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Audience reactions to the alarm snapchat saga

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Audience reactions to the alarm snapchat saga

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Just watched @Schofe’s Snapchat story, think I was nearly as stressed as he was with that alarm! Didn’t think it could be stopped at one point 😂

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Just watched @Schofe’s Snapchat story, think I was nearly as stressed as he was with that alarm! Didn’t think it could be stopped at one point 😂

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Just watched @Schofe’s Snapchat story, think I was nearly as stressed as he was with that alarm! Didn’t think it could be stopped at one point 😂
— Matty (@MatthewSoakell) December 24, 2017

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Just watched @Schofe’s Snapchat story, think I was nearly as stressed as he was with that alarm! Didn’t think it could be stopped at one point 😂

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Just watched @Schofe’s Snapchat story, think I was nearly as stressed as he was with that alarm! Didn’t think it could be stopped at one point 😂

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Just watched @Schofe’s Snapchat story, think I was nearly as stressed as he was with that alarm! Didn’t think it could be stopped at one point 😂

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'Schofe snapchats' twitter search results

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'Schofe snapchats' twitter search results

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One incident worthy of mention that challenges the ordinariness component is when Schofield realised he could film on Snapchat while removing his thumb from the record button. After realisation he then proceeds to perform something that can be likened to a comedy skit. Many fans expressed their enjoyment on twitter in regards to the comedic nature of the videos (see connected posts). Also, many fans responded with their shared realisation. However, despite how comedic the routine is, it is still constructed and challenges claims of ordinariness and authenticity. Schofield has actively chosen to film, with a filter on, and then post it so his audience can watch.

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Academic research regarding the television presenter as the 'post-modern performer'

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Academic research regarding the television presenter as the 'post-modern performer'

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This literature is concerned with how direct address is used to establish the dominant forms of television presenting. Lury (2001) concludes that regional presenters like Schofield embody many contradictions, and their performances are a 'cover-up'. She writes, for example, that such performers are "at once knowing and friendly, open and polished, they include and charm their audience" (p.114). Such claims aline with Schofield in that his 'ordinariness' through social media (and relaxed format of This Morning) could be seen as an image-strategic move to make him seem more relatable and ordinary to fans.

Lury also comments on on-screen relationships between presenters. Holly and Phil are well loved as a pair, and it can be suggested that they look to each other "(play off one another, and visibly appreciate each other's performances) so that at moments they may enter into a music hall or vaudeville style" comedic performance (p.115). Holly, then, is vital to constructing Schofield's comedy component of his star image.

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This picture, in keeping with the alcohol narrative and captioned 'Hehe' provides comedic entertainment to audiences online

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This being said, contradictions exist within each television commercial that adds their own element to Schofield's star image. For example, in this advertisement, Schofield is presented as an extraordinary daredevil.

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webuyanycar.com | So Schofield | Daredevil

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In this advertisement, the audience witnesses a different, more ordinary side to Schofield. The brand's slogan 'so simple' is played upon, Schofield is presented as the 'good joe' (Klapp, 1962), playing with a puppy and providing the we buy any car customer with simple and quick solutions, so they can have more time to play with puppies too.

Nevertheless, both of these television commercials add to the comedic component of Schofield's star image. For example, motorbike stunt riding at his mature age could be seen as humorous, which supported by his sigh of relief following the stunt, saying 'I still get flashbacks'. Similarly, an insight into Schofield's living room while he is in his dressing gown and pyjama's may be seen as comical.

Additionally, the tone of both advertisements also helps construct the 'ordinariness' element to Schofield's star image. By this, I am referring to Schofield narrating "Phillip Schofield here" at the beginning, (as if the audience wouldn't already have recognised his voice due to his TV royalty and star status). Such narration establishes a conversational 'friend' like tone to the advert and the notion of 'ordinariness'.

