# data[].attributes.headline
Purposes:It is trying to lure the youth into their company. More specifically, they try to convey that they are a welcoming community that revolve around learning individuals.Audiences:The Audience is much more youthful and centers around people who seek to find a job. Narrative: The text is kept simple and there are only two different statements. “Students wanted” whcih includes the targeted audience, and the statement “No experience wanted”, which is a parallel to the image that has fries inside of a McFlurry.Lexis:The register is bold and the text is black with substantial sizing.Grammar:The grammar is extremely basic, they are not full sentences but rather 2 distinctive statements. Wanted is a verb while “Students” is a noun. There is a full stop after each statement that emphasize the statement.Presentation and Organisation:The picture is placed on the center without any foreground or background. It is placed on the mid ground with a white background. The statement is lower on the page.Reader response:The ad tells a story of growth and a story of openness. McDonalds isn’t looking for extremely bright and talented employees, they encourage mistakes and create a culture that is enjoyable. They simply want that you have a will to work and that you are enthusiastic. The main message can be paraphrased to, “We are accepting of mistakes”. It is powerful because it is a multi-billion dollar company that uses a more comedy-like aire to share a message.Ideology:More than a belief, it is raising a culture of growth-mindset people. The company has values of people who have a learning mindset and people who have 

# data[].attributes.subject
Purposes:It is trying to lure the youth into their company. More specifically, they try to convey that they are a welcoming community that revolve around learning individuals.Audiences:The Audience is much more youthful and centers around people who seek to find a job. Narrative: The text is kept simple and there are only two different statements. “Students wanted” whcih includes the targeted audience, and the statement “No experience wanted”, which is a parallel to the image that has fries inside of a McFlurry.Lexis:The register is bold and the text is black with substantial sizing.Grammar:The grammar is extremely basic, they are not full sentences but rather 2 distinctive statements. Wanted is a verb while “Students” is a noun. There is a full stop after each statement that emphasize the statement.Presentation and Organisation:The picture is placed on the center without any foreground or background. It is placed on the mid ground with a white background. The statement is lower on the page.Reader response:The ad tells a story of growth and a story of openness. McDonalds isn’t looking for extremely bright and talented employees, they encourage mistakes and create a culture that is enjoyable. They simply want that you have a will to work and that you are enthusiastic. The main message can be paraphrased to, “We are accepting of mistakes”. It is powerful because it is a multi-billion dollar company that uses a more comedy-like aire to share a message.Ideology:More than a belief, it is raising a culture of growth-mindset people. The company has values of people who have a learning mindset and people who have 

# data[].attributes.headline
GAP FrameworkPurpose: The purpose of the division is to create division within the sets and open new market segments to exploit. Having two distinctive markets also ensures that the pricing can be varied and there is more freedom in pricing. The purpose is to try and categorize boys and girls into their respective stereotypes such as colours and attitudes.Audiences:The audience of the advertisements are boys and girls, respectively. But more so, the parents who must place their child into one of the corresponding categories. It is intending that the reader view this ad and immediately make the connection to their child, knowing that they would fit in the category.Narrative:The advertisement has two sides. That of the stereotypical girl and stereotypical guy.Lexis:The lexis of the text focuses on attributing attitudes and personalities to the girls and boys. For the male, you have the word genius and for the female, it is the social butterfly. Those words are commonly associated with their appropriate genders in our society and GAP made use of this by further dividing the sexes.Grammar:The marketer made an interesting choice of using mathematical symbols of + and =, to make an archetypal character of what a boy should be dressed like. It creates a provoking statement but also urges the viewer to buy the clothes. Genre: The genre of the document is casual. The text is bold and black but it still remains a small detail as the font size is relatively small. Presentation and Organization: The boy is on the right side with the girl juxtaposing on the left side. The picture takes up most of the frame but there are still words like, "social butterfly", and "genius" to associated with each sex. Reader response: What does the text mean to the reader? How is the reader persuaded to understand the text? What oppositional readings are possible? That is, how can the reader reject the main ideas or claims of the text? The ad can make the viewer feel one of two possible ways. It can make them feel an urge to buy the clothes because they have lied to themselves and they feel the only way their child can be a genius or a social butterfly is if they buy the clothes that gap offers. On the other hand, some can be extremely offended by the statement because it is too dividing of the sexes.

# data[].attributes.subject
GAP FrameworkPurpose: The purpose of the division is to create division within the sets and open new market segments to exploit. Having two distinctive markets also ensures that the pricing can be varied and there is more freedom in pricing. The purpose is to try and categorize boys and girls into their respective stereotypes such as colours and attitudes.Audiences:The audience of the advertisements are boys and girls, respectively. But more so, the parents who must place their child into one of the corresponding categories. It is intending that the reader view this ad and immediately make the connection to their child, knowing that they would fit in the category.Narrative:The advertisement has two sides. That of the stereotypical girl and stereotypical guy.Lexis:The lexis of the text focuses on attributing attitudes and personalities to the girls and boys. For the male, you have the word genius and for the female, it is the social butterfly. Those words are commonly associated with their appropriate genders in our society and GAP made use of this by further dividing the sexes.Grammar:The marketer made an interesting choice of using mathematical symbols of + and =, to make an archetypal character of what a boy should be dressed like. It creates a provoking statement but also urges the viewer to buy the clothes. Genre: The genre of the document is casual. The text is bold and black but it still remains a small detail as the font size is relatively small. Presentation and Organization: The boy is on the right side with the girl juxtaposing on the left side. The picture takes up most of the frame but there are still words like, "social butterfly", and "genius" to associated with each sex. Reader response: What does the text mean to the reader? How is the reader persuaded to understand the text? What oppositional readings are possible? That is, how can the reader reject the main ideas or claims of the text? The ad can make the viewer feel one of two possible ways. It can make them feel an urge to buy the clothes because they have lied to themselves and they feel the only way their child can be a genius or a social butterfly is if they buy the clothes that gap offers. On the other hand, some can be extremely offended by the statement because it is too dividing of the sexes.

# data[].attributes.body
The advertisement is targeted at the youth work force.