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When staff helps, profits usually go higher and so the company awards those who helped by giving a percentage increase in their salary, this way, everyone benefits.

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When ordering clothes, supplies or any other products available. Online shopping is available and shipping to certain places can be super fast. This encourages customers to buy from John Lewis.

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John Lewis decided that staff would help them in 2018. Not only would they be working in stores but they would also be helping the company in several ways. Marketing is put in the hands of the staff. Usually there are adults and teenagers working in the shops so a smart thing they did was allow these workers to give advise on what should be put up on the shelves. Also, all social media are run by their employers. Instead of having someone who puts on adverts who doesn't know what exactly is happening in stores, they allow the employers who mix up with the buyers to advertise for them and advise on what should be sold.

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There is always new fashion trends. They try setting the trend and everyone follows sometimes. People have different taste in clothes and so they have a wide variety of options available for everyone. They also are unto date with fashion, not only with clothes but with house supplements as well. Their production line moves fast and items are up on shelves in small times.

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Price, Product, Place and Promotion.

Starting with one of the main points that customers look at before buying is Price, John Lewis always makes sure their prices are lower than their competitors which gives them an advantage. Their prices mixed with the good quality of the product always make the customers loyal to them.
Places: - All around the world
- In most cities you would find it.
- Online shopping is available.
Promotion: - Find it online
- Always see them on youtube, facebook, etc.
- Offers and promotions not always there so their prestiege is their but sometimes they do put their prices down.

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They have a jacket for example for 25 pounds and that's on display in winter. 25 would appeal to the average consumer and so people would buy it. Then in summer they get rid of the jackets buy selling it for a lower price and they change their clothing line and advertising ploids to attract customers based on the season.

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if people living in the area they wouldn't put skinny jeans for example they would put something suitable for that specific age.
Then this changes their advert types.