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webuyanycar.com | So Schofield | Value Your Time

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Academic research regarding the 'Television Personality System'

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Academic research regarding the 'Television Personality System'

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In this paper, Bennett attempts to categorise the types of television presenters; the 'televisually skilled' and the 'vocationally skilled'. Schofield can be categorised as a 'televisually skilled' performer; a performer who's skill lies solely in presenting and predominantly "work within the broad genre of light entertainment", hosting a "number of different programmes during their career" (Bennett, 2008, p.36).
He also explores notions of authenticity and ordinariness in relation to creating meaning in a star's image that I discuss within my report.

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Their close relationship is regularly under speculation from gossip columns and magazines. It may due to their comedic nature and the casual format of This Morning that if there is more 'professionalism' that audiences are used to seeing, it sparks alerts.

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Holly Willoughby & Phillip Schofield dogged by BREAKUP rumours!?

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This Morning viewers were shocked by the 'frosty' atmosphere between Holly Willoughby and Phillip Schofield. Read more on Closer:

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In a similar sense, he is also the subject of parody love songs

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The Phillip Schofield Song - Vikki Stone

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Philip's face is also used for fancy dress masks, available to buy from major retailers like Amazon and Ebay, as well as other fancy dress specific shops.

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This article, concerned with their relationship, supports Philip's 'good joe' star image by discussing text messages between the pair. Philip sent Holly "nicest, nicest message." after her stint on ITV's I'm a Celebrity Get Me Out of Here, and in reporting on it reinforces this.

She even labels him as a TV Jedi.

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Holly Willoughby and Phillip Schofield at the Natural History Museum for the Dancing On Ice launch. Picture: PA

The TV duo were reunited at the Dancing On Ice launch now Holly has returned from her I'm A Celeb presenting duties in Australia.

After over a month apart, our favourite presenting duo Holly Willoughby, 37, and Phillip Schofield, 56, reunited in style at the launch of the new series of Dancing On Ice.

The pair have been separated for weeks while 37-year-old Holly had a stint in the jungle covering for Ant McPartlin on I'm A Celebrity...Get Me Out Of Here but speaking at the launch of the forthcoming ITV skating show Phil seemed chuffed to have her back.
Read more: Holly Willoughby's top five I'm A Celeb looks and how you can recreate them for less

Holly and Phil at the Dancing On Ice launch with Jayne Torvill and Christopher Dean. Picture: PA

He said: "It's been great for me because I enjoyed the series, I always do, it's my favourite! But man, she was so brilliant and I was very proud!"

Holly also revealed she received a gushing text from Phil after her success on the programme that brought her close to tears.

She said: "There was one message he sent me and I text him back and said "'I can't stop reading it!' it was just the nicest, nicest message."

"I got lots of lovely messages but this one was particularly nice."

She then turned to Phil and said: "You are a TV Jedi so it was nice to have you say those nice things, it was extra special."

"I was like please stop being nice you're going to make me cry!"

But despite cheering her on at home, like the rest of the viewing public Phil admitted he did have a laugh during the episode that saw Holly freak out when hundreds of bugs ran towards her following a bush tucker trial.

He explained: "When Joe Swash came on This Morning and Holly had already taken off to go to Australia he said "I don't know if anyone has mentioned this to her but when you take the big plastic heads off the bugs they all drop to the floor and it's like a big moving carpet".

Holly interjected and said: "Nobody had mentioned that to me!"

Luckily for Holly there are no bugs on the ice and she and Phil will be reunited for the first time on screens since her jungle stint on Sunday 6th January before returning to This Morning on Monday 7th January.

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Holly Willoughby left near to tears after text from Dancing On Ice co-host Philip Schofield

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The TV duo were reunited at the Dancing On Ice launch now Holly has returned from her I'm A Celeb presenting duties in Australia. After over a month apart, our favourite presenting duo Holly Willoughby, 37, and Phillip Schofield, 56, reunited in style at the launch of the new series of Dancing On Ice.

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Another audience reaction to the Theresa May reaction;

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Following the Theresa May interview, Schofield was praised for his manner and conduct.

