they are intent on not making the same mistakes as us.

According to research, Gen Z is more individualistic, more conservative both socially and fiscally, and they're already making waves of impact on our political system. Gen Z, those born in 1995 or later, is possibly the most conservative generation since World War II, and it is worrying that their impact has been completely overlooked during this election. While our fears might be preemptive, we should not make the mistake of disregarding the intriguing yet also possibly worrying world views of Generation Z.

Oftentimes Millennials have been criticized for being notoriously liberal, but it looks like the generation right behind us has completely rebelled. A U.K. Study at The Gild did a survey of almost 2,000 adults and found that on issues like gay marriage, marijuana legalization, transgender rights, and even tattoos, 59% of Gen Z respondents described their views as 'conservative' and 'moderate'.

This is a radical change from 83% Millennials and 85% of Gen X who state that their views are 'quite' or 'very liberal' on those same issues. What's worrying is that given their more conservative leanings, Gen Z was not taken into account during this election, even though for many of them it was their first. Younger generations are famous for being liberal, therefore we mistakenly assumed that Gen Z would vote Democratic. But studies show that Gen Z's views closely resemble those of Libertarian or Moderate Republicans, and that they related with Donald Trump on issues like national security and job creation.

We can speculate on the reasons why Gen Z differs so much from the previous generations. One facet would be that from the crib they were plunged into the era on the Internet, and grew up in a media obsessed culture that exposed them to terrorism, school shootings, and the staggering budget crisis on a daily basis. They've never had to ask anyone for information, directions, or a recipe.

Being able to research their own opinions on an iPad from the convenience of their couch, Gen Z has turned into a very individualistic generation that relies only on themselves and the Internet to form an opinion. One could argue that this mechanical way of living and not having to rely on others for help could have desensitized Gen Z from other people's struggles, which would help explain their more conservative views on social issues.

One thing us Millenials can be jealous of in regards to Generation Z: they avoid student loans like fire! Generation Z is not only more socially conservative, they are also more fiscally conservative. A new national study by The Center for Generational Kinetics discovered that Gen Z students plan to "work during college, keep clear of any personal debt, and start saving for retirement."

Shockingly 12% have already already saving for retirement, and a huge 21% of Gen Z had a savings account before the age of ten. Currently 77% of Gen Z earn their own spending money by doing"freelance work, a part time job, or earned allowance." Jason Dorsey, President of the Center for Generational Kinetics and Gen Z and Millennial expert said of Gen Z, "Their practical and fiscally conservative behavior is making them part of businesses and our economy despite their young age."

The fact that Gen Z is already having a major impact on our economy and politics, being just out of high school, suggests that we must take them seriously and look closely at the reasons that drive them to be more conservative.

Of course we want the next generation to be better than us. Like older siblings, we care for them and certainly appreciate that they have learned from some of our mistakes, especially in the financial realm. But it is important to pay close attention to Gen Z's more radical political outlooks. The Republican party usually engages people as they get older, but with Gen Z's conservative leanings the Republicans have great hope of capturing yet another election. If we don't want a major upset in 2020 we have to find ways to reach out to the next generation and work together.

I'm a career coach and speaker to millennial job hunters around the world. I'm also the founder of CAKE Publishing, a ghostwriting and copywriting house that helps influencers and companies create content (articles, blogs, email sequences)that inspires their customers. Prior...
Ashley Stahl coaches job seekers to find their purpose and land more job offers. She also runs CAKE Publishing, a ghostwriting house that helps influencers create content.

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Why Democrats Should Be Losing Sleep Over Generation Z

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There has been much talk about the Millennial generation being entitled, lazy, and narcissistic. And while Millennials like myself were busy fending off the harsh criticisms and stereotypes constantly flung at our generation, a whole new demographic was slowly emerging from the shadows. Hello, Generation Z!

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8 Key Differences between Gen Z and Millennials

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8 Key Differences between Gen Z and Millennials

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There seem to be many differences between Gen Z and Gen x supposedly were less likely to multitask. Also we seem more to get distracted. There is a bright side of this though, Gen Z have more expectations then millennials,.

