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A couples getaway

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Families

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21-30

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People of Fait!

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Families

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Young travelers

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Family with young children

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26-32 yrs old

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To her family in Africa

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young couples

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a young couple looking for a wedding venue

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a young couple looking for a wedding venue

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Family with kids

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Family

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everyone that comes to newport

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Audience - Educated people looking to have a great time in Newport.

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24-80

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my parents

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girls weekend

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Families

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For an audience not looking to spend a lot of money but still have a good experience

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Historical

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Tourism

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Spooky

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it is geared toward those on a low budget

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18-40 year olds

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For people looking for witches

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women

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Travel & Leisure: This article was written to show the history of Salem as well as all the things you can do while visit g there. 

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Travel & Leisure: This article was written to show the history of Salem as well as all the things you can do while visit g there. 

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written to give information on the background of the town

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Salem tourists
The audience is for tourists

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18-50

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salem

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Does it appeal Do you as a reader? How so?

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Does it appeal Do you as a reader? How so?

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Who is the intended audience?

The intended audience is people who want to visit Salem, Massachusetts. This can be seen when the author recommends certain tourists attractions in the article.

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Travel and Leisure
Who is the intended audience?
-Tourists looking to visit Salem Mass
-Young People (millennials
-Witch hunters

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What is it trying to achieve?
State that Salem is more than a town know for witch trials

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This audience is for adults and tourist.

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20-30 year olds

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Visitor Info - Salem Chamber of Commerce, MA

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Quaint shops, fine restaurants, a multitude of attractions, live music and great nightlife make Salem a vibrant city with a cool urban feel. Salem is experiencing an incredible resurgence, new retail stores and restaurants are opening every month, attracting more year-round residents.

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Modern 'Magic Tourism' Is Charming Travelers in Salem, Massachusetts

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Forget warty, green-skinned witches. This is the real-life, magical tourism happening in Salem, Massachusetts today.

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Just a heads up that this post contains affiliate links. See Below for more info!

Though I've lived in New England for basically my entire life (minus the four years in Korea), I hadn't ever been up to Salem, MA. That's a pretty embarrassing fact given how popular Salem is in the fall- especially around Halloween. I don't particularly care for Halloween, so that probably played a part in why I had never previously made a Salem visit a priority.

As a part of the monthly "Hometown Tourism" series through my local Boston chapter of Wanderful, I finally had the opportunity- and a reason- to visit. Though we were there in fall, I have it on good authority that Salem is a great year-round destination.

Driving in during the Halloween/fall season can be a bit of a nightmare. If you get there early and have a few parking lots off the town-center in mind then you'll be ok.

My recommendation would be to take the MBTA Commuter Rail from North Station in Boston. Its not a long or expensive trip.

Being totally straight with you: if you're a traveler who needs the constant stimulation of actual "touirsty" things (museums, famous sites, monuments, etc...), then Salem might be an adjustment for you. However, what the area lacks in typical big-city tourism infrastructure, it more than makes up for in small New England town charm.

The main attractions in Salem are... well, basically anything that has to do with the Witch Trials. There are loads of museums and notable houses: The Peabody Essex Museum, The House of Seven Gables, and The Witch House.

Salem also has a fistful of "scary" attractions. Unless you're hell-bent on spending your money on novelty haunted houses and spook shows; skip 'em (they're not special).

Everything in Salem is extremely walk-able, which makes it an excellent place to just wander and take in all the sights- for free. Salem has a lot of historic buildings and cemeteries, and the residential areas are full of charming old houses. There are also a bunch of walking tours available.

Salem's food options are almost overwhelming. They have everything from coffee shops to pubs to Italian to vegan cafes. Visitor beware: because of the touristy nature of this little town, you would be better off using Yelp than TripAdvisor in your meal search. One thing I've found about touristy areas is that if it has enough hype or is gimmick-y or centrally located, the food doesn't have to be good.

...and if you're in the market for an adult beverage: why go to a boring pub when you can go straight to the source??
Far From The Tree (Cider House & Taproom) is basically all I drink, so getting to visit them in-person was like a dream come true.
Notch Brewery & Taproom is also a great place to grab a local Massachusetts beer!
(.....now do you see why I recommended taking the Commuter Rail versus driving??

My Recommended Itinerary:

I would give Salem just about a full day.

Arrive mid-morning, grab a smoothie at Life Alive or a coffee at... well, anywhere.

Walk around the town center and find your way over to Proctor's Ledge.

After sufficiently creeped out, wander back into the center of action (be careful to not retrace your footsteps- find a different way!) Stop into Broad Street Cemetery on your way back in.

Pick a museum and maybe a walking tour. The Peabody Essex Museum is right next to the Witch Trials Memorial, so oyu can check off two items right there!

You'll probably be hungry by now, so grab some soup at NE Soup Factory or consult Yelp to find whatever you're craving.

Howard Street Cemetery and the Salem Common are great places to check out on your way towards the waterfront.

Got good walking shoes? Stroll on over to Winter Island for some great views.

If your footwear is lacking, or you just need to perch for a little while.... find your way to Jaho and either hang inside or take your coffee to go and wander around the Derby Waterfront District - but beware of seagulls!

After a full day of meandering the streets and learning about "witches" you might need a drink. Far From The Tree is off the city center, so start there and sample their offerings with a flight! Then to top off the day, grab one last beer at Notch before you head off to dinner or back to home-base.

Though a day might be enough, Salem is a great home-base for a New England trip. Given that it is so close to Boston, but also metro north of the city, you can easily access the history of the city and the foliage and beauty of the nature up north. Keep in mind that Salem can be quite a busy place, so be sure to book your accommodations as early as possible.

Check out the map I made marking all the top attractions, food, coffee, and libations:

What do you think of day trips from major destinations?

Do you prefer to stay in the city or venture out on day trips?

How do you approach smaller cities/towns that don't have major tourist attractions?

Have you ever been to Salem?

This post contains affiliate links. Affiliate links are great in that you can grab the product at no extra cost to you, but I get a teeny-tiny percentage of that sale (its like getting recognition for advertising products I already love!)

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Salem, MA: A Day Trip from Boston - Weird Travel Friend

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Salem, a popular historically significant town in Massachusetts, is just a quick hop from Boston. Add this charming little nugget to your New England list!

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Explore Salem holidays and discover the best time and places to visit. | This town's very name conjures up images of diabolical witchcraft and people being burned at the stake. The famous Salem witch trials of 1692 are ingrained in the national memory.