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I LIVE for Theresa May having a go at Phillip Schofield #NTAs

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I LIVE for Theresa May having a go at Phillip Schofield #NTAs

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I LIVE for Theresa May having a go at Phillip Schofield #NTAs
— liv 🇸🇪🇮🇹🇫🇮 (@liv_liv_liv__) January 22, 2019

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I LIVE for Theresa May having a go at Phillip Schofield #NTAs

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I LIVE for Theresa May having a go at Phillip Schofield #NTAs

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I LIVE for Theresa May having a go at Phillip Schofield #NTAs

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Philip Schofield as a 'comedy figure' - Memes

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Philip Schofield as a 'comedy figure' - Memes

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@SchofeReacts is a meme based account that tweets pictures of Schofield with relatable and humorous captions. The account has paved the way for Schofield's face to become a popular culture 'meme', thus adding to the comedic element of his star image.

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Does everybody love Philip Schofield? A good presenter, but not a great presenter.
I thought I would start this thread because there is one about Christine Bleakley and I think the female presenters always getting a harder time.

My title lies though, I don't mind Philip either way

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Am I the only person who can't stand Philip Schofield?

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Does everybody love Philip Schofield? A good presenter, but not a great presenter. I thought I would start this thread because there is one about Christine Bleakley and I think the female presenters always getting a harder time. My title lies though, I don't mind Philip either way

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How disappointing is it when this morning comes on and it’s eamon and ruth and not phil and holly. Days ruined. I’m gan back to bed

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How disappointing is it when this morning comes on and it’s eamon and ruth and not phil and holly. Days ruined. I’m gan back to bed

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How disappointing is it when this morning comes on and it’s eamon and ruth and not phil and holly. Days ruined. I’m gan back to bed
— Ashlee Rowell (@ashleerowell) February 19, 2019

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How disappointing is it when this morning comes on and it’s eamon and ruth and not phil and holly. Days ruined. I’m gan back to bed

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How disappointing is it when this morning comes on and it’s eamon and ruth and not phil and holly. Days ruined. I’m gan back to bed

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How disappointing is it when this morning comes on and it’s eamon and ruth and not phil and holly. Days ruined. I’m gan back to bed

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Just caught up with the ITV this morning clips on YouTube. Phil and Holly are national treasures and them attempting to cook with Gino on the phone is hilarious. America, you don't know what you're missing

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Just caught up with the ITV this morning clips on YouTube. Phil and Holly are national treasures and them attempting to cook with Gino on the phone is hilarious. America, you don't know what you're missing

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Just caught up with the ITV this morning clips on YouTube. Phil and Holly are national treasures and them attempting to cook with Gino on the phone is hilarious. America, you don't know what you're missing
— 🤷🏻‍♀️🤦🏻‍♀️💁🏻‍♀️ (@x_wonder_woman_) February 19, 2019

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Just caught up with the ITV this morning clips on YouTube. Phil and Holly are national treasures and them attempting to cook with Gino on the phone is hilarious. America, you don't know what you're missing

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Just caught up with the ITV this morning clips on YouTube. Phil and Holly are national treasures and them attempting to cook with Gino on the phone is hilarious. America, you don't know what you're missing

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Just caught up with the ITV this morning clips on YouTube. Phil and Holly are national treasures and them attempting to cook with Gino on the phone is hilarious. America, you don't know what you're missing

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is there anything more gutting than putting on this morning and finding out its eamonn and ruth and not holly and phil

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is there anything more gutting than putting on this morning and finding out its eamonn and ruth and not holly and phil

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is there anything more gutting than putting on this morning and finding out its eamonn and ruth and not holly and phil
— Lauren ≅ (@lknaylor98) February 20, 2019

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is there anything more gutting than putting on this morning and finding out its eamonn and ruth and not holly and phil

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is there anything more gutting than putting on this morning and finding out its eamonn and ruth and not holly and phil

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is there anything more gutting than putting on this morning and finding out its eamonn and ruth and not holly and phil

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They are favoured over other presenters, as reflected here in some fan tweets regarding Holly and Phillip

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His partnership with Waitrose provides a mature, serious side to his star image, however, it is still kept ordinary and authentic through the twitter account @SchofeOnWine, where he tweets things like 'Oooo Citrus Gin! I like :)'

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Sometimes he gets it wrong, and criticisms from secondary media can challenge his image of the 'good joe'.

