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Proton need to maintain their safety specification such as Electronic Stability Control (ESC) and all-round sensors.

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Proton should maintain its small and compact car design like Iriz, Saga, Suprima, Preve, Persona and Perdana because Australian tends to choose smaller vehicles in favour of traditional big cars such as SUVs & 4WDs and utes & vans. Having a small and compact car are more affordable than having a big one because most of bigger cars are sell in higher price. The fuel consumption of these cars are also low compared to the bigger cars. In conjunction, Proton can strike the market by producing more affordable car where people which have average salary can afford it. It is hard for Proton to target the high income salary buyers because we already have strongest brand name like Mercedes, BMW, Audi and Lexus so Proton better target and satisfied the customer from average income salary and make themselves the most influencing car brand which produce high quality cars with more affordable prices.

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In Australia, Proton's cars are considered as one of the cheapest car available. This help attract customers in Australia.But to ensure Proton be the continuous Proton cars in Australia it need to keep up with other cars quality. Proton also need to establish powerful brand among Australian. To achieve strategic fit Proton need to understand the important of consistency between customers priorities of competitive strategy and supply chain capabilities specified by the supply chain strategy. To maintain the sales in Australia, Proton need to increase the number or increase the quality of their distributors and retailers in Australia.

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Since Proton's car is available in Australia, Proton need to satisfied the customer's satisfaction. Based on Santander TradePortal, Australian consumers tend to have high consumption habits. Their purchasing power is particularly high and has grown by more than 43% and they like new products and alternative ones. So,Proton need to carry high level of inventory and picking and packing capacity.A responsive supply chain is better suited to meet the needs of customers targeted by Proton even if it results in higher cost.

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Hi Madam :)

Proton continues to be flexible and adapts to the environment. In this way the proton can also reinforce the basic of its engineering and manufacturing to achieve the quality that meets the customer demand.

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Proton need to make more attractive marketing strategies. This strategy must meet customer expectation and satisfaction. For example, Proton company should conduct a carnival at Australia that can give more information about the benefit of using proton...

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Protons need to hire employees with high skill and commitment to production. The management should always try to find the initiative to increase the level of production more efficiently based on the appropriate demand such as what kind of design that suitable to customer in Australia .

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Proton need to develop an operation fit with its foreign strategic partner in Australia to ensure both proton and foreign partner will complement each other’s strengths, while a cultural fit will ensure a successful union.

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understanding the customer needed.  That company must understand the customer needs for each target segment. so if Proton, satisfied their customer,  they will make Proton as their first choice.

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Morning Madam...
To maintain the strategic fit ,PROTON must understand the customer needs for each targeted segment and the uncertainty these needs impose the supply chain because they needs to help company define the desired cost  and services requirement.

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As to ensure the strategic fit sustain,  prioritizes what customer request.

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In order for Proton to maintain its strategic fit, Proton needs to take a major step forward in upgrading its engineering capabilities when its required a partnership with other country's company/firm to ensure that the design/model suits within the country demand and suitable with its weather and etc.

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Proton need identify what customer and supply chain unpredictability.
From this, the company will know what the customer desired cost and service requirement and their will know the extent of the uncertainty supply that supply chain must be prepared for.

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Proton is Malaysia's automotive contribution to the international market,  it was not just created to be a car company but started to improve the engineering capabilities of the country. new product offerings will freshen Proton’s model line-up and appeal to a wider range of potential customers. the company need to follow the requirement so that customer will satisfied  and the demand of proton  car will increase. For example, the unique characteristics and safety of the car is priority for the customer satisfaction .

