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Vice President,
Advertising Review Council

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ical (e.g., boxed) games, including In-Game Purchases and Users Interact

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ESRB begins assigning Interactive Elements to physical (e.g., boxed) games, including In-Game Purchases and Users Interact

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PTA and ESRB release “Parents Guide to Video Games, Parental Controls and Online Safety”

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E10+ rating category introduced for games that may be suitable for ages 10 and older

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President

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K-A (Kids to Adults) rating category changed to E (Everyone)