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A motivational application that logs lecture/ seminar/gym attendance and awards points, vouchers or gifts for achievements or penalties for slacking.

Comments by Armi: Interesting idea that activates. What is your custumer group and where is it located? Is your application free of charge? How would you define your service exactly? Are you able to test this opportunity during the coming weeks? It might be a good idea to see what is already in the market and narrow your idea to certain services/s (i.e. sports based or study based). The awarding system is a good idea, however, is it motivating or worth for the customer to receive penalties also? Could this be considered in a different manner? If this would be a real business, how would you turn it profitable?

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Application which give tips how to dress according to the weather.

Comments by Armi:
This is an innovative idea especially taking into consideration Finnish weather and the cost of clothing especially during winter time. Here, start with defining your customer group, students? See what is already in the marketing concerning this idea, if you can find something, can you re-develop the idea or slightly change your approach towards a different strategy? How are you going to test this idea during this course? Can you find free applications on-line within this area? If you would develop this app as a business, what would you need to consider concerning paper work, legislation, competitors, partners, apps...?

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we areeeee (drum roll)                 BLUE OCTOPUS (blop blop)

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we areeeee (drum roll)                 BLUE OCTOPUS (blop blop)

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Problem: Limited number of parking in Dynamo for students and teachers. They are forced to park at parking meter but always missing the parking time limit due to schedule.
1)System/devices which show the police the car owner is in class/teaching so they will not receive tickets
2) Rewarding system to encourage car owners to cycle to school.

Comments by Armi: This is a current problem at Dynamo for everyone and something that needs a solution. However, everyone driving to Dynamo is in the same situation: students, staff members and guests of JAMK. Since you have a clear customer group, the students, you could next need to see what options you have in testing this idea. The rewarding system for car owners to use public transport or bikes is a great idea due to the limited parking space that challenges everyone. It also supports our field of study and has a clear justification. Would the rewarding system concern students only? Can you find out examples i.e. from abroad that utilise this rewarding system, take a look at what has been done in the Netherlands. How are you going to test this idea during this course? You would also need to think that if you were entrepreneurs how you would turn this idea into a business.

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Creating an app that will serve as a third party in elderly home

Comments by Armi:
This sounds like an interesting idea but needs clarification what is actually being offered and whose problem you are solving? Your customer group would focus on the elderly, correct? Have you check what is already in the market, do you have competitors? How would you test this idea during the coming weeks? Can it serve a purpose for the customer group, the elderly - or is it developed for someone else? This could be turned into a business later on, taken that you were working as entrepreneurs so consider how you could make your living out of this, would be app be free of charge for the customers?  How would you deal with the legislative issues, paper work, administration etc. Would this app be in English....? Where is your market located, Finland...or globally?

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Having finnish youngsters involve in foreigners' integration programs.

Comments by Armi: This is a great idea that also serves a societal purpose with local impact. Try to define your customer group, would it be generally all foreigners of all ages or certain customer group? What age of the Finnish youngsters be and what is required from these Finns concerning their efforts and skills - think about the language skills? Has something like this been done before? How do the Finnish youngester get involved exactly? Could you support an existing business or actually be a competitor offering a certain service....what would you offer? How do you test this idea during the course and if it would be a real business, could you make your living out of it? If we think in lines of social entrepreneurship, could the city of Jyväskylä for instance support your business?

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Visual groceries. Make your shop easier and balance according to nutrition rules using a split shopping card.

Comments by Armi: This is a very good idea to develop and there is a proper need for this type of product (see the news from obesity published just last week so you can easily justify this idea). What would your main customers be? Have you checked what has been done on this idea before? Any competitors? If the idea exists already, could you re-develop it or take a new approach? How would you test this idea during the course - with a certain customer group or rather with the suppliers?Think how you know for sure this works - market research?  If you were to turn this into a business, how would you do it? Is this actually an on-line application or something that would be available at the grocery stores? If you would cooperate with a certain chain i.e. S or K chains in Finland, could this idea reach wider audience that way?