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Proton need to continually conduct the R&D program in their own vehicle in order to ensure it able are equipped with advanced technology and high degree of innovation compared with other vehicle company in Australia. Proton need to execute Just In Time(JIT)system in overall supply chain for the purpose of ensure the expected material/components can arrival to expected destination in expected time. This indirectly make sure the warehouse often keep at a 'zero' stock level, this directly will decrease the additional movement and process like moving a box to the warehouse or remove the box from warehouse shelves by forklift. So, the waste can be eliminated in overall supply chain and also production process, the production cost will reduced to minimal level like lean manufacturing. In result, Proton can achieve the leadership price strategy in the automobile industry in Australia.

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In order to ensure proton to maintain their strategic fit, they should do several tools, for example swot analysis and benchmarking.

In swot analysis, proton must know what is external factor that may effect to their company.

In the external factor, proton have to focus on opportunities and threat.
For example, Australian demand for cheaper car, so its an oppurtunity to proton to survive by using lower cost of production.
Beside that, proton also have to make sure that they can compete to other competitors. Proton should do some research to identify and overcome all the threat especially from their competitors.

BENCHMARKING
Benchmarking is another tools that use to comparing one's business process and performance to industry best and best practice from other companies.
Its important to make sure what will happen to proton in the future. Its also can be one's of guideline to proton to survive in the strategic fit in Australia.

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DRB-Hicom should evaluate three key criteria, which are strategic, operational and cultural fit to ensure that Proton can achieve economies of scale from its domestic operations.

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Strategic fit is the level where an organization matching their capabilities with opportunities in the external environment. In order to ensure Proton can maintain their strategic fit by focusing on supplier development to make sure they can supply the best equipment and component to the product sell outside . Other than that , they also can analyse their strategic fit based on swot analysis.

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As a matter of strategic management, strategic fit helps an organization not only to become but also to remain competitive within a stiff competition. Proton should have potential partners in many countries, to make sure insist the Proton badge and its technology will be expanded into global markets arena subsequently. Moreover, Proton should have maintain and improve their quality, competitive pricing, reliability, and features to satisfy customer needs.

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Strategic fit expresses the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment.

Proton can maintain their strategic fit in Australia by using S.W.O.T analysis. First and foremost, Strength  Proton Holdings Berhad is the holding company which is listed on the Bursa Malaysia. Next, Proton also exports cars to the United Kingdom, South Africa, and Australia and the company is aggressively marketing its cars in several other countries including the Middle east. No wonder, Proton become a national automobile manufacturer in Malaysia.

Next, is opportunities. Proton Holding Berhad is emerging markets and expansion abroad. Furthermore, Proton Holding Berhad also increasing their demand for hybrid electric vehicles such as Proton IRIZ.

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For proton to maintain their strategic fit, they need to develop new innovative product features. By developing high technology , sophisticated and exclusive cars applying hybrid system, using bio-diesel fuel and economic fuel consumption the demand to customer increases. In terms of manufacturing, flexible manufacturing system is installed to changing the customer demand with the faster change of our models. Basically, redesign the models of cars which are very systematic that fits foreign taste and the ability to get the spare part with a lower maintenance cost.Next, Outsourcing Proton expertise operations and networking through joint venture and strategic alliances. This will establish brand power and increases market share.

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In order Proton's Australia need to identify what the supply chain capabilities support its ability to satisfy the need of the targeted customer requirements. By this case, the Proton will knows each of the types of supply chain is designed to perform different tasks well. In other word, the company must understand what is the supply chain is designed to do well.

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Assalamualaikum to madam and everyone. Based the statement given how a Proton’s car is available in Australia and what are the elements need to be focus to maintain their strategic fit. In my opinion, the main element that need to be focus is Foreign Strategic Partner (FSP). The entry of a FSP will enable Proton to revitalize itself through access to new platforms, powertrains and technologies which will further improve Proton’s range of products and its quality. As we know, Proton had a joint ventures with Lotus company in order to increase their engine performance. Recently, Proton has been working with Geely Holding from China as Foreign Strategic Partner. This collaboration will enable Proton to have access to existing markets of the Chinese carmaker, and right-hand drive markets in Southeast Asia. Furthermore, Proton must not only be flexible and adapt to the constantly changing environment, but must also be committed to carry out long-range initiatives aimed at further strengthening its engineering and manufacturing foundations. So in conclusion, Proton should had a Foreign Strategic Partner with company in Australia in order to maintain their strategic fit.