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A question I've been hearing a lot lately is "What is the difference between Millennials and Generation Z?" I am going to list 8 key differences between Gen Z and Millennials in this post, hopefully shedding some light here.
Generation Z, as they have been coined, consist of those born in 1995 or later. This generation makes up 25.9% of the United States population, the largest percentage, and contribute$44 billion to the American economy. By 2020, they will account for one-third of the U.S. population, certainly worth paying attention to.

Just so we're clear:
A "Millennial" is a person reaching young adulthood around the year 2000.
Generation Z (also known as Post-Millennials, the iGeneration, Founders, Plurals, or the Homeland Generation) is the demographic cohort following the Millennials.

The difference between the two is important to know in order to prepare your business, shift marketing, adjust leadership, and adapt recruiting efforts to stay relevant for the future.

How Generation Z Differs from Millennials

Today relevant is constantly being refined and Gen Z lives in a world of continuous updates. Gen Z processes information faster than other generations thanks to apps like Snapchat and Vine. Thus their attention spans might be significantly lower than Millennials.

Though Gen Z can be less focused than their Millennial counterparts, in school, they will create a document on their school computer, do research on their phone or tablet, while taking notes on a notepad, then finish in front of the TV with a laptop, while face-timing a friend. You get the picture.

Gen Z can quickly and efficiently shift between work and play, with multiple distractions going on in the background...working on multiple tasks at once. Talk about multi-multi-tasking. Just think about how this kind of flow might reshape the office.

Millennials care more about prices than Gen Z. This is arguably because they came of age during the recession.

Sixty-seven percent of millennials surveyed said that they would go to the website to get a coupon, whereas only 46% of Gen Z polled said they would do the same.

Millennials also tend to click on more ads; 71% of Millennials in a recent poll said they followed an advertisement online before making a purchase, however only 59% of Gen Z'ers said the same.

4. Gen Z is Full of Early Starters

Many employers are predicting that more teens, between the ages of 16 and 18 will go straight into the workforce, opting out of the traditional route of higher education, and instead finishing school online, if at all. Would you make a major investment, possibly leading to years of debt to come--knowing there are new, more affordable (not to mention more convenient) online alternatives coming up every day?

As we'll discuss later in this post, Gen Z knows the true value of independence, and knowledge is no exception here. If a Gen Z'er knows they are capable of learning something themselves, or through a more efficient, non-traditional route, you can bet they'll take the opportunity.

5. Gen Z Is More Entrepreneurial

According to Gen Z marketing strategist Deep Patel, "the newly developing high tech and highly networked world has resulted in an entire generation thinking and acting more entrepreneurially." Generation Z desires more independent work environments. As a matter of fact, 72% of teens say they want to start a business someday.

One apparent recurring factor you might notice throughout this post, is that many Gen Z identifying factors can be traced back to the recession in 2008, from their frugality, to their value of experiences, and increased likelihood to become entrepreneurs. This is an interesting note to take down.

6. Gen Z Has Higher Expectations Than Millennials

Millennials remember playing solitaire, coming home to dial-up internet and using AOL. Generation Z was born into a world overrun with technology. What was taken as amazing and inspiring inventions, are now taken as a given for teens.

"When it doesn't get there that fast they think something's wrong," said Marcie Merriman, executive director of growth strategy at Ernst & Young. "They expect businesses, brands and retailers to be loyal to them. If they don't feel appreciated, they're going to move on. It's not about them being loyal to the business."

7. Gen Z Is Big On Individuality

Gen Z'ers were born social. In fact, nearly 92% of Gen Z has a digital footprint. Arguably as a result of the celebrities and media they follow, Gen Z seeks uniqueness in all walks of life primarily through the brands they do business with, future employers, etc.

Millennials were considered the first "global" generation with the development of the internet, but as more of the world comes online -- Generation Z will become more global in their thinking, interactions, and relatability. 58% of adults worldwide ages 35+ agree that "kids today have more in common with their global peers than they do with adults in their own country." Diversity will be an expectation of Generation Z.