Social pharmacy: Buy just the medicines you need and the cheapest ones. Rent medical equipment.

Comments by Armi:
Good idea but since the pharmaceutial industry is rather competitive I am thinking how this could work in practice? What would your main customers be? Would this idea work in Finland? What does rental of medical equipment mean? If this would be a real business, how would you develop it? It is a great idea to offer cheaper product with standard quality, so that would be your strategy but what about your competitors? There are tons of medical brands offering similar medications which consumers purchase for various reasons - here marketing can do the trick, familiarity / previous experince are also of value, thus I think that consumers do not necessarily prefer the chepeast brand to begin with -  the marketing and branding aspect of this would need to be clarified.

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African/Asian/Caribbean Fusion restaurant for busy young people
- Healthy fast-food?

Comments by Armi:
Great idea with clear customer profile. Healthy food is a convenient choice offering societal imputs so there is need and justification for the idea. Would this restaurant be located in Jyväskylä? Anything similar already in the market? Who would be your competitors? Where would the restaurant be located? What would you offer exactly? How do you test this idea during the course?

If you wish to develop this for the higher education student market / young adults / adults, see what is their liking and how much would they be ready to pay for the food. How would you market this opportunity? Any trics on marketing ie. student discount (loyalty scheme).

You could turn this into a profitable business, consider how. Suppliers, partners, competitors? What about legislation on starting and running a restaurant?

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Bike rental for exchange students and tourists.

Comments by Armi: Good idea, with clear customer group/s. Continue by checking what is already in the market - are these your competitors or could you partner up with bike provider / rental company? If the key activity is bike rental, how will you go on about it? How do you market your service? How would you test this idea during the next coming weeks, by approaching students to see what is needed or the bike rental companies? Also, rather than offering bike rental as such, you could also think how you market the existing bike rental companies and make them more accessible for exchange students / tourists? Often the trickiest thing about moving to another country is not being sure about the services offered, not finding the correct information on-line, not being able to approach the correct people etc. Finally, most hotels in Jyväskylä tend to offer free bikes for guests so the student goup idea might be more worth to focus on. You could also think could the university do something about this...?

Using the university as medium for marketing.

Comments by Armi: This needs more clarification. Try first to summarize this topic and then think your main customer group / market, and the best way how you would develop this idea. But naturally only if you wish to develop this idea rather than bike rental.

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Mobile nursing units for those who are reluctant to go to the hospital.

Comments by Armi:
Good idea, see what has already been done on this, in Finland and abroad. What is your customer group, try to narrow it slightly. And your market - Finland? What would this service have exactly and to whom would you offer it? What do you need resource wise - would a professional be available at the nursing unit 24/7? Is this idea rather expensive to carry out? This could be turned into a profitable business definitely, how? How do you test this idea during this course, are the customers you can approach? What about health care businesses?

Electric scooter rental (elderly).
Comments by Armi:
Your customer group is the elderly, further definition? Would this service be located in Finland? What are the competitors? Would you rather built your own business or offer this service in cooperation with i.e. the supplier? How would this be marketed for your customer group? What about making this a business, it would be possible but what resources would it require? How do you test this idea during the course? Any languge issues to consider? What about insurance? What is the location of the business?

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Transforming JAMK lecture schedules in a more suitable way.

Comments by Armi: This is an idea that may be useful for you and your student colleagues. Try to define this topic slightly. Do you wish to transform all schedules or just some? Think about the fact that Dynamo as a campus has too little lecture rooms which may cause the fact that lectures may be slightly long and / or carried out in the evening time. This cannot be solved easily. If you wish to approach to offer ideas to change the structure of certain modules, you may wish to approach other students, staff members, and also the personnel who make the actual bookings for the lecturers to understand the system. Also, you would need to think how to turn your idea into a business so how could this be done if you were about to start a company and make your living out of designing schedules?