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contributed by Justin Boyle

If you've scratched your head over suggestions to manage your 'digital footprint,' you aren't the only one.

A surprisingly large percentage of people have never even heard the phrase, let alone thought about how to manage theirs responsibly. Among students, the percentage is probably higher. We'll talk about ways you can help students understand and manage their digital footprints before they get themselves in trouble.
The Definition Of A Digital Footprint
Simply put, a digital footprint is the record or trail left by the things you do online. Your social media activity, the info on your personal website, your browsing history, your online subscriptions, any photo galleries and videos you've uploaded - essentially, anything on the Internet with your name on it. Digital natives like today's students rarely think twice about putting their names on things online, so their footprints can be pretty wide.

Luckily for us all, most of the major sources of personal information can be tweaked so we share only certain things with the general public. There are even some third-party bonus tools available to manage the parts of our digital footprints we might not know were there.

For students having grown up in a social/digital environment, helping them see where and how they're vulnerable may be the most critical step. If they're not suitably motivated, very little of what you say will be compelling.

But after a little Google searching and social media dots connecting, just seeing the breadth of info about us that exists online is enough to spur them to action.
What To Tell Your Students About Monitoring Their Digital Footprints: 11 Tips 1. Be kind, helpful, and understanding
Or put another way, demonstrate digital citizenship.

This may not seem like a way to practically 'manage your digital footprint,' but part of managing your digital footprint isn't just about privacy and anonymity. In large part, one of the most effective ways to 'manage' your footprints is to make sure that the prints you do leave are good ones.
2. Use privacy settings
Let's talk Facebook, shall we? Chances are pretty good that your students can be counted among the 1.3 billion monthly active users of the social media giant, and there's practically no other website that contains such a breadth and depth of personal information.

Encouraging students to put all of their social media accounts, including Facebook, on a short leash might be the most important step toward helping them manage their digital footprint. Look into Facebook's proprietary privacy tips or get the works from Lifehacker.com with it's "Always Up-to-Date Guide to Managing Your Facebook Privacy," then inform students about the steps they can take. Better yet, just pass the links along.

Complete privacy on Twitter is simple - you just choose to protect your tweets under 'security and privacy' on the account settings page - but encouraging students to do so might do more harm than good. Some teachers have gotten great results using Twitter in education, and a class full of students with protected tweets might interfere with that.
3. Keep a list of accounts
Then delete the ones you no longer use. That myspace page you signed up for? Don't just forget about it-find it and delete it.

One tip: Use Pocket (and add the Pocket button to your browser-for Google Chrome, for example). Every time you sign up for an account, add that site to your 'Pocket' account and tag it 'Account.' Then, every six months, go in and deactivate/remove dormant accounts you no longer need or use.
4. Don't overshare
Perhaps the best tip for helping students maintain privacy on twitter is one that can be applied across the whole spectrum of social networking tools: Don't overshare.

As much of an alien concept as it may be to students these days, the only sure-fire way to avoid digital footprint trouble is for them to keep quiet about anything they wouldn't want the world to know. This includes usernames, aliases, passwords, last names, full-names-as-usernames, pictures, addresses, and other important information but also their moods and boyfriends and girlfriends and
5. Use a password keeper
This is more of a security thing, but the worst kind of footprint is the one you didn't make that contains all of your sensitive information. It's too much work to remember 50 different passwords, and every site has their own unique rules.

Until someone solves this problem, the best solution is likely a password keeper
6. Google yourself
You may be surprised what you find.
7. Monitor linking accounts
When you link your facebook or twitter account to that new site (whatever site that might be), you may not realize-or care at the moment-what you're giving it access to. It's usually safest to use a secondary email address to sign-up for new sites rather than granting this kind of access.
8. Consider using an anonymous secondary email
Whether you're communicating with someone new or signing up for a new social media platform, it can be useful to have a secondary email address.
9. At least skim the terms and conditions
Few people read every word of every Terms & Conditions page-and even if you did, you may not understand them all and how they can and might impact you. But to not even have the slightest idea what you're agreeing to when you do 'accept' those terms and conditions only has the potential to harm any legacy of your use of a site, platform, or page (i.e., your digital footprints).
10. Know that sending is like publishing-forever
Every time you send a message, post, or picture, you're publishing it the same way CNN does a news story. And the internet never forgets.
11. Understand that searches are social
There's another side to your digital footprint, too - it's not always information that you choose to make public. Remember, with or without privacy controls, Facebook still records and uses every scrap of information it gets to better determine its users' marketing demographics. Like HIPAA data, digital data privacy matters-thus recent GDPR laws.