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PROTON can always maintain their strategy by always adapt to environment.Proton should not being flexible but need to adapt to the constantly changing environment and also be committed to carry out long-range initiatives aimed at further strenghtening its engineering and manufacturing product.Besides that Proton need to be aggressively argumenting the International sales and services division by adding additional Human Resources,focusing on technical support as well and also improving customer services.Furthermore, Proton can renew its product line-up to meet the envolving needs and requirement of the buying public.

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Proton's strategic fit will be maintain and can be successful if the foreign strategic partner (FSP) are use because its enable  proton to revitalise itself through access to new platforms,powertrain and technologies which will further improve proton 's range and the quality of the product. In the finding the excellent FSP ,Proton need evaluate three key criteria which is strategies,operaional and cultural fit.

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To make sure their Products will be worldwide

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As to ensure the strategic fit sustain,  prioritizes to target the Australian. They are the consumer. By maintain the quality, and their management to satisfed the consumer. By the way proton can become their one of the supplier for transportation thier.

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Proton can maintain their strategic fit by increase product variety and shrinking life cycle. Proton need to produce new product to requires the continual elimination of older product in shorter life cycle. In general Proton, must design product platforms with common component and maintain a tailored supply chain that contains a responsive solution to handle new product. Then, unique characteristic of the car can attract the customer to buy the product. However, variety must be limited to what truly customer demand

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Regarding to the statement above, the main element is DRB-HICOM as 100% owner of PROTON believes that the automaker can be more successful once a foreign strategic partner (FSP) is on board. The entry of a FSP will enable proton to revitalize itself through access to new platforms, powertrains and technologies which will further improve Proton's range of products and its quality.

In finding the right FSP, DRB-HICOM will evaluate three key criteris, which is strategic, operational and cultural fit.

Strategic fit will enable parties to derive tangible benefits from the range technology and products available, which will complement each other's needs in their own markets. This strategic fit will also ensure that Proton can achieve economies of scale from its domestic operation.

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Assalamualaikum madam.

Proton company need to take the advantages from good relationship between Malaysia and Australia in Asia Pasific Economic Cooperation (APEC) to ensure Proton cars can compete with the other cars in Australia. From the good relationship between two country, Proton cars can be export easily to Australia with the lowest tax.

Next, the engineers need to increase the Research and Development (R&D) activities to design and produce the good latest technology and compenant parts body in the Proton cars based on customer requirement nowadays.  Proton company also need to reduce and eliminate the waste cost in the process of producing Proton cars to increase the sales of company.

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To ensure that proton can maintain their strategic fit, proton needs to improve their strategic in planning by offering lower prices with high quality manufacturers. Proton also need to increase their production and sales to compete with other car manufacturers like Honda, Toyota and others.

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First of all we need to understand what is Proton Holding. They are the manufacture of car that are segmented for medium income people. So they must put the price that are cheaper than their competitors in their segmented product. This is call competitive pricing strategy. Second factor, Proton must focusing their realibility in the market place. For Australia, Proton give added confidence value for their customer like long warranty and free roadside assistance in the case of breakdown. So their customer will be more confidence to Proton. Third is by given quality product. Proton has achieved ISO:9001:2001 standard of quality and applying kaizen concept. Fourth is low running cost car. Oil price is increasing day by day. So people will find the car that can save using of oil. In fact, Proton has Proton Savvy that use 5.7 liters per 100 km. Fifth is by focusing on strategic partnership. They has make Lotus as their strategic partnership because Lotus has a well known name in sport car industries.