However, it seems to work in his favour amongst the majority of his audience, adding to the authentic and 'ordinary' image that despite having 'TV royalty' status, he is still human and makes mistakes. His iconic image has a level of fragility that can be jeopardised at any time, thus having the need to work at it.

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It is understood no-one has been sacked as a result of the error, despite Ofcom receiving 415 complaints.

The BBC has already launched an inquiry into how the Newsnight investigation came to be broadcast, with director-general George Entwistle resigning.

Lord McAlpine has this morning spoken of the "horrendous" shock he received upon finding out the false allegations had become widely known.

In an interview with Radio 4's The World at One programme, he disclosed he had not been contacted by investigators ahead of allegations implicating a "senior Tory politician" being broadcast on Newsnight.

He said: "It gets into your bones, it makes you angry, and that's extremely bad for you to be angry, and it gets into your soul and you just think there is something wrong with the world.

"It really was a horrendous shock."

Lord McAlpine is expected to reach a financial settlement with the BBC this morning.

TV regulator Ofcom has already received 415 complaints about the morning television programme after presenter Phillip Schofield confronted David Cameron with a list of alleged paedophiles.

Mr Schofield had handed the Prime Minister a list of names - understood to be Conservative Party figures - during the live show, compiled of rumours researched during "three minutes" on the internet.

The ''outrageous stunt'' was widely criticised by politicians and the presenter was later forced to apologise after the list was briefly exposed on screen.

A spokesman for ITV today said: "Last Thursday we began an investigation into the circumstances surrounding the mistake on that day's This Morning programme, for which both Phillip Schofield and ITV apologised.

"This investigation has now concluded and the appropriate disciplinary action has been taken.

"We sincerely apologise because the way in which the issue was raised was clearly wrong and should have been handled differently.

"We have taken steps to make sure our editorial processes are always properly followed, which was not the case in this instance, and to ensure such an error will not be made again."

Mr Schofield has already apologised for the error, after admitting a "misjudged camera angle" may have inadvertently exposed some of the names.

He has said: "If any viewer was able to identify anyone listed, I would like to apologise and stress that was never my intention.

"I was not accusing anyone of anything and it is essential that it is understood that I would never be part of any kind of witch hunt.

"Unfortunately there may have been a misjudged camera angle for a split second as I showed the Prime Minister some information I had obtained from the internet.

"I asked for his reaction to give him the opportunity to make a point which he very clearly made about the dangers of any witch hunt."

Schofield presented today's edition of the show as normal, but did not comment on the error.

Policing and criminal justice minister Damian Green has condemned Mr Schofield's actions as ''tasteless and silly'', while Tory MP Stuart Andrew denounced the presenter's ambush as "completely irresponsible and an outrageous stunt".

A letter from Ofcom, in response to a complaint by Rob Wilson MP, said the watchdog would consider "the application of generally accepted standards by ITV and the BBC".

It will also look at the "application of standards to prevent unfair treatment to an individual, and unwarranted infringements of privacy", after alleged child abusers were not given the opportunity to respond to claims.

Letter to Rob Wilson MP Re Newsnight This Morning 151112 (PDF)
Letter to Rob Wilson MP Re Newsnight This Morning 151112 (Text)

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Phillip Schofield disciplined over paedophile list stunt as Ofcom launches inquiry

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It is understood no-one has been sacked as a result of the error, despite Ofcom receiving 415 complaints. The BBC has already launched an inquiry into how the Newsnight investigation came to be broadcast, with director-general George Entwistle resigning. Lord McAlpine has this morning spoken of the "horrendous" shock he received upon finding out the false allegations had become widely known.

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Labelled as 'TV royalty' in an interview with The Telegraph

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Phillip Schofield will, doubtless, bat away the compliment, but to the 1.7 million viewers who tune in daily to watch This Morning, the dashing presenter is genuine TV royalty.

The day of our interview proves the point. Enter four ladies who have bid in a charity auction to hang around the studio during live filming and have their pictures taken with the show's presenting duo afterwards. As one approaches she doesn't just shake his hand, she also does a little curtsey.

