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This is a video that explains briefly what programmatic is and how it works, which we all pretty much know. However, the second half of the video explains how this is affecting different people in the industry like publishers and ad agencies and what changes are happening because of this new technology.

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This is a video explaining the benefits of programmatic which is great for business. However, this doesn't explain what affects programmatic has on the industry or what impacts it has on the world of advertising as a whole.

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This link leads to another video on programmatic. This is a good simplified explanation of what programmatic is and how RTB works, but again doesn't elaborate on what affect this now has on the advertising industry.

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This video describes the roles of the different companies is the advertising industry before programmatic, and shows how those roles and processes changed after the implementation of programmatic.

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This article looks at how technology is affecting the advertising industry.  It discusses how programmatic has made it easier for companies to internalize ad agencies as automation rises in the advertising world.

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This is another video that talks about how digital marketing is changing and explaining how businesses can better utilize digital advertising. This video does not mention programmatic.

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This video has a lot of information regarding various changes in programmatic and how it is affecting the advertising industry. This touches on brand safety, transparency, optimization and more.

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This is a great article that describes what programmatic is and how it works. But, more importantly, it describes in detail how it is changing the industry, and how jobs and roles are changing due to this new way of advertising.

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This article really doesn't do anything well. It vaguely describes what programmatic is, and gives very little detail on how it effects e-commerce.

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This article does not describe how programmatic affects the industry. It gives more information on what it is.

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This article gives good information on the risks involved with programmatic, but not sufficient enough information to be placed on my final list.

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This video does not expand on how programmatic affects the industry.

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This video is worth watching, as it gives good info on some common misconceptions of programmatic. However, it doesn't answer our question.

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This article does not give any valuable information other than a vague description of programmatic.

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This article gives an in depth look into what programmatic is, but doesn't answer the question we are trying to answer.