Google pulls the same trick with search and browsing habits. If a student is logged into their Google account, the service tracks every keyword they search, every web page they visit, and every time they visit Youtube.

There are ways, however, to control the bits of deep data that we leave strewn around. First of all, even though Google is practically an official synonym for 'web search,' it isn't actually the only game in town. Less profit-motivated search engines like DuckDuckGo.com and bing may take a little getting used to, but they can sometimes make clearer efforts to protect users' browsing privacy.
12. Use digital tools to manage your digital footprint
A host of browser extensions and app add-ons can also limit the surreptitious capture of personal information. VPNs, VPN protocols, and other browser tools and website opt-outs, to name a few. (You can read more about TeachThought's Privacy Policy here, for example.)
Conclusion
There are also some extreme measures. Browsing from behind a virtual private network, or VPN, puts a layer of thick fog between online activity and real-world identity. If even that isn't enough for your suddenly privacy-hungry students, there's also the nuclear option.

You may have heard of Tor, the multi-layered proxy client that's a go-to for anyone looking to access the fabled Deep Web. By routing your IP address through multiple proxies, Tor protects users from anyone anywhere ever knowing who they are or what they're looking at.

Of course, full online anonymity would also require students to avoid all login-based media (including app stores like Apple's App Store and Google Play), which can be a harder task than they're ready to accept. It may also be important to remind them that while we're not browsing in a vacuum and we're very rarely actually anonymous, most of our deep data is probably pretty benign.

Just make sure to let them know that everything that they post, tweet, comment or like is going down on their permanent record. Honestly, everything. That ought to get them thinking, at least.
Justin Boyle is a writer and multimedia designer who lives and works in Austin, Texas 12 Tips For Students To Manage Their Digital Footprints

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12 Tips For Students To Manage Their Digital Footprints

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contributed by Justin Boyle If you've scratched your head over suggestions to manage your 'digital footprint,' you aren't the only one. A surprisingly large percentage of people have never even heard the phrase, let alone thought about how to manage theirs responsibly. Among students, the percentage is probably higher.

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Teen Voices: Oversharing and Your Digital Footprint

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Every day, whether we want to or not, most of us contribute to a growing portrait of who we are online - a portrait that is probably more public than we assume.

This portrait helps companies target content at specific markets and consumers, helps employers look into your background, and helps advertisers track your movements across multiple websites. Whatever you do online, you might be leaving digital footprints behind.

This course gives you an understanding of the different trails that you are leaving on the Internet and how this might affect you. While it is not possible to have zero digital footprints, the first steps toward reducing your digital footprint and managing your digital identity are simple.

What are the course objectives?

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Digital Footprints course gives you an understanding of the different trails that you are leaving on the Internet and how this might affect you. While it is not possible to have zero digital footprints, the first steps toward reducing your digital footprint and managing your digital identity are simple.

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Social media has transformed the job market in just a decade. On one side are employers taking an increasing interest in the digital footprints of job applicants. On the other, are those applicants and employees who want to make sure they catch a recruiter's eye because they are a good fit for the job - not because of a Facebook photo that is embarrassing, or worse.

These markets have generated a flourishing group of companies such as Fama Technologies, which uses machine learning to sift through online posts and identify undesirable traits and habits such as sexism, racism and drug use.

Online reputation consultants help people make sure their Instagram and Twitter accounts do not raise red flags in the first place.

"You can't imagine . . . that your private life and your business life are perfectly separable for your prospective employers and partners," says Michael Fertik, the founder of Reputation.com, a pioneer in the field of reputation management.

A 2017 survey by CareerBuilder, the US recruitment company, found that 70 per cent of companies used social media to screen candidates when hiring, up from 60 per cent in 2016 and 11 per cent in 2006. More than half of employers had found postings that led them not to hire a candidate for an open role, CareerBuilder says.