Later in the Green Room, beneath a pink neon heart that bears the names Phillip and Holly (Willoughby, more on which later), the Peter Pan-like 'Schofe', today trim and youthful in black jeans and grey shirt, could not be more...

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Phillip Schofield: 'I absolutely hate getting older. I fear missing out on the future'

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Phillip Schofield will, doubtless, bat away the compliment, but to the 1.7 million viewers who tune in daily to watch This Morning, the dashing presenter is genuine TV royalty. The day of our interview proves the point.

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Who’s watching This Morning tomorrow to see how pissed Phil and Holly still are?😂 #NTAs

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Who’s watching This Morning tomorrow to see how pissed Phil and Holly still are?😂 #NTAs

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Who’s watching This Morning tomorrow to see how pissed Phil and Holly still are?😂 #NTAs
— Siobhan3Leigh🌹 (@Siobhan3Leigh) January 22, 2019

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Who’s watching This Morning tomorrow to see how pissed Phil and Holly still are?😂 #NTAs

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Who’s watching This Morning tomorrow to see how pissed Phil and Holly still are?😂 #NTAs

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Who’s watching This Morning tomorrow to see how pissed Phil and Holly still are?😂 #NTAs

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Some fan reactions to the NTA's narratives - many fans watched just to see Holly and Phil's friendship.

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Gurantee 75% people who vote for this morning vote because they wanna see how smashed Phil and Holly are the morning after 😂 #NTAs

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Gurantee 75% people who vote for this morning vote because they wanna see how smashed Phil and Holly are the morning after 😂 #NTAs

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Gurantee 75% people who vote for this morning vote because they wanna see how smashed Phil and Holly are the morning after 😂 #NTAs
— Tasha 🦋 (@Natasha_TW_x) January 22, 2019

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Gurantee 75% people who vote for this morning vote because they wanna see how smashed Phil and Holly are the morning after 😂 #NTAs

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Gurantee 75% people who vote for this morning vote because they wanna see how smashed Phil and Holly are the morning after 😂 #NTAs

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Gurantee 75% people who vote for this morning vote because they wanna see how smashed Phil and Holly are the morning after 😂 #NTAs

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Tweet explaining the user "can't wait" to tune in to This Morning the day after the NTA's because of their infamous hungover show. The narrative that has been created is one that alludes to Phil and Holly always being funny and entertaining whilst presenting

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Can’t wait for This Morning tomorrow. Always love the episode after the night before. Bring on hungover Phil and Holly😂 #ThisMorning #NTAs

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Can’t wait for This Morning tomorrow. Always love the episode after the night before. Bring on hungover Phil and Holly😂 #ThisMorning #NTAs https://t.co/OaMTBm7HZH

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Can’t wait for This Morning tomorrow. Always love the episode after the night before. Bring on hungover Phil and Holly😂 #ThisMorning #NTAs pic.twitter.com/OaMTBm7HZH
— Lindsay Bullivant (@LinziLola) January 22, 2019

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Can’t wait for This Morning tomorrow. Always love the episode after the night before. Bring on hungover Phil and Holly😂 #ThisMorning #NTAs https://t.co/OaMTBm7HZH

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Can’t wait for This Morning tomorrow. Always love the episode after the night before. Bring on hungover Phil and Holly😂 #ThisMorning #NTAs https://t.co/OaMTBm7HZH

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Can’t wait for This Morning tomorrow. Always love the episode after the night before. Bring on hungover Phil and Holly😂 #ThisMorning #NTAs

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The television presenter Philip Schofield and the explorer Sir Ranulph Fiennes are to be awarded honorary doctorates from Plymouth University.

The university said Schofield, who grew up in Cornwall, was being honoured for his stage and television career.

Sir Ranulph is to receive an Honorary Doctorate of Science.

Plymouth diver Tom Daley and his coach Andy Banks will receive the university's new Sporting Colours award.

The university said the award was for people who "embodied the spirit of partnership and inspired others".

Vice-chancellor Professor Wendy Purcell said: "Each year we have the privilege of bestowing the highest academic honours upon a select number of distinguished people whose achievements reflect the mission and values of our University across a range of disciplines.