After asking people "Would you call yourself addicted to your digital devices? (computer, smartphone, etc.)," we found Gen Z'ers are 25% more likely than Millennials to say they are addicted to their digital devices. A full 40% of Gen Z are self-identified digital device addicts.

This generation grew up with technology, and for them, it's probably hard to go without their devices. If this younger generation is constantly on their phones or devices and not watching as much live TV, we may experience a massive shift in advertising methods and marketing messages.

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8 Key Differences between Gen Z and Millennials

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A question I've been hearing a lot lately is "What is the difference between Millennials and Generation Z?" I am going to list 8 key differences between Gen Z and Millennials in this post, hopefully shedding some light here. Generation Z, as they have been coined, consist of those born in 1995 or later.

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The Gen Z is my Generation, It is said to be the turn of the future for the world. Although we have been gotten a easier way of living we still had to fend for ourselves to learn and take in all this change in our world. My Generation is not meant to be crammed into a box, we are meant to live outside the box and be different.

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I recently spent four months in the classroom with the first wave of Generation Z students to reach the shores of the university where I teach.

After innocently referring to them at the beginning of the semester as "Millenials," they quickly corrected me: "We're Generation Z!" my students declared, loudly and definitively. Fifty college freshmen-born at the turn of the century-then spent the next 15 weeks schooling this Gen-Xer about what the dawn of a new universe looks like.

Here are the basics: Generation Z was raised by my fellow Gen-Xers on a steady diet of smartphones, video games, Bush 43, SpongeBob, Obama, hashtags, and emoticons in a post-September 11th era. The late 20th Century-Reagan, "Like a Virgin," rotary phones, The Breakfast Club, Gulf War, Grunge, Princess Diana, Columbine, and the first iteration of the Clintons, et al-is ancient history to them. And their coming of age and adulthood will forever be demarcated as before and after Trump v. Hillary.

But what I would learn about Gen-Z goes so much deeper, more to the heart of this generation than anything that can be explained by the latest polls, studies, surveys, and stereotypes that are attempting to entrap these young people in a defined square. Newsflash: For starters, Gen-Z refuses to be boxed in like a bunch of lab rats, come hell or high water, literally. They very mindfully live outside the box, partly by choice and partly because many have been tossed out there to fend for themselves.

As a curious professor faced with this new generation of students, I made a radical decision: I decided to meet these students where they are, and to help them to rise from there. Instead of the tired route taken by many of my colleagues across the educational landscape-more traditional educators mired in the way it's always been done -and other adults, who choose to reach down from lofty perches to young people and drag them upward, screaming and kicking. That old system of rearing the future no longer suffices, if it ever did, now headed the way of the dinosaurs.

The clear and present warning to those of us in front of the classroom today: This is a new generation, so new rules and no turning back. Either get with the program or else you'll be tumbled out of the way in a ball of frustration, alienated by your own biased mind, and choked by your own stubborn ego. Your choice.

My ground rules for this contemporary meeting of the minds between myself and Gen-Z students were simple: In my classroom, you have the freedom to express whatever you want, honestly and respectfully, right, left, middle, whatever. Mistakes are okay, just be sure to learn from them. And, above all, make your voices heard, starting right here, right now!

Exactly where is the home turf upon which I chose to meet Generation Z?

Admittedly, I'm continuing to digest what I witnessed during those four months, but I can report: I met Gen-Z in a hopeful, albeit gritty and sometimes murky, place, and ultimately, I discovered, it's a launching pad fueled by talent and bravado. Two of the students are determined to be U.S. Senators one day; others have already started developing their own video games; another is a self-taught artist despite her parents forcing her into a more "practical" major; a few want to write books; one young woman aims to champion Civil Rights; another is already a firefighter; others are pre-med and pre-law and environmental warriors and budding CSI's; a few are gloriously undecided and content with that . . . You get my point. They dream it AND they know it's possible-this knowing sets them apart.

Gen-Z's home turf is also a place that simultaneously broke my heart and lifted my spirit toward the brightest percolations of the days to come.

Throughout the course of the semester, I assigned reflection papers and presentations, as channels of introspection and expression. Then I sat back and held my breath, waiting.