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Proton can maintain their strategic fit by using the good quality of materials. When in process of making the car, Proton should use high quality of materials. This can ensures the car will not easily break down and cost customer more. So, the customer also have high confidence level to buy the Proton. The service given also need to be more friendly. This can give customers more good feedback and they will suggest to other to buy the car.

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Proton need to ensure that they manufactured the car based on latest features trend such as LED lights and aerodynamic styling. The LED array blend gorgeous style with functionality to forge unmistakable presence. For the aerodynamic styling the sensor countours and sporty profile are design drag and enhance fuel efficiency.

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DRB-Hicom Bhd target to complete the selection of its foreign strategic partner (FSP) for subsidiary Proton Holdings Bhd, wants a collaborator that can provide a strategic, operational and cultural fit to the national carmaker. A strategic fit would enable both parties to derive tangible benefits from the range of technology and products available. The strategic fit will also ensure that Proton can achieve economies of scale from its domestic operations. For an operational fit, both the FSP and Proton must be able to complement each other’s strengths. Proton has its own in-house research and development team, as well as the lightweight platform technology of Lotus Cars UK. Proton’s newer models display “advanced technology, high quality and performance”. It noted that the national carmaker gained international acclaim when it earned five stars from the Australasian New Car Assessment Program (ANCAP) and Asean NCAP.

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To ensure Proton maintain in their strategic fit, Proton can using internal analysis which is SWOT Matrix . This enables a company to evaluate the real strength, weaknesses, opportunity and thread of its resources and capability. Beside that, the company will know what they have to make improvement in order to compete with others competitors. With this analysis, a company will make strategies or plan for the future to maintain their product meet customer satisfaction and expectation besides have aligned goals.

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Proton must develop partnership with foreign company to help their learn about Australia road culture and improve Proton feature to adapt to its 4 seasons climate.
They also need to identify target customer in order to built strategy to meet customer expectation and satisfaction.For example, Proton has low prices so its suitable for low to middle income range and students.

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In order to maintained their  strategic fits, Proton's company needs to understanding their customers need and find the uncertainty the supply chain faces in satisfying the needs. This is because each customer in a particular segment will tend to have similar needs, whereas customer in a different segment tend to have different needs and demands. Other than that, Proton also need to have a better supply chain strategy that best meets the demands that the company has targeted.  Like customer needs, supply chain also have many characteristics. Mostly in automotive industry was design to the Responsive supply chain, including Proton. For example, if the customer was preferable to have a low prices rather than a customization, then it is said that the responsive supply chain were no longer align with the customers need for customization. As a result, Proton needs to moved their supply chain  from focusing in responsiveness to a greater focus on low cost in order to maintain their strategic fit. With this  strategy, it can help Proton to become more competitive with other brands.

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To maintain its strategic fit, Proton must ensure that its supply chain capabilities support its ability to satisfy the needs of the targeted customer segments. Proton may involve and know the role of supply chain drivers.
For example, their strategy for logistic,Proton can practicing demand-driven logistics.
The importance of better matching demand for your products to your supply goes far beyond reducing your transport spend.
When a company begins practicing inbound logistics or demand-driven logistics, transportation costs are reduced but the savings of replacing inventory with information, and providing better customer service to your customers, is even more important.
Information is the next important drivers in supply chain. The use of SAP may help Proton to get accurate information about the needs of customer and its integrate all system from different departments, unlike silo system. After all,
satisfying customers is important nowadays.

Proton may ask and get review from their customer for the sake of improvement. Facilities and their corresponding capacities to perform their functions are a key driver of supply chain performance in terms of responsiveness and efficiency. For example, Proton can gain economies of scale when a product is manufactured or stored in only one location; this centralization increases efficiency. The cost reduction, however, comes at the expense of responsiveness, as many of a company’s customers may be located far from the production facility. The opposite is also true. Locating facilities close to customers increases the number of facilities needed and consequently reduces efficiency. If the customer demands and is willing to pay for the responsiveness that having numerous facilities adds, however, then this facilities decision helps meet the company’s competitive strategy goals.

