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Food businesses, toy companies and other children's products. Yellow blends with a dark background

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Blue gives a sense of control and authority. OIften seen with banks and businesses

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Purple evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.

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Red is mostly used in fast food as it stimulates appetite, so they want to people to get hungry to go and buy the food.

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Red - Excitement, Passion & Danger
Blue - Trust, Reliability & Coolness
Yellow - Warmth, Cheer & Happiness
Orange - Playfulness, Warmth & Vibrance
Green - Nature, Freshness & Growth
Purple - Royalty, Spirituality & Dignity
Pastel - Softness, Nurture & Security
White - Pureness, Clean & Youthful
Black - Sophisticated, Elegant & Mystery
Gold - Prestige, Expensive & Elegant
Silver - Prestige, Cold & Scientific