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-      Happiness. More people are seeking for happiness and it’s a trend which will be next after the experience economy. After the experience economy, we will get the happiness economy.

-      Recycling. Nowadays wasting less plastic is really a thing. You can see it on festivals for example on Pinkpop; from all the banners they made, they will from it the next year blankets or bags. Really creative way too not waste to many plastic or garbage. Also you see lots of more hard plastic cups on festivals.

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-      Organizations are looking for more intimacy on their events by using for example smaller venues within their festival.

-      The image of an event is more important than the artists who are playing the festival. Getting your brand in a positive way in the world is nowadays really important.

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4 trends; meso and macro level which are important to your own projectMESO	; within the sector, having cultural activities in the neighbourhood safety in the neighbourhood MACRO: global trend independent travaller families who are on vacation in the netherlandsSpread a advertise over the internet, facebook for example. 

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4 trends; meso and macro level which are important to your own projectMESO	; within the sector, having cultural activities in the neighbourhood safety in the neighbourhood MACRO: global trend independent travaller families who are on vacation in the netherlandsSpread a advertise over the internet, facebook for example. 

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- connecting to a culture, maybe because of the location or because of the focus group
-wanting to differ yourself from other companies or events

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- competition between companies maybe they have the same idea or product
- making Leisure activities experiences so that people remember it more and maybe come back.

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-Making sure no drugs are exchanged during the event, and no drugs get in
-Having a foolproof security system so no one gets hurt  and there are no dangers

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Making original venues and events where people are there for the experience and less the actual artist or band playing at a music festival for example. Events where the aim is to have a good time.

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Meso:-	Organisations are looking for a way to get gid of the constant “being on your phone” during a festival or concert. When you don’t have your phone, you will enjoy the concert or festival more, and have the maximum experience. -	Organisation are busy to create a whole atmosphere around the festival. It’s not just about the artists, but more about the whole experience. Have foodtrucks, maby some fun activeties you can undertake.Macro:-	Helping good causes. People want to do a lot for charity. When a fesival raises for kika or something, people will come together and spend extra for that charity. -	The search for happiness and fulfilment. People are always scearching for happiness. When they experience something amazing, the happiness follows. 

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Meso:-	Organisations are looking for a way to get gid of the constant “being on your phone” during a festival or concert. When you don’t have your phone, you will enjoy the concert or festival more, and have the maximum experience. -	Organisation are busy to create a whole atmosphere around the festival. It’s not just about the artists, but more about the whole experience. Have foodtrucks, maby some fun activeties you can undertake.Macro:-	Helping good causes. People want to do a lot for charity. When a fesival raises for kika or something, people will come together and spend extra for that charity. -	The search for happiness and fulfilment. People are always scearching for happiness. When they experience something amazing, the happiness follows. 

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-Focus on interests of target groups
-Make events with specific cause

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- There is a lot of competition and due to the internet, customers have a bigger access to all kinds of information
- People want to experience something unique

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+ How an event/company/business is represented online is important for the customer.
+ Customers expect quality > quantity

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Meso
- use of social media so you can reach more people, and not only in the neighbourhood but all around the country/world
- environmental friendly projects so there are not too many toxic substances in the air

Macro
- big variety of culture as more people go to foreign countries.
- technical developments cause bigger and better products.

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+ Due to the internet, customers expect fast and clear information online.
+ Organizers want to differentiate themselves from others because there is a lot of competition.

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Focus on interests of target group, listen to the opinion of customers, clear social media, sustainability

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- People are using social media. When you want somebody know more about your event you will post it on social media.

- people want high quality food

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- The image of an event is more important than which artist is going to perform

- people are traveling more.

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-  Competition between companies within the same sector. Perhaps everyone wanting to set up the same themed festivals.

- Smaller parts of the sector who come together into one bigger sector.

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- people are searching for an experience. there is allot of competition, so you need to stand out with something to get attention.
- people want a one time experience. it should not somthing that is seen allot, or you're able to do on a daily base.

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Yes, here you can add an extra block for the MICRO trends

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People look for an unique experience. and social media is an important tool to reach your customers.

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-  Social media, more people know about your event and it is easier to spread the word around about your event.

-  Ageing, you really need to see on what age group you focus because nowadays people live longer and also those people might want to do something so you could also focus on them for example.

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WS7 Productions: Environmental Analysis Elise Romar5 stakeholders Tomorrowland:Security team. The security at a festival is very important. It is an easy target for terrorists and because there are a lot of people, fights might break out. Good and enough security is very important at a large event. The entire terrain has to be monitored 24/7.Visitors from all over the world. The event is important for visitors, because the visitors pay for the event and with their money they can organise more events. Artist that have to perform at Tomorrowland: they are very involved in the whole organisation. If someone cancels their performance, there are always people who came especially for that performance and won’t be happy. Hotels nearby: all the people that came from all those other countries have to stay in hotels nearby. They probably rise their prices for those weekends.Public traffic. There have to be enough ways to get to an event. It has to be possible to get there by car, by train, by bus, by airplane. And all these methods of traffic have to be arranged in order to give the people who go to an event a nice atmosphere.4 Trends:Meso:-	Food trucks. Food truck festivals but also just food trucks on music festivals are very popular.-	Focus on social mediaMacro:-	Safety-	Weather (is the weather good or will it be raining)

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WS7 Productions: Environmental Analysis Elise Romar5 stakeholders Tomorrowland:Security team. The security at a festival is very important. It is an easy target for terrorists and because there are a lot of people, fights might break out. Good and enough security is very important at a large event. The entire terrain has to be monitored 24/7.Visitors from all over the world. The event is important for visitors, because the visitors pay for the event and with their money they can organise more events. Artist that have to perform at Tomorrowland: they are very involved in the whole organisation. If someone cancels their performance, there are always people who came especially for that performance and won’t be happy. Hotels nearby: all the people that came from all those other countries have to stay in hotels nearby. They probably rise their prices for those weekends.Public traffic. There have to be enough ways to get to an event. It has to be possible to get there by car, by train, by bus, by airplane. And all these methods of traffic have to be arranged in order to give the people who go to an event a nice atmosphere.4 Trends:Meso:-	Food trucks. Food truck festivals but also just food trucks on music festivals are very popular.-	Focus on social mediaMacro:-	Safety-	Weather (is the weather good or will it be raining)

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The experience economy is changing into a happiness economy.

People have higher expectations when you promiss them an experience.

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Write down your MESO trends here, or below this item

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People travel more often.

People want to stay away from mass tourism.