When their words-written and spoken-were finally shared, I knew instantly I had tapped into the heart of Generation Z. Into something extraordinary and spectacular. Into first-seen harbors, as my favorite poet Cavafy chimes in "Ithaca."

My 50 students wrote and spoke eloquently and frankly about suicide attempts; eating disorders; discrimination and harassment and bullying; deadbeat parents who have kicked them out; the jobs they have taken on to be the breadwinners for their families; abuse-physical, sexual, and emotional; mental conditions-depression, anxiety, ADHD; tragic losses of beloved parents and grandparents, and best friends, in the most horrendous ways-head-on collisions, suicide, abandonment.

Note the plurality of each challenge above. These, and more, each became themes shared by multiple students. One student best summarized the lot: For a long time, I thought life hated me.

These snapshots of their lives took my breath away.

My students spoke in raw terms of being dragged through the fires of hell. BUT -and this is a big, powerful transition point that makes all the difference when it comes to Gen-Z-they also wrote and spoke about how they have traversed through the darkness and hellfire, how they have come out on the other side battered and torn and scarred, but victoriously intact, stronger, and enlightened. They, at age 18, embody a level of transformation, self-awareness, and maturity that has taken me more than four decades to achieve.

Reading essay after essay and hearing speech after speech, a stunning portrait of Generation Z emerged: Determined, tough, sentimental, optimistic, and compassionate survivors. I grinned ear to ear, my heart lit up in a million different directions.

I quickly became Generation Z's #1 fan. Home turf for Gen-Z is now a place woven into my soul and inked upon my mind.

Sure, it's also a place where I decided early on to not bat an eye at the students fidgeting with their cell phones and laptops during class, showing up a few minutes late, or taking an unexcused personal day every now and then-these things are simply a case of adapting and choosing your battles wisely. New generation, new rules for us educators: evolve or be left behind in the dust. Do we want to inspire or crack knuckles with wooden rulers? For me, the choice is a no-brainer.

My job as a professor became clear then: To thank these young people for their honesty. To let them know just how momentous and impactful that honesty is when they reveal their stories and then share their hearts on their sleeves, sending out ripples of light into the world. And, right up until our final moments together at semester's end, I pleaded with them to please- please -continue sharing their voices, be it through their spoken words, pens, or actions.

I think of how the beginning of the universe has been described: Big Bang culled from the expansion of scorching temperatures and extreme density, a cosmic tension between darkness and light, all resulting in a new and miraculous creation, at once explainable but still laden with an air of mystery.

I nod and smile, knowingly.

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I recently spent four months in the classroom with the first wave of Generation Z students to reach the shores of the university where I teach. After innocently referring to them at the beginning of the semester as "Millenials," they quickly corrected me: "We're Generation Z!" my students declared, loudly and definitively.

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Gen Z Just Wants To Watch Netflix And Get Takeout, And It’s Affecting Restaurants

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Gen Z Just Wants To Watch Netflix And Get Takeout, And It’s Affecting Restaurants

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Its up for debate on what my Generation wants to do on our past time but this seems to say it all. The frequent percent of us like to get take out because that is what we grew up getting. It seems to be connected to Generation Z'ers and had an impact on us.

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Connor Freeman really doesn't like going to restaurants, and he has a host of reasons.

For one, they're too noisy.

"I'm that person that likes to keep my conversations between me and the person I'm talking to, and I'm a loud talker in restaurants, so I tend to get looks because people are listening to me or hearing me," he said.

Dining out also takes too long and is too much of an "ordeal," said the 21-year-old from Sarasota, Florida. "Getting ready, getting to the restaurant, getting food and then getting back home: It can definitely be a big process."

Freeman's aversion to dining at restaurants is fairly common among others in Generation Z ― those born between the mid-1990s and early 2000s. Slightly older millennials like to see and be seen, but Gen Z often prefers to stay home and get takeout.

Ordering in is unquestionably Freeman's preference. He said he works a lot as a manager of a smoke shop, so he likes to be at home, where he can hang out with his dog and roommate and play video games or watch TV while he eats.