"I am very proud of all our graduates - they distinguish this university through their efforts."

The recipients will receive their awards and doctorates during the university's graduation week later this month.

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The television presenter Philip Schofield and the explorer Sir Ranulph Fiennes are to be awarded honorary doctorates from Plymouth University. The university said Schofield, who grew up in Cornwall, was being honoured for his stage and television career. Sir Ranulph is to receive an Honorary Doctorate of Science.

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Secondary Media Advertisers - We Buy Any Car

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Secondary Media Advertisers - We Buy Any Car

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As part of an online and television advertising campaign, We Buy Any Car.com have dedicated their slogan to Philip - "So quick. So simple. So Schofield" and regularly engage with the hashtag #BeMorePhil. Such advertisement's where the customer is told to #BeMorePhil, overall, adds to the 'TV royalty' status of Schofield's star image.

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Get your daily dose of Phil-spiration right here on our Phillip Schofield hub. From Phil-themed party ideas to an FAQ section, our Schofield shrine has it all!

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Schofield's laugh is known for its wheeze and inappropriate timing. YouTube has become a platform for audiences to upload compilation videos and adding another element to his star image.

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Phillip Schofield kettle laugh compilation

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Despite a fairly positive star image, through various forms of media and audience interpretations, Schofield is not liked by everyone. These two forums are examples of this

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to think Philip Schofield is a deluded attention seeker? |

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He's told off the Daily Mail for reporting his flashing of his bum on Snapchat as an accident and has tweeted that it was 'perfectly intentional'. He

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However, contradictions also exist within his star image here, as his relationship with alcohol also plays a comedic role. Just like the hungover 'day after the NTA awards' narrative this interview with Alan Carr is a good example of this. Phillip tries to make Alan drink tequila, asking 'we necking it?' to which the audience cheers. Through this narrative Schofield star image becomes relatable and ordinary, whilst establishing his star image even more as someones of comedy.

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Phillip Schofield Makes Alan Drink Shots of Tequila (Full Interview) | Alan Carr Chatty Man

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Despite a comedic image, Schofield's presenting work on This Morning has built up a reputation as a legitimate presenter, that asks pressing questions on behalf of the public watching. This interview is a good example of this.

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Prime Minister Theresa May "It's This Deal or No deal." | This Morning

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Because of accolades and his subsequent reputation as a presenter, he can be put on a pedestal by media and fans alike. He is even put on a pedestal by co-stars he has worked with for years, with Holly Willoughby labelling him a 'TV Jedi' (see connected post), thus reinforcing this hierarchy TV status.

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News

Posted by

Nick Pope

Published

Google the words "Phillip Schofield Sad", and this is the second image that turns up.

That is not a sad man.

Truth is, it's near impossible to find a picture of Philly SchoFo looking upset. Comically bemused? Sure. Dramatically concerned while digesting a sensitive topic? Definitely. But you always feel like he's only one Gino Di Campo double entendre away from becoming the most delighted man on Earth once again.

That's not so true for the rest of us. Even our selfies reveal Albert Camus SparkNotes-levels of existential despair. Which begs the question: where did the silver fox on-the-box find his infinite supply of happiness? And how can we wrangle some for ourselves?

Well it goes without saying that before we can live like Phillip Schofield, we must first understand Phillip Schofield. So let's try.

Popular presenters usually trade off of a shtick, but what is Phil's? Apart from being an affable, well-balanced guy? He's not a cheeky chappy (Ant & Dec, Stephen Mulhern), a national eccentric (Chris Evans, Ainsley Harriot) or a bad-shirted Head Boy (Jeremy Clarkson, Paul Hollywood).

The closest equivalent is Dermot O'Leary, and he can't even be bothered to suit up twice a week anymore. Imagine Phillip Schofield, rejecting a single job offer that came his way. It's inconceivable.

And that's because Schofield understands the importance of hard work - especially when it comes to the daily grind.

