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https://padlet.com/haydenhat1/ipoxgh7lpfbh

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What we intend to make a promotional video for Costa Coffee based in media city. In the video will include mainly pan shots we would also use transitions such as additive dissolve and up beat music. The video will be good for the company because it will show inside the shop and we also reflect what costa is all about as a company. The people who attend Costa Coffee would be working class people or middle class people and the age range would be 16-65 year olds. The camera we  will use is a Canon 1300d this is to film inside the shop and the interview we will use a tripod so that the shots are steady and we will also use a field recorder for the interview to capture the audio. Our video will last around 2 minutes long and keep you entertained all the way through. We know that Costa is a working-class because of the area were the costa coffee is which is media city so here we see BBC workers this means people who come into costa coffee are wears suits or jeans and a shirt. We would put the video on Facebook, as this is what app people will use who attend costa coffee. The app is seen as a working class app. The video will benefit costa coffee because it clearly shows how good costa coffee is and also what products are available at costa coffee. This is good because people will the quality of products they can buy at Costa Coffee.

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https://www.youtube.com/watch?v=AwdXl9F6lFE&feature=youtu.be

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Our objective that we tried to reach in the group was to deliver a promotional video for Costa Coffee. In the group we had Tom, TJ and Hayden. The things that worked well in this group is that we all knew each other so therefore we could all talk to each other and we felt comfortable talking to each other this let idea flow through the group. If we didn’t know each other then we may not of spoke to each other as much therefore they may not have been as many ideas. In saying this there was some clashes in the group with the different ideas this was something that didn’t work well in the group.

We also gave a presentation about costa coffee and the video that we had produced. In the presentation if I could improve things that I done I would improve the way I spoke in the presentation this is because I kept on stuttering and in doing this I kept looking at the screen and not looking at the crowd. This can result in there not being a connection between the people presenting and the people watching the presentation. This can distance people who are watching the presentation and this could also no make it so people don’t understand the presentation and what we are trying to do. I think the presentation is made well and what I mean with this is that it tells people what we are trying to achieve with the presentation. This is good because you can understand what we are trying to give.

In the video, we show the benefits of Costa Coffee and what the workers are like. The video is made well and all scenes make sense in the video.

The video that we made matched the criteria that was given to us. It clearly shows costa coffee and what qualities it has. It shows the happy and hardworking staff. It also shows the food that is available at Costa and what the building looks like. The feedback that we got on the video was that the video is well made and put together the only thing that needs improving is the starting shot as it shakes a bit at the start.

The actually music video has different shots the first being an establishing shot which shows costa coffee and also where it is located. The other shots that we have is medium shots and also tracking shots. This helps to show the people in costa coffee and also the food that is available.

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https://youtu.be/SL3mMuPP4FE

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When we shown the teacher Tony are video he suggested that we change the opening scene because it was a bit shaky. Tom decide that we didn't need to change the clip so we didn't change the clip.

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Some of the techniques we will be using will be a time-lapse as we will be filming from morning to late hours showing how the scene can change and also the different kind of people that come in the morning and also how different it looks at night, we will also be interviewing one of the workers to get a clear idea of inside of the working environment. The song that we will be using will be slow and steady as we are trying to show Costa as peaceful working place. Montage Shot will be used to skip ahead of time as we will be filming from morning to night so instead of having a whole 3hr clip that 3hr can go ahead into only 3mins space.

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The music in the promotional video will start 0:00 this is when video also starts and the music will end at 1:18 this is also when the video ends, the music that we will use is Always by POOLCLVB this is because the song is very upbeat and exciting therefore it is a song that matches the feeling in Costa because it is really energetic just like the staff in the shop. The footage we will use is pan shots of the customers enjoying their food or drinks. We will also show shots from outside the shop to show the area in where the costa coffee is located near. Then also in between these shots we will have an interview with a member of the staff talking about costa coffee.

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The best shots that we can use is the simple shots this allows us to show what the business does and also what it is like in the shop or business. We will use establishing shots because we can clearly show the outside of the building. We will also use pan shots showing the staff at work and customers drinking, eating and also working. This shows the feeling inside the costa coffee shop and what kind of people come in and buy products and use their facilities. The two main transitions we used for the promo was ‘dip to white’ and ‘additive dissolve’ this is to give a smooth look and relaxed look too. The text style we used to introduce the worker was Basic Lower Third this was to show important information then extra below it.

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People may be walking around with food and hot drinks therefore we have to make sure we don't knock them so they don't drop the drinks over themselves. Also if they walk around we have to make sure they don't get in the way of the shot.

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Client Brief:

We are looking for a promotional video for our company ‘Costa’, as we are trying to bring in more costumers and trying to extend our company in many ways. For this promotional we would like someone to come into our work place to get a quick video of the surrounding, capturing how we work and how friendly we are to the costumers, giving a clear visual of how we work can give a positive vibe to our business as we are trying to sell products to people to enjoy as having one of the best coffee. I would also like for my workers to be interviewed as well

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Audience and Customer

The audience that we will be reaching out for in the promotional video is adults and the elderly because these are the age group that go into costa coffee. This is because costa is seen as a working-class place and also a civilised environment. We know that it is working-class because of the area were the costa coffee is which is media city so here we see BBC workers this means people who come into costa coffee are wears suits or jeans and a shirt. We would put the video on Facebook, as this is what app people will use who attend costa coffee. The app is seen as a working class app.

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Dear Costa Coffee worker,

We are going a create a video about costa coffee showing of the company of costa coffee. So, in the video we are going to show the workers and also how quick of service you provide is. In the video, we are also going to show customers buying the product, this will help to show how well people like your product and how popular your company is.

I will use HD camera’s and tripods to get the best picture and angles that I can get, this will benefit you as it will clearly show how good your company is and the quality of the product that you are providing. Also using these quietly of camera makes the company building look good as well. To make the video I will record the clips that I need and then edit it on premiere pro using this I will give the best technology that we can to edit the video. Making this video will also benefit you and your company as we will show off the products and the excellent service that you provide. This will help as when people see the advert they will want to go to costa coffee and try out the product.

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Here we can see how high the wall is. We can also see the light so therefore we will know if we need are own lighting or if we can use the shops.

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Here we see the seats facing outside therefore we could film, here and how outside the shop and the areas that are around it.

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Here we see a wide range of seats were a wide range of the costumers will be sitting.

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Here we see an area were the costumers will be sitting. We should avoid filming around here if the costumers don't want to be filmed.

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Here is another area were costumers would be sitting.

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Here we can see another area were the costumers sit but here the chairs are facing a direction were the costumers will be looking outside. We could film here so you get a view of outside media city.

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Here we can see were the costumers sit when that are in the coffee shop. We might have to avoid filming here if costumers are in and do not want to be filmed.

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Here we see the food stall in the coffee shop. This shows how well stocked the coffee shop is. We could add this into are advert saying how well stocked costa coffee is.

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Here we can see the workers working behind the till. You can see the set up with the coffee maker and also food at the front of the desk. With the workers working we can see that is it a good company with the workers not messing and focused on working.

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£80 Canon D1200
£60 Field Recorder
£15 Rode Shotgun Microphone
£30 Tripod
£10 SD Card
£50 Slider
£20 Headphones
£50 Costa Coffee Employee
£100p/d Editing
(3 Days = £300)

Total: £505

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There would be people in the costa shop when we are recording. With this we have to make sure that we do not get in peoples way when they are sat down and that we do not disturb anyone.

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Etse Tokee

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Tom Hughes

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Hayden Hatton