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Proton need to form a partnership with foreign company which it can benefit mutually. Through this collaboration, proton can gain access to the company’s knowledge, skills, resources and technologies and together they can develop new competitive products. Proton also need to renew its products line and reduce their products life cycle to meet the need and requirements of the buyers and to be able to compete with the competitors.

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Although the proton's car is the cheapest car in Australia, the proton should always ensure the use of the brand's car is safe to use. hence, the proton strategy used to enhance existing technology is by incorporating protons and DRB-Hicom will allow protons to find ways to share technology with Honda and Suzuki, all of whom are DRB business partners. With this, existing technology will be more and more user-friendly.
In addition, the protons also charge cheap price promotions in Australia due to the relatively competitive competition there. therefore, they charge low prices to attract customers and increase profits.

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PROTON at first primarily relied on their domestic market. Now, there are small volumes of cars exported into the other countries and Australia is the second highest where PROTON cars being sold. That are some good strategies. To ensure that PROTON can maintain their strategic fit, they need to focused on some elements.

First, they may have their manufacturer in Australia too rather than in Malaysia only. This will help to reduce the costs for the shipments of their company. If they still want the manufacturer in Malaysia only, they need to make sure that their logistic department being handled systematically. Cars that have been ordered from the customers outside the Malaysia should be delivered in a fastest way. Or in the other hand, PROTON may have their own warehouse in Australia, so they can handle the shipments to customer better. But in this way, the costs are higher because they need to produce many cars and stock them in the warehouse. The risk is customer demand may get lower and there will be excessive stocks.

Next, PROTON should consider the customer needs and wants. They need to produce cars that suitable for the Australian and also the geographical area. If they meet the customers demand, then they can increase their sales and revenues.

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Proton need to maintain their production quality such as using a compact materials.

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Proton has been modernize its enterprise technology where this company has upgrade their business processes across the company in order to improve efficiency, enable more rapid and effective decision making and increase responsiveness to customers. It can strengthen the company’s ability to compete effectively in the international market and in fact Proton has the capabilities in developing and implementing SAP-based ERP solutions and the combination of its global and local business expertise. Due to the implementation, they will be more understand the customer demand and there will be no error in providing the information among departments where it will lead to a smooth business process. Apart from that, Proton should propose its strategic collaboration and partnership with other car manufacturer where the deal would covered the four main areas, which are products, technology, people and market. From this collaboration, Proton can adapt the technology that other company have into Proton cars production, gaining knowledge and skills, gaining new potential customers and also get a wide range product marketing. The cars should be packed with a good technology to ensure the customer safety and offered the electronic features comparable with what other manufacturer are installing in their car. Proton needs to improve their products quality. So basically it needs so much effort to ensure that their vendors supplying a very good quality material to the manufacturer. A good quality material leads to a high value product. In addition, Proton should be more flexible and active to reach their customer in order to know their feedback and expectations on the car so that Proton knows which area they should improve more and it consequently building the customer loyalty and their trust. Besides Proton should consider on producing a car with a good combination of reasonable price and good fuel economy as it will lower the customer’s cost spending on a car.

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ASSALAMUALAIKUM and very good afternoon to madam and my fellow friends. Based on the statements given on how a Proton's car is available in Australia and what are the elements need to be focus to maintain their strategic fit. In my opinion, the main point is  What Proton needs is a foreign takeover that can help it transform into a global brand. Others, proton need to improve their safety in the proton's car. The most important things is proton's car quality. Their design must should look like as luxury car but the price was not like luxury.If proton can do any changes to their car that not other car used, I optimised that it will attract more customer and can exceed customer satifaction  and can mantain their strategic fit.