Twenty-four percent of Gen Zers order takeout three or four times in a typical week, which is more than any other generation, according to a study released last fall by the International Foodservice Manufacturers Association (IFMA) and the Center for Generational Kinetics. Comparatively, 21 percent of millennials, 17 percent of Gen Xers and 6 percent of baby boomers order takeout at the same rate.

Gen Z overwhelmingly prefers takeout over dining in, whether they're eating alone or with others, and they use food-ordering sites and apps more often than other generations.

In many ways, Gen Z's takeout preference plays into some of the commonly held stereotypes about the generation. Because they grew up with technology, they're always connected and used to ordering anything they need with a click or two. They're also high-level multitaskers and expect convenience.

Gen Z is still spending money at restaurants, so people in the industry aren't sure what the long-term impact will be. But many restaurants are responding to the increased takeout and delivery business by linking up with third-party food delivery apps, like Uber Eats or Bite Squad, and they're revamping their takeout and carryout strategies to meet the demand, industry experts say.

A Time Investment

The Gen Z takeout trend is causing a shift in the restaurant industry, said Mike Schwartz, IFMA vice president of member value.

"What we've found is that the younger generations really want food where they want it and when they want it," Schwartz said. "It's easy, especially with the advance of technology and all these apps that exist like Grubhub and Uber Eats. Gen Z has been conditioned from a very young age, pretty much since they were born, to use technology, and it's been an enabler for them."

"Going to a restaurant, that's an investment of time: Getting to that restaurant, sitting in the restaurant, eating, as opposed to the comforts of their own home, sitting on the couch, watching Netflix and having the opportunity to still eat a good meal while multitasking," he said.

"I definitely like to watch Netflix. I feel like it's just more comfy. You're already kind of being lazy by getting takeout and so you kind of just want to enjoy relaxing and watching TV."

Freeman, who gets takeout about three or four times a week, usually uses mobile delivery app Bite Squad to order. He likes to order barbecue, which he said wasn't available for delivery before the app.

Craig Key, chief marketing officer of Bite Squad, a Minneapolis-based food delivery app that's available in about 50 markets, said Gen Z is one of the company's strongest user groups.

Gen Zers are tech natives, he said, and all about connectivity. "If they've ever had a phone, it's probably been a smartphone, so they're used to using their phones for this kind of social connectivity."

Convenience is another major motivator for Gen Z's takeout habit, whether they're using a delivery app or picking it up themselves, Key said ― and they don't mind paying extra for that convenience. The IFMA survey found that Gen Zers would pay more than older generations for food delivery: 54 percent said they'd pay $3 to $5, and 19 percent said they'd pay $6 to $10.

"Where they spend and how they spend is based on experiences, and they spend on convenience," Key said. "So, a service like ours, or Lyft, a ride-sharing service, or other digital marketplaces that connect buyers and sellers and create conveniences are going to do really well with that audience."

The Creature Comforts Of Home

Like Freeman, other Gen Zers cite time, convenience and the desire to multitask as reasons to eat takeout.

Zoe Bridge, 17, said visiting restaurants is usually reserved for a special occasion. Bridge, a food blogger at GenZfoodie who lives in Phoenix, is passionate about cooking. But she doesn't have much time to cook during the school year and opts for takeout so she can do homework while she eats.

Bridge often walks to nearby eateries, but also uses food delivery apps, mostly to order in healthy meals.

"I feel like restaurants are very busy all the time, and it's a big whole hour-and-a-half excursion when you could just get takeout and then sit and chill at home," she said. "I definitely like to watch Netflix. I feel like it's just more comfy. You're already kind of being lazy by getting takeout and so you kind of just want to enjoy relaxing and watching TV."

FatCamera via Getty Images

Andrew Levenson, 22, called his preference for takeout a "lifestyle choice." Like Bridge, he saves his dining-in experiences for special occasions.

"If I don't have to get in my car and drive somewhere and sit for an hour and then drive back, and I can just have someone bring it to me in 30 minutes, then I'd much rather do that," said Levenson, who works at an advertising firm in Little Rock, Arkansas. "I think that's probably the consensus with my generation just because of convenience."