Fama Technologies says it has helped its corporate clients screen more than 11m pieces of publicly available content from employees and job seekers. About 14 per cent of the content examined raised flags for sexism or misogyny; 10 per cent raised alarms for bigotry, racism or hate speech.

Fama claims it is protecting the reputations of companies and improving hiring, potentially saving a company that employs 1,000 people more than $1m a year from increased turnover and less absenteeism by not hiring badly behaved employees.

In Europe, a tighter data protection regime has limited the extent of screening that employers can conduct while hiring. Guidelines published last year said companies would require a "legal ground" to check applicants' social media profiles, specifying that the data collected must be necessary and relevant to their job performance.

But the practice is increasingly the norm in the US - and it is not just employers who may be digging into your internet history. The American Civil Liberties Union has asked the US government to disclose how federal agencies from the State Department and the Federal Bureau of Investigation to Immigration and Customs Enforcement are monitoring social media accounts, including those of immigrants and people applying for visas.

Online profiles have become weapons in political disputes: in the past year a number of high-profile people in entertainment and journalism in the US have been targeted by right-wing activists over old social media posts.

In July this year, Walt Disney fired James Gunn, the writer and director of its Guardians of the Galaxy film franchise, over old, deleted tweets containing distasteful jokes about paedophilia and rape. "The offensive attitudes and statements discovered on James' Twitter feed are indefensible and inconsistent with our studio's values and we have severed our business relationship with him," the company said in a statement. Gunn, for his part, apologised on Twitter, saying "I used to make a lot of offensive jokes. I don't anymore."

Even without touching on controversial topics or making off-colour jokes online, the trail we leave as we move through an increasingly digital world can have long-lasting consequences.

"What's changed in the last year or two is the average consumer is starting to care about this," says Patrick Ambron, chief executive of BrandYourself, an online reputation management company. "Now everybody has a really big online presence compared to a few years ago. And even if you're not active online, your friends are. There are thousands of images and social media posts going up and you're being tagged."

While many big reputation management companies target businesses struggling with bad publicity, or individuals caught in embarrassing and damaging scandals, BrandYourself has broadened its aim to not only help people manage bad search results, but also to suggest ways of building a robust and relevant digital profile.

"There are more tools that are helping employers screen better. Their goal is to use data to make better hiring decisions," Ambron says. "Employers are not just looking for negative things - they want reinforcing factors as well."

Making sure an employer can find LinkedIn or blog posts you have written about a topic in your career field or links to news stories you have shared on Twitter or Facebook demonstrates you are engaged in your industry - and can help buffer the impact of less flattering information.

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"Employers like to find this stuff, so you're giving yourself an edge. And you are less vulnerable to something negative derailing things in future. Say after a bad breakup, the other person goes online and trashes you. If it has nothing to compete with it'll go to the top of results," Ambron says.

"Think about it as inbound marketing for your professional life," says Fertik. "In the same way you put some thought into how you dress for the office and an interview, there's no reason you should not be reflecting that care online."

Online activity can also present the opportunity to show personal interests that can complement your professional presentation in your resume or CV.

"I would hire somebody in a heartbeat with strong opinions if they back it up with activism and work," says Chris Allieri, founder of the public relations consultancy Mulberry & Astor. He points to his own involvement with animal welfare, including sitting on the boards of several animal protection organisations. "People look me up online and they know that this is what I support, it's what I do."

However, reputation experts caution that keeping the subjects you engage about on social media consistent with your professional presentation and industry remains important.

"I can't tell you how many investors in venture have remarked to me over time that they notice a CEO or executive is constantly posting online about things not connected to his or her company," says Fertik. "Setting aside who you are online, just the fact of how you are [behaving] online is meaningful."

What you can do to improve your online persona and reputation

BrandYourself scans your Google search results and profiles on social networks including Twitter, Facebook and LinkedIn to develop a reputation score. This takes into account not only the negative impact of posts or pictures that could raise red flags, but also how well your online persona is "optimised" - how much it shows positive and pertinent information about you.

When I tried out the company's free tool to scan my search results, my reputation score was 400, or "fair" - the yellow midpoint of its scale from "very poor" (red) to excellent (green).

"We didn't find anything that could cause you to fail an online screening," I was relieved to read. But, it added, "you don't have any positive content that would impress during an online screening" - not a comforting assessment of the reach of my writing (or, perhaps, a damning evaluation of the FT's search engine optimisation).