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There are many strategic fit that Proton can do to make sure their products are available in Australia. One of the strategic fit is by providing variety of products to consumers. Proton must  identify the need of consumers in Australia and meet their satisfaction. For example, Proton can produce an attractive and safety car for children. All of us know that it is difficult for children to stay calm in car, maybe Proton can create a car with playing mode. Just push a button, then children can play any games they want without ignoring their safety.  This will ensure parents can drive safely without disruption from their children.

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Proton need to analyze the environment. Understand the environment, customers, industry and competitors. The important element is a successful strategy. Successful requires determining the firm’s key success. Strategic fit requires that both competitive and supply chain strategies of a company have aligned goals. In order order to sustain their strategy fit, they need to apply strategy that meets customers demand in Australia. Supply and demand are related.Thus, strategic supply chain plan are required to achieve or meets the demand.

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In order to maintain the strategic fit, Proton need to consider what is the risk will people get by using the latest Proton's car maintenance, technology and even the quality and the design of the car. By considering this, people will get in touch of what Proton did because they only want the best for them to ride. The company also need to think about the cost, make sure the cost is low but the result is satisfying.

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Assalamualaikum Madam Fazeeda. Based on the question. First of all, Proton should alert for their quality issue regarding to windows problem. There are many complaints from customer about Proton's windows issue. After this problem have been fix, then Proton can try to search for a new share partner other than Lotus.

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Assalamualaikum to Madam Fazeeda and all of my friends. Based on the question that I have received ,in my opinion the way Proton’s car available in Australia and the main element that should be focus on in order to maintain a strategic fit is by foreign strategic partner (FSP). This is because it will not only maximize  the manufacturing capacity in Malaysia but also allow the company to compete effectively, regionally and globally including Australia. The FSP will allow expand faster to other countries. With a local ally to guide newcomers, expansion is faster and can be more successful for Proton’s car. The new brand’s image of Proton’s car will grow faster and with the recommendation of well-established domestic companies, sales will begin quicker and grow larger. For instance, Proton had search for a foreign partner goes back about a decade or more ago. It was about to complete a deal with the world’s then-fourth largest car company Volkswagen in 2006/2007 and again in 2010 with the same German car-maker but various issues scuttled the deal. As a conclusion, with this collaboration of the countries through FSP, the Proton’s should use FSP as a tools to maintain as a strategic fit in Australia. Thank you

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Good afternoon Madam.Those element to maintain the strategic fit are three important steps.For the first one is after the company truly comprehend on what the customer truly desire, they need to come out with something way more better to surpass the other future demands that will be coming soon. Second is there are so,e capabilities need to be identify in order to reach a standard which many tasks can be perform well and also create multitasking workers. Last is after the reconstruction of supply chain in the company, they need to modify and refine their competitive strategic so that they can still stay on top while competing with the other large company. As for my own opinion , all those three can be execute by any company but if the Proton can created something new,unique and attractive ,it may goes very well. For a simple example , try to create a new design of car that can match with other branded sport cars while maintaining the low price, it demand can goes up because Proton was already known as one of cheapest vehicles company in the world.Thank You.

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To make sure that Proton can maintain their strategic fit, their organization's concept should be maximized. From my point of view, Proton's organization should identify the SWOT analysis by comparing their brand name product with the other competitors product. From that result, they could know which one are the strengths and weaknesses, so that they would analyse the data and try to improve the performances through their future product. When the newest technology come to create more sophisticated but less maintenance needed, it would attract people's attention and interest more or less on their latest product even if they have to export the cars to Australia more, such as Proton Ertiga which used Energy Efficient Vehicle (EEV) that could save fuel more.

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In my opinion, proton should approach their customers and understand what is the current trend market that their customers want in order to maintain theit strategic fit. For example, proton can make a car that is affordable by all groups with high quality while using less resources and still meet their customer's demand and expectation. Lastly, the organization itself must give focus and make sure that their company's and customer's wants are aligned.