He said he'd rather spend time at home, where he can stream movies or TV shows or enjoy other activities during mealtimes.

"I'd rather be doing other things while I'm eating, than just eating," he said.

Levenson said he doesn't mind paying extra to have food delivered. Plus, he said he can save money by drinking his own booze at home.

And perhaps ironically, having so many delivery options has helped Gen Zers become more adventurous eaters.

"If you look at Gen Z and their food and beverage and cuisine preferences, it truly is global in nature," said Hudson Riehle, the senior vice president of research and knowledge group at the National Restaurant Association. "Their palate is extremely sophisticated compared to the older cohorts, and their expectation is that these global cuisines not only be universally available, but also available through the carryout and delivery."

Restaurants Respond

One of the main drivers of restaurant growth, in terms of traffic and sales, is what Riehle calls the "off-premises market" ― including carryout, delivery, drive-through, curbside pickup and food trucks. This accounts for 63 percent of restaurant traffic nationwide, he said.

"When you examine the off-premises market and who uses it, the majority are individuals under the age of 35," he said. "From the consumer perspective, there's nothing more convenient than having the restaurant come to them. Looking ahead for sales growth in the restaurant industry over the next decade, a very important component of growth ― and this is driven obviously by the Gen Zers and the other younger consumer cohorts ― is the off-premises market and specifically delivery."

Delivery accounts for only about 3 percent of restaurant traffic today but is the fastest-growing segment of the off-premises market, according to Riehle.

"The technology is enabling all of us to be lazier."

One challenge the restaurant industry faces in meeting Gen Zers' demand for takeout is ensuring that quality is the same in a customer's home as it is in a restaurant. No one wants a cold, soggy burrito.

Many restaurants are stepping up their delivery operations, while also looking at new technology to accommodate the growing number of takeout orders.

They're also rethinking their current models to reach younger diners, said Schwartz from the IFMA. Specifically, he said, they're examining how takeout meals are packaged and how they can keep food from losing heat and quality while in transit.

"A big topic that's out there right now is how to make sure that the experience away from home is the same as it is or as close as it can be in the store," he said.

Gen Zers say they don't see their takeout habits changing anytime soon. Generally, Freeman said, there's just more to do at home.

"Going home [from work] is kind of like my little paradise," he said. "If [mobile ordering] wasn't a thing, I'd definitely be going out and getting more food at restaurants just because I wouldn't be able to stay home. So, it's like the technology is enabling all of us to be lazier."

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netflix  food delivery generation z take-out

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Gen Z Just Wants To Watch Netflix And Get Takeout, And It's Affecting Restaurants

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Connor Freeman really doesn't like going to restaurants, and he has a host of reasons. For one, they're too noisy. "I'm that person that likes to keep my conversations between me and the person I'm talking to, and I'm a loud talker in restaurants, so I tend to get looks because people are listening to me or hearing me," he said.

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Think Millennials Are Purpose-Driven? Meet Generation Z

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Think Millennials Are Purpose-Driven? Meet Generation Z

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Others seem to think that We are very purpose driven and others love to disagree. Most think that we do nothing for ourselfs that we have it easy and all that. We like to commit to things that we have a huge interest in.

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The newest generation to enter the workforce, Generation Z, should be called "The Purpose Generation."

In a large study of over 2,000 respondents released earlier this month, researchers found that "...for the first time, we see a generation prioritizing purpose in their work."

While ample research finds Millennials are driven by growth, a balanced lifestyle, and security, this new study by the Lovell Corporation finds that those born between 1994 and 2001 are driven more by purpose, passion, and impact.

What does this mean for organizations?

It means it's time to get serious and do the hard work of discovering, clarifying, and aligning purpose.

Here are some insights for organizational leaders from the latest study:

1. Organizations must have a purpose worth committing to.

One of the key work values of Generation Z is pride in the organization they work for. And research finds a key way to cultivate that pride is through a higher organizational purpose that is shared and aligned throughout the organization.