BrandYourself's tool suggested several steps I could take to improve my score, such as freshening my LinkedIn page, rewriting my Twitter profile biography and setting up a profile page on BrandYourself's own website. For a deeper dive I would need to upgrade to its $100 a year premium subscription. It is a business, after all.

Copyright The Financial Times Limited 2023. All rights reserved.

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The Power of a Positive Digital Presence for Athletes

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College athletic directors are using social media to gain a multidimensional view of candidates for their programs, according to Cornerstone Reputation, an educational company committed to helping students manage their digital footprints.

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Ben Weiss has never met you. But chances are, if you're one of the top high school football prospects in the country, the dude can already read you like a book.

"With some kids, it's going to be more of a slam dunk giveaway than others," said Weiss, the CEO and co-founder of Zcruit, a Chicago-based sports recruiting database and analytics platform. "There are some kids that are a lot less active on Twitter, that aren't much on social media."

If you're a recruiting prospect - heck, if you're a teenager, period - you've probably left digital hints or digital footprints all over cyberspace. Weiss and his cohorts started connecting these dots as a service to college football programs roughly a year and a half ago.

Weiss offered an example: Zcruit research found football recruits wind up committing 53 percent of the time to the school they like the most tweets from before they actually make their commitment decision public. Those are the signposts that Weiss and his cohorts have used to build a client base of more than 30 Football Bowl Subdivision and Football Championship Subdivision programs.

"There are some data where you can start pegging some trends there," Weiss said.

You can start counting the dollars, too. According to SportsDataStrategies.com, a data consulting service in greater Phoenix, the sports analytics market is estimated to be valued at $4.7 billion by 2021.

"We've had conversations in the past, and I've had conversations with my associates and with other services, and the genie's kind of out of the bottle, as far as information, with social media and everything else," explained Mark Branstad, founder and CEO of Tracking Football, an Indianapolis-based sports data and recruiting service.

"I think that, for a long time, high school coaches wanted to protect athletes, and they were not really crazy about that information being out there and packaging that information and selling it. At one time, when I was a teacher and a coach, I felt the same way. Looking at it now, that information is already out there and it's the athletes themselves or the parents who are pushing to get that out. It's almost, 'Well, if don't do it, someone else will.'"

Weiss became one of those someones in 2015 while he was an undergraduate at Northwestern. He developed a business plan for Zcruit in April of that year and tested it on the Wildcats - an academic powerhouse whose profile requires it to recruit nationally and selectively - a few months later.

"I was frustrated at how inefficient the recruiting process was," Weiss explained. "You spend a lot of time and money chasing the wrong guys, and that's wasted time and resources.

"If there are 15,000 prospects, let's say 4,000 of them are good enough to play at your school. And say only 2,000 of those guys actually have the grades to get into your place. And then we're down to that fact that only 800 of them are in your geographic footprint, and only 400 are likely to say, 'Yes' to your school."

Zcruit's platform was built on the idea of plugging details from a prospect's athletic, academic, geographic and social profile into an algorithm that then customizes that data to fit a program's needs and assigns each prospect a "Z-score" that reflects the likelihood of that player committing to your school. The higher a prospect's Z-score, the better the odds you have of bagging that prospect.

Some of the material Zcruit uses is in the public domain; other elements have been provided by partner companies or schools who have signed on. Client schools that follow a specific player, for example, will receive notifications when other programs offer that player, while also receiving data from the algorithm as to how a rival offer could impact the likelihood of him committing to your program.

It is a sophisticated platform rooted in common sense: If a kid is known to be weighing offers from Alabama, Ohio State and Michigan, Zcruit's algorithm will not recommend that player to, say, Southern Illinois. You fish where they're most likely to bite.

"Whether [prospects] are getting exploited is up for interpretation," said Branstad, whose company uses a different algorithm - based on a prospect's combine and track-and-field statistics - to project how a player compares, athletically, within a database that features more than 40,000 current and former NFL and college players.

"I'm seeing more and more high school coaches going out of their way to gather information and getting that info out there. At least it's from a verified coach; it's from a verified source. We see that more with coaches - if it's spring or summer, they're doing their own camps, showcase camps, at the high schools now. We see it with other sports, too. I wouldn't call it exploitation because it's just proliferated so much. Yeah, there are times that maybe different sources cross the line and maybe put out too information.

