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The fashion industry is a globalized sector that works to meet the demand for apparel and dictates/follows the trends consumers want.

The market is segmented mainly into luxury wear, affordable luxury wear, mainstream clothing, and discount clothing.

The fashion market employs 60 million people globally.

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"Throwaway Fashion" is on the rise as fast fashion giants make clothing to fall apart so that you buy more clothes.

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Cheap garments, often made from manmade materials which cannot be recycled easily, are being worn just a few times and then binned, the Environment, Food and Rural Affairs Committee found.

As a result the proportion of textile waste at council tips has risen from 7 per cent to 30 per cent in five years.

MPs saw the scale of the problem during a visit to a waste-disposal site in Croydon, south London.

"The operator commented that they had seen a significant increase in the amount of textile waste being disposed," said Michael Jack, a Conservative MP who chairs the committee.

"It is presenting real challenges, because these material are not easily recyclable. In other words it was a case of landfill or burning them."

Staff at the site had already labelled the problem the "Primark effect".

"The whole notion of throwaway fashions needs to be re-examined. People may want something that is fashionable, but they should also be thinking about whether what they are buying will last," he added after the hearing.

Asda addressed the hearing and said it had decided to reposition its George range of value clothing.

Julian Walker-Palin, a spokesman, said: "We are moving away from fast fashion. We did a survey with our customers at the beginning of the year. They said they are now making product choice decisions around quality and value for money.

"They are shopping for wardrobe essentials rather than fast fashions, which tend to be impulse buys. So we have completely changed our brand offer on our George clothing to reflect that."

Primark recently announced a 17 per cent increase in profits to £233million for the year ending in September.

George Weston, the boss of its parent company ABF, has said that the store is well positioned to survive the economic downturn as shoppers seek savings.

He believes that good-value clothes will always do well and transcend a period of downturn.

"We have seen a squeeze on consumer spending for a while and although it could get worse we are very well placed and will continue to invest," he said.

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'Primark effect' lead to throwaway fashion turning up in landfill

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Cheap garments, often made from manmade materials which cannot be recycled easily, are being worn just a few times and then binned, the Environment, Food and Rural Affairs Committee found. As a result the proportion of textile waste at council tips has risen from 7 per cent to 30 per cent in five years.

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Two major players of the European online fashion retailing sector are the UK based online retailer ASOS and the German fashion online retailer Zalando.

Zalando is present in 14 European countries, ASOS has seven localized websites and ships to 190 countries.

Both companies generate the majority (>50%) of their turnover via cross-border European sales.

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Zalando online fashion giant valued at up to €6bn in Frankfurt float

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Europe's biggest online fashion player could be worth twice as much as Asos as it tries to raise €500m

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Compared to 16 years ago (2002), the average person buys 60% more clothing and keeps them for half as long.

Women wear a garment, on average, 7 times before throwing it away.

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Fast fashion brands such as H&M, Zara, and ASOS have disrupted the industry by creating demand for a previously untapped consumer need, on-trend yet affordable clothing and accessories.

These brands can turn around new products in fewer than six weeks from conception to shelf, and their success is forcing the rest of the fashion world to keep up.

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80 billion garments are purchased globally every year!

The apparel industry generates around €1.5 trillion revenue annually!

Australia is the world’s second largest consumers of fashion. On average, they consume 27kgs of new clothing and textiles every year.

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The best brands use the 3 Cs of Branding:

1. Clarity

2. Credibility (e.g. Celebrity Endorsements)

3. Consistency