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Overall, the video illustrates the Pro-Gentrification side and rebuilding 4th streets image as a whole. Moreover, introducing the outcomes of gentrification, meaning that potential consumers will visit 4th street once again. Therefore, new projects, a new image, new meaning, and replacing the old with "new", will bring beauty to Santa Ana.

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14.How is local government portrayed in the video ?

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14.How is local government portrayed in the video ?

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In the video the local government is portrayed as very progressive by the video showing renovation all through out fourth street. While at the same time the government saying that they are using the arts and education as a means of revitalization . Basically meaning that they are showing emphasis to these things like schools such as OSHA and Mater Dei to make the city seem appealing .

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15. What does this video tell us about the role of local government in gentrification?

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15. What does this video tell us about the role of local government in gentrification?

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The video illustrates upon the local governments major influence upon gentrification under capitalistic purposes. In order to bring in more money into the community, the local government must move away from traditional business and bring in new and excited style to the city in order to attract new groups of people (especially the youth). By creating a new and distinguished area, people feel tempted to go and explore what downtown has to offer them.  With more attention towards the downtown area, the city is able to generate more money and local economy can increase in benefit of the city as well as the local government.

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13. who does the video suggest will benefit from investment and development in Santa Ana

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13. who does the video suggest will benefit from investment and development in Santa Ana

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The video suggest that the whole community will benifit from the investment and development economically in Santa Ana. However they neglet to address the hispanic people that experience loss from the new developments down fourth street. The video emphasizes that the construction work will bring in people from other communities because the renovation cause "fresh feeling".

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12. The end of the video proclaims, "This is Santa Ana." Who and what are highlighted and represented as "Santa Ana" in the video?

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12. The end of the video proclaims, "This is Santa Ana." Who and what are highlighted and represented as "Santa Ana" in the video?

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Based on the video, the "who" in this case is the hipsters, adolescences, and the new people who are willing to live in the remade version of Santa Ana. Only focusing on Arts, introducing a small portion of what makes Santa Ana, therefore, removing the "other" schools such as Valley High school, Godinez High School, and Santa Ana High School that makes a chunk of the school districts around the area. Overall, the businesses are primarily new and removing the old, illustrating the "beauty" that exist in the "ugly" and erasing the Hispanic culture of Santa Ana 4th Street. The video re-brands 4th Street and the meaning behind, removing the memories, and the people who build the definition of Santa Ana.