The pastel perfect This Morning set might look like a nice place to spend your working day, but there's a much darker side to sofa lyfe. Speaking to FHM in December, Rick Edwards revealed the behind-the-scenes struggles of his ill-fated breakfast show RI:SE : "The hours were awful and I had no social life. I'd wake up at 2am and nod off at 8pm [...] I saw someone cry on that team every single day."

Schofield probably wakes up later than that - he starts at 10:30am, after all - but the pressure's still there. To be chipper and entertaining at all times. To rouse a nation of bleary-eyed pessimists into a good mood day in, day out, like a flailing holiday rep around a morning-after Zante poolside.

Yet we've seen him jump from show to show, seemingly more excited with each landing. It's fair to say that the man hasn't gone grey from stress - he loves his work.

You'd think that fatigue would have set in by now. That he would have lost that Schostfaced Philler spark. After all, that's what happens to a lot of seasoned TV presenters.

On the last series of the National Lottery: In It To Win It, Dale Winton was a dead ringer for the "sadness in his eyes" dog. Handing out forty grand cheques with zero emotion, his banana-boat smile always threatening to 180°.

But that's understandable. He's been on TV for 23 years. It's impossible to maintain that level of Dale Winton for that long. It's only a matter of time before he's found performing an unsanctioned 3am supermarket sweep in his underpants, and is finally set free from his terrestrial prison for good.

Countless others have cracked under the strain, too - punching co-workers over steak cravings, launching into ill-advised Jimmy Saville impressions, and outing themselves as awful racists.

And yet he's still here, 30 years later, giggling away with his co-workers and turning up to work drunk, like a half-arsed stock room assistant. Can you say that you find the same happiness in your work? Or any aspect of your life? You cannot.

The reason he hasn't run out of gas is simply because he's always been 100% Schofield. The most invigorating thing a human being can do is be completely at one with themselves every day of their lives.

We're not seriously suggesting that Phillip Schofield is happy 24/7. We've never met the man, and could never hope to understand the emotional complexity of a person purely based off their rapport with Holly Willoughby.

That would be ridiculous. But what we are saying is that Phillip Schofield is clearly the modern day incarnation of the holy Buddha, and that we should all worship him as a prophet.

The similarities are endless. Buddha was born in olden days, and Phil was born in Oldham. Buddha was "wise in the knowledge of other worlds", and Phil knows quite a lot about wine. Buddha went on a spiritual quest to spread enlightenment to the masses, and Phil hosted a show called ' Schofield's Quest ', which looked into the fates of Britain's seaside piers. It's as clear as day.

But even if he's not Buddha, and even if he's not genuinely the happiest man on Earth, he still puts the nation in a good mood - spending his days chatting to the jobless, the disabled and the elderly when nobody else can or will.

Perhaps, judging by that, the true secret to happiness is providing it to other people? It's worth a try, anyway.

So thank you Phillip Schofield. Namaste.

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Why Phillip Schofield holds the key to eternal enlightenment

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skip to main content News Posted by Nick Pope Published Google the words "Phillip Schofield Sad", and this is the second image that turns up. That is not a sad man. Truth is, it's near impossible to find a picture of Philly SchoFo looking upset. Comically bemused? Sure.

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Phillip Schofield as 'Ordinary' - constructed through his use of social media

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Phillip Schofield as 'Ordinary' - constructed through his use of social media

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Secondary media (e.g. magazines like Cosmopolitan) have featured Schofield's snapchat content in articles, further constructing the star image components of ordinariness and comedy.

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Public service announcement: if you do one thing today, make it adding Phillip Schofield (username: phillipschofe) on Snapchat. Because not only will it fill your days with a little more joy than usual, but it'll make you understand why your Twitter feed is filled with comments about him being a 'legend'/'hero'/'national treasure'/delete as appropriate.

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what is phillip schofield's snapchat name?

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18 times Phillip Schofield was our favourite person on Snapchat

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Public service announcement: if you do one thing today, make it adding Phillip Schofield (username: phillipschofe) on Snapchat. Because not only will it fill your days with a little more joy than usual, but it'll make you understand why your Twitter feed is filled with comments about him being a 'legend'/'hero'/'national treasure'/delete as appropriate.