Organizations must discover a purpose that is worth committing to - one that is socially responsible, human-centered, and ethical.

How does your organization contribute to and change human beings' lives? How do your employees know?

It's officially time do away with the spent and ineffective motivation tactics of the last century. People aren't motivated by acquiring and achieving things. They are motivated by fulfilling a purpose. And it seems that Generation Z will demand it.

2. Cultivating meaningful work will be imperative.

It seems clear that Generation Z is driven by doing meaningful work. When asked about their future careers, less than half of respondents indicated a desire to work in the private sector. Over half expressed a desire for public service and nonprofit work.

The desire for service and impact means that, for all industries, creating intentional pathways to meaningfulness will be imperative. Meaningful work has been described as work that its practitioners determine to be positive, purposeful, and significant.

Cultivating significance by focusing on the greater good of the work and showing clearly why the work matters is a key researched practice to foster meaningfulness.

Organizations will have to re-humanize everyday work by bringing employees closer to the people their work inevitably impacts.

3. It's time to take wellness seriously.

When asked what employers could do better to support younger workers, Generation Z overwhelmingly sought greater mental health support.

Researchers found, "With rising rates of anxiety and depression among youth, the emphasis placed on mental health by Generation Z suggests that the tough labor market and precarious school-to-work transition is taking its toll on young professionals."

Offering support to new employees transitioning into a full-time work environment and cultivating cultures that earnestly prioritize the importance of well-being will be critical.

Creating Better Organizations for Everyone, Not Just Generation Z

One of my own challenges with popular generational research is that it has the tendency to label more than understand.

One way to counteract this potential negative impact is by looking at the research and asking, "How can these findings make our organization better for everyone?"

And as my own research has found, the search for meaning and purpose at work is intergenerational, a universal human desire.

Becoming a more purposeful, impact-driven, and healthy organization isn't just good for Generation Z, it is good for everyone.

Zach Mercurio is an international speaker, trainer, and purpose and meaningful work consultant. He is a researcher and adjunct faculty at Colorado State University in Fort Collins, CO. His latest book is called, The Invisible Leader: Transform Your Life, Work, and Organization with the Power of Authentic Purpose.

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Think Millennials Are Purpose-Driven? Meet Generation Z

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The newest generation to enter the workforce, Generation Z, should be called "The Purpose Generation." In a large study of over 2,000 respondents released earlier this month, researchers found that "...for the first time, we see a generation prioritizing purpose in their work."

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Conservative or Liberal? For Generation Z, It’s Not That Simple

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Conservative or Liberal? For Generation Z, It’s Not That Simple

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My generation has a lot of things going fir it. Thats why we take up most of the consumer products in the world. Studies show that teen alcohol consumption has went down by 28% since 1991. We seem to be more aware of the things we have available to us.

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It might be time for the Millennial media obsession to wind down as a new generation inches up in age and takes their first baby steps into the workforce. I'm talking about Generation Z, the next demographic cohort after the Millennials. While there is no set consensus on when this generation begins, it is commonly believed that members of Generation Z were born between 1998 and 2001. That makes the oldest among them 16 to 19 years old. And the youngest? That remains to be seen because " as of yet there is little to no consensus about ending birth years." It's important to note that generational lines are not based on science, so clear definitions are not always available.

At 16 to 19 years old, many Americans are already working, or just getting started. Organizations are wise to start looking at their future workforce, especially because as of now Gen Z are 22% of the population and growing. Research conducted on this generation is intriguing.

An interesting question raised about Generation Z concerns their predicted political leanings. In particular, will Generation Z be the most conservative or liberal generation in decades? Let's take a look at both sides of the spectrum:

A 2016 American study found that while only 18% of Millennials attended church, church attendance was 41% among Generation Z.

Polls found eight out of ten members of Gen Z considered themselves "fiscally conservative."

In certain areas, Generation Z is more risk-averse than the Millennials. In 2013, 66% of teenagers had tried alcohol, down from 82% in 1991.

A 2016 study done by the Annie E. Casey Foundation found that Generation Z had lower teen pregnancy rates, less substance abuse, and higher on-time high school graduation rates compared to Millennials.