"Is it invasive? If these [recruiting] services call these kids all hours of the day - 'How was your visit? Where are you going to go?' - I think more invasive than the stats."

And that Fitbit on your wrist wasn't exactly designed to be your pal. When a coach has a student-athlete wear a piece of tech to class, or even to bed, where does that data end up? Who can access it, legally or otherwise? What kind of safeguards are in place to protect pro, college and prep athletes who leave a trail of digital bread crumbs behind them, every day, whether they realize it or not?

"Parents would be wise to treat their children's data like they would their own," noted Kristy Gale, a sports data expert and CEO of the Hypergolic consulting practice. "They need to control who it's passed to.

"First of all, they need to ask questions, if they're physician's records, health records, anything reflecting past performances. If that child is in an elite soccer club, if they want them to use wearables and institute a training regimen using wearable tech, the parents need to ask questions. 'Who are the custodians of the data?' And make it clear who that is."

Michigan's athletic department signed a deal in 2016 with Nike that grants the apparel giant a broad swath for how biometric data collected from student-athletes could later be used. Fast forward to May when the NCAA announced it had entered into a 10-year partnership with Genius Sports, a company based in the United Kingdom, for the purposes of centralizing - and monetizing - those same student-athletes' statistics. Schools will receive Genius Sports software for free for three years, while media outlets and web sites will have to pay for the data collected. Some have postulated that the NCAA's new data gambit could be the first brick laid on a path that leads to selling such data to gambling-related companies.

Gale's advice in the meantime?

Read the fine print, twice over. Three times, even, just to be sure.

"The second thing is these waivers," said Gale, who has been following sports data rights matters for the last three-and-a-half years and provides consulting to teams, leagues, and parents. "Make sure there is an authorization, and there is a release for their children's data. And make sure they read it carefully and not just sign it [first]. When they look at waivers, usually, it's very broad. It says, 'You're giving us your child's data for "X" and we have it in perpetuity, so we're never liable.'

"And the third thing to think about is that if that data got out to college recruiters, college scouts, pro scouts and recruiters, what could the potential negative impact of that data be?

"If your son is playing baseball and he's a pitcher and he's injury-prone, you have to consider the downside risk. If he has a pervasive risk of injury that keeps getting aggravated, what will that to do to his career? Will shorten it, will he get 'X' amount of fewer dollars?"

The Family Educational Rights and Privacy Act of 1974 (FERPA) was set up to create baseline privacy protection for educational data. Under general FERPA guidelines, schools must have written permission from a parent or student in order to release information from that student's education records. The definition of education records was expanded to include biometric data as personally identifiable information.

Yet the proliferation of demand in new markets - fantasy sports a decade ago, legalized sports betting now - persuaded some states to push for more safeguards. In 2008, Illinois passed the country's first biometric privacy law, the Biometric Information Privacy Act (BIPA), which made it against the law for private entities to store, collect or use biometric data without the individual's consent first.

California enacted the Student Online Personal Information Protection Act, or SOPIPA, in 2014. A study by the Data Quality Campaign found that 28 student data privacy bills were signed into law in 20 states during the 2014 legislative session.

A year later, Forbes.com reported that $420 million in pitchers' salaries were wasted on the disabled list, stints that could be traced to arm injuries that new technology and new data are designed to project. And, from the perspective of Major League Baseball management, mitigate.

"If you want to play in the majors, they're going to get that information from you," Gale said. "Up to that point, try to control it. Manage it wisely so it isn't abused. Or misused."

Because now that the train has left the station, it's only going to keep gathering speed.

As much as college recruiters love context, they love tangible results more. Before Northwestern let Zcruit guide their efforts, Weiss said, the Wildcats were landing roughly 20 percent of the players they had offered.

Using Zcruit's algorithm, 96 percent of the prospects Weiss and his partners expected to sign with Northwestern eventually joined the Wildcats.

"Schools have people who have to check who are on kids' Twitter accounts. Nothing we're really doing is too groundbreaking," Weiss said of Zcruit, which services more than 30 FBS or FCS schools, and was purchased by the Reigning Champs digital network in December 2017.

