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They knew the backlash would be from men who do act this way. I think they were hoping that the people who agreed with the ad would check those people

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Alex Jones is a daddy

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the character/persona she puts on in her article reminds me of the reporter Alex Jones

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I agree Olivia

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I think her informal tone makes it less strong because it is implied this is how all men are

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I think her informal tone makes it less strong because it is implied this is how all men are

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Tried to do traditional manly things showing that men have not evolved.

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Olivia I agree; I think she exaggerated her points through those direct statements 

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Olivia I agree; I think she exaggerated her points through those direct statements 

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in other unnecessarily gendered and heteronormative ads:

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go kait!!

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The idea that you can buy women off by buying them objects. Makes their opinion insignificant

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She is mainly mocking which if she were to speak from being a women would strengthen her argument but this shows that she is assuming all men are like this 

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She is mainly mocking which if she were to speak from being a women would strengthen her argument but this shows that she is assuming all men are like this 

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theres some sarcasm but theres also satire so its kinda a mix of both

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satirical- meant to be exaggerated but is meant to be a slight attack

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this article is meant to be satirical, I think, because she uses hyperbole and overemphasis to make people realize the ridiculousness of certain reactions to the advertisement

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women shaving began to gain more popularity when Gillette began advertising for a "women's razor" and called body hair on women "unsightly" causing more women to begin thinking the ideal woman was hairless
https://womensmuseum.wordpress.com/2017/11/22/the-history-of-female-hair-removal/

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there were varying responses to the ad because of the accusations that make some men uncomfy

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The MeToo movement makes men uncomfortable because then they have to actually be held accountable and have to self reflect on their actions and why/how they hurt people

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good point alex!

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If you Google "men's razors", most of them are blue and very linear. "Women's razors" are usually pink and curvier. It is interesting how the shape of razors mirrors society's view of men vs women.

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If you Google "men's razors", most of them are blue and very linear. "Women's razors" are usually pink and curvier. It is interesting how the shape of razors mirrors society's view of men vs women.

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why would mentioning the me too movement make men uncomfortable?
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Though not focused on Millennial and Gen Z, two other research reports, not commissioned by the company, showed similar support for the ad: Ace Metrix found that two-thirds of respondents rated the ad’s message as the “single best thing about the ad,” and 65% said the ad made them more or much more likely to purchase Gillette. And according to Morning Consult, before watching the film, 42% of consumers said they agreed Gillette “shared their values.” After viewing, that figure increased to 71%.

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@alex with those fire sideburns

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valid trevor

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Why are there different companies for razors? Like why did that even happen? It's just a blade on a colored stick

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Why are there different companies for razors? Like why did that even happen? It's just a blade on a colored stick

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Gillette must really care about their message because as Kiley said, they spent millions to say this message knowing they'd receive backlash

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Gillette must really care about their message because as Kiley said, they spent millions to say this message knowing they'd receive backlash

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Gillette was not trying to be funny like other ads because they are showing that the time for comedy and humor on the subject is over and that this is a serious matter that they are willing to spend millions of dollars on

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Gillette could have presented the issue in gender neutral products to oppose gender segregation in advertising

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Fax

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yea football is disgusting and toxic (sarcasm)

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yea football is disgusting and toxic (sarcasm)

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Men watch the Super Bowl a lot (so do women but men do it more) and so the most men will see it then 

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Men watch the Super Bowl a lot (so do women but men do it more) and so the most men will see it then 

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the time frame of the ad shown during the superbowl was productive in spreading the message to a male audience, as football is a male dominated sport. It helps form opinions regarding what defines a man and brings awareness to  the movement

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Going off of Abu's point, it also signifies that it's difficult to admit your flaws

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Going off of Abu's point, it also signifies that it's difficult to admit your flaws

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It shows that Gillette is trying to be inclusive 

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It shows that Gillette is trying to be inclusive 

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the author's references to outside sources shows how there are differing sides to the claim, based on gender based products and their stances on change

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Mr. Squarepants says, "I, am a man".

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"Piers Morgan✔@piersmorgan I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity. Let boys be damn boys.  Let men be damn men."

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"Piers Morgan✔@piersmorgan I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity. Let boys be damn boys.  Let men be damn men."

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This feels like toxic masculinity