Business Insider describes Generation Z as more conservative, more money-oriented, more entrepreneurial and pragmatic about money compared to Millennials. This make sense considering members of Generation Z have watched their parents live through the second worst economic decline in American history (starting in 2008), and have witnessed the aftermath of mass layoffs and rampant foreclosures.

One British study conducted by global consultancy firm, The Guild, found Gen Z participants ten times more likely than Millennials to dislike tattoos and body piercings.

What we see here are some hallmarks of conservatism-risk averse when it comes to drugs and alcohol, significantly higher church attendance than the previous generation, conservative about money, prioritizing stability, pragmatic, and less interested in what is commonly associated with "fringe" behavior.

But it's not that simple. Those who want to take these Generation Z findings and blanket them as largely conservative are ignoring other key aspects of the generation. For example:

These findings paint the picture of a more liberal ideology with environmental concern, support for gay marriage and transgender rights, inherent acceptance of diversity, and supportive view of legalizing marijuana.

Gen Z is more diverse than any generation. Frank N. Magid estimates that Gen Z is 55% Caucasian, 24% Hispanic, 14% African American, 4% Asian and 4% mixed race or other. He also states that Gen Z exhibits positive feelingsabout ethnic diversity in the U.S. and is more likely than older generations to have social circles that include different ethnic groups, races, and religions. This makes them more sympathetic to movements regarding racism, such as Black Lives Matter, and less tolerant for institutionalized discrimination against different religions, ethnic groups or immigrants.

Generation Z is more liberal in areas like marijuana legalization, and transgenderissues, according to a study done by The Gild. 56% of 13-to-20-year-olds said that they knew someone who went by gender neutral pronouns such as "they," "them," or "ze," compared to 43% of people aged 28 to 34 years old, according to the results of the Innovation Group's major new study. Over a third of Gen Z respondents also strongly agreed that gender did not define a person as much as it used to. This figure dropped to 23% among Millennials who were 28 and up.

75% of Gen Z support same sex marriage. They're more likely to have grown up around same sex parents, and therefor don't see this as unusual-or illegal.

76% are concerned about global warming. This makes sense considering the amount of environmental disasters they've witnessed so far, including the 2013 Colorado forest fires (most destructive wildfire in history,) tornado in Joplin, Missouri in 2011 (single deadliest tornado in US history since advent of modern weather forecasting,) the flooding devastating Mississippi river valley (one of largest and most damaging floods recorded in past century,) and much more.

It has been reported that Generation Z are, "the least likely to believe that there is such a thing as the American Dream."

Having grown up bombarded by mass shootings in their own country, and terrorist attacks overseas, this generation more likely supports gun control.

So which is it? How do we categorize a generation that presents common ideals of both conservatives and liberals? Maybe we don't. Maybe we need to rethink what it is to be "conservative" and "liberal" and consider that in the future the distinction will be different. This generation just might disrupt the huge US bipartisan divide we are experiencing now. And maybe we would be better for it.

Do you have personal experience with members of Generation Z? What have you noticed about them? And if you're a member of Generation Z, I'd love to hear your perspective. Leave a comment below, send me an email, or find me on Twitter.

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Conservative or Liberal? It's Not That Simple With Generation Z

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It might be time for the Millennial media obsession to wind down as a new generation inches up in age and takes their first baby steps into the workforce. I'm talking about Generation Z, the next demographic cohort after the Millennials.

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Move Over, Millennials, Here Comes Generation Z

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Move Over, Millennials, Here Comes Generation Z

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It says that we have millions rushing with new ideas about the things that we can use in the long run of our lives. We seem to be more agile to make good weight of what we have learned already. We learned from generation X has everything.

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Move Over, Millennials, Here Comes Generation Z (Published 2015)

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Hear the word "millennial," and plenty of images spring to mind. There's Facebook's Mark Zuckerberg, in his hoodie, earning his first billion by the age of 23. There's Miley Cyrus, preening for the cameras in a flesh-baring act that recalls a Snapchat sexting session.