"It's how to help people save time on stuff," Weiss said. "I don't think it's going to go too Big Brother-y. The point is really helping schools in the recruiting process zero in on the kids, and help these coaches spend more time with their families and spend more time recruiting the guys.

"We're working toward solving the problems of inefficiencies in recruiting, a lot of wasted time on both ends. It helps everyone to use data."
Sean Keeler has written for several media outlets, including FOX Sports, The Guardian, American Sports Network, and Cox Media's Land of 10 and SEC Country verticals. You can follow him on Twitter @SeanKeeler
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Ben Weiss has never met you. But chances are, if you're one of the top high school football prospects in the country, the dude can already read you like a book. "With some kids, it's going to be more of a slam dunk giveaway than others," said Weiss, the CEO and co-founder of Zcruit, a Chicago-based sports recruiting database and analytics platform.

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In today's world, your social media presence is The content you share represents who you are and what you stand for-it is your digital footprint.

With one google search of your name prospective clients, employers, and co-workers can get a snapshot of your history. of employers say they use this snapshot to screen their applicants and 35% eliminate candidates for consideration based on what they find.

Surveys employers check LinkedIn as the most popular channel (96%), followed by Facebook (56%), Twitter (41%) and Instagram (7%).

It's a common misconception that you should only focus on your social media presence if you want to be an influencer. In cases having no online presence can hinder your chances for employment or future collaborations even further.

Knowing how to cultivate an online presence that works in your favor is key. So how do you make your social media presence stand out?

One Influencer says it's all about being committed to empowering others and inspiring positive change.

Meet Rob Fajardo , a 23-year-old thought leader and the founder of Leave Normal Behind , a community, content, and events hub dedicated to empowering others to become their best version through meaningful contribution. Fajardo is on a mission to help purpose-driven messages scale-he's an advisor for , a NJ-based social impact accelerator-as well as a contributing author to Rise Up Champion.

This week on the Unconventional Life Podcast , Fajardo shares how you can create content that will help you advance your career by owning your digital output.
Be Authentic.
91% of Millennials those they follow on social media to be authentic. Employers are no different-they want to populate their company with individuals who are in alignment with their company mission. In being authentic, you allow others to connect with you and feel like they know the real you. People can't connect to a false image of you-they want to see your flaws, your mistakes, your humanity.

This builds trust, however, it's important to be mindful of the impressions your photos give off. First impressions are powerful and any incriminating photos can do damage. "It's all about vulnerability and transparency, showcasing who you are authentically to the world. That's what gets people to connect with you," Fajardo says.
Be Proactive.
In 2017, it's basically a requirement to have an online presence. Having no online presence can make recruiters wary, so it's important to own your online presence by actively creating it. Whether it's through your LinkedIn profile, a personal website, or writing articles for publications, be proactive in posting content frequently to your platforms and making sure it represents who you are and what you stand for. Personal websites can be a great way to showcase your credentials and skills to prospective employers while also allowing you to create a sphere of influence.
Your Life As Content.
Creating content and living your everyday life don't have to be separate. Content creation is a great way to position yourself as an expert for future collaborations and career advancements.

Don't waste time trying to plan an elaborate content schedule with pre-populated ideas. That can get overwhelming and inhibit you from being in action. Instead, let your content emerge spontaneously by sharing your day-to-day activities and opinions. "Have a thought or an opinion? Take 30 seconds to a minute to formulate it and film yourself," Fajardo says. "Repurpose the things you're doing and share it as content on different platforms."
Take A Stand.
Use social platforms as a way to get your thoughts and opinions about matters you care about out into the world. If there's a cause that's particularly important to you, be a vocal advocate about it. When you take a stance, and post about something consistently, you demonstrate your ability to be a force for a cause. In the process you also show future employers causes you care about which helps them know if you are a good fit for their culture.

Rob says, "If I'm not actively helping I'm indirectly hurting." How can you use your voice to make the world a better place? What's experiences have you learned something from that others need to hear? In being a voice for positive change, you establish a reputation for yourself that shows others you are committed to help.

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How To Use Your Digital Footprint To Advance Your Career

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In today's world, your social media presence is The content you share represents who you are and what you stand for-it is your digital footprint. With one google search of your name prospective clients, employers, and co-workers can get a snapshot of your history.