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There should be 70 postings by 4pm. Kindly inform the rest or they will get 0 for their attendance and participation.

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There should be 70 postings by 4pm. Kindly inform the rest or they will get 0 for their attendance and participation.

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Proton need to analyze the environment. A company may fail either because of a lack of strategic fit or because its overall supply chain design, processes, and resources do not provide the capabilities to support the desired strategic fit. The important element is a successful strategy. Successful requires determining the firm’s key success. Strategic fit requires that both competitive and supply chain strategies of a company have aligned goals. As conclusion, Proton had to meet the Australian's customer demands to strive.

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First of all, Proton need to improve their stability and quality of their car. They need to use resources that have a high quality and also came with safety. In this world, they think about the environment. Marketing element have to be the first one. It is because with a good strategy of marketing thus proton can sell its product within outside the country. Update about their new model also can attract other country to use Proton brand of vehicle.

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To understanding their customer needs. Proton must understand their customer need and also at the same time proton need to ensure their car are suitable to use in Australia because of a few factor such as weather and the structure of road there. If proton can achieve the satisfy of customer need in Australia, proton can be their first choice and also achieve their goal to have a higher saless

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As we know strategic fit requires that both the competitive and supply chain strategies of a company have aligned goals. First, an element that need to be focused for proton to maintain their strategic fit is having a "chemistry" between the foreign strategic partner (FSP) and proton itself. As in any collaboration, it will ensure a successful union where both parties will be critical in pushing proton forward while enhancing the FSP's own operations in their short and long term plans. Second, in order to sustain their strategic fit, proton need to understand the customers wants by designing a new model that includes and care about few factors (weathers and road structures) so that it can increase demand from customers in Australia.

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Proton has achieve many goals but still cannot give a competition to others big company. In other to give the best experience to buyers in Australia they need to focus on the technology and supply.
“Australia will continue to figure as one of the most important export countries for Proton.” Australia which has been described as the bridge to western world when it comes to exports. Australia also has not turned out to be promised land for our car manufacture. In terms of competitiveness, they are retreating somewhat but they are not giving up on the export market. They revisiting strategy for export, while at the same time making sure their car will be very competitive before we re-enter the market. So how they can maintain their markets in oversea. There are many factors must be consider to achieve their goals. In technology, proton should have updated their technology for their products and the safety as well to get the trust from the country to exports. In order to make more profit proton also has to find their flaws and problems and solve the problem. In supply chain management for the proton should improve the final products to make sure the increase of demand in the country.

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Proton should know the demand of their car in Australia of how much the customer need or want the car based on the statistic usage of car there. They also have to make new innovation of their car in term of quality or the safety so that they can compete with other brand car in Australia. For example, they improve the electronic stability control where it can improve a vehicle’s stability by detecting and reducing loss of traction. So that, customer will trust them as they believe the high quality of the car product and customer demand will high.

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Proton's car available in Australia and other country because of the quality of the product that they have achieve and started to developed their product that have similar quality to European and Japan cars. In order to compete with them, Proton need to ensure the continuous improvement of their product so that there will be high demand from the customer thus increase revenue of the company. Proton's Supply Chain department play important roles in fulfilling customer request. Its also includes movement of products form suppliers to manufactures to distributors, and also includes movement of information, funds and products in both directions.

In order to maintain and to attract potential customer to buy their product, they need to analyze the data and to respond to the customer needs for improvement of their product. First, Proton need to focus on the type of the cars that suit for particular country. This will show that different types of country demand different types of cars for their daily use. Next, Proton need to identify purchasing power of their customer. Different country have different purchasing power, thus Proton need to produce the exact cars that is affordable base on particular customer. Proton can also have a manufacturing factory in other country beside Malaysia to reduce the cost for exporting their product. Lastly, Proton need to produce high quality of cars by doing some research and cooperate with other cars company. High quality of product will help Proton receive high satisfaction from customer thus will increase the demand of Proton's car.