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He is well known for having comical and animated facial expressions

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Phil's highly regarding, and comedic, relationship with co-presenter Holly Willoughby

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Phil's highly regarding, and comedic, relationship with co-presenter Holly Willoughby

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It could be argued that many viewers of This Morning tune into the show for Holly and Phil, and not for the specific content the show has on offer

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Producers at This Morning run with this narrative and regularly release 'funniest moment' videos on the This Morning YouTube channel. Through these elements then, Phillip's relationship with Holly adds depth to his comedic component of his star image.

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Phillip Schofield's Funniest and Cheekiest Moments | This Morning

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Through snapchat Schofield documented a battle with a sounding alarm in his house. The incident has since been widely spread by secondary media (YouTube) and talked about by fans.

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Phillip Schofield's HILARIOUS alarm Snapchat story

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This comedy image, even though constructed through primary media and its audience, transcends into society. Liverpool's 'Bongo's Bingo' gives out cardboard cut out of Schofield as prizes that students are desperate to win.

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First bongos bingo prize out for the evening.... @Schofe

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First bongos bingo prize out for the evening.... @Schofe https://t.co/xICBRQ0Ftc

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First bongos bingo prize out for the evening.... @Schofe pic.twitter.com/xICBRQ0Ftc
— Nat Owen-Burns (@Natowenburns) May 27, 2018

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First bongos bingo prize out for the evening.... @Schofe https://t.co/xICBRQ0Ftc

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First bongos bingo prize out for the evening.... @Schofe https://t.co/xICBRQ0Ftc

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First bongos bingo prize out for the evening.... @Schofe

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However in typing 'schofe snapchats' into the Twitter search bar, there seems to be nothing but positive comments.

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@Schofe ‘s snapchat story is the best thing, I spent about 10 minutes crying with laughter at this

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@Schofe ‘s snapchat story is the best thing, I spent about 10 minutes crying with laughter at this https://t.co/3a9LDePSEQ

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@Schofe ‘s snapchat story is the best thing, I spent about 10 minutes crying with laughter at this pic.twitter.com/3a9LDePSEQ
— eva rae (@evakn0tt) February 9, 2019

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@Schofe ‘s snapchat story is the best thing, I spent about 10 minutes crying with laughter at this https://t.co/3a9LDePSEQ

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@Schofe ‘s snapchat story is the best thing, I spent about 10 minutes crying with laughter at this https://t.co/3a9LDePSEQ

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@Schofe ‘s snapchat story is the best thing, I spent about 10 minutes crying with laughter at this

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Social media enables Schofield to establish himself as the ordinary 'relatable' person. This can be seen in this tweet.

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Philip schofield is relatable as fuck
— Bethany clark (@bethanyclark18) February 10, 2019

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I’m cryyying, @Schofe’s snapchat stories are honestly the highlight of my days but today’s was just another level🤣🤣🤣

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I’m cryyying, @Schofe’s snapchat stories are honestly the highlight of my days but today’s was just another level🤣🤣🤣

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I’m cryyying, @Schofe’s snapchat stories are honestly the highlight of my days but today’s was just another level🤣🤣🤣
— Jaye✨ (@jayemiaa) February 9, 2019

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I’m cryyying, @Schofe’s snapchat stories are honestly the highlight of my days but today’s was just another level🤣🤣🤣

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I’m cryyying, @Schofe’s snapchat stories are honestly the highlight of my days but today’s was just another level🤣🤣🤣

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I’m cryyying, @Schofe’s snapchat stories are honestly the highlight of my days but today’s was just another level🤣🤣🤣

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Here, he increases his ordinary star image claims with a 'selfie' that many people could relate to, during the world cup

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View this post on Instagram

A post shared by Phillip Schofield (@schofe)

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Through his social media use, he breaks barriers between formal television filming and audiences by regularly filming backstage on shows like This Morning. Because of this audiences are encouraged to feel like Schofield is their friend updating them at work, thus adding to his ordinariness claims of his star image.

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View this post on Instagram

A post shared by Phillip